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This dataset contains historical sales data for chocolate products across various countries and sales representatives. It is designed to support retail sales analysis and business intelligence use cases such as performance tracking, sales forecasting, and market trend identification.
🔢 Key Columns: Column Description Sales Person Name of the salesperson who made the sale Country Country where the sale was made Product Type of chocolate product sold Date Date of the transaction Amount Sales value in currency (cleaned to decimal) Boxes Shipped Quantity of chocolate boxes sold and shipped
📊 Key Use Cases: Sales Forecasting – Predict future revenue based on past sales data
Performance Tracking – Analyze top-performing salespeople and countries
Product Analysis – Identify best-selling chocolate products
Geographic Insights – Compare regional sales across markets
Inventory Planning – Estimate product demand using historical trends
📌 Tools Used: Power BI Desktop for data modeling, cleaning, and dashboard visualization
DAX for calculations (Total Sales, Average Sales, Forecasting, etc.)
Power Query for data transformation and cleaning
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The Chocolate Market report segments the industry into Confectionery Variant (Dark Chocolate, Milk and White Chocolate), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five years of historical data and five-year forecasts are provided.
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TwitterIn 2022, retail sales of countlines, which refer to chocolate bars eaten as snacks, have amounted to over ***** billion U.S. dollars in sales. This was the largest amount among all chocolate confectionery categories. Retails sales from this category are forecast to grow to nearly *** billion U.S. dollars by 2024.
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This dataset contains detailed records of chocolate sales, including product details, sales quantities, revenue, and customer segments. It is designed for sales forecasting, trend analysis, and business intelligence, helping businesses optimize pricing strategies, inventory management, and customer targeting.
✔ Sales Forecasting 📈 – Predict future sales trends based on historical data.
✔ Customer Behavior Analysis 👥 – Identify purchasing patterns across different customer segments.
✔ Market Trend Identification 🏪 – Analyze which chocolate categories perform best in various locations.
✔ Business Decision-Making 🏆 – Optimize inventory, pricing, and marketing strategies based on data insights.
📌 Ideal for data analysts, business intelligence professionals, and machine learning projects looking to explore retail sales insights in the chocolate industry! 🍫
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TwitterIn 2023, the retail sales value of chocolate confectionery products in India stood at **** billion U.S. dollars. This was an increase compared to the previous year. The sales value is expected to reach over **** billion dollars by 2028, growing at a compound annual growth rate of **** percent.
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TwitterIn 2023, the total turnover of companies producing chocolate and confectionary was approximately **** billion British pounds. Between 2011 and 2022 the turnover somewhat fluctuated, reaching a low point of **** billion in 2017. Every week, consumers in the UK spend **** British pounds on different types of confectionery. Filled chocolate bars are the most popular, followed by regular chocolate bars. PRODCOM survey The data shown here comes from the UK Manufacturers' Sales by Product survey (called PRODCOM from “PRODuction COMmunautaire”). The survey is mandated by EU regulations. The aim is to provide a complete overview of the developments of industrial production in the EU area and make country comparisons possible. The data comes directly from the companies which are surveyed by the national statistical institutes of each country. UK producers’ sales of chocolate and confectionary The same drop that is visible in companies’ overall turnover is also visible in the sales value of chocolate, and confectionary, manufactured in the UK. In 2011, the sales value declined by ** percent compared to 2010, amounting to *** million British pounds. The sales value recovered slightly and amounted to approximately *** million British pounds in 2023. Sugar confectionary saw a sales drop between 2012 and 2016, but has since mostly recovered.
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The UK Compound Chocolate Market report segments the industry into Product Type (Dark, Milk, White Chocolate), Form (Chocolate Chips/Drops/Chunks, Chocolate Slab, Chocolate Coatings, Other Forms), and Application (Bakery, Confectionery, Frozen Desserts & Ice Cream, Beverages, Cereals, Other Applications). Get five years of historical data alongside five-year market forecasts.
