Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ************************, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

With an estimated 95.4 percent market share as of January 2025, Bing, Baidu, and Haosou were among the top desktop search engines in China. In contrast, Google only accounted for less than two percent of the page views after being blocked by the Chinese government.

As of January 2025, Baidu dominated China's mobile search engine market, with a market share of nearly 58.85 percent. Bing secured the second place with a 25.38 percent market share, up from 5.3 percent last year.

In January 2025, the Chinese search engine Baidu had a global market share of 0.73 percent. This is not a lot compared to the dominant market leader Google. However, in China, Baidu has a much greater share of the search engine market.

Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data was reported at 0.000 % in 27 Dec 2024. This stayed constant from the previous number of 0.000 % for 26 Dec 2024. Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 27 Dec 2024, with 186 observations. The data reached an all-time high of 0.290 % in 07 May 2024 and a record low of 0.000 % in 27 Dec 2024. Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Macau SAR (China) – Table MO.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 11 May 2025, with 135 observations. The data reached an all-time high of 1.230 % in 27 Feb 2025 and a record low of 0.000 % in 11 May 2025. Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Macau SAR (China) – Table MO.SC.IU: Internet Usage: Search Engine Market Share.

As of January 2025, Baidu controlled approximately 49.5 percent of the Chinese tablet search engine market. Bing followed with 43.65 percent, ranking second.

Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data was reported at 0.050 % in 02 May 2024. This stayed constant from the previous number of 0.050 % for 01 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data is updated daily, averaging 0.030 % from Apr 2024 (Median) to 02 May 2024, with 15 observations. The data reached an all-time high of 0.050 % in 02 May 2024 and a record low of 0.000 % in 19 Apr 2024. Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s China – Table CN.SC.IU: Internet Usage: Search Engine Market Share.

In a country with over *********** internet users, China's search engine industry was estimated to reach *** billion yuan in 2023. Baidu has been the largest online search provider in the country while Google has been officially banned since 2010.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Baidu Search Index is a big data analytics tool developed by Baidu, the most popular search engine in China, to reflect changes in search popularity for specific keywords.

Based on an ecosystem partnership with Baidu Search Index, Datago has direct access to keyword search index data from Baidu Index’s database. BSIA-Investor selects A-share stock codes in different formats as keywords, aggregates the corresponding Baidu Index data, and provides insights into the online search interest of Chinese investors for over 5,000 A-share stocks. This data helps investors better understand the market sentiment of millions of Chinese investors toward A-shares, including:

• Investor Interest Measurement: A direct reflection of how Chinese investors’ interest in the A-share market fluctuates.

• Cross-Comparison of Listed Companies: Search index data offers strong comparability, enabling users to assess differences in market attention among various listed companies and identify high-interest stocks.

• Trend Tracking & Market Insights: By monitoring changes in the search popularity of individual stocks, investors can capture market hotspots, gain timely insights into potential investment opportunities, and leverage data for informed decision-making.

• Coverage: 5000+ A-share stocks

• History: 2016-01-01

• Frequency: Daily

Mobile Search Engines Market Outlook

The global mobile search engines market size is projected to grow from USD 45.3 billion in 2023 to USD 98.5 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.9%. This robust growth is propelled by several key factors including the increasing penetration of smartphones, advancements in mobile search technologies, and the growing adoption of mobile internet across emerging markets.

One of the primary growth factors for the mobile search engines market is the widespread adoption of smartphones. The rapid proliferation of affordable smartphones has significantly increased mobile internet usage, thereby driving the demand for mobile search engines. As more consumers rely on their mobile devices to access information, shop online, and engage with social media, the need for efficient and effective mobile search engines continues to escalate. This trend is particularly pronounced in emerging markets where mobile devices often serve as the primary means of accessing the internet.

Technological advancements in mobile search engine algorithms and artificial intelligence (AI) are also playing a crucial role in market growth. Modern mobile search engines leverage AI and machine learning to provide more accurate and personalized search results. Innovations such as voice search, visual search, and augmented reality (AR) search capabilities are enhancing the user experience, making mobile searches more intuitive and interactive. These advancements not only improve the quality of search results but also increase user engagement and satisfaction.

The growing emphasis on local search optimization is another significant driver of the mobile search engines market. With the increasing use of mobile devices for on-the-go searches, local search has become a critical component for businesses aiming to attract nearby customers. Mobile search engines are integrating location-based services to deliver highly relevant local search results, benefiting both users and businesses. This trend is especially beneficial for small and medium-sized enterprises (SMEs) looking to enhance their online visibility and drive foot traffic to their physical stores.

