PepsiCo, owner of the Lay's brand had ** percent of the potato chips market in India in 2016. Balaji Wafers followed at ** percent while ITC ranked third. The country's potato chip market was valued at nearly *** billion U.S. dollars in 2017, growing at **** percent to reach *** billion dollars by 2022.

The salty snack market

In India’s processed food market, snacks make up a share of almost ** percent. The per capita consumption of snacks differs by region and was the highest in the southern region of the country. The salty snack market, to which potato chips belonged, was estimated to witness a high value growth.

From plant to the packet

The main ingredient of chips continues to be potatoes. India is a fertile ground for potato production. After China, the subcontinent is the largest producer of potatoes worldwide. Indian farmers are incentivized for potato crop productions, due to a high profitability of potato crops. This reflected in its economic contribution, despite. Production volumes of potatoes remaining relatively stable over the years.

In financial year 2023, Lays had the highest market share of ** percent among the potato chip companies in India. This was followed by Bingo and Balaji, with a ** percent market share each during the same period.

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Potato Chips Market Size 2025-2029

The potato chips market size is forecast to increase by USD 13.21 billion at a CAGR of 5.5% between 2024 and 2029.

The market is driven by the growing snacking culture, with consumers increasingly opting for convenient and savory snacks. This trend is further fueled by the emergence of healthier snacking alternatives, as people seek to balance their nutritional needs with their desire for tasty treats. However, the market faces challenges from rising health and nutritional concerns. Consumers are increasingly conscious of the impact of processed foods on their health, leading some to avoid potato chips due to their high fat and sodium content. They are increasingly opting for healthy snacks, leading to the emergence of baked and low-sodium potato chips. 
Additionally, the market is witnessing a shift towards natural and organic snacks, posing a challenge for traditional potato chip manufacturers. Companies in the market must innovate to meet evolving consumer preferences, offering healthier options, and exploring alternative ingredients to maintain their market share. However, challenges such as increasing competition from health and wellness food and fluctuating raw material prices may impact market growth. The strategic landscape is dynamic, requiring operational agility and a deep understanding of consumer trends to capitalize on opportunities and navigate challenges effectively.

What will be the Size of the Potato Chips Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, thick-cut and crinkle-cut varieties continue to gain traction among consumers, driving new product development and product line extensions. Joint ventures between industry players and suppliers have emerged, enabling advancements in cooking technologies such as kettle cooking and vacuum frying. Nutritional labeling and allergen information are increasingly important for consumer health-conscious buyers, leading to transparency in the supply chain. Water usage and energy consumption are critical concerns, with companies implementing waste reduction strategies and adopting sustainable agriculture practices. Predictive modeling and big data analytics are transforming market research techniques, providing valuable consumer insights for competitive advantage.

Brand equity is essential in this industry, with marketing campaign effectiveness and consumer satisfaction key indicators of success. Industry consolidation and automation technologies have streamlined production processes, improving sales performance. Sustainability is a growing trend, with companies focusing on recyclable and biodegradable packaging, GMO-free potatoes, and compostable packaging. Food security and product lifecycle management are crucial aspects of the industry, with companies leveraging data-driven decision making and artificial intelligence to optimize operations. Extrusion cooking and potato peel processing are alternative methods gaining popularity, offering cost savings and unique textures. Consumer preferences for wavy chips and thin-cut chips continue to shift, requiring companies to adapt and innovate to maintain market share.

Food waste remains a significant challenge, with companies exploring strategies to minimize waste and reduce environmental impact. Dietary guidelines and consumer trends toward healthier snacking options are influencing the market, with companies responding by offering a wider range of options. Additionally, there is a growing demand for specialty food items, including kosher, vegan-friendly, and gluten-free products.

How is this Potato Chips Industry segmented?

The potato chips industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Flavor

  Plain or salted
  Flavored


Product

  Fried
  Baked


Distribution Channel

  Supermarkets
  Convenience stores
  Online retail


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Russia


  APAC

    Bangladesh
    China
    India


  South America

    Brazil


  Rest of World (ROW)

By Flavor Insights

The Plain or salted segment is estimated to witness significant growth during the forecast period. In the dynamic snack food market, plain salted potato chips hold a significant presence due to their versatility and broad appeal. These chips cater to various consumer preferences, particularly during social occasions and gatherings, resulting in seasonal demand fluctuations. The simple, neutral flavor profile of plain salted potato chips appeals to consumers of all ages, offering a satis

India Potato Chips Market was valued at USD 1.62 Billion in 2025 and is expected to reach USD 2.99 Billion by 2031 with a CAGR of 10.75%.

