Snickers is among the most well-known chocolate & candy bar brand in the United States. Around 93 percent of internet respondents are aware of Snickers. Hershey's, KitKat, Twix, and Reese's, were similarly known among the U.S. online population.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show the results of the Statista Consumer Insights Brand KPIs.

Dataset

This dataset was created by Reena Pinto

Contents

KitKat, Snickers, Twix, and Cadbury go head-to-head when it comes to being the most well-known chocolate brand in the UK. All these brands are recognized by 95 percent of respondents or more, with KitKat edging out a win at 96 percent. Brands like Green & Black's and Tony's Chocolonely, on the other hand, lie at the bottom of this list, being recognized by less than 72 percent of respondents in the United Kingdom. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

This statistic displays the ranking of chocolate bar brands in France in 2023, by number of consumers. During the survey period, it was found that approximately *** million people consumed Milka chocolate bars.

This statistic displays the ranking of chocolate bar brand types in France in 2023, by number of consumers. In 2023, was found that approximately 1.5 million people consumed hyper or supermarket brands of chocolate bars.

This statistic shows the brands of chocolate and other candy eaten most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 48.06 million Americans consumed Snickers (Chocolate) in 2020.

Analysis of ‘The Ultimate Halloween Candy Power Ranking’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/fivethirtyeight/the-ultimate-halloween-candy-power-ranking on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

What’s the best (or at least the most popular) Halloween candy? That was the question this dataset was collected to answer. Data was collected by creating a website where participants were shown presenting two fun-sized candies and asked to click on the one they would prefer to receive. In total, more than 269 thousand votes were collected from 8,371 different IP addresses.

Content

candy-data.csv includes attributes for each candy along with its ranking. For binary variables, 1 means yes, 0 means no. The data contains the following fields:

• chocolate: Does it contain chocolate?
• fruity: Is it fruit flavored?
• caramel: Is there caramel in the candy?
• peanutalmondy: Does it contain peanuts, peanut butter or almonds?
• nougat: Does it contain nougat?
• crispedricewafer: Does it contain crisped rice, wafers, or a cookie component?
• hard: Is it a hard candy?
• bar: Is it a candy bar?
• pluribus: Is it one of many candies in a bag or box?
• sugarpercent: The percentile of sugar it falls under within the data set.
• pricepercent: The unit price percentile compared to the rest of the set.
• winpercent: The overall win percentage according to 269,000 matchups.

Acknowledgements:

This dataset is Copyright (c) 2014 ESPN Internet Ventures and distributed under an MIT license. Check out the analysis and write-up here: The Ultimate Halloween Candy Power Ranking. Thanks to Walt Hickey for making the data available.

Inspiration:

• Which qualities are associated with higher rankings?
• What’s the most popular candy? Least popular?
• Can you recreate the 538 analysis of this dataset?

--- Original source retains full ownership of the source dataset ---

Context

What’s the best (or at least the most popular) Halloween candy? That was the question this dataset was collected to answer. Data was collected by creating a website where participants were shown presenting two fun-sized candies and asked to click on the one they would prefer to receive. In total, more than 269 thousand votes were collected from 8,371 different IP addresses.

Content

candy-data.csv includes attributes for each candy along with its ranking. For binary variables, 1 means yes, 0 means no. The data contains the following fields:

• chocolate: Does it contain chocolate?
• fruity: Is it fruit flavored?
• caramel: Is there caramel in the candy?
• peanutalmondy: Does it contain peanuts, peanut butter or almonds?
• nougat: Does it contain nougat?
• crispedricewafer: Does it contain crisped rice, wafers, or a cookie component?
• hard: Is it a hard candy?
• bar: Is it a candy bar?
• pluribus: Is it one of many candies in a bag or box?
• sugarpercent: The percentile of sugar it falls under within the data set.
• pricepercent: The unit price percentile compared to the rest of the set.
• winpercent: The overall win percentage according to 269,000 matchups.

Acknowledgements:

This dataset is Copyright (c) 2014 ESPN Internet Ventures and distributed under an MIT license. Check out the analysis and write-up here: The Ultimate Halloween Candy Power Ranking. Thanks to Walt Hickey for making the data available.

Inspiration:

• Which qualities are associated with higher rankings?
• What’s the most popular candy? Least popular?
• Can you recreate the 538 analysis of this dataset?

When it comes to the most widely consumed chocolate brands in the U.S., Hershey’s claims the pole position. The Pennsylvania-based brand is consumed by 57 percent of internet respondents who recognized it, followed by Reese's with a consumption rating of 56 percent. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Only respondents who recognized a brand were asked if they consumed the product.