Regionally, the Asia Pacific market is anticipated to witness substantial growth during the forecast period. The region's large and rapidly growing population of smartphone users, coupled with increasing internet penetration rates, creates a fertile ground for mobile search engine adoption. Countries such as China, India, and Indonesia are expected to be major contributors to market growth. Furthermore, North America and Europe remain significant markets due to high smartphone penetration and mature digital ecosystems. However, emerging markets in Latin America and the Middle East & Africa are also showing promising growth potential, driven by increasing mobile connectivity and digitalization efforts.

In this dynamic landscape, new entrants like Bingie are making their mark by offering innovative features tailored to the evolving needs of mobile users. Bingie, with its focus on providing a seamless and engaging search experience, is gaining traction among users who seek alternatives to established giants. By leveraging cutting-edge technologies such as AI and machine learning, Bingie is able to deliver highly personalized search results that resonate with the preferences of individual users. Its emphasis on user privacy and data security further distinguishes Bingie in a market where these concerns are increasingly paramount. As Bingie continues to expand its reach, it is poised to become a significant player in the mobile search engines market, offering users a fresh perspective on mobile search capabilities.

Type Analysis

In the mobile search engines market, the type segment is divided into general search engines and specialized search engines. General search engines dominate the market, accounting for a significant share of the overall revenue. These search engines, such as Google and Bing, offer comprehensive search capabilities covering a wide range of topics and information. The ubiquity and familiarity of these platforms make them the go-to choice for most users. With continuous improvements in search algorithms and user interface, general search engines are expected to maintain their dominance in the coming years.

Specialized search engines, on the other hand, cater to niche markets by focusing on specific types of content o

This statistic shows the market share of leading search engines in China in 2020, in terms of users. At the time, Baidu remained the most popular search engine in China, accounting for more than ** percent of the domestic users.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

This statistic shows the market share of most preferred mobile search engines in China between ************* and ************. In that period, over ** percent of the respondents in a survey about mobile search in China stated that they were using Baidu mobile search engine.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

As of May 2025, Google was the leading search engine in Hong Kong, dominating the market with around 91.27 percent share across all devices. Baidu, the most popular search engine in China, accounted for merely one percent of Hong Kong's market.

The largest share of smart speaker shipments in China during the third quarter of 2021 was *** million units manufactured by Baidu. Established in 2000 by Robin Li, Baidu China Co. Ltd., has developed into one of China’s largest technological corporations and runs the country’s most popular search engine, Baidu.

Baidu – China’s leading tech brand  

As of the ************** of 2018, the Alibaba group held the largest share of China’s smart speaker market followed by Baidu. However, by the end of 2019, Baidu’s market share escalated over ten percent surpassing China’s other tech giants, including Alibaba. In a survey conducted in 2019 concerning brand awareness of smart speakers, Baidu ranked third after companies such as Xiaomi and Huawei.

Chinese smart speaker market  

Smart speakers were the second most popular smart home product, after home monitors, owned by a large number of Chinese households in 2019. The sales revenue generated by this product had already seen a massive leap between 2017 and 2018 and was estimated to grow by nearly ***** billion yuan by 2020. However, the outbreak of COVID-19 impacted the development of the sales volume. Among the various smart speaker models, the Alibaba Tmall Genie is known to have dominated the market as of April 2019.

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Web Performance Market Size 2024-2028

The web performance market size is forecast to increase by USD 2.8 billion, at a CAGR of 8.12% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing use of advanced web technologies and the expanding Internet user base. Key trends include the demand for mobile web performance solutions due to the rise in mobile internet usage, as well as the integration of security services such as Web Application Firewall as a Service (WAFaaS) and multi-factor authentication to enhance security. Sectors like media and entertainment, healthcare, transportation, logistics and manufacturing are major contributors to the market's growth, as they rely heavily on web applications for business operations. However, high deployment costs and the increasing number of cyber attacks pose challenges to market growth. The need for faster web performance and security measures is becoming crucial for businesses to maintain a competitive edge and provide a seamless user experience.

Market Analysis

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The market is experiencing significant growth due to the increasing reliance on the Internet for business operations and consumer engagement. The e-commerce industry, in particular, is driving the demand for improved web performance as online sales continue to stream. Content Delivery Networks (CDNs) play a crucial role in delivering content quickly and efficiently, especially for large media files such as images. IT and telecom sectors are also investing heavily in web performance to enhance user experience. E-commerce sites, media and entertainment, healthcare, logistics and transportation, and the SME sector are some of the key industries leveraging web performance technologies.

