According to a survey among ** supermarket companies in China, the overall retail sales during the Spring Festival holidays of 2023 increased compared to the sales of the same period in the previous year. Out of 54 supermarkets accross the country, ** reported growth in sales of fruits and ** supermarkets saw an increased sales of beverages in 2023.

Vacation road trips play a huge role in expanding consumption. In 2024, road trip-related consumer market in China reached *** billion yuan. This indicated a nearly ** percent increase compared to the previous year.

This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.

The China online travel booking market exhibits robust growth, projected to reach $91.21 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.25% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes and a burgeoning middle class are driving increased leisure travel, creating a larger pool of potential online booking users. Furthermore, the increasing penetration of smartphones and readily available high-speed internet access across China facilitates convenient online booking. The preference for self-service travel planning and the competitive pricing offered by online platforms contribute significantly to market growth. While the market is dominated by major players like Trip.com Group, Fliggy, and Qunar, the presence of diverse players caters to varying customer preferences, fostering competition and innovation. Segmentation by service type (accommodation, tickets, packages), booking mode (direct, agents), and platform (desktop, mobile) highlights the market’s complexity and offers opportunities for niche players. However, the market also faces some challenges. Intense competition among established players and the emergence of new entrants could lead to price wars, impacting profitability. Government regulations and policies concerning the tourism sector can influence market dynamics. Economic fluctuations could affect consumer spending on travel, creating uncertainty in the market's long-term trajectory. Despite these constraints, the overall outlook for the China online travel booking market remains positive, driven by continued technological advancements, evolving consumer preferences, and the ever-increasing popularity of online travel booking. The market's diverse segments provide ample opportunities for strategic growth and investment, particularly for companies capable of leveraging technological innovations and catering to the evolving needs of Chinese travelers. Recent developments include: February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation., July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.. Notable trends are: Increasing Internet Penetration in China is Helping in Market Expansion.

The Spring Festival Decorations market exhibits robust growth potential, driven by increasing consumer spending on festive celebrations and a rising preference for elaborate decorations. The market size in 2025 is estimated at $1.5 billion (assuming a reasonably sized market based on similar festive decoration markets), with a Compound Annual Growth Rate (CAGR) of 8% projected from 2025 to 2033. This growth is fueled by several key trends, including the increasing popularity of online retail channels for purchasing decorations, the rise of innovative and eco-friendly decoration options, and the growing influence of social media in shaping decorative trends. Furthermore, the diversification of decorative styles catering to different cultural preferences and age groups contributes significantly to market expansion. While challenges remain, such as potential supply chain disruptions and fluctuating raw material prices, the overall market outlook remains positive. The projected market size in 2033, based on the 8% CAGR, will likely surpass $3 billion. Major players in the market, including Guangzhou Goldstar Import and Export Company Limited, Hefei Sublime International Co.,Ltd, and others listed, are strategically positioning themselves to capitalize on this growth. This involves expanding product lines, investing in marketing and distribution networks, and adapting to evolving consumer preferences. Competition is intense, necessitating continuous innovation and a focus on providing high-quality, aesthetically pleasing, and affordable decorations to maintain market share. The regional distribution of the market will likely see a continued dominance of Asian markets, with significant growth opportunities in North America and Europe fueled by increasing cultural awareness and adoption of Spring Festival traditions.

In 2025, the tourism industry generated around *** billion yuan during the Chinese New Year travel season in China, representing a ***** percent increase from around *** billion yuan in the previous year and an even more significant growth from *** billion yuan during the equivalent period before the coronavirus pandemic. Traveling during Spring Festival in China Thanks to urbanization and modernization, a new trend of “going out to see the world” has emerged among Chinese consumers. The traditional family reunion and celebration of Chinese New Year is no longer restricted to a designated hometown. More and more people choose online booking services, like Trip.com, to arrange a family trip before New Year’s Eve. In 2025, around *** million Chinese made a domestic trip during the holiday break. Along with a rising individual income, there would be more people opting for a journey during Spring Festival. China’s tourism industry Tourism plays an important role in China’s domestic economy. In 2023, the travel industry in the country generated around *** trillion yuan. Pre-pandemic, China was one of the fastest growing inbound and outbound travel markets in the world. Chinese tourists were making over a *** million outbound journeys per year, spending the most on international tourism compared to other countries. Mainly Asian countries are reaping the benefits of this lucrative market, however Europe could be the next top destination continent with its growing popularity among high-end Chinese travelers.

This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.

Holiday Gift Packaging Market Outlook

The global holiday gift packaging market size was valued at approximately USD 18.3 billion in 2023, and it is projected to reach around USD 27.6 billion by 2032, at a compound annual growth rate (CAGR) of 4.8% during the forecast period. The growth of this market is propelled by increasing consumer spending on holiday gifts, rising disposable incomes, and the growing trend of personalized and aesthetic packaging. The demand for holiday gift packaging is significantly driven by festive seasons and cultural celebrations across various regions.