The market for chocolate products in the U.S. Retail sales of chocolate confectionery in the U.S. amount to a total of almost 25 billion U.S. dollars. The chocolate confectionery category with the highest sales is countlines, which refers to chocolate bars eaten as snacks. Such products generate more than 8.1 billion U.S. dollars annually. Nearly 615 million kilograms of chocolate and chocolate-containing products are imported into the U.S. each year. Canada is the country from which the U.S. imports the majority of its chocolate products, as more than half of the U.S.’ total chocolate product imports come from its North American neighbor. Nonetheless, American companies are also major producers of chocolate-containing products. The leading chocolate producer in terms of sales in the U.S. is the Hershey Company. The Pennsylvania-based multinational confectionery company sells approximately 2.84 billion U.S. dollars’ worth of chocolate products annually.

The Hershey Company

Founded by Milton Hershey in 1894, the Hershey Company has become one of the largest manufacturers of chocolate in North America. Hershey employs 20,505 full-time workers. The revenue of the Hershey Company has been on a steady incline since 2006. The global revenue of Hershey amounts to about 11.17 billion U.S. dollars. The Hershey Company’s brands, Hershey’s and Reese's, are among the leading chocolate and candy bar brands ranked by brand awareness in the U.S. Around 93 percent of consumers are aware of these two brands. The Nestlé-owned brand KitKat, as well as the two brands Snickers and Twix, both owned by Mars Inc., also have a brand recognition rate of 93 percent.

The Natural & Ultra-Processed Foods (NUPF) database includes 40 images of food stimuli photographed on a grey background. Twenty images depict a natural food item (such as an apple) or lightly processed item (such as cheese) and twenty images depict an ultra-processed item (e.g., a chocolate bar).

Ratings were obtained from two sets of participants. The first group (n = 70) rated the stimuli on approachability (approach/avoid), desirability, popularity, and healthiness. The second group (n = 90) rated the same items on valence, arousal, and recognizability. Participant details can be found in Table 1 (which can be found in the NUPFdatabase.zip). Natural foods are typically considered healthier than ultra-processed foods, therefore tentative category labels regarding healthiness are included as well.

The NUPF database includes the minimum, maximum, and mean ratings per food item. Also information regarding the weight of the portion, calories per portion, and calorie density (calories per 100 or 1 gram) are included.

The NUPFdatabase.zip includes:

- 40 High resolution images (divided into healthy and unhealthy categories)

- 40 low resolution (websize) images (divided into healthy and unhealthy categories)

- Mean ratings on valence, arousal, approach/avoid, desirability, popularity, perceived healthiness, and recognizability

- Table 1 with details regarding the raters (i.e., participants who rated the images)

- A readme file regarding info about the rating file

The colored bar extends from −1 to +1, the range of the sentiment score . The grey bar is centered at and extended for , but never beyond the range of . Colored parts are proportional to negativity (p−, red), neutrality (p0, yellow), and positivity (p+, green).

The Hershey Company was the leading chocolate manufacturer in the United States in 2022 in terms of market share. The company held approximately 35.5 percent of the total market, with only Mars as a significant competitor for market leader. In terms of the total confectionery market, Mars has Hershey beat for largest market share, but only barely edged out their competitor by about 0.4 percent. Hershey’s history The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton Hershey, and many places in the town bear the Hershey name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as of January 2019, with a cost of 150 million dollars. Hershey’s popularity Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. In a 2018 survey, three of the top four most popular chocolate brands among consumers were sold by Hershey. When it comes to Halloween candy, the company’s Reese’s Peanut Butter Cups were the prized chocolate among trick-or-treaters of all ages.

The UK Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Cadbury Dairy Milk was the leading brand of chocolate in the United Kingdom in 2024. In that year, the Mondelez brand sold nearly *** million British pounds worth of chocolate.

In 2024, Mars Incorporated was the world’s second leading confectionery company, with generated sales of around ** billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals. Mondelēz International outperformed Mars in 2024. Both companies sales values include items beyond confectionery. Americans favorite chocolate and candy bar brands In 2024, many brands of chocolate and candy were consumed in the United States, the favorite confectionery brands of the year were ******* and *********. About ** percent of survey respondents identified the two brands as brands they bought in the past three months. Butterfinger ranked third. A Swiss brand on the other side of the Atlantic Ranked among the favorite candy bar and chocolate brands of Americans is one Swiss brand. Lindt, or Chocoladefabriken Lindt & Sprüngli AG with its full name, was bought by ** percent of Americans in the last three months. However, the brand is known to almost ************** of Americans who eat candy bars and chocolate. For the Swiss brand, there is still room left to expand its customer base.

