In 2024, Alibaba's Tmall ranked first among China's comprehensive e-commerce retailers, with a market share of **** percent. Pinduoduo ranked second with a GMV share of ** percent. E-commerce retail in ChinaChina has become one of the world’s largest e-commerce markets. As a major driver of the country’s retail economy, e-commerce sales share experienced a considerable rise from **** percent of the total retail sales in 2014, to about **** percent in 2024. The e-commerce retail sales value was estimated to reach **** trillion U.S. dollars by 2027. Alibaba: the e-commerce giantEstablished in 1999, Alibaba.com was founded by Jack Ma, who stepped down as chairman in September 2019. Initially, Alibaba was a traditional e-commerce company but has now transformed into a conglomerate. It has a wide range of business including services such as financial, logistics, digital media, and cloud computing. In fiscal year 2025, the revenue of Alibaba amounted to around *** billion yuan. The number of active consumers across Alibaba's online shopping properties reached *** million in the first quarter of 2022. Alibaba Group launched the Singles’ Day marketing plan in 2008, focusing on offering numerous discounts, red packet coupons, and promotions to improve sales on November 11 (or 11.11). This date was chosen to represent single people among Chinese youth from the early 1990s. In 2021, Alibaba's gross merchandise volume on Singles' Day skyrocketed to ***** billion U.S. dollars. This represented an astonishing growth from **** billion U.S. dollars just a decade earlier.

The China E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, Alibaba's e-commerce platforms accounted for approximately **** percent of China's e-commerce market, a slight decrease from the previous year. Pinduoduo overtook JD.com to become China's second-largest e-commerce platform in 2023.

The prevalence of online shopping and cross-border logistics boosted the development of cross-border e-commerce imports in China. Many cross-border online marketplaces were built up in recent years providing consumers with a one-stop-shop for products from all over the world. In 2023, the Alibaba-owned cross-border shopping platform Tmall Global possessed nearly ** percent of the entire import cross-border B2C e-commerce retailers. Concerns about counterfeits Chinese consumers chose to shop on overseas online shopping platforms to avoid counterfeits. However, the reality is that more than ** percent of the overseas consumers have bought counterfeits online, mostly fake toiletries and beauty products. Generally, Chinese cross-border online shoppers trusted cross-border shopping channels within horizontal e-commerce platforms more, compared to e-retailers specializing in overseas products. The acquisition of Kaola In September 2019, the Chinese e-commerce giant Alibaba announced its acquisition of Kaola.com, the second-largest cross-border e-commerce platform in China. The purchase helped Alibaba to establish its dominance in the cross-border e-commerce sector. As of 2021, Alibaba-owned overseas shopping e-commerce platforms occupied a total of more than ** percent of China’s cross-border import online retail market.

The China e-commerce market reached a value of approximately USD 2.22 Trillion in 2024. The market is projected to grow at a CAGR of 8.90% between 2025 and 2034, reaching a value of around USD 5.21 Trillion by 2034.

According to the report published by PPRO, the toys and hobbies segment accounted for around 26 percent of China's e-commerce market in 2022. In comparison, fashion products took up a quarter of China's online market.

In November 2024, Taobao, the Chinese e-commerce platform operated by Alibaba Group, led the shopping apps in China with nearly 650 million monthly active users. Meanwhile, Xiaomi's self-operated store Mi Life acquired over 2.5 million active users.

China E-commerce Market valued USD 885.5 billion in 2024 and is projected to surpass USD 4163.6 billion through 2032

China Fashion Ecommerce Market valued at US$ 714.05 Bn in 2025,is anticipated to reaching US$ 2,470.34 Bn by 2032,with a steady annual growth rate of 19.4%.