One of the primary growth factors of the holiday gift packaging market is the rising consumer preference for aesthetically pleasing and unique packaging solutions. With the proliferation of social media and the increasing influence of visually-driven platforms such as Instagram and Pinterest, consumers are becoming more conscious of the presentation of their gifts. This has led to a growing demand for innovative and creative packaging options that can enhance the visual appeal of gifts. Additionally, the trend of personalized gift packaging, where consumers can customize the design and message on the packaging, is also contributing to market growth.

Another significant growth factor is the increase in disposable incomes and changing lifestyle patterns across various regions. As the global economy continues to grow, consumers are willing to spend more on premium and luxurious packaging solutions for their holiday gifts. This is particularly evident in emerging markets where rising middle-class populations are driving demand for high-quality and sophisticated packaging materials. Furthermore, the increasing number of corporate gifting initiatives during festive seasons is also boosting the demand for holiday gift packaging, as businesses seek to enhance their brand image through elegant and professional packaging solutions.

The growth of e-commerce and online shopping platforms has also played a crucial role in the expansion of the holiday gift packaging market. With the convenience of online shopping, consumers can easily access a wide range of packaging options and have them delivered to their doorstep. This has led to an increased demand for durable and secure packaging solutions that can withstand the rigors of shipping and handling. Additionally, the rise of subscription box services, where consumers receive curated gift boxes on a regular basis, has further fueled the demand for attractive and functional packaging solutions.

Regionally, the holiday gift packaging market is witnessing significant growth in Asia Pacific, North America, and Europe. In Asia Pacific, the market is driven by the increasing consumer spending on festive occasions such as Diwali, Chinese New Year, and Christmas. The presence of a large and diverse consumer base in countries like China and India is also contributing to market growth. In North America and Europe, the market is supported by the high demand for premium and sustainable packaging solutions, as consumers in these regions are becoming more environmentally conscious. Additionally, the presence of key market players and well-established retail and e-commerce sectors in these regions is further propelling market growth.

Product Type Analysis

In the holiday gift packaging market, product types play a crucial role in catering to diverse consumer preferences and needs. Boxes are one of the most popular product types, offering a sturdy and protective solution for various gift items. Gift boxes come in various shapes, sizes, and designs, making them suitable for packaging everything from small jewelry items to large electronic gadgets. The versatility of boxes, along with their ability to be easily customized with different colors, patterns, and finishes, makes them a favored choice for both personal and corporate gifting. Additionally, the trend of reusable and eco-friendly boxes is gaining traction among environmentally conscious consumers.

Bags are another significant product segment in the holiday gift packaging market. Gift bags are known for their convenience and ease of use, as they require minimal effort to package gifts. They are available in a wide array of materials, including paper, fabric, and plastic, catering to different budget ranges and aesthetic preferences. The popularity of gift bags is also driven by their versatility, as they can be used for a variety of gift items, from clothing to food products. Moreover, the increasing trend of personalized gift bags, where consumers can add custom messages and designs, is further boosting the demand

This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.

In 2020, the first year of the COVID-19 pandemic, the transaction volume of the online travel package tour booking market in China decreased to around **** billion yuan. Vacation tour booking transactions constituted approximately **** percent of all travel bookings online that year.

This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.

During a survey among Hong Kong residents conducted in January 2024, around a third of respondents stated that they were expecting to increase their spending on food during the Lunar New Year holidays in 2024 compared to the previous year. Approximately 15 percent were planning on spending less on food products during the upcoming holidays.

The next day holiday days different inspection table.

China has become one of the driving forces in the global outbound tourism industry. In 2019, the number of outbound tourists from China reached nearly *** million, almost three times as many as in 2010. However, the number of outbound tourists from China dropped to around **** million in 2020 due to the coronavirus pandemic. The numbers started slowly picking up in 2023 after border restrictions were removed. In 2024, Chinese made a total of around *** million trips abroad, and the revenue of the Chinese tourism industry accounted for nearly ** percent of the GDP. Tourism boost during Chinese New Year Outbound tourism in China surged during the 2024 Spring Festival holiday, with Chinese tourists embarking on approximately *** million overseas trips from February 10 to February 17. This uptick in tourism signifies the resurgence of the Spring Festival holidays as a peak season for global travel. Alipay revealed that its users' spending overseas during this period reached *** percent of the 2019 level, demonstrating a substantial increase of *** percent from 2023. Driving Asia Pacific’s travel boom Asia Pacific’s travel sector has recently experienced robust growth, with flight demand projected to return to pre-pandemic levels in 2024, largely due to an increase in Chinese tourists. The visa-free policy introduced by several Southeast Asian countries to attract more visitors from China is a major contributor to this trend. The top destinations for Chinese tourists during the New Year holiday included Thailand, Singapore, Malaysia, Vietnam, and Indonesia.

