In 2020, the market value of potato chips in the Asian-Pacific market was estimated to be worth 12.9 billion U.S dollars, making it the largest market for potato chips among all regions. The North-American region was the second largest market for potato chips, with an estimated value of 10.9 billion U.S dollars in 2020. North-America was forecast to remain the second largest region for potato chips in 2026, with a predicted value of 12.5 billion U.S dollars. By contrast, the Asian-Pacific region was forecast to grow much larger, reaching a predicted value of 23.4 billion U.S dollars in 2026.

The global potato chips market reached a value of nearly USD 39.58 Million in 2024. The market is assessed to grow at a CAGR of 4.20% during the forecast period of 2025-2034 to attain a value of around USD 59.72 Million by 2034. The market is being driven by the growing consumption of snacks, the rising demand for clean-labelled and healthy snack foods, the surging focus on sustainability, flavour innovations, and the robust growth of the e-commerce sector.

The Potato Chips Market report segments the industry into Product Type (Baked, Fried), Flavor (Plain/Salted, Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The report features historical data and five-year market forecasts.

The report covers Global Fried Potato Chips Companies and the market is Segmented by Flavor (Plain, Salted, and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size and forecasts are provided in terms of value (USD) for the above segments.

The size and share of this market is categorized based on Product Type (Classic Potato Chips, Kettle Cooked Potato Chips, Baked Potato Chips, Flavored Potato Chips, Organic Potato Chips) and Packaging Type (Bags, Boxes, Pouches, Bulk Packaging, Single-Serve Packs) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Food Service) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Global Potato Chips Market is projected to reach USD 52.1 Billion by 2034, with a 4.8% CAGR from 2025 to 2034.

The North America healthy snack chips market, valued at USD 12.1 billion in 2024, is forecasted to reach USD 20.8 billion by 2031, reflecting a CAGR of 4.6%

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Artificial Intelligence Chips Market Size 2025-2029

The AI chips market size is forecast to increase by USD 902.65 billion at a CAGR of 81.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increased focus on developing specialized chips for AI applications in smartphones and the convergence of AI and Internet of Things (IoT) technologies. This market dynamic is creating new opportunities for companies to innovate and meet the rising demand for more efficient and powerful AI solutions. However, the dearth of technically skilled workers for AI chips development poses a challenge for market growth. Companies seeking to capitalize on this market opportunity must invest in research and development, collaborate with academic institutions, and consider strategic partnerships to address the talent shortage.
Additionally, they must stay abreast of the latest technological advancements and industry trends to maintain a competitive edge. Overall, the AI Chips Market offers substantial growth potential for companies willing to navigate these challenges and seize the opportunities presented by the rapidly evolving AI landscape.

What will be the Size of the Artificial Intelligence (AI) Chips Market during the forecast period?

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The market is experiencing significant growth due to the increasing adoption of AI technologies in various industries, including robotics, healthcare, retail, finance, automotive, and IoT devices. This market is driven by the demand for advanced hardware components, such as CPUs, GPUs, FPGAs, and System on Chips (SoCs), that can effectively support deep learning and machine learning algorithms. The integration of AI technologies in quantum computing and high-bandwidth memory is also fueling market growth. AI chips are essential for powering AI algorithms and technologies, enabling applications such as generative AI, autonomous vehicles, and advanced robotics. Ethical concerns surrounding AI are also driving the need for more powerful and efficient chips to process data at the edge and in the cloud.
The market is expected to continue growing as AI becomes increasingly integrated into everyday life, with specific integrated circuits, such as the Trainium2 chip, playing a key role in this development. The AI chips market is a dynamic and innovative space, with ongoing research and development in areas such as AI algorithms, AI technologies, and hardware components. The market is expected to continue growing as the demand for more powerful and efficient AI solutions increases. The integration of AI chips in various industries is transforming the way we live and work, from healthcare to finance, and will continue to shape the future of technology.

How is this AI Chips Industry segmented?