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The United Kingdom Chocolate Market Report is Segmented by Product Type (Dark Chocolate, Milk and White Chocolate), Form (Tablets and Bars, and More), Price Range (Mass, Premium), Ingredient Type (Dairy-Based, Plant-Based, Single Origin), and Distribution Channel (Supermarket/Hypermarket, and More). The Market Forecasts are Provided in Terms of Both Value (USD) and Volume (Units).
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According to chocolate market statistics, Europe was identified as the largest consumer of chocolate. The chocolate market research report considers consumption patterns of several regions including blank to present a clear picture of the demand of the product globally during the forecast period 2020-2024.
The chocolate market report also provides several other key information including:
CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive chocolate market growth during the next five years
Precise estimation of the chocolate market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the chocolate market industry across blank
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of chocolate market vendors
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TwitterThe dataset used for this analysis was downloaded from chandoo.org/wp. This dataset contains the sales of various chocolate products like. 1. Organic Choco Syrup 2. Smooth Silky Salty 3. Peanut Butter Cubes 4. 99% Dark and Pure 5. 85% Dark Bars 6. Eclairs 7. White Chocolate 8. Silky Special Slims 9. 50% Dark Bites 10. Mint Chip Choco
Sales trend of all the above products in 6 countries have been discovered and impactful insights to boost the sales performance of least performing salespeople and to boost the sales of low selling products have been delivered effectively.
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The Canada Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.
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The India Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.
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TwitterThis statistic depicts the estimated chocolate sales of the United States from 2013 to 2017. In 2017, it is estimated that chocolate sales in the United States will amount to about **** billion U.S. dollars. Among the leading chocolate companies in the U.S. are Hershey and Mars, accounting for approximately ** percent and ** percent of the market, respectively.
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Global chocolate market worth at USD 135.75 Billion in 2024, is expected to surpass USD 191.48 Billion by 2034, with a CAGR of 3.5% from 2025 to 2034.
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Europe has a robust chocolate and confectionery manufacturing sector owing to European consumers’ appetite for sweet treats. Europe is the world's leading producer and consumer of chocolate. The continent imported 58% of the world’s cocoa beans in 2023 and accounted for 76% of worldwide chocolate sales. Notably, renowned chocolate manufacturers from Belgium and Switzerland contribute significantly to this high export rate and together with Germany also lead in per-capita chocolate consumption. Consequently, the huge demand for chocolate within and outside Europe creates a profitable market for European manufacturers. The chocolate and confectionery industry faces challenges due to increasing sugar and cocoa prices. These rising costs have compelled European manufacturers to raise their selling prices. Although consumers continued to buy chocolate and sweets despite the price hikes, the growing cost of living threatens to reduce consumption. Statistics show that EU sugar prices alone rose by 80% in the year through June 2023, sparking attempts to minimise sugar usage in chocolate products. Nonetheless, the high price of chocolate has driven industry revenue growth of 0.1% over the five years through 2025, to reach €76.9 billion. Cocoa prices have dropped in 2025, contributing to a projected 1.1% drop in industry revenue. Confectionery manufacturers are set to implement healthier solutions and pursue more sustainable practices. An increased health awareness among European consumers threatens the consumption of sugary products like chocolate. However, it could also present an opportunity for healthier alternatives like dark chocolate, which contains less sugar. Ethical sourcing and sustainability are becoming more popular as consumers increasingly demand information about their chocolate's origin and production process. As a result, European chocolate manufacturers are keen on sourcing cocoa from sustainable farms and promoting transparency in their supply chains. Overall, industry revenue is forecast to grow at a compound annual rate of 2.6% over the five years through 2030 to reach €87.3 billion.
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The global chocolate market size was USD 142.88 billion in 2024 & is projected to grow from USD 147.88 billion in 2025 to USD 194.73 billion by 2033.