Moreover, mobile devices have further complicated the digital landscape, necessitating optimization for various screen sizes and mobile-specific protocols like Transmission Control Protocol (TCP) and Hypertext Transfer Protocol (HTTP). Search engine optimization, user experience, and privacy laws are critical factors influencing web performance. Tools like SolarWinds and AppDynamics help monitor and optimize web performance, while Hypertext Markup Language (HTML) and HTTP/2 enable faster content delivery. Mobile penetration continues to rise, making it essential for businesses to prioritize web performance to cater to the growing mobile user base.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On premise
  Cloud


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By Deployment Insights

The on premise segment is estimated to witness significant growth during the forecast period. The market witnessed significant growth in 2023, with on-premises solutions holding the largest market share. This model necessitates substantial investments for product purchases, installation, maintenance, and upgrades. Additionally, organizations must hire and train an in-house IT workforce to support users, which can be costly for small and medium-sized enterprises (SMEs). Despite the expense, large enterprises, primarily those dealing with sensitive data, prefer the on-premises model due to its enhanced security features. This model ensures end-to-end quality control and eliminates third-party involvement, making it a popular choice for organizations concerned with data security. In the dynamic digital landscape of the e-commerce industry, web performance solutions, such as those offered by SEMrush and application delivery controllers, play a crucial role in ensuring optimal website performance on both desktop and mobile devices.

Security breaches can lead to significant financial losses and reputational damage, making the need for reliable web performance solutions more pressing than ever.

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The on-premise segment was valued at USD 3.29 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the dynamic digital landscape of North America, particularly in the US, the e-commerce industry is experiencing significant growth. This expansion is driven by several factors, including the increasing number of cybersecurity breaches and the transition from traditional

The applied AI service market is segmented by component, deployment, technology, and industry vertical. By component, the market is segmented into: Hardware Software Services By deployment, the market is segmented into: On-premises Cloud By technology, the market is segmented into: Machine Learning Natural Language Processing Computer Vision Speech Recognition By industry vertical, the market is segmented into: Healthcare Retail BFSI Manufacturing Retail & e-commerce Transportation & Logistics Media & Entertainment Report Coverage & Deliverables The report covers the global Applied AI Service Market and provides insights into the current market dynamics, market size, market segmentation, and market trends. The report also includes profiles of leading players in the market. The report deliverables include:

Executive summary Market overview Market segmentation Market trends Competitive landscape Company profiles

Applied AI Service Market Regional Insights The applied AI service market is segmented by region into North America, Europe, Asia-Pacific, and the Rest of the World. North America is the largest market for applied AI services, followed by Europe. Asia-Pacific is the fastest-growing market for applied AI services. Regional trends include:

North America: The North American market for applied AI services is driven by the presence of large technology companies and the adoption of AI in various industries. Europe: The European market for applied AI services is driven by the demand for AI solutions in the healthcare and manufacturing sectors. Asia-Pacific: The Asia-Pacific market for applied AI services is driven by the growth of the e-commerce and manufacturing sectors.

Applied AI Service Market Trends The applied AI service market is driven by a number of factors, including:

The increasing adoption of AI in various industries The growing demand for AI solutions that are tailored to specific needs The decreasing cost of AI hardware and software The availability of open source AI tools and resources

Challenges and Restraints in Applied AI Service Market The applied AI service market faces a number of challenges and restraints, including:

The lack of skilled AI professionals The complexity of AI systems The ethical concerns surrounding AI The regulatory uncertainty surrounding AI

Emerging Trends in Applied AI Service Market A number of emerging trends are shaping the applied AI service market, including:

The development of AI-powered platforms and tools The integration of AI with other technologies The rise of AI-as-a-service The increasing use of AI in decision-making

Growth Catalysts in Applied AI Service Industry A number of factors are expected to drive the growth of the applied AI service market in the coming years, including:

The increasing adoption of AI in various industries The growing demand for AI solutions that are tailored to specific needs The decreasing cost of AI hardware and software The availability of open source AI tools and resources

Leading Players in the Applied AI Service Market The leading players in the applied AI service market include:

Amazon Web Services (AWS) Apple Baidu Google (Alphabet Inc.) IBM Intel Meta Microsoft NVIDIA Open AI

Significant Developments in Applied AI Service Sector A number of significant developments have taken place in the applied AI service sector in recent years, including:

The launch of new AI-powered platforms and tools The integration of AI with other technologies The rise of AI-as-a-service The increasing use of AI in decision-making Recent developments include: In June 2024, Chinese search engine giant Baidu revealed an enhanced version of its artificial intelligence (AI) model, Ernie 4.0 Turbo, in its effort to sustain its leadership in China’s competitive AI market. The new model will be available to the public through mobile app and web interfaces, and developers will be able to integrate the technology via Baidu's Qianfan AI platform. , In January 2024, IBM Consulting is launching IBM Consulting Advantage, an AI services platform aimed at helping IBM consultants deliver consistent, repeatable, and swift solutions for clients. The platform features a range of proprietary methods, assets, and assistants that utilize technology from IBM and its strategic partners Early adopter teams achieved productivity improvements of up to 50% by integrating IBM Consulting Advantage into their application design, development, and testing client pilots. .