The AI chips industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  ASICs
  GPUs
  CPUs
  FPGAs


End-user

  Media and advertising
  BFSI
  IT and telecommunication
  Others


Processing Type

  Edge
  Cloud
  Edge
  Cloud


Application

  Nature language processing (NLP)
  Robotics
  Computer vision
  Network security
  Others


Technology

  System on chip (SoC)
  System in package (SiP)
  Multi chip module (MCM)
  Others


Function

  Training
  Inference


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Product Insights

The ASICs segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) chips, specifically application-specific integrated circuits (ASICs) are revolutionizing the technology landscape by delivering faster performance and higher efficiency than traditional hardware components such as GPUs, FPGAs, CPUs, and ASICs in AI applications. ASICs, which are customized and non-configurable, offer an instruction set and libraries for local data processing and parallel algorithm execution. This makes them an ideal choice for AI data centers, where they act as accelerators for deep learning and machine learning algorithms. The adoption of ASIC-based AI chips is on the rise due to their ability to provide superior performance and speed compared to GPUs, FPGAs, and CPUs.

The use of these chips in robotics, computer vision, generative AI, and other AI technologies is driving market growth. Furthermore, the integration of ASICs in quantum computing, large language models, and other advanced AI applications is expected to boost their demand. Energy efficiency and real-time applications are also key factors fueling the market's expansion.

The UK potato chips market expanded significantly to $1B in 2024, increasing by 5.5% against the previous year. Overall, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +4.3% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +77.6% against 2019 indices.

Vegetable Chips Market size was valued at USD 12.2 Billion in 2023 and is projected to reach USD 20.21 Billion by 2030, growing at a CAGR of 8.2% during the forecast period 2024-2030.

Global Vegetable Chips Market Drivers

The market drivers for the Vegetable Chips Market can be influenced by various factors. These may include:

Health Consciousness: Growing consumer knowledge of wellbeing and health is fueling the market for healthier snack options like veggie chips. Dietary Trends: The demand for vegetable-based snacks, such as vegetable chips, is being driven by the rising popularity of plant-based, vegetarian, and vegan diets. Growing Obesity Rates: As customers look for healthier snack options due to worries about obesity and associated health problems, they are consuming more vegetable chips, which are a nutrient-dense option. Innovations in Flavors and variants: To meet the varying tastes of consumers and spur market expansion, producers are launching a broad array of flavors and variants of vegetable chips. Convenience factor: As a portable, ready-to-eat snack, vegetable chips are convenient for on-the-go consumers looking for healthier snack options. Distribution Channel Expansion: As a result of the increased availability of vegetable chips through a variety of channels, including specialty shops, supermarkets, convenience stores, and internet shopping, the market is becoming more accessible and sales are increasing. Premiumization and Branding: By stressing natural ingredients and health benefits in their branding, vegetable chip companies are presenting themselves as premium products, drawing in customers and driving market expansion. importance of Food Bloggers and Social Media: Consumer awareness and demand are being driven by the growing importance of food bloggers and social media platforms in promoting healthier snack options, such as vegetable chips. Environmental Concerns: As customers' awareness of the environment grows, they are beginning to choose sustainable and environmentally friendly snack options. This has led to the rise in popularity of vegetable chips prepared with organic, locally sourced ingredients. Snacking Culture: Convenient and healthful snack options, such as vegetable chips, are in high demand due to shifting snacking patterns and the move toward more frequent, smaller meals.

The size and share of this market is categorized based on product (Plain, Barbecue, Sour Cream & Onion, Salt & Vinegar, Others) and Application (Supermarket, Convenience Store, Online, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

The Global Tortilla Chips Market size was valued at USD 22.04 billion in 2023 and is projected to reach USD 29.79 billion by 2032, exhibiting a CAGR of 4.4 % during the forecasts period.The tortilla chips market refers to the industry that deals in the production and sale of snack products formulated from cornmeal or flour and cooked to crispy textures such as fried or baked. Tortilla chips are also consumed all over the world and are one of the sought-after snacks as it is crisp and can be eaten with a lot of accompaniments. They are used in combination with other dishes such as dips like salsa and guacamole or cheese dips and are also used in culinary items like nachos, and salads, and they are. One of the leading factors acting in the market is the rising necessity of healthy food that has led to natural, gluten-free, organic, and non-GMO tortilla chips. Included in this range is the plain but also spicy, chili lime or barbecue that allows to meet the needs of various customers. Dispersed awareness regarding sustainable supply and packaging methods contributes to another tilt in the dynamic nature of the tortilla chips market.