For the third year in a row, the Indian potato chips market recorded growth in sales value, which increased by 33% to $4.8B in 2024. In general, the total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +4.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +117.0% against 2014 indices.

The Indian canned potato chips market presents a compelling growth opportunity. While precise figures for 2029 are unavailable, projecting from a hypothetical 2025 market size (estimated at ₹500 million based on global canned snack trends and India's growing processed food sector), and assuming a conservative Compound Annual Growth Rate (CAGR) of 12% (reflecting India's expanding snack food market and potential for canned product adoption), the market could reach approximately ₹1.2 billion by 2029. This growth is fueled by several key drivers: rising disposable incomes, increasing urbanization leading to busier lifestyles and a demand for convenient snacks, evolving consumer preferences towards ready-to-eat options, and the expanding retail infrastructure supporting wider product availability. Furthermore, innovations in packaging, flavor profiles, and healthier options (reduced fat, etc.) will play a vital role in market expansion. However, certain restraints could impact growth. These include price sensitivity among a large portion of the Indian population, intense competition from other snack food categories (like traditional chips, namkeens), and challenges associated with maintaining product quality and shelf life during distribution in a diverse climate. Segmentation within the market will be crucial, with potential distinctions arising from packaging size, flavor variations, target demographics (youth vs. families), and distribution channels (modern retail vs. traditional trade). Successful players will need to strategically address these factors to capitalize on the market's considerable potential.

The Baked Chips Market report segments the industry into Source (Fruits, Vegetables, Grains, Other Sources), Flavor (Salty, Classic, Barbecue, Other Flavors), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

In financial year 2023, Cornitos had the highest market share of ** percent among the tortilla companies in India. In comparison, Doritos the American-flavored tortilla chips, had a market share of six percent for the same year.

The India frozen finger chips market attained a value of USD 174.24 Million in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 13.40% to reach USD 612.74 Million by 2034.

The global fried potato chips market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.76% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes, particularly in developing economies, fuel increased consumer spending on convenient and palatable snack foods like potato chips. Changing lifestyles and increasingly busy schedules contribute to the demand for readily available, on-the-go snacks. Furthermore, the market witnesses continuous innovation in flavors, packaging, and healthier options (e.g., reduced fat or baked alternatives), catering to evolving consumer preferences and health consciousness. The popularity of online retail channels further accelerates market growth, offering wider product selections and convenient home delivery. Major players like Kettle Foods Inc., PepsiCo Inc., and Calbee Inc. are actively shaping the market landscape through strategic partnerships, product diversification, and aggressive marketing campaigns. However, fluctuating potato prices and increasing health concerns regarding high sodium and fat content pose significant challenges to market growth. Segment-wise, flavored potato chips command a larger market share compared to plain and salted varieties due to their appeal to diverse taste preferences. Supermarkets/hypermarkets maintain their dominance in distribution channels, but online retail is rapidly gaining traction, particularly among younger demographics. Regionally, North America and Europe are currently the largest markets, but Asia-Pacific shows promising growth potential due to its burgeoning population and rising middle class. The market's future trajectory hinges on successful navigation of regulatory changes, addressing health concerns through product reformulation, and capitalizing on emerging trends like sustainable sourcing and eco-friendly packaging. Strategic investments in research and development are crucial to fostering innovation and maintaining a competitive edge in this dynamic market. Recent developments include: In 2021, Lay's India introduced a new flat-cut chip and its thinnest range of potato chips ever, Lay's Wafer Style., In 2021, Burts Snacks boosted its offering in Costa Coffee. It launched the limited-edition Maple Glazed Pigs in Blankets Potato Chips., In 2020, Orkla entered an agreement to acquire 67.8% of the shares in Eastern Condiments Private Limited ('Eastern').. Notable trends are: Increased Expenditure on Savory Snacks.

