The China E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

China's e-commerce retail sales saw strong growth amid the coronavirus pandemic. In 2022, China's retail e-commerce sales value amounted to around 2.68 trillion U.S. dollars, representing a 6.1 percent year-on-year growth. Forecasts show that online retail sales in China will approach four trillion U.S. dollars by 2027.

In 2024, overall e-commerce transactions approached 46.41 trillion yuan, decreasing from around 46.83 trillion yuan the year before. E-commerce development in ChinaChina's e-commerce industry has enjoyed above-average growth in the last few years. In 2023, gross merchandise volume on online shopping amounted to about 15.43 trillion yuan, while around 13 trillion yuan was generated by physical goods. According to the CNNIC, the number of online shoppers in China have surpassed the 900-million-mark in 2023. An important target group of China's booming e-commerce sector is the mobile user segment. As of 2022, around 71 percent of the e-commerce transactions in China were conducted via mobile devices, and the share is expected to grow to 76 percent by 2026. For many Chinese consumers, smartphones have became their primary choice in making online shopping. Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2022, the social commerce website Pinduoduo had more than 750 million monthly active users.

This statistic shows the year-on-year growth rate of China's e-commerce market from 2009 to 2013 with forecast until 2017. The overall market scale of online commerce is projected to grow 21.6 percent between 2014 and 2015. In 2011, China's e-commerce market revenue was 4.8 trillion Yuan.

The Report Covers China Ecommerce Logistics Companies and It is Segmented by Service (Transportation, Warehousing and Inventory Management, and Value-Added Services (Labeling, Packaging, Etc. )), by Business (B2B and B2C), Destination (Domestic and International/Cross-border), by Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Etc. )). The Report Offers Market Size and Forecast in Value (USD Billion) for all the Above Segments.

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The business-to-consumer e-commerce market in china analysis report provides a comprehensive analysis of the market with information such as the potential to grow by $ 3851.34 bn during 2020-2024, and the market’s growth momentum will decelerate at a CAGR of 31%.

With a detailed analysis of the vendors, this report helps established and new market players to have a keen understanding of their competitors and plan their strategies accordingly. To gain more insights on vendor strategies request a sample of the report.

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Upon thorough analysis and research, the following factors has been identified as the critical business-to-consumer e-commerce market in china trends during the forecast period 2020-2024:

Easy payment options

The business-to-consumer e-commerce market in china report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive business-to-consumer e-commerce market in china growth during the next five years
Precise estimation of the business-to-consumer e-commerce market in china size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the business-to-consumer e-commerce market in china industry across APAC and China
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of business-to-consumer e-commerce market in china vendors

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The business-to-consumer e-commerce market size in China has the potential to grow by USD 3851.34 billion during 2020-2024, and the market’s growth momentum will decelerate during the forecast period.

This report provides a detailed analysis of the market by product (apparel, footwear, and accessories, consumer electronics and electricals, beauty and personal care products, and others) and device used (mobile devices and PCs). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Alibaba Group Holding Ltd., Amazon.com Inc., E-Commerce China Dangdang Inc., GOME Retail Holdings Ltd., JD.com Inc., LightInTheBox Holding Co. Ltd., Rakuten Inc., Sun Art Retail Group Ltd., Suning Holdings Group, and Vipshop Holdings Ltd.

Market Overview

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Market Competitive Analysis

The business-to-consumer e-commerce market in China is fragmented. Alibaba Group Holding Ltd., Amazon.com Inc., and E-Commerce China Dangdang Inc. are some of the major market participants. Factors such as the increase in internet and smartphone penetration, free shipping and unproblematic return policies, and easy payment options will offer immense growth opportunities. However, absence of touch and feel element in online shopping, presence of counterfeit products in online shopping medium, and government regulations and taxes applied to the B2C e-commerce space may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this business-to-consumer e-commerce market forecast report of China provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this business-to-consumer e-commerce market analysis report of China provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

Alibaba Group Holding Ltd.
Amazon.com Inc.
E-Commerce China Dangdang Inc.
GOME Retail Holdings Ltd.
JD.com Inc.
LightInTheBox Holding Co. Ltd.
Rakuten Inc.
Sun Art Retail Group Ltd.
Suning Holdings Group
Vipshop Holdings Ltd.

