Most Germans do their Christmas shopping during the first two weeks of December, ** percent of respondents buy Christmas presents in November and ** percent during the two weeks before Christmas.

Christmas shopping at brick-and-mortar stores was preferred by almost 40 percent of European consumers in 2021. In contrast, around 35 percent of shoppers bought holiday gifts online. Another 26 percent of European respondents reported shopping both online and offline.

In 2023, holiday shopping season will start a little later for many consumers in the United States. According to the findings of a recent survey, half of U.S. consumers were intending to start their holiday shopping in October in 2023. This share was at 56 percent the previous year.

Holiday season in the United States The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. The amount of money that U.S. consumers plan to spend on gifts has, however, fluctuated. A 2022 survey revealed that U.S. consumers expected to spend, on average, 867 U.S. dollars in 2022; an increase from 794 dollars in 2018.

Black Friday For millions of people, Black Friday is the time to do some serious Christmas shopping — even before the last of the Thanksgiving leftovers are gone. It is the Friday after Thanksgiving, and it's one of the major shopping days of the year in the United States, falling anywhere between November 23 and 29. While it's not recognized as an official US holiday, many employees have the day off — except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.

According to a survey conducted at the end of 2021, 43 percent of Christmas shoppers in France planned to buy cultural products such as books or music online. Most of these would resort to having their order delivered to their home. Among the categories included in the study, games and toys would follow, with 24 percent of French consumers making Christmas purchases online in this category via delivery and another 11 percent picking it up via Click-and-Collect.

In a 2021 study, approximately seven out of ten French shoppers said that if websites offered free shipping and returns, it would be a reason for them to increase their Christmas shopping online. In addition, for more than half (58 percent) of respondents, the guarantee of 24-hour delivery would also be a driver of online shopping for holiday gifts.

In 2021, Poles chose to buy food and beverage in brick-and-mortar stores more often (** percent) than online. The online channel is selected more frequently when purchasing travel or electronic products.

More than ** percent of respondents in Poland plan to do their Christmas shopping at online shopping sites and drugstores in 2021.

For 2021's holiday shopping season, approximately ***** in *** consumers in Canada believed retailers should continue enforcing health and safety precautions against the coronavirus (COVID-19) pandemic to ensure safe shopping. More than half of Canadians also stated that they intended to make more purchases from local shops this year.

In 2021, ** percent of the respondents in Finland stated, that they planned shopping for Black Friday. Only *** percent of the respondents planned on purchasing goods on Singles' Day.

According to a 2021 study, nearly ** percent of Christmas shopping was done online in the United Kingdom that year. Consumers from ages 35 to 44 did the most of their Christmas shopping (** percent) online, while 18 to 24 year olds did ** percent of their holiday shopping online.

In 2020, ** percent of Swedish shoppers expected slightly fewer people to do their Christmas shopping in physical stores. A year later, that number decreased considerably, reaching ** percent. Shoppers were expecting a holiday season with fewer regulations related to the novel coronavirus (COVID-19) pandemic, and towards the end of 2021 ** percent of Swedish consumers thought there would be a lot more people doing their holiday shopping in-store.

This statistic displays the retail channels consumers plan to use to purchase toys in the holiday season in Canada in 2021. Some ** percent of survey respondents stated that they planned to purchase toys in-store at Christmas, whilst some ** percent of respondents said they planned to shop online using a mobile device.

According to roughly half of Canadian consumers, holiday sales or promotions and free shipping are the leading influencing factors in retailer choice for 2021's holiday shopping season. Many shoppers stated they would also be convinced by convenient return policies and free returns, when choosing holiday shopping retailers.

In 2021, Finnish Christmas shoppers reported that the major advantage of gift shopping online is the convenience of shopping anytime, anywhere (** percent). Consumers also prefer E-shopping because it is easy and saves time (** percent) and online stores' good product selection (** percent).

According to the Statista Consumer Insights survey, beauty products were the most popular Christmas presents among consumers in the United Kingdom, with 41 percent of respondents intending to buy them. Clothing, textiles, and shoes followed, with 40 percent of respondents planning to give them as Christmas gifts. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

As of 2021, 56 percent of the Swedes polled in two separate surveys said they were not planning to buy more Christmas presents online that year compared to the previous year. In contrast, 24 percent stated they did plan to shop more online.

In a Consumer Insights survey conducted in October 2025, UK consumers were asked if they were celebrating Christmas that year. During the survey, 91 percent of the respondents said that they were going to celebrate Christmas in 2025.

According to Statista's 2025 Consumer Insights survey, 32 percent of respondents in the United Kingdom used AI tools to get some gift ideas. Meanwhile, 37 percent of respondents said they couldn't imagine using AI tools when buying Christmas gifts. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

In 2025, Millennials shared that they planned to spend the most on holiday gifts, with an average of 617 British pounds each. Gen Z consumers followed, with a planned average spend of about 585 British pounds.

According to the Statista Consumer Insights survey, most consumers in the United Kingdom planned to give Christmas gifts to their children or partner in 2025, with 63 percent and 61 percent of respondents, respectively, choosing them as recipients. Six percent of respondents said they would not give presents this year. Statista Consumer Insights offers you all the results of our exclusive Statista surveys, based on more than 2,000,000 interviews.