Context

"Predict behavior to retain customers. You can analyze all relevant customer data and develop focused customer retention programs." [IBM Sample Data Sets]

Content

Each row represents a customer, each column contains customer’s attributes described on the column Metadata.

The data set includes information about:

• Customers who left within the last month – the column is called Churn
• Services that each customer has signed up for – phone, multiple lines, internet, online security, online backup, device protection, tech support, and streaming TV and movies
• Customer account information – how long they’ve been a customer, contract, payment method, paperless billing, monthly charges, and total charges
• Demographic info about customers – gender, age range, and if they have partners and dependents

Inspiration

To explore this type of models and learn more about the subject.

New version from IBM: https://community.ibm.com/community/user/businessanalytics/blogs/steven-macko/2019/07/11/telco-customer-churn-1113

Dataset

This dataset was created by Santhoshvr97

Contents

Customer churn refers to when customers stop doing business with a company. Understanding churn patterns is crucial for improving retention, customer experience, and business growth.

This dataset has been designed specifically for predictive analytics, machine learning, and customer segmentation studies. It contains behavior-based attributes such as usage patterns, contract type, tenure, and customer service interaction data — helping analysts build churn prediction models and identify key business drivers.

Find detailed analysis in Market Research Intellect's Customer Churn Analysis Software Market Report, estimated at USD 2.1 billion in 2024 and forecasted to climb to USD 4.8 billion by 2033, reflecting a CAGR of 10.2%.Stay informed about adoption trends, evolving technologies, and key market participants.

Customer churn prediction dataset of a fictional telecommunication company made by IBM Sample Datasets. Context Predict behavior to retain customers. You can analyze all relevant customer data and develop focused customer retention programs. Content Each row represents a customer, each column contains customer’s attributes described on the column metadata. The data set includes information about:

Customers who left within the last month: the column is called Churn Services that each customer… See the full description on the dataset page: https://huggingface.co/datasets/scikit-learn/churn-prediction.

Dataset

This dataset was created by Tarun Sunkaraneni

Released under CC0: Public Domain

Contents

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This dataset simulates customer behavior for a fictional telecommunications company. It contains demographic information, account details, services subscribed to, and whether the customer ultimately churned (stopped using the service) or not. The data is synthetically generated but designed to reflect realistic patterns often found in telecom churn scenarios.

Purpose:

The primary goal of this dataset is to provide a clean and straightforward resource for beginners learning about:

• Exploratory Data Analysis (EDA): Understanding customer characteristics and identifying potential drivers of churn through visualization and statistical summaries.
• Data Preprocessing: Handling categorical features (like converting text to numbers) and scaling numerical features.
• Classification Modeling: Building and evaluating simple machine learning models (like Logistic Regression or Decision Trees) to predict customer churn.

Features:

The dataset includes the following columns:

• CustomerID: Unique identifier for each customer.
• Age: Customer's age in years.
• Gender: Customer's gender (Male/Female).
• Location: General location of the customer (e.g., New York, Los Angeles).
• SubscriptionDurationMonths: How many months the customer has been subscribed.
• MonthlyCharges: The amount the customer is charged each month.
• TotalCharges: The total amount the customer has been charged over their subscription period.
• ContractType: The type of contract the customer has (Month-to-month, One year, Two year).
• PaymentMethod: How the customer pays their bill (e.g., Electronic check, Credit card).
• OnlineSecurity: Whether the customer has online security service (Yes, No, No internet service).
• TechSupport: Whether the customer has tech support service (Yes, No, No internet service).
• StreamingTV: Whether the customer has TV streaming service (Yes, No, No internet service).
• StreamingMovies: Whether the customer has movie streaming service (Yes, No, No internet service).
• Churn: (Target Variable) Whether the customer churned (1 = Yes, 0 = No).

Data Quality:

This dataset is intentionally clean with no missing values, making it easy for beginners to focus on analysis and modeling concepts without complex data cleaning steps.

Inspiration:

Understanding customer churn is crucial for many businesses. This dataset provides a sandbox environment to practice the fundamental techniques used in churn analysis and prediction.

1) Data Introduction • The Customer Churn Dataset is a dataset that collects various customer characteristics and service usage information to predict whether or not communication service customers will turn.