Business-To-Consumer E-Commerce Market in China: Segmentation by Product

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The report offers an up-to-date analysis regarding the current China market scenario, latest trends and drivers, and the overall market environment. This report provides an accurate prediction of the contribution of all segments to the growth of the business-to-consumer e-commerce market size in China.

    Business-To-Consumer E-Commerce Market In China Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2019




    Forecast period


    2020-2024




    Growth momentum & CAGR


    Decelerate at a CAGR of 31%




    Market growth 2020-2024


    $ 3851.34 billion




    Market structure


    Fragmented




    YoY growth (%)


    45.23




    Regional analysis


    APAC and China




    Performing market contribution


    APAC at 50%




    Key consumer countries


    China




    Competitive landscape


    Leading companies, competitive strategies, consumer engagement scope




    Companies profiled


    Alibaba Group Holding Ltd., Amazon.com Inc., E-Commerce China Dangdang Inc., GOME Retail Holdings Ltd., JD.com Inc., LightInTheBox Holding Co. Ltd., Rakuten Inc., Sun Art Retail Group Ltd., Suning Holdings Group, and Vipshop Holdings Ltd.




    Market Dynamics


    Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, 




    Customization purview


    If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Business-To-Consumer E-Commerce Market in China: Key Highlights of the Report for 2020-2024

CAGR of the market during the forecast period 2020-

In 2023, the total trade volume of the retail e-commerce market of China reached 15.43 trillion yuan. This indicated a year-over-year increase of around 12 percent.

In 2024, online commerce transactions in China reached approximately 15.52 trillion yuan, representing a 7.2 percent year-on-year growth. The e-commerce market in China maintained a steady growth in recent years. E-commerce in ChinaIn 2024, the Chinese online buyer penetration amounted to 87.9 percent, far above the global average. The number of online shoppers in China had reached more than 974 million in 2024. Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2024, around a third of China's total retail sales were made online. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of the first quarter of 2022. Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.

The China Same Day Delivery Market is segmented by Mode Of Transport (Air, Road, Others), by Shipment Weight (Heavy Weight Shipments, Light Weight Shipments, Medium Weight Shipments), by Destination (Domestic, International) and by End User Industry (E-Commerce, Financial Services (BFSI), Healthcare, Manufacturing, Primary Industry, Wholesale and Retail Trade (Offline), Others). Key Data Points observed include Number of Parcels; Production Trends (Manufacturing, E-Commerce etc. in USD); Import and Export trends (in USD).

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E-Commerce Retail Market Size 2024-2028

The e-commerce retail market size is forecast to increase by USD 4,061.3 billion at a CAGR of 11.2% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing use of digital devices for purchasing everyday basics and luxury items. Headless e-commerce architecture, which separates the front-end presentation layer from the back-end services, is gaining popularity for its flexibility and faster time-to-market. Market trends include the integration of artificial intelligence for personalized shopping experiences and the adoption of augmented reality for enhanced product visualization. Payment gateways and digital wallets are becoming essential features for seamless transactions, while security remains a top priority with the implementation of advanced security features. Strict regulatory policies related to compliance and customer protection further fuel market growth. Overall, the market is poised for continued expansion, driven by technological innovations and evolving consumer preferences.

What will be the Size of the Market During the Forecast Period?

