In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

In 2024, nearly half of consumers in the United States intended on using their smartphones for buying holiday gifts. Within this total, 62 percent of Millennials planned on using m-commerce for holiday purchases.

The North America Christmas Tree Market Report is Segmented by Type (Douglas Fir, Noble Fir, Fraser Fir, Balsam Fir, and Other Types) and Geography (United States, Canada, Mexico, and the Rest of North America). The Report Offers the Market Size and Forecasts in Value (USD) for all the Abovementioned Segments.

During a 2024 survey, nearly six in 10 respondents from the United Kingdom said they loved Christmas advertising. Nearly equally many stated they were really looking forward to seeing Christmas ads on TV. One in three said Christmas ads made them laugh.

Social media has played an increasingly important role in holiday shopping in the United States in recent years. A survey revealed that, in 2023, approximately 34 percent of shoppers planned to use these platforms to search for or purchase holiday products.

Social media as a source of inspiration With roughly nine out of ten internet users on social media, these platforms have become an increasingly powerful channel of communication and inspiration in the United States. That is especially true when seeking gift ideas for friends and family during the holiday season. In a 2021 survey, 70 percent of U.S. consumers reported using at least one social network for holiday shopping inspiration, with this usage proving particularly strong among younger generations of shoppers. While YouTube was the most influential social network among male-identifying shoppers, two platforms from Meta (formerly Facebook Inc.) - Facebook and Instagram - were a leading source of inspiration and information in U.S. consumers' holiday purchase process regardless of gender.

A trend transcending the holiday season Beyond the euphoria of year-end shopping, the use of social media as a source of inspiration and shopping platform has recently taken off. China has led the way in adopting this trend, but the United States is now following in its footsteps. In 2021, an estimated 32 percent of U.S. internet users engaged in social media shopping, which translates to about 90 million people buying on at least one of these platforms. Prospects look bright for social commerce in the U.S., as its growing popularity is forecast to see the number of social shoppers hit the 100 million mark by 2023.

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Christmas Lights and Christmas Decorations Market Size 2024-2028

The christmas lights and christmas decorations market size is forecast to increase by USD 5.24 billion at a CAGR of 5.96% between 2023 and 2028.

The market witness significant trends and challenges every year. Outdoor displays continue to be popular for seasonal festivities, driving market growth. E-commerce and online retail have become essential channels for consumers to purchase decorations, especially during economic uncertainty. Cultural diversity influences the market with unique decoration trends, leading to increased personalization. Influencer marketing and social media play a crucial role in shaping consumer preferences. During the festival season, retail stores stock a variety of items, including Christmas trees in evergreen hues of pine green and snow-white, candles in crimson hearts and metallic colors of gold and silver, and ornaments in glass, metal, and plastic. The DIY culture is on the rise, with consumers opting for handmade decorations. Seasonality remains a critical factor, with peak sales during the holiday season. However, competition from alternatives like artificial plants and environmental concerns pose challenges to the market. Companies must focus on sustainability and energy efficiency to cater to the growing demand for eco-friendly decorations.

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Central to this festive spirit are Christmas decorations, which include a diverse range of items such as lights, Christmas trees, nativity scenes, ornamental designs, candles, Christmas balls, stars, ribbons, wreaths, garlands, tree toppers, outdoor displays, and various other seasonal festivities. Christmas lights continue to be a significant part of the holiday decoration landscape, with both LED and incandescent options available.
In addition, LED lights have gained popularity due to their energy efficiency and longer lifespan, while traditional incandescent lights still hold a special place in many households. Specialty lights, such as rope lights and net lights, add unique touches to both indoor and outdoor displays. Christmas trees, adorned with ornaments, tinsel, and stars, are the focal point of many homes during the holiday season. Ornaments come in various shapes, sizes, and materials, with metallic colors and Christmas colors being popular choices. Candles in various scents add to the cozy atmosphere, while Christmas balls and flowers create a visually appealing contrast. Nativity scenes, a tradition in Christian nations, add a spiritual touch to the holiday decor.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Christmas tree
  Christmas lights
  Ornaments and figurines
  Wreaths and garlands
  Inflatables and outdoor decoration


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    Germany
    UK
    Italy


  APAC

    China


  South America



  Middle East and Africa

By Product Insights

The christmas tree segment is estimated to witness significant growth during the forecast period.

The Christmas season is synonymous with the iconic Christmas tree, instilling feelings of warmth, joy, and nostalgia. Decorated trees significantly enhance the festive ambiance of homes, businesses, and public spaces. Christmas trees act as the central focus for holiday decorations, offering a blank canvas for lights, baubles, garlands, and other festive adornments. This consistent demand for trees of varying sizes and styles caters to diverse decorating preferences and spaces. The tradition of decorating a Christmas tree is deeply rooted in numerous cultures worldwide. Christmas lights are an integral part of holiday decorations, with various types such as string lights, fairy lights, icicle lights, net lights, and novelty lights, adding charm and brilliance to trees and surroundings.

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The christmas tree segment was valued at USD 8.08 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The holiday season in North America is marked by the use of Christmas lights and decorations in homes and public spaces, making it an integral part of the cult

Recent developments include: March 2021: Neptune Energy announced the safe and successful installation of four Enhanced Horizontal Subsea Tree Systems (EHXT) for the Duva development project in the Norwegian sector of the North Sea. The installation was carried out by a vessel instead of a rig, reducing installation time, costs, and operational emissions.. Key drivers for this market are: 4., The High Amount of Waste Generation in the Country4.; The growing Focus on Non-Fossil Fuel Sources. Potential restraints include: 4., The Recycling Rate of Waste in Germany. Notable trends are: Horizontal Tree to Dominate the Market.