2) Data Utilization (1) Customer Churn Dataset has characteristics that: • The dataset consists of several categorical and numerical variables, including customer demographics, service types, contract information, charges, usage patterns, and Turn. (2) Customer Churn Dataset can be used to: • Development of customer churn prediction model : Machine learning and deep learning techniques can be used to develop classification models that predict churn based on customer characteristics and service use data. • Segmenting customers and developing marketing strategies : It can be used to analyze customer groups at high risk of departure and to design custom retention strategies or targeted marketing campaigns.

Analyzing customers’ characteristics and giving the early warning of customer churn based on machine learning algorithms, can help enterprises provide targeted marketing strategies and personalized services, and save a lot of operating costs. Data cleaning, oversampling, data standardization and other preprocessing operations are done on 900,000 telecom customer personal characteristics and historical behavior data set based on Python language. Appropriate model parameters were selected to build BPNN (Back Propagation Neural Network). Random Forest (RF) and Adaboost, the two classic ensemble learning models were introduced, and the Adaboost dual-ensemble learning model with RF as the base learner was put forward. The four models and the other four classical machine learning models-decision tree, naive Bayes, K-Nearest Neighbor (KNN), Support Vector Machine (SVM) were utilized respectively to analyze the customer churn data. The results show that the four models have better performance in terms of recall rate, precision rate, F1 score and other indicators, and the RF-Adaboost dual-ensemble model has the best performance. Among them, the recall rates of BPNN, RF, Adaboost and RF-Adaboost dual-ensemble model on positive samples are respectively 79%, 90%, 89%,93%, the precision rates are 97%, 99%, 98%, 99%, and the F1 scores are 87%, 95%, 94%, 96%. The RF-Adaboost dual-ensemble model has the best performance, and the three indicators are 10%, 1%, and 6% higher than the reference. The prediction results of customer churn provide strong data support for telecom companies to adopt appropriate retention strategies for pre-churn customers and reduce customer churn.

Churn prediction aims to detect customers intended to leave a service provider. Retaining one customer costs an organization from 5 to 10 times than gaining a new one. Predictive models can provide correct identification of possible churners in the near future in order to provide a retention solution. This paper presents a new prediction model based on Data Mining (DM) techniques. The proposed model is composed of six steps which are; identify problem domain, data selection, investigate data set, classification, clustering and knowledge usage. A data set with 23 attributes and 5000 instances is used. 4000 instances used for training the model and 1000 instances used as a testing set. The predicted churners are clustered into 3 categories in case of using in a retention strategy. The data mining techniques used in this paper are Decision Tree, Support Vector Machine and Neural Network throughout an open source software name WEKA.

This dataset contains synthetic data generated for customer churn analysis. It includes 1000 entries representing customer information, such as demographics, account details, subscription types, and churn status. The data is ideal for predictive modeling, machine learning algorithms, and exploratory data analysis (EDA). Features: CustomerID: A unique identifier for each customer. Gender: Male or Female. Age: Customer's age in years. Geography: Country or region of the customer (e.g., Germany, France, UK). Tenure: Number of months the customer has been with the company. Contract: Type of subscription (Month-to-month, One-year, Two-year). MonthlyCharges: The amount billed monthly. TotalCharges: The total amount billed to date. PaymentMethod: Method used for payments (e.g., Credit card, Direct debit). IsActiveMember: Whether the customer is an active member (1 = Active, 0 = Inactive). Churn: Indicates whether the customer has churned (Yes/No).

Customer Churn Analysis Software Market size was valued at USD 1.9 Billion in 2024 and is projected to reach USD 8.4 Billion by 2032, growing at a CAGR of 19.80% during the forecast period 2026-2032.Global Customer Churn Analysis Software Market DriversThe market drivers for the Customer Churn Analysis Software Market can be influenced by various factors. These may include:Customer Retention Methods: As obtaining new consumers is becoming more expensive, greater emphasis is placed on retaining existing ones. Churn analysis software is used to forecast and reduce turnover, resulting in increased customer lifetime value.An Increase in the Usage of Predictive Analytics and AI Technologies: To examine big data sets, churn prediction technologies now incorporate artificial intelligence and machine learning. Their application is allowing for more accurate churn forecasting and targeted actions.

This is a collection of the data used for analysis (master dataset, training data, test data), and the code and processes that have been used to conduct the analysis for this research project.