Potato Chips (Savory Snacks) Market in India – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Potato Chips market in India. The research handbook provides up-to-date market size data for period 2014-2019 and illustrative forecast to 2024 premised on Covid-19 hit,covering key market aspects like Sales Value and Volume for Potato Chips and its variants . Read More

This statistic shows the market share of Lay's in the potato chip segment in India from 2013 to 2015. According to the report, Lay's potato chips accounted for approximately **** percent of the Indian potato chip market in 2014.

Type: Fried, BakedCategory: Organic, RegularFlavor: Flavored, Plain/SaltedDistribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online Recent developments include: February 2024: PepsiCo India launched a sub brand under its main brand, Lay’s Shapez, which is a heart-shaped potato-based pellet format. Lay’s Shapez Heartiez portfolio includes masala flavor in addition to caramel flavor. This marks Lay’s foray into the sweet-flavored chip segment. The company aims to expand its potato chip snack portfolio with the launch of new products., April 2023: Astar Network and Calbee Inc. partnered to launch an innovative NFT chip campaign. The campaign will be housed on the Astar blockchain and will feature changing NFTs modeled after the well-known Calbee potato chips., March 2023: PepsiCo launched a crop intelligence model for India in collaboration with Cropin. unveiled a crop- and plot-level predictive intelligence model under the "Lay's" brand to assist farmers in maximizing potato yields and quality through useful dashboards on user-friendly mobile apps., October 2022: KP Snacks has announced the launch of its reformulated non-HFSS (high in fat, salt, and sugar) popchips portfolio. The whole line of popchips, which includes the time-honored favorites Sea Salt, Sea Salt & Vinegar, Barbeque, and Sour Cream & Onion, is being published into stores in advance of legislation being filed.. Notable trends are: Chocolate's health benefits and the popularity of convenience meals are driving the market growth.

Potato Chips – thin slices of potato deep fried until crisp and then seasoned with salt or other spices. Available in bags. However, does not include processed potato snacks. Potato Chips (Savory Snacks) Market in India – Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Potato Chips market of India. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Potato Chips. Sales Values in the handbook are depicted in USD ($) and local currency of India and Volumes are represented in M Kilograms. Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable. The research handbook acts as an essential tool for companies active or planning to venture in to India's Potato Chips (Savory Snacks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

In India Data Center Chip Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

India Savory Snacks Market & Trends Analysis Report by Product (Potato Chips, Extruded Snacks, Nuts & Seeds, Popcorn and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Independent Retailers, Service Station and Others), By Flavor (Roasted/Toasted, Barbeque, Spice, Beef and Others) - Opportunities & Forecast, 2020-2027

The Extruded Snacks Marketsize was valued at USD 56.08 USD Billion in 2023 and is projected to reach USD 82.39 USD Billion by 2032, exhibiting a CAGR of 5.65 % during the forecast period. Extruded snacks are part of processed foods manufactured with the help of extrusion technology Incorporated snacks are another variety of extruded snacks. this technique involves the extrusion of a compounded mass through a machine at high pressure and temperature to produce formation preferably of grains commonly used like corn or rice. Extruded snacks are classified depending on the texture and opened shape puffed snacks like the cheese puff, and the rice cake as well as crunchy snacks like an extruded tortilla chip. They are usually lean and are usually compounded with desired tastes and spices added to them. These snacks are usually consumed as on-the-go and shelf-stable products by individuals across the household, in schools, and during leisure time because of their varieties of flavors and crispy textures. Recent developments include: July 2023: “Skippi”, known for its ice pops in India, announced its expansion in the retail sector with the launch of its all-new FMCG snack product called Skippi Cornsticks. These new products are available in 4 different flavors: Thai chilli, tangy tomato, magic masala, and sweet corn., May 2023: Reliance Retail Ventures, one of India’s well-established retail chains, announced that the company will launch Alan’s Bugles in India. Alan’s Bugles is a corn chip snack popular in the U.K. and the Middle East. Thus, with this launch, the company is looking forward to expanding its presence in India's high-demand consumer products market., May 2022: Hey Chips, a well-known snack manufacturer in Singapore, announced the launch of its all-new snack made from corn, which is healthy and better for your product range. Thus, the company aims to cater for the rising demand for healthy snacking and further expand its product range towards healthy snacking., August 2021: The Indian company Bikano has acquired a license for India’s famous kids show character ‘Chota Bheem’ to launch a new range of extruded products. This will enable the company to attract a wider consumer base in the country. , November 2020: A food technology startup company, ChickP Protein Ltd., has launched a new starch developed from chickpeas. The product can be used to manufacture various processed foods, including extruded snacks.. Key drivers for this market are: Rising Popularity of Savory Snacks to Support Market Growth. Potential restraints include: Technological and Processing Related Challenges faced by Manufacturers to Hamper Growth. Notable trends are: Increasing Demand for Convenience and On-the-go Products to Propel Market Growth .