Report Scope:
| Report Metric | Details |
|---|---|
| Market Size in 2024 | USD 142.88 Billion |
| Market Size in 2025 | USD 147.88 Billion |
| Market Size in 2033 | USD 194.73 Billion |
| CAGR | 3.5% (2025-2033) |
| Base Year for Estimation | 2024 |
| Historical Data | 2021-2023 |
| Forecast Period | 2025-2033 |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
| Segments Covered | By Type,By Application,By Distribution Channel,By Region. |
| Geographies Covered | North America, Europe, APAC, Middle East and Africa, LATAM, |
| Countries Covered | U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia, |
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The global Chocolate Market is projected to reach USD 255.58 billion by 2034 With at a CAGR of 5.6% during the forecast period.
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Dark Chocolate Market Size 2025-2029
The dark chocolate market size is forecast to increase by USD 37.37 billion, at a CAGR of 9.1% between 2024 and 2029.
The market is driven by the growing health consciousness among consumers, fueling the demand for dark chocolate due to its numerous health benefits. Dark chocolate, rich in antioxidants and minerals, is increasingly preferred over milk chocolate. Furthermore, the trend towards gourmet, artisanal, vegan, and gluten-free dark chocolate is gaining momentum, expanding the market's reach and appeal. However, the market faces challenges due to the volatility in raw material prices, primarily cocoa beans.
Producers and manufacturers must navigate this price instability to maintain profitability and competitiveness. To capitalize on the market's growth potential, companies should focus on innovation, catering to diverse consumer preferences, and implementing effective supply chain strategies to mitigate the impact of raw material price fluctuations.
What will be the Size of the Dark Chocolate Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The dynamic nature of the market continues to unfold, driven by evolving consumer preferences and technological advancements. Health benefits associated with dark chocolate, derived from its high cocoa percentage and antioxidant properties, fuel demand across various sectors. Ingredient sourcing, from luxury chocolate to mass market varieties, influences production efficiency and sensory experience. Cocoa beans, the foundation of chocolate production, undergo rigorous quality control measures to ensure consistency and purity. Chocolate liquor, a key ingredient in chocolate bars and confections, is subject to process optimization for improved efficiency and cost savings. Consumer preferences for artisan chocolate, single origin, and fair trade options have led to product innovation and direct sales channels.
Cocoa powder, a versatile ingredient, finds applications in baking and beverages, including ice cream and chocolate cakes. Brand loyalty, driven by unique flavor profiles and sustainability practices, shapes pricing strategies for both luxury and mass market chocolate. Milk solids, cocoa mass, and cocoa butter are essential components in chocolate production, requiring ongoing process optimization to meet consumer demands and dietary restrictions. The continuous unfolding of market activities in the dark chocolate industry underscores the importance of ingredient sourcing, production efficiency, and consumer preferences. The sensory experience, from the first bite of a chocolate bar to the final luscious morsel of a chocolate truffle, remains a key differentiator for brands and manufacturers.
How is this Dark Chocolate Industry segmented?
The dark chocolate industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Conventional
Organic
Distribution Channel
Supermarkets
Online Retail
Specialty Stores
Product Type
Bars
Truffles
Chips and Chunks
Others
Geography
North America
US
Canada
Europe
Belgium
France
Germany
Italy
UK
APAC
China
India
Japan
Rest of World (ROW)
By Type Insights
The conventional segment is estimated to witness significant growth during the forecast period.
In the dynamic the market, various formats cater to diverse consumer tastes and preferences. Dark chocolate bars, available in varying cocoa percentages, are popular choices, offering a rich, smooth texture and intense cocoa flavor. These bars, ranging from semi-sweet to bittersweet, are favored by chocolate connoisseurs. Additionally, dark chocolate blocks are widely used in baking and confectionery applications due to their versatility. Dark chocolate pieces or chunks, convenient for snacking and recipe incorporation, are also prevalent. Furthermore, the market presents an array of flavored dark chocolate products, infused with fruits, nuts, spices, and herbs, to add complexity and depth to taste profiles.
