During an August 2023 survey, 34 percent of surveyed small or medium business owners working in the entertainment and recration industry in the United States said they were concerned with ensuring that their social media and marketing plan was prepared ahead of the holiday season. The retail industry was the second most preoccupied one with 31 percent of respondents expressing concern, while the restaurant and bar one rounded out the top three with 24 percent.

When asked where they typically start looking for Halloween ideas in 2024, one in five consumers in the United States said they would use online search engines, making it the most common source of inspiration that year. Social media platforms, such as TikTok and Instagram, were also common choices.

US Christmas Tree Sales Data

US Christmas Tree Sales 2010-2016: Number of Trees, Prices & Revenue

By Throwback Thursday [source]

About this dataset

Throwback Thursday: US Christmas Tree Sales

This dataset provides a comprehensive record of the annual Christmas tree sales in the United States from 2010 to 2016. The dataset consists of six columns which include relevant information about each year's sales data.

The Year column indicates the specific year in which the Christmas tree sales data was recorded, allowing analysts to compare and track trends over time.

The Type of tree column specifies the various species or types of Christmas trees that were sold during each particular year, enabling researchers to analyze market preferences and consumer choices.

The Number of trees sold column represents the total quantity of Christmas trees that were purchased by customers in a given year. Identifying fluctuations in this metric can offer insights into changes in demand and market performance.

The Average Tree Price column provides important information on pricing dynamics within the industry. By calculating and tracking this average price for each year, analysts can assess variations in consumer spending behavior as well as identify potential economic factors influencing purchasing decisions.

Finally, the Sales column presents valuable data on total revenue generated from these Christmas tree sales annually. This metric offers a holistic perspective on market performance and business profitability within the holiday season.

Overall, this detailed dataset serves as a reliable resource for researchers aiming to understand historical trends and patterns within the US Christmas tree industry from 2010 to 2016. By analyzing variations across years, types of trees, number of units sold, average prices, and total sales revenue statistics, professionals can gain meaningful insights into consumer preferences while also uncovering opportunities for growth or operational improvements within this festive market segment

How to use the dataset

Introduction:

• Year: The column Year indicates the specific year in which the Christmas tree sales data was recorded. You can analyze trends over time by grouping data by year or comparing different years' performance.

• Type of tree: The Type of tree column specifies the type or species of Christmas trees sold. This information allows you to analyze which types are popular among consumers and explore any notable shifts or preferences over time.

• Number of trees sold: The Number of trees sold column represents the total count or quantity of Christmas trees sold in a given year. You can perform various analyses such as finding annual growth rates, identifying peak selling years, or comparing sales between different types of trees.

• Average Tree Price: The Average Tree Price column indicates the average price at which each Christmas tree was sold in a particular year. By analyzing this data, you can identify pricing trends across different types of trees and understand consumer behavior regarding affordability and willingness to pay.

• Sales: The Sales column represents the total revenue generated from Christmas tree sales in a given year. This information allows you to assess overall market performance, compare revenue generated by different types of trees, or calculate yearly growth rates.

Example Analysis:

a) Analyzing Revenue Over Time: Plotting a line graph with years on X-axis and sales revenue on Y-axis will help visualize if there is any increasing or decreasing trend in total revenue for all years combined.

b) Comparing Average Tree Prices: Create a bar chart comparing the average prices of different tree types. This analysis can reveal insights into consumer preferences and price elasticity for specific tree species.

c) Correlation Analysis: Explore the relationship between the number of trees sold and sales revenue by calculating correlation coefficients or creating a scatter plot. This will help identify if increased sales volume directly correlates to higher revenue.

d) Seasonal Variations: Analyze seasonal patterns in the dataset by grouping data month-wise or quarter-wise. This can provide insights into peak buying periods, allowing businesses to optimize marketing strategies around these times.

Conclusion:

Research Ideas

• Analyzing the trends in Christmas tree sales over the years: By examining the number of trees sold, average tree price, and sales revenue for each year, this dataset can provide insights into consumer preferences and economic factors that ...