Banana Chips Market size was valued at USD 1.2 Billion in 2024 and is projected to reach USD 1.9 Billion by 2031, growing at a CAGR of 5.3 % during the forecast period 2023-2031.

Global Banana Chips Market Drivers Rising Health Consciousness: Increasing consumer awareness about healthy eating habits is driving the demand for banana chips as a healthier snack alternative.

Expanding Snack Food Industry: The growth of the global snack food industry, driven by changing lifestyles and eating habits, is boosting the demand for banana chips.

Innovative Flavors and Varieties: Continuous innovation in flavors and varieties, such as sweet, salty, and spicy banana chips, is attracting a diverse consumer base.

Convenience and Portability: The convenience and portability of banana chips make them a popular choice for on-the-go snacking, contributing to market growth.

Rising Vegan and Gluten-Free Trends: The growing popularity of vegan and gluten-free diets is driving the demand for banana chips, which are naturally free from gluten and suitable for vegans.

Increased Availability in Retail Channels: The widespread availability of banana chips in supermarkets, convenience stores, and online platforms is enhancing their accessibility to consumers.

Growth in Emerging Markets: Increasing disposable incomes and urbanization in emerging markets are leading to higher consumption of packaged snacks, including banana chips.

Health Benefits of Bananas: The nutritional benefits of bananas, such as being a good source of potassium and fiber, are being leveraged in marketing banana chips as a nutritious snack.

Sustainable and Ethical Sourcing: Growing consumer demand for sustainably and ethically sourced products is encouraging manufacturers to promote banana chips made from responsibly sourced bananas.

Increased Marketing and Promotional Activities: Aggressive marketing and promotional activities by key players are raising awareness and driving the adoption of banana chips.

The U.S. Potato Chips market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

Lay’s was America’s favorite potato chip brand by a wide margin in 2021/2022. Lay’s accounted for nearly 41 percent of the potato chip market. The next largest contenders were Ruffles and Pringles, with 18 and 13 percent share of the market, respectively. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.

Frito Lay’s history

Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.

Lay’s consumers

Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.

The Latin America frozen finger chips market size reached USD 1.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.78 Billion by 2033, exhibiting a growth rate (CAGR) of 3.33% during 2025-2033.

IMARC Group provides an analysis of the key trends in each segment of the Latin America frozen finger chips market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on end use.

The size and share of this market is categorized based on Application (10G Ethernet Chips, 25G Ethernet Chips, 40G Ethernet Chips, 100G Ethernet Chips) and Product (Networking Equipment, Data Centers, Telecommunications) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Potato Chips market will be growing at a CAGR of 4.1% during 2025 to 2033.

Type: Fried, BakedCategory: Organic, RegularFlavor: Flavored, Plain/SaltedDistribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online Recent developments include: February 2024: PepsiCo India launched a sub brand under its main brand, Lay’s Shapez, which is a heart-shaped potato-based pellet format. Lay’s Shapez Heartiez portfolio includes masala flavor in addition to caramel flavor. This marks Lay’s foray into the sweet-flavored chip segment. The company aims to expand its potato chip snack portfolio with the launch of new products., April 2023: Astar Network and Calbee Inc. partnered to launch an innovative NFT chip campaign. The campaign will be housed on the Astar blockchain and will feature changing NFTs modeled after the well-known Calbee potato chips., March 2023: PepsiCo launched a crop intelligence model for India in collaboration with Cropin. unveiled a crop- and plot-level predictive intelligence model under the "Lay's" brand to assist farmers in maximizing potato yields and quality through useful dashboards on user-friendly mobile apps., October 2022: KP Snacks has announced the launch of its reformulated non-HFSS (high in fat, salt, and sugar) popchips portfolio. The whole line of popchips, which includes the time-honored favorites Sea Salt, Sea Salt & Vinegar, Barbeque, and Sour Cream & Onion, is being published into stores in advance of legislation being filed.. Notable trends are: Chocolate's health benefits and the popularity of convenience meals are driving the market growth.