Dark chocolate is not only consumed as standalone bars but also used in the production of chocolate liquor, chocolate chips, chocolate cakes, chocolate mousses, chocolate truffles, ice cream, and other confectionery items. Wholesale distribution and retail channels ensure easy accessibility to consumers, while quality control measures maintain consistency in product offerings. Brand loyalty is a significant factor, with artisan chocolate and fair trade options appealing to consumers seeking ethically sourced, high-quality ingredients. Production efficiency, i
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Chocolate Market Size 2025-2029
The chocolate market size is forecast to increase by USD 52.7 billion, at a CAGR of 5.1% between 2024 and 2029. Increasing premiumization of chocolates will drive the chocolate market.
Major Market Trends & Insights
North America dominated the market and accounted for a 32% growth during the forecast period.
By Product - Milk chocolate segment was valued at USD 70.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023
Market Size & Forecast
Market Opportunities: USD 44.26 billion
Market Future Opportunities: USD 52.70 billion
CAGR : 5.1%
North America: Largest market in 2023
Market Summary
The market is a dynamic and evolving industry, marked by continuous innovation and shifting consumer preferences. Premiumization of chocolates, driven by the increasing demand for high-quality, artisanal, and ethically sourced products, is a significant trend shaping the market. Simultaneously, advancements in chocolate packaging technology, such as biodegradable and reusable materials, are gaining traction, addressing consumer concerns around sustainability. However, the market faces challenges, including unstable cocoa prices and declining per capita consumption in key markets. According to recent studies, The market accounted for over 30% of the total confectionery market share in 2020.
Looking ahead, the market is expected to remain robust, with opportunities in emerging regions and the continued expansion of e-commerce platforms. For related markets, explore the dynamic world of the Nut Butter Market and the evolving trends in the Confectionery Coatings Market.
What will be the Size of the Chocolate Market during the forecast period?
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How is the Chocolate Market Segmented and what are the key trends of market segmentation?
The chocolate industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Milk chocolate
Dark chocolate
White chocolate
Distribution Channel
Offline
Online
Type
Traditional
Artificial
Cocao Content
Low (<30%)
Medium (30-60%)
High (>60%)
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
Middle East and Africa
Egypt
KSA
Oman
UAE
APAC
China
India
Japan
South America
Argentina
Brazil
Rest of World (ROW)
By Product Insights
The milk chocolate segment is estimated to witness significant growth during the forecast period.
In the dynamic the market, mass production techniques have significantly evolved, enabling the industry to cater to increasing demand. Traceability systems ensure product authenticity and consumer trust, while sensory evaluation methods maintain consistent taste and quality. Shelf life extension is a crucial focus, with quality assurance procedures and rheological properties ensuring optimal texture and preventing fat bloom. Tempering methods, process monitoring systems, and ingredient sourcing are essential components of the chocolate manufacturing process. Waste reduction strategies and sustainable sourcing practices are gaining importance, as is colorimetric analysis for maintaining uniform color. Conching techniques refine the chocolate's flavor, and microbial contamination control is vital for food safety.
Aroma compound profiling and melting point determination contribute to the unique taste experiences consumers expect. Supply chain management and energy efficiency improvements are essential for maintaining profitability and competitiveness. The market's continuous evolution includes product diversification, flavonoid quantification, sugar crystallization, and viscosity measurement. Quality control parameters, packaging optimization, and process optimization strategies ensure product excellence. Cocoa bean fermentation and shear thinning behavior influence the final product's flavor and texture. Flavor compound analysis and polyphenol content are essential for product differentiation and health benefits. According to recent studies, milk chocolate accounts for approximately 60% of the market.
Its popularity is attributed to its smoother and creamier taste. However, the health concerns surrounding milk chocolates have resulted in a decrease in demand, with sales projected to account for 57% of the market by 2027. Meanwhile, dark chocolate, with its higher cocoa solids content, is expected to capture a larger market share, growing from 32% to 39% during the same period. Another trend is the increasing focus on antioxidant capacity and product formulation, with chocolate liquo
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TwitterThe revenue in the 'Chocolate Confectionery' segment of the food market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Chocolate Confectionery.