Discover the booming Customer Churn Software market! This comprehensive analysis reveals market size, CAGR, key drivers, trends, and restraints, along with regional breakdowns and leading companies like Salesforce, IBM, and Microsoft. Learn how AI and cloud-based solutions are revolutionizing customer retention strategies.

This dataset contains information on customer demographics, account details, and service usage patterns to analyze and predict customer churn. It is commonly used in churn modeling projects to develop machine learning models that classify whether a customer is likely to leave (churn) or stay. The dataset is suitable for tasks such as Exploratory Data Analysis (EDA), feature engineering, model training, and evaluation.

Key Features May Include:

CustomerID: Unique identifier for each customer

Gender, Age: Demographic details

Tenure: Number of months the customer has stayed

Balance, EstimatedSalary: Financial features

IsActiveMember, HasCrCard: Behavioral indicators

Exited: Target variable indicating churn (1 = churned, 0 = retained)

Analysis of ‘Customer Churn Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/sercanyesiloz/customer-churn-dataset on 30 September 2021.

--- No further description of dataset provided by original source ---

--- Original source retains full ownership of the source dataset ---

Customer churn prediction is vital for organizations to mitigate costs and foster growth. Ensemble learning models are commonly used for churn prediction. Diversity and prediction performance are two essential principles for constructing ensemble classifiers. Therefore, developing accurate ensemble learning models consisting of diverse base classifiers is a considerable challenge in this area. In this study, we propose two multi-objective evolutionary ensemble learning models based on clustering (MOEECs), which are include a novel diversity measure. Also, to overcome the data imbalance problem, another objective function is presented in the second model to evaluate ensemble performance. The proposed models in this paper are evaluated with a dataset collected from a mobile operator database. Our first model, MOEEC-1, achieves an accuracy of 97.30% and an AUC of 93.76%, outperforming classical classifiers and other ensemble models. Similarly, MOEEC-2 attains an accuracy of 96.35% and an AUC of 94.89%, showcasing its effectiveness in churn prediction. Furthermore, comparison with previous churn models reveals that MOEEC-1 and MOEEC-2 exhibit superior performance in accuracy, precision, and F-score. Overall, our proposed MOEECs demonstrate significant advancements in churn prediction accuracy and outperform existing models in terms of key performance metrics. These findings underscore the efficacy of our approach in addressing the challenges of customer churn prediction and its potential for practical application in organizational decision-making.

The Customer Churn Software market is experiencing robust growth, driven by the increasing need for businesses to retain customers and improve profitability. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors: the rising adoption of cloud-based solutions offering scalability and cost-effectiveness, the increasing availability of sophisticated analytics and AI-powered prediction models enabling proactive churn management, and the growing focus on delivering personalized customer experiences to enhance loyalty. Major players like IBM, Adobe, Salesforce, and Microsoft are actively shaping the market through continuous innovation and strategic acquisitions, contributing to a competitive landscape that fosters further growth. However, the market also faces certain restraints. The high initial investment costs associated with implementing sophisticated churn prediction software can be a barrier for smaller businesses. Furthermore, the complexity of integrating these solutions with existing CRM and data management systems can pose challenges, requiring significant expertise and resources. Despite these challenges, the long-term benefits of reduced customer churn significantly outweigh the initial investment, driving market expansion. The segmentation within the market is diverse, encompassing solutions catering to specific industry verticals and customer sizes, allowing for targeted solutions addressing unique churn drivers within each sector. The increasing prevalence of subscription-based business models further fuels the demand for effective churn management tools.

Blockchain data dashboard: Churn analysis

The global customer churn software market is anticipated to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2023-2033). Factors such as the increasing adoption of cloud-based solutions, growing need to reduce customer attrition, and the emergence of AI-powered churn prediction tools are driving market growth. Additionally, the increasing focus on customer experience management and the need to improve customer lifetime value are contributing to the demand for churn software. The market is segmented based on deployment type (cloud-based and web-based) and application (telecommunications, banking and finance, retail and e-commerce, healthcare, insurance, and others). Key players in the market include IBM, Adobe Systems, SAP SE, Salesforce.com, Microsoft Corporation, Oracle Corporation, SAS Institute Inc., Teradata Corporation, OpenText Corporation, and Pitney Bowes Inc. The market is expected to witness significant growth in the Asia Pacific region due to the rapidly growing e-commerce and telecommunications industries. North America is also a major market for churn software, with key players headquartered in the United States.