The combined price in the 'Cider, Perry & Rice Wine' segment of the alcoholic drinks market in the United States was modeled to amount to 8.89 U.S. dollars in 2024. Between 2018 and 2024, the combined price rose by 1.07 U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined price will steadily rise by 1.1 U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Cider, Perry & Rice Wine.

The Cider Market Report is Segmented by Ingredient (Apple Cider, Mixed Fruit Cider, and Others), Alcohol Content (Low Alcohol and High Alcohol), Packaging Format (Bottles and Cans), Category (Mass and Premium), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

This statistic compares the dollar and case volume sales of ciders on premise in the United States for the 52 weeks ended January 28, 2017. In that timeframe, an U.S. on premise cider dollar sales amounted to about 852 million U.S. dollars.

The global cider market is projected to grow from USD 109.8 billion in 2025 to USD 137.6 billion by 2035, expanding at a CAGR of 4.3% during the forecast period.

Metrics	Values
Industry Size (2025E)	USD 109.8 billion
Industry Value (2035F)	USD 137.6 billion
CAGR (2025 to 2035)	4.3%

Semi-Annual Demand Space Update

Particular	Value CAGR
H1 (2024 to 2034)	4.1%
H2 (2024 to 2034)	4.2%
H1 (2025 to 2035)	4.3%
H2 (2025 to 2035)	4.5%

Category-Wise Insights

Segment	Value Share (2025)
Flavored	64%

Segment	Value Share (2025)
Glass bottles	48%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	5.1%
UK	4.3%
France	4.8%
Germany	4.6%
Italy	5%
South Korea	6%
Japan	3.8%
China	7.2%
Australia	5.4%
New Zealand	5.6%

The combined volume in the 'Cider, Perry & Rice Wine' segment of the alcoholic drinks market in the United States was modeled to amount to 311.91 million litres in 2024. Between 2018 and 2024, the combined volume rose by 27.39 million litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by 26.57 million litres over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Cider, Perry & Rice Wine.

Cider Market size is growing with a CAGR of 3.3% in the prediction period and it crosses USD 6.75 Bn by 2032 from USD 5.37 Bn in 2025.

Sour Hard Cider Market Outlook

According to our latest research, the global sour hard cider market size reached USD 2.1 billion in 2024, reflecting a robust consumer shift toward innovative alcoholic beverages. The market is advancing at a strong CAGR of 8.4% and is forecasted to attain a value of USD 4.3 billion by 2033. This dynamic growth is primarily driven by evolving consumer palates, increased demand for craft beverages, and the rising influence of health-conscious drinking trends. As per our in-depth analysis, the marketÂ’s expansion is further supported by product diversification, innovative packaging, and the growing popularity of specialty and artisanal drinks across global markets.

One of the primary growth factors for the sour hard cider market is the increasing consumer interest in unique flavor profiles and artisanal experiences. Traditional beer and wine consumers are increasingly looking for alternatives that offer both complexity and refreshment, and sour hard cider fits this demand perfectly. The tart, tangy notes of sour hard cider appeal to a demographic that values authenticity, natural ingredients, and novel drinking experiences. Craft producers are capitalizing on this trend by experimenting with wild fermentation, local apple varieties, and innovative flavor infusions, which has helped the category stand out in a crowded alcoholic beverage landscape. Moreover, the growing prevalence of food and beverage festivals, cider tastings, and farm-to-table dining experiences has further elevated consumer awareness and interest in sour hard ciders.

Another significant driver is the health and wellness movement influencing alcoholic beverage consumption. Consumers are becoming more mindful of what they consume, seeking beverages with lower sugar content, fewer artificial additives, and a perceived natural origin. Sour hard cider, often marketed as a more “natural” or