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The market is experiencing significant growth, driven by the increasing popularity of online shopping for daily essentials and luxury products. Smartphones have become the primary device for accessing online platforms, making mobile technologies essential for retailers. Cross-border e-commerce is also gaining traction, enabling consumers to purchase items from different countries. Retail e-commerce includes business-to-business (B2B) and consumer-to-consumer (C2C) transactions. E-commerce platforms are integrating inventory management, order processing, payment integration, mobile applications, and responsive websites to enhance the shopping experience. Digital payment methods, including voice orders and augmented reality, are also becoming increasingly popular. The market's growth is influenced by factors such as internet penetration, convenience shopping, and the availability of computer, smartphone, and tablet devices. Data security is a critical concern for consumers and retailers, necessitating security measures to protect sensitive information. The market is expected to continue its growth trajectory, offering significant opportunities for businesses in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market, particularly in sectors such as apparel and accessories, is witnessing significant growth due to several factors. Increasing consumer affluence, the trend toward premiumization, and the shift toward organized retail are key drivers of this expansion. In India, the domestic lifestyle industry, which encompasses apparel, beauty, accessories, and footwear, is projected to reach USD 210 billion by 2028. A significant factor fueling this growth is the Gen Z demographic, which is heavily influenced by social media trends and is increasingly turning to online platforms for shopping. This demographic's preference for the latest fashion trends and their willingness to invest in premium products make them a crucial segment for e-commerce retailers. Hybrid marketplaces, which combine elements of both pure marketplaces and traditional retail, are gaining popularity in the e-commerce retail landscape.

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The apparel and accessories segment accounted for USD 1,183.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific region is witnessing significant growth in the market due to innovative hybrid marketplaces and strategic partnerships that facilitate cross-border trade. In Japan, for instance, there is an increasing trend towards pure marketplaces that offer services to assist retailers in managing i

The graph shows the annual growth in gross merchandise volume (GMV) of the e-commerce sector in China from 2012 to 2015, with a forecast up until 2019. In 2015, the gross merchandise volume of the e-commerce market in China had increased by 23 percent compared to the previous year.

Between 2021 and 2023, the sales of Chinese e-commerce platforms AliExpress and Temu to South Korean consumers aged 70 years and older grew by 877.2 percent on average. Similarly, the sales to teenagers grew by around 836.6 percent on average.

Live E-Commerce Market size was valued at USD 1,150.25 Million in 2023 and is projected to reach USD 2,918.70 Million by 2031, growing at a CAGR of 12.45% from 2024 to 2031.

The increasing popularity of influencer-driven live shopping events provides a significant opportunity for the growth of the live e-commerce market. Social media sites, including Facebook, YouTube, WeChat, Instagram, and TikTok, are very popular in the Asia Pacific, and influencers have sizable fan bases on these sites. Influencers can interact with viewers personally, fostering a sense of trust that is difficult for traditional advertising to match. These days, many of these sites incorporate live shopping capabilities, enabling influencers to instantly market things to their audience. This dynamic, real-time component creates a sense of urgency and excitement, which raises conversion rates. Social shopping has become embedded in consumer culture in several Asia-Pacific nations, including China, Korea, and Japan.

This timeline shows the projected year-on-year B2C e-commerce sales growth in China from 2016 to 2021. In 2016, B2C e-commerce sales revenues in China increased 25.9 percent compared to the previous year.

The Alcoholic Beverages eCommerce market in Greater China is predicted to reach US$31,161.5m revenue by 2025, reflecting an estimated growth rate of 12% compared to 2024.

The pharmaceutical eCommerce market value is estimated to be US$ 75,527.4 million in 2024. The market is predicted to grow at a CAGR of 14.4% during the forecast period. The market valuation is estimated to reach US$ 290,824.8 million by 2034.

Report Attribute	Details
Pharmaceutical eCommerce Market Size (2024)	US$ 75,527.4 million
Anticipated Market Value (2034)	US$ 290,824.8 million
Projected Growth Rate (2024 to 2034)	14.4% CAGR

Historical Analysis of the Pharmaceutical eCommerce Market Vs Demand Outlook

Attributes	Details
Pharmaceutical eCommerce Market Value (2019)	US$ 54,772.1 million
Historical Market Revenue (2023)	US$ 73,315.6 million
Historical CAGR (2019 to 2023)	7.6%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	7%
Germany	8%
United Kingdom	8.7%
India	20.7%
China	16%

Category-wise Insights

Attributes	Details
Top Product Type	Over-the-counter Product
Market Share in 2024	63.7%

Attributes	Details
Top End User	Consumer or Individuals
Market Share in 2024	29.8%