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Christmas Tree Valve Market Size 2024-2028

The christmas tree valve market size is forecast to increase by USD 890.9 million at a CAGR of 4.9% between 2023 and 2028.

What is the market trend?

The Christmas tree valve market is driven by increased demand for oil and gas storage, exploration, and production.
Key drivers: Demand for efficient valves, and investments by government and corporate bodies.
Challenges: High maintenance costs and offshore drilling expenses.
Opportunities: Exploration of crude oil, shale industry investments, and advancements in remote monitoring and automation.

How will the market grow?

Growth Drivers: Increased demand in oil and gas sectors, technological advancements in automation and monitoring, and investments in energy infrastructure.
Challenges: High maintenance costs and expensive offshore drilling.
Opportunities: Expansion in crude oil exploration, shale industry, and new technologies.

What will be the Size of the Christmas Tree Valve Market During the Forecast Period?

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Christmas Tree Valve Market Segmentation

The Christmas tree valve market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type Outlook

  Horizontal tree
  Vertical tree





Location Outlook

  Onshore
  Offshore





Region Outlook

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Type

The market share growth by the horizontal tree segment will be significant during the forecast period. A horizontal tree is known as a workover-friendly tree because the valves are not located in the center of the wellbore, allowing for easy tubing retrieval. A Christmas tree is a piece of equipment that controls the flow of an oil or gas well. It is a vertical assembly of valves with gauges and chokes that allow for flow control adjustments as well as production stimulation injections, playing a crucial role along with oil and gas pipeline monitoring equipment.

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The horizontal tree segment was valued at USD 1.75 million in 2018. When the oil or gas well is ready to produce, and the processing and storage facilities are ready to receive, the valves that make up some of the decorations on the Christmas tree are opened. Others include pressure relief valves, monitoring, and chemical injection. Hence, governmental push and innovative technologies are expected to drive the growth of the horizontal tree segment in the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 43% during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America is expected to grow significantly during the forecast period, owing to increased exploration and production activities in countries. The US has one of the world's largest technically recoverable shale gas reserves and the second-largest tight oil reserves. Upstream oil and gas activity in the onshore region has been supported by technological advances in hydraulic fracturing and low breakeven prices, resulting in high demand for oilfield equipment such as Christmas trees. Such factors are expected to lead to increased investment during the forecast period, assisting in the increase in the demand for the tree. Hence, the Christmas tree valve market is expected to have steady growth during the forecast period.

Christmas Tree Valve Market Dynamics

The market is experiencing growth due to increasing oil exploration activities, with a focus on remote monitoring and automation solutions for gas and oil wells, including chokes, gauges, spools, and valves, to optimize over-oil well and under-oil well activities, deploying surface Christmas trees with crucifix patterns or basic surface trees, featuring manual valves for adjustments and injections, particularly in the crude oil industry, alongside factors like gas injection into non-producing wells, natural gas extraction, and subsea production systems for gas and oil wells, including water disposal and injection wells. Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driv

The Christmas market in the city of Gdansk, Poland, ranked as the best European Christmas market, according to a survey conducted at the end of 2024. Craiova's market followed second on the list that year, with a difference of 1,259 votes. How popular are Christmas markets in Germany? The Christmas market tradition originated in the German-speaking area of Europe around the Medieval age. For example, the first market in the city of Dresden was held in 1434. Currently, these markets feature a lot of stalls selling typical food and beverages like Glühwein and Bratwurst as well as handmade Christmas gifts. According to a 2023 study, approximately one-third of respondents in Germany were planning to visit Christmas markets several times throughout that season. In that same year, another survey found that one in five respondents preferred to buy presents at the Christmas market. What are Germans' top Christmas gift preferences? In October 2023, a survey on Christmas gift preferences among Germans indicated that over a third would be pleased to receive gift cards or vouchers, making it the most desired type of Christmas gift that year. Simultaneously, the most popular product category for gifts was books, while other leading categories included clothing, shoes, accessories, as well as cosmetics or perfume. Despite a slight decrease from the previous year's 252 euros, Germans were planning to spend on Christmas presents 250 euros in 2023.

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The value of the global Christmas decorations and lights market was estimated to be worth 6.8 billion U.S. dollars in 2021. This figure was forecast to rise to over nine billion dollars by 2026. This includes lights, Christmas trees and other Christmas decorations.

Statistics illustrates market overview of christmas decoration in Bolivia from 2007 to 2024.

During a survey carried out mid-November 2024 in the United Kingdom (UK), it was found that the Christmas ad of M&S Food delivered the highest brand recognition among the 17 presented ads; 33 percent of responding consumers recognised the ad, and then associated it to the correct brand. Aldi's ad ranked second, correctly associated by 30 percent of respondents.

Statistics illustrates market overview of christmas decoration in Latin America and the Caribbean from 2007 to 2024.

In 2019, Spanish households purchased Christmas products mostly in supermarkets, with a market share of almost 70 percent. Followed far behind by hypermarkets with 14.4 percent and specialized stores with 7.1 percent.