During a 2024 survey, nearly six in 10 respondents from the United Kingdom said they loved Christmas advertising. Nearly equally many stated they were really looking forward to seeing Christmas ads on TV. One in three said Christmas ads made them laugh.

During an August 2023 survey, 52 percent of surveyed small or medium business in the United States said they were investing more in holiday season advertising to stay top-of-mind with customers. Conversely, 38 percent of respondents said they were not doing so.

In 2025, holiday retail sales in the United States were forecast to reach over************* U.S. dollars. This figure was given as a conservative estimate; retail sales over the holiday season were projected to be between ****** billion U.S. dollars and *******billion U.S. dollars in 2025. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

During a survey carried out mid-November 2024, ** percent of responding consumers from the United Kingdom (UK) stated that TK Maxx's Christmas ad titled 'Festive Farm' made them feel good about the brand. Coca-Cola's ad - an AI-revamped version of the iconic 'Holidays are coming' spot - ranked second, named by ** percent of respondents.

During a survey carried out mid-November 2024, TK Maxx's Christmas ad titled 'Festive Farm' was named the most relatable Christmas ad in the United Kingdom: ** percent of respondents strongly agreed that the ad was for 'people like them.' Greggs's ads featuring Nigella Lawson ranked second, named by ** percent of respondents.

Last year, consumers in the United States expected to spend 11.6 billion U.S. dollars for the Halloween season. In 2025, however, U.S. shoppers were expected to spend an all-time high of about 13 billion U.S. dollars, exceeding the previous 2023 record of 12.2 billion U.S. dollars. In fact, average spending per person was expected to grow by nearly 11 dollars when compared to the previous year. Shopping on All Hallows’ Eve From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2025, Americans were expected to spend a total of about four billion U.S. dollars on costumes and outfits alone. Another almost four billion U.S. dollars was projected to be spent on candy. Trick-or-treat! In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.

During a survey carried out mid-November 2024 in the United Kingdom (UK), it was found that the Christmas ad of M&S Food delivered the highest brand recognition among the ** presented ads; ** percent of responding consumers recognised the ad, and then associated it to the correct brand. Aldi's ad ranked second, correctly associated by ** percent of respondents.

In the United Kingdom (UK), six brands - Aldi, Amazon, Cadbury, Lidl, M&S Food, as well as Sainsbury - released Christmas-related advertising with highest potential to drive long-term brand growth. All six campaigns scored *** points out of possible six. Average rating for a new creative stood at *** points.

The arrival of Christmas ads on TV screens has been described as the closest thing to a 'Super Bowl moment' experienced by the United Kingdom every year and has become as much a part of the country's seasonal festivities as mince pies and mulled wine. Over the past 15 years, UK Christmas ads have gone from one or two extravagant spots here and there to an assortment of commercials that are united by high production budgets and a focus on emotional narratives.

Move over, Mariah: John Lewis rules the Xmas game High-end retail giant John Lewis's "The Beginner" ad was crowned king of Christmas across a bevy of social media platforms, accumulating more than 19 million views in November 2022 alone. Since their launch in 2007, John Lewis Christmas ads have come to symbolize the country's holiday advertising bonanza. The songs featured in them are often covers and have frequently shot up to the highest positions of the UK Singles Chart after airing on TV.

Move over, cartoons: Ads will inspire your tot's toys The latest installation of Aldi's "Kevin the Carrot" advertising saga followed on John Lewis' heels with more than 17 million views. Since its first appearance in 2016, the German grocer's anthropomorphic carrot and its family have become stars across the UK, with thousands of shoppers reportedly queuing online, and hundreds outside stores, to get their hands on their toys and merchandising.

Move over, tech: Retail steals the season's hearts A whopping nine out of 10 of 2022's most beloved Christmas ads were produced by retail companies - a dominion that could only be grazed by a giant like Disney and its "The Gift" spot, rounding out the top three with 5.5 million views.