Pharmaceutical eCommerce Market Report Scope

Attribute	Details
Estimated Market Size (2024)	US$ 75,527.4 million
Projected Market Size (2034)	US$ 290,824.8 million
Anticipated Growth Rate (2024 to 2034)	14.4%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	US$ million or billion for Value and Units for Volume
Key Regions Covered	North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Segments Covered	By Product Type, By End Use Verticals, and By Region
Key Companies Profiled	Netmeds Marketplace Ltd. EasyMedico Medlife Amazon. Inc Apotek The Kroger Co. Walgreen Co. Giant Eagle, Inc. Walmart Express Scripts CVS Health Optum, Inc. L Rowland & Co (Retail) Ltd Zur Rose Group AG McKesson Corporation SHOP-APOTHEKE EUROPE N.V. UK Meds Direct Ltd. Walgreens Boots Alliance, Inc. DocMorris
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

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Voice Commerce Market Size 2025-2029

The voice commerce market size is forecast to increase by USD 80.21 billion, at a CAGR of 22.7% between 2024 and 2029.

The market is experiencing significant growth, driven by key factors such as enhanced purchasing convenience and the rising adoption of voice-enabled devices. The use of voice technology for shopping offers consumers a more seamless and hands-free experience, making it an attractive option for many. However, data security and privacy concerns remain a challenge for the market, as consumers express apprehension about sharing sensitive information through voice commands. Addressing these concerns through strong security measures and transparent data handling practices will be crucial for the market's continued growth. Overall, the market holds immense potential for innovation and disruption in the retail sector.

What will be the Size of the Voice Commerce Market During the Forecast Period?

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The voice of the market is experiencing significant growth as consumers seek greater convenience and accessibility in their shopping experiences. This emerging trend allows users to interact with e-commerce platforms through voice assistance technology, enabling them to make purchases using smart speakers, virtual digital assistants, and other voice-enabled devices. voice commerce applications span various industries, including travel, hospitality, entertainment, personal care electronics, household supplies, and more.
This innovation is particularly beneficial for individuals with visual impairments, as it offers a time-saving alternative to traditional browsing and purchasing methods. The market is expected to continue expanding, with technological applications in personal care, electronics, household appliances, groceries, arts and crafts, and other sectors poised for significant growth. The market represents a promising avenue for businesses looking to enhance their customer experience and stay competitive in the rapidly evolving e-commerce landscape.

How is this Voice Commerce Industry segmented and which is the largest segment?

The voice commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Personal care
  Electronics
  Household appliances
  Groceries
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Application Insights

The personal care segment is estimated to witness significant growth during the forecast period. Voice commerce, a burgeoning sector in e-commerce, allows consumers to make purchases using voice commands through various technological applications. Convenience and accessibility are key benefits, enabling users to shop hands-free, saving time, and facilitating transactions on smart speakers, virtual digital assistants, smartphones, and other devices. This market includes e-commerce platforms, innovation hubs, and various industries such as travel, hospitality, entertainment, personal care electronics, household supplies, and more. Voice commerce caters to individuals with visual impairments and physical limitations, enhancing the shopping experience. However, concerns regarding security, data collection, and regulations, as well as trust issues and consumer awareness, may impact market growth. E-commerce infrastructure, digital payment systems, and logistics networks are essential components of this market, driving consumer spending despite economic uncertainty.

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The personal care segment was valued at USD 6.37 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 43% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Voice commerce, a technological application of artificial intelligence (AI) and voice assistance, is revolutionizing the shopping experience in the US and Canada. This market is primarily driven by the convenience and accessibility it offers to end-users. The e-commerce sector, including industries such as personal care, electronics, household supplies, and others, is leveraging it to enhance their customer experience and gain a competitive edge. Individual consumers, who are increasingly becoming tech-savvy, are adopting this innovative shopping m

The Backpacks & Daypacks eCommerce market in Greater China is predicted to reach US$12,668.2m revenue by 2025, reflecting an estimated growth rate of 10% compared to 2024.