India Nachos Market was valued at USD 23.30 million in 2024 and is anticipated to grow USD 32.64 million by 2030 with a CAGR of 5.78% during forecast period.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

Canned Potato Chips Market Outlook

As of 2023, the global market size for canned potato chips is valued at approximately USD 2.5 billion, and it is projected to reach USD 4.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.8% during the forecast period. This growth is driven by the increasing demand for convenient and longer-lasting snack options, coupled with innovations in flavor and packaging that appeal to a broad consumer base. The rising trend of on-the-go snacking and urbanization further propels the market growth, as more consumers seek ready-to-eat, durable snack options.

The growing popularity of convenience foods and ready-to-eat snacks is a significant driver for the canned potato chips market. As consumers lead increasingly busy lifestyles, the demand for portable and long-shelf-life snacks has surged. Canned potato chips, with their extended shelf life and convenient packaging, fit perfectly into this trend. Additionally, the proliferation of single-person households and the increasing number of working professionals globally are fuelling the growth of the market. Consumers are looking for quick and easy snack solutions that do not compromise on taste or quality, making canned potato chips an attractive option.

Innovation in flavors and health-conscious trends are also pushing the market forward. Manufacturers are increasingly offering a variety of flavors to cater to diverse consumer preferences, ranging from traditional salted flavors to exotic and spicy variants. There is also a rising demand for healthier snack options, which has led to the introduction of low-sodium and organic canned potato chips. These innovations not only attract health-conscious consumers but also help in expanding the overall market base. The trend towards organic and natural foods further contributes to the market's growth, as more consumers seek clean-label and non-GMO products.

Marketing and branding strategies play a critical role in the growth of the canned potato chips market. Companies are leveraging social media and digital marketing to reach a wider audience and engage with consumers in novel ways. Influencer marketing, in particular, has become a powerful tool for promoting new flavors and product variants. Additionally, strategic partnerships and collaborations with food service providers and retailers help in expanding market reach and enhancing product visibility. The use of eco-friendly and innovative packaging solutions also helps in attracting environmentally conscious consumers, thereby boosting market growth.

From a regional perspective, the Asia-Pacific region is expected to witness significant growth in the canned potato chips market. The rising disposable income, urbanization, and changing dietary habits in countries like China and India contribute to this growth. North America remains a strong market due to the high consumption of snack foods and the presence of major market players. Europe also shows steady growth, driven by the demand for organic and premium snack products. Meanwhile, Latin America and the Middle East & Africa regions are emerging markets with considerable potential for growth due to changing consumer preferences and increasing availability of these products.

Product Type Analysis

The product type segment of the canned potato chips market encompasses Plain, Flavored, Low-Sodium, and Organic variants. Plain canned potato chips have been a staple in the snack industry for decades, offering a simple and classic taste that appeals to a wide demographic. These plain variants continue to hold a significant share of the market due to their universal appeal and established consumer base. However, the growth rate for plain chips is relatively stable compared to other innovative and health-focused options.

Flavored canned potato chips represent a dynamic and rapidly growing segment. The introduction of diverse and exotic flavors such as barbecue, sour cream and onion, and spicy variants has significantly broadened the market's appeal. This segment is particularly popular among younger consumers who are more adventurous with their snack choices. The continuous innovation in flavor profiles and the introduction of limited-edition variants help in maintaining consumer interest and driving repeat purchases.

Low-Sodium canned potato chips cater to the health-conscious segment of the market. With rising awareness about the adverse effects of excessive sodium intake, more consumers are opting for low-sodium snack options. This segment has seen considerable growth as it alig