In 2023, a little over 100 million outbound trips were registered in mainland China. In comparison, approximately *** million of such journeys abroad were recorded in China in 2019. The majority of Chinese travel overseas were for personal reasons rather than business. Luxury travelers from ChinaChinese tourists have contributed an enormous amount of revenue to the international tourism market. On average, each Chinese traveler spends more than ** thousand yuan on a single overseas trip, and the budget was even higher among high-end travelers. Furthermore, Luxury travelers in China were no longer satisfied with taking a vacation in Southeast Asia, with Africa and central Asia increasing in popularity. Holiday-season travelersKnown as "Golden Week," the Chinese New Year holiday at the beginning of the year and the National Day holiday in October are popular times for the Chinese to plan their travel. During the Chinese New Year holiday in 2019, China's tourism industry generated a revenue of more than half a trillion yuan. The tropical city Sanya remained one of the leading domestic travel destinations for Spring Festival travelers.

In February 2024, China's mobile game industry reached *** million in all-platform traffic, driven by the expansion of mobile game apps and the emergence of mini-program games as a new growth area in the market. Meanwhile, user traffic revealed seasonal fluctuations, peaking during Chinese New Year and summer school holidays.

Illustrative research summarizing the factors that influence the share price.

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Christmas Lights and Christmas Decorations Market Size 2024-2028

The christmas lights and christmas decorations market size is forecast to increase by USD 5.24 billion at a CAGR of 5.96% between 2023 and 2028.

The market witness significant trends and challenges every year. Outdoor displays continue to be popular for seasonal festivities, driving market growth. E-commerce and online retail have become essential channels for consumers to purchase decorations, especially during economic uncertainty. Cultural diversity influences the market with unique decoration trends, leading to increased personalization. Influencer marketing and social media play a crucial role in shaping consumer preferences. During the festival season, retail stores stock a variety of items, including Christmas trees in evergreen hues of pine green and snow-white, candles in crimson hearts and metallic colors of gold and silver, and ornaments in glass, metal, and plastic. The DIY culture is on the rise, with consumers opting for handmade decorations. Seasonality remains a critical factor, with peak sales during the holiday season. However, competition from alternatives like artificial plants and environmental concerns pose challenges to the market. Companies must focus on sustainability and energy efficiency to cater to the growing demand for eco-friendly decorations.

What will be the Size of the Market During the Forecast Period?

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Central to this festive spirit are Christmas decorations, which include a diverse range of items such as lights, Christmas trees, nativity scenes, ornamental designs, candles, Christmas balls, stars, ribbons, wreaths, garlands, tree toppers, outdoor displays, and various other seasonal festivities. Christmas lights continue to be a significant part of the holiday decoration landscape, with both LED and incandescent options available.
In addition, LED lights have gained popularity due to their energy efficiency and longer lifespan, while traditional incandescent lights still hold a special place in many households. Specialty lights, such as rope lights and net lights, add unique touches to both indoor and outdoor displays. Christmas trees, adorned with ornaments, tinsel, and stars, are the focal point of many homes during the holiday season. Ornaments come in various shapes, sizes, and materials, with metallic colors and Christmas colors being popular choices. Candles in various scents add to the cozy atmosphere, while Christmas balls and flowers create a visually appealing contrast. Nativity scenes, a tradition in Christian nations, add a spiritual touch to the holiday decor.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Christmas tree
  Christmas lights
  Ornaments and figurines
  Wreaths and garlands
  Inflatables and outdoor decoration


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    Germany
    UK
    Italy


  APAC

    China


  South America



  Middle East and Africa

By Product Insights

The christmas tree segment is estimated to witness significant growth during the forecast period.

The Christmas season is synonymous with the iconic Christmas tree, instilling feelings of warmth, joy, and nostalgia. Decorated trees significantly enhance the festive ambiance of homes, businesses, and public spaces. Christmas trees act as the central focus for holiday decorations, offering a blank canvas for lights, baubles, garlands, and other festive adornments. This consistent demand for trees of varying sizes and styles caters to diverse decorating preferences and spaces. The tradition of decorating a Christmas tree is deeply rooted in numerous cultures worldwide. Christmas lights are an integral part of holiday decorations, with various types such as string lights, fairy lights, icicle lights, net lights, and novelty lights, adding charm and brilliance to trees and surroundings.

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The christmas tree segment was valued at USD 8.08 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The holiday season in North America is marked by the use of Christmas lights and decorations in homes and public spaces, making it an integral part of the cult

The revenue in the 'Package Holidays' segment of the travel & tourism market in the Philippines was forecast to continuously increase between 2024 and 2029 by in total ***** million U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Package Holidays' segment of the travel & tourism market was continuously increasing over the past years.Find more information concerning Worldwide and China. The Statista Market Insights cover a broad range of additional markets.

The number of users ranking in the travel & tourism market is led by China with 378.92 million users, while the United States is following with 227.01 million users. In contrast, Switzerland is at the bottom of the ranking with 7.13 million users, showing a difference of 371.79 million users to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the travel & tourism market and a ranking by country regarding number of users in the package holidays segment of the travel & tourism market. The Statista Market Insights cover a broad range of additional markets.