Kakao turun menjadi 8.129,39 USD/T pada 22 Juli 2025, turun 0,33% dari hari sebelumnya. Dalam sebulan terakhir, harga kakao turun 4,97%, dan turun 2,21% dibandingkan dengan waktu yang sama tahun lalu, menurut perdagangan pada kontrak untuk perbedaan (CFD) yang melacak pasar patokan untuk komoditas ini. Nilai saat ini, data historis, perkiraan, statistik, grafik dan kalender ekonomi - Biji Coklat - Kontrak Berjangka - Harga.

The global carob market is expected to garner a market value of US$ 761.6 million in 2023, further accumulating a market value of US$ 1,129.3 million by registering a CAGR of 4.0% in the forecast period from 2023 to 2033. The growth of the carob market can be attributed to the increasing awareness regarding the benefits of the same, along with its medicinal properties. The market for carob registered a CAGR of 1.9% in the historical period 2018 to 2022.

Data Points	Key Statistics
Estimated Base Year Value (2022)	US$ 732.3 million
Expected Market Value (2023)	US$ 761.6 million
Anticipated Forecast Value (2033)	US$ 1,129.3 million
Projected Growth Rate (2023 to 2033)	4.0% CAGR

Region-Wise Insights

Countries	CAGR (2022)
United States	9.6%
Germany	5.4%
China	4.6%
Japan	3.1%
India	27.7%

Report Scope

Attribute	Details
Market Value in 2023	US$ 761.6 million
Market Value in 2033	US$ 1,129.3 million
Growth Rate	CAGR of 4.0% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Form Distribution Channel Application Region
Regions Covered	North America Latin America Europe Asia Pacific Middle East and Africa
Key Countries Profiled	United States of America Canada Brazil Mexico Germany United Kingdom France Spain Italy China Japan South Korea Malaysia Singapore Australia New Zealand GCC Countries South Africa Israel
Key Companies Profiled	Australian Carobs Pty Ltd. Euroduna Americas Inc. CyberColloids Ltd. The Hain Celestial Group Inc. Savvy Foods Ltd. Carobs Australia Inc. Creta Carob Lewis Confectionery Pty Ltd Frontier Co-op Oak Haven Inc.
Customization	Available Upon Request

The British chocolate manufacturer Cadbury offers a wide range of products, from chocolate bars, cakes, desserts to biscuits. The most popular product the company offers is Dairy Milk, which was first introduced in 1905. In 2023, an estimated **** million people in Great Britain consumed one of these bars. Seasonal treats Cadbury introduced their first Easter egg in 1875, and nearly 100 years later the well-known Crème Egg was launched. It is now the fifth most popular product offered by Cadbury, despite only being available between January and Easter Sunday. Another seasonal favorite is the Cadbury Roses selection box, with ** percent of people associating them with Christmas. Takeovers and mergers Cadbury, originally known as Cadbury’s, was founded in Birmingham, England in 1824. In 1969, it merged with Schweppes but had demerged by 2008. Two years later, it became part of the American conglomerate Kraft Foods. After splitting into two companies in 2012, Cadbury is now a subsidiary of the American multinational company Mondelez. In 2019, Mondelez announced that it will introduce a 100-calorie cap on products such as Cadbury Fudge and Cadbury Mini Fingers in a bid to fight the obesity crisis.

How high is the brand awareness of Cadbury in the UK?When it comes to chocolate & candy bar eaters, brand awareness of Cadbury is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Cadbury in the UK?In total, **% of UK chocolate & candy bar eaters say they like Cadbury. However, in actuality, among the **% of UK respondents who know Cadbury, **% of people like the brand.What is the usage share of Cadbury in the UK?All in all, **% of chocolate & candy bar eaters in the UK use Cadbury. That means, of the **% who know the brand, **% use them.How loyal are the customers of Cadbury?Around **% of chocolate & candy bar eaters in the UK say they are likely to use Cadbury again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Cadbury in the UK?In 2024, about **% of UK chocolate & candy bar eaters had heard about Cadbury in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Cadbury in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Nestlé S.A. had sales of approximately ***** billion U.S. dollars in 2024, making them the leading snack and bakery product company in the world by a comfortable margin. By comparison, PepsiCo stood in second place that year, with sales of about **** billion dollars. Dollar sales growth of chocolate nibbles Milk chocolate was unrivaled in terms of U.S. confectionery dollar sales growth: compared to the previous year, milk chocolate sales in the United States grew by over *** million U.S. dollars. Ranking second, sales of chewy candy grew by roughly ** million U.S. dollars. Several product categories, such as non-chocolate bars and hard candy, generated fewer sales in 2019 than in 2018. Meaty snacks in c-stores Jack Link’s, a meat snacks company best known for making beef jerky, accounted for nearly half of all meat snack sales in U.S. convenience stores in 2019. Roughly a fifth of the dollar sales was accounted for by Slim Jim, Jack Link’s top competitor. Each of the brands generated over *** million U.S. dollars’ worth of dried meat sticks sales in American c-stores that year.