In 2023, Extra alone accounted for over half (or nearly ** percent) of retail store brands' investments in digital advertising in Brazil after Cyber Monday and before Christmas in Brazil. Americanas.com followed with a share of almost ** percent.

Over the last years, Coca-Cola has spent an average of ************* dollars a year on advertising worldwide, aside from 2020, with only about *** billion U.S dollars, and 2024, with over ************* dollars spent. Spending in the United States accounts for over ** percent of that cost, totally *** million U.S. dollars in 2022. Advertising innovation Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent *** million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. Dominance across mediums The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost *** million fans. Coca-Cola’s YouTube channel was equally popular with roughly **** billion views accrued by the channel.

According to a survey conducted in November 2023 among Australian consumers regarding their opinions on in-store Christmas advertising, almost ** percent of those surveyed said they prefer not to see Christmas advertising, promotions, and store decorations until the *** of December.

The cost-per-mille of advertising on social media was **** U.S. dollars in the fourth quarter of 2024. In other words, advertisers had to pay this much to have their ads viewed by a thousand potential customers. Social media CPM is usually higher in the final quarters of each year. The surge in costs is prompted by increased demand for advertising space during pre-Christmas time, as brands compete for a share of the typically high consumer spending. Is social media advertising profitable? According to recent calculations, social media impression numbers have improved year-on-year by close to ** percent, which means that more and more advertising is viewed by social network users. However, this is mainly true for more passive types of ads such as video or stories. When it comes to traditional forms of advertising on social media the situation is reversed – clicks and clickthrough rates are decreasing. It might be because of this ever-changing environment that global marketers are divided on whether or not they are able to measure social media marketing ROI.

The rankings looks at the performance of advertising campaigns. The index helps agencies measure the effectiveness of their campaigns as compared to their rivals. In 2023, the McCann Manchester / UM Manchester-led campaign for Aldi "Kevin versus John: How a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown" was the most effective advertising campaign with an score of **** points. Advertisers continue to spend In 2021, advertisers were forecast to spend almost ***** billion British pounds in the United Kingdom. Digital ad spending has long overtaken the TV expenditures and has a good grip of four of five pounds invested in advertising in the country. The turn away from traditional spending channels and towards more digital areas has seen social media spend reach **** billion British pounds by 2019. Digital spending Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email. 2021 has been estimated to see approximately **** billion British pounds in digital advertising spend in the UK.

During a 2023 survey, ** percent of responding adults from Great Britain said they like it when mass communication from an organization, brand, or charity addressed them by their name. On the other hand, ** percent said they did not like it.

This statistic shows the results of a survey conducted in the United Kingdom from October to November 2024. During the survey, some 74 percent of the respondents stated that they buy Christmas gifts in online stores.

In 2020, grocery giant Tesco invested roughly ***** million British pounds in advertising in the United Kingdom. This expense marked a marginal increase on the previous year when ad investments stood at around ***** million pounds. Tesco’s market position Tesco PLC is a British grocery and general merchandise retailer founded in 1919 and headquartered in Hertfordshire, England. The company has dominated the UK market for the last quarter-century, with market shares rarely plunging below ** percent. Despite mounting competition from Asda, Sainsbury's, and various German discounter chains, Tesco holds its place as the leading grocery store in Great Britain while also ranking among the most valuable UK brands overall. Advertising in times of COVID In 2020, Tesco ranked sixth among the top 10 advertisers in the UK. While the year was particularly eventful due to the changes in consumer demand and behavior, 2021 proved to be an even more turbulent ride for the company in terms of advertising. For one, Tesco launched its media and insight platform to deliver customer data to its network of suppliers and agencies for ad targeting purposes. But while interest in the new platform has reportedly been great, Tesco wrapped the year with some less favorable headlines on its Christmas ad campaign. The commercial, titled "This Christmas, Nothing's Stopping Us," and showing Santa Claus with a vaccination pass, became the most complained about ad of the year after receiving more than ***** complaints from viewers.