The China e-commerce market, a colossal force in the global digital economy, is projected to reach a staggering value, demonstrating robust growth. Driven by factors such as increasing internet and smartphone penetration, rising disposable incomes, and a burgeoning middle class, the sector has experienced consistent expansion. The convenience of online shopping, coupled with the extensive reach of platforms like Alibaba, JD.com, and Pinduoduo, has fueled this growth. Specific segments like beauty and personal care, fashion and apparel, and consumer electronics are particularly vibrant, reflecting the evolving consumption patterns of Chinese consumers. While logistical challenges and regulatory changes might pose minor restraints, the overall market trajectory remains positive, indicating significant opportunities for both established players and emerging businesses. The B2B e-commerce segment also shows substantial potential, driven by increasing digitalization within businesses and supply chains. The forecast period, extending to 2033, expects a continued CAGR of approximately 10%, indicating a sustained and substantial increase in market value. This growth will likely be fueled by technological innovations within the sector, further enhancing consumer experience and expanding market reach. The continued adoption of mobile e-commerce and the rise of livestreaming commerce are expected to significantly impact the sector's evolution. The competitive landscape is dominated by major players like Alibaba and JD.com, yet opportunities exist for smaller, specialized e-commerce companies to carve out niches. Growth is not uniform across all segments; for example, the food and beverage sector, while showing growth, may face challenges related to logistics and food safety regulations. Regional variations also exist, with coastal regions generally exhibiting higher penetration rates compared to less developed inland areas. Sustained investment in infrastructure, particularly in logistics and payment systems, will be crucial in supporting the continued expansion of the e-commerce industry throughout China and ensuring its continued success in the global market. The diversification of offerings and the continued focus on customer experience will be key differentiators for success in this increasingly competitive landscape. Recent developments include: July 2024: NextPlat Corp, a global e-commerce entity, unveiled its e-commerce development initiative in China. This was realized through collaboration with a Chinese firm specializing in marketing and distributing healthcare and nutritional products. The newly onboarded marketing partner is expected to furnish NextPlat with a comprehensive suite of services, from creative content creation to brand marketing and product sales to distribution. Moreover, this partnership is expected to bolster NextPlat's existing joint e-commerce venture with OPKO Health Europe, an OPKO Health, Inc. subsidiary., June 2024: Amazon announced the upcoming launch of a dedicated section on its platform, focusing on affordable fashion and lifestyle products. This will enable Chinese vendors to ship their goods directly to consumers in the US. This exclusive conference for Chinese sellers marked Amazon's move as a strategy to combat rising competition from emerging e-commerce players Temu and Shein.. Key drivers for this market are: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Potential restraints include: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Notable trends are: B2B E-commerce is Expected to Witness Growth.

China E-Commerce comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The China Ecommerce Logistics Market Report is Segments by Service (Transportation (Road and More), Warehousing and Fulfilment, by Business Model (B2C, B2B and More), by Destination (Domestic and More), by Delivery Speed (Same-Day and More), by Product Category (Foods and Beverages and More), by City-Tier (Tier 1 and More) and by Geography (East China and More). The Market Forecasts are Provided in Terms of Value (USD).

China E-commerce: Business Turnover: Year to Date: Business to Business data was reported at 11,200.000 RMB bn in Jun 2018. This records a decrease from the previous number of 20,500.000 RMB bn for Dec 2017. China E-commerce: Business Turnover: Year to Date: Business to Business data is updated quarterly, averaging 4,575.000 RMB bn from Dec 2007 (Median) to Jun 2018, with 24 observations. The data reached an all-time high of 20,500.000 RMB bn in Dec 2017 and a record low of 1,050.000 RMB bn in Mar 2011. China E-commerce: Business Turnover: Year to Date: Business to Business data remains active status in CEIC and is reported by China e-business Research Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICG: E-commerce: Market Size of Transaction.

The China Business-to-Business E-commerce Market size was valued at USD 1,409.01 billion in 2023 and is projected to reach USD 13,549.05 billion by 2032, exhibiting a CAGR of 16.3 % during the forecasts period. The china B2B E-commerce market refers to the group of online markets that connect various organizations with the aim of buying and selling products and services. This market has also experienced extremely fast growth because of the increased digitalization, higher interaction rates on the internet, and the need for optimized supply chains. Some of the main uses include the operation of B2B selling, production, and supporting industries industries such as the Alibaba and JD cases of operations. com leading the sector. Some of the trends include; mobile commerce, where business is gradually shifting towards being more accessible through the use of mobile devices, the adaptability of artificial intelligence that enables sellers to offer individualised experience, and the use of blockchain in improving the security of a transaction instead of the traditional use of credit cards. Also, sustainability has put pressure on sourcing strategies resulting to companies looking for the environmentally friendly suppliers and goods. Recent developments include: In April 2023, Alibaba Group Holding Limited, a B2B service provider in China, partnered with the International Trade Centre (ITC) to help small and medium enterprises enhance e-commerce practices, increase marketing skills, and facilitate new exports. The partnership provides these enterprises with the skills and training required to contribute to digital trade growth in their countries. In Africa and Central Asia, the initiative facilitates business support organizations (BSOs) with B2B e-commerce capacity-building services. , In February 2023, Alibaba.com, a B2B e-commerce marketplace, announced a strategic partnership with TÜV Rheinland, a global independent test provider, to drive sustainable e-commerce growth for SMEs in Europe. The two parties have joined hands to promote B2B e-commerce, facilitate digitization, and reduce the challenges and complexities of international sourcing. , In June 2022, JD.com, Inc. renewed its strategic cooperation with Tencent for the next three years. The partnership calls for Tencent to provide JD.com with prominent access points for its Weixin platform. Both companies will also continue to cooperate in technology services, marketing, advertising, membership services, and communication, among others. .

China E-commerce: Business Turnover: YoY: Year to Date: Retail Sales: Rural: Physical Commodity data was reported at 4.900 % in 2022. This records a decrease from the previous number of 10.500 % for 2020. China E-commerce: Business Turnover: YoY: Year to Date: Retail Sales: Rural: Physical Commodity data is updated yearly, averaging 10.500 % from Dec 2019 (Median) to 2022, with 3 observations. The data reached an all-time high of 21.200 % in 2019 and a record low of 4.900 % in 2022. China E-commerce: Business Turnover: YoY: Year to Date: Retail Sales: Rural: Physical Commodity data remains active status in CEIC and is reported by Ministry of Commerce. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICG: E-commerce: Market Size of Transaction.

The Fashion eCommerce market in Greater China is predicted to reach US$747,585.1m revenue by 2025. The top online retailers in the market are jd.com, vip.com and yhd.com.

China Commodity Retail: Year to Date: E-commerce: Group Sales data was reported at 29.250 RMB bn in Jun 2014. This records a decrease from the previous number of 53.289 RMB bn for Dec 2013. China Commodity Retail: Year to Date: E-commerce: Group Sales data is updated quarterly, averaging 21.632 RMB bn from Dec 2010 (Median) to Jun 2014, with 11 observations. The data reached an all-time high of 53.289 RMB bn in Dec 2013 and a record low of 2.500 RMB bn in Dec 2010. China Commodity Retail: Year to Date: E-commerce: Group Sales data remains active status in CEIC and is reported by China e-business Research Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICG: E-commerce: Market Size of Transaction.

China E-commerce: Business Turnover: Year to Date: Retail Sales: Physical Commodity data was reported at 12,787.800 RMB bn in 2024. This records a decrease from the previous number of 13,017.400 RMB bn for 2023. China E-commerce: Business Turnover: Year to Date: Retail Sales: Physical Commodity data is updated yearly, averaging 9,140.000 RMB bn from Dec 2015 (Median) to 2024, with 10 observations. The data reached an all-time high of 13,017.400 RMB bn in 2023 and a record low of 3,242.400 RMB bn in 2015. China E-commerce: Business Turnover: Year to Date: Retail Sales: Physical Commodity data remains active status in CEIC and is reported by Ministry of Commerce. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICG: E-commerce: Market Size of Transaction.

In 2021, the market size of the adult product e-commerce market in China surpassed 76.6 billion yuan, up from 62.5 billion yuan in the previous year. The “world’s factory” has been the largest sex toy producer since 2010, with around 70 percent of the world’s sex toys being manufactured in this country.

Adult product industry in China In 2016, the market size of adult products in China amounted to 44 billion yuan and would quadruple by 2023. One of the driving forces behind the market growth was online purchasing, which accounted for over 40 percent of the sex product retail in the country. Not surprisingly, more Chinese consumers prefer ordering sex products from e-commerce platforms to avoid embarrassment. The bestselling items on these shopping sites like Tmall and Taobao varied by gender. Masturbators were the top sales among male consumers, whereas lingerie was popular among females.

Adult product e-retailers China has been one of the largest B2C e-commerce markets worldwide, followed by the United States since 2015. Among the top e-retailers tackling China’s sex wellness industry were franchises such as Zui Qing Feng, Touch, and Orange.

In 2024, the market size of China's cross-border e-commerce totaled **** trillion yuan, increasing from about **** trillion yuan in the previous year. That year, cross-border exports accounted for around ** percent of the total cross-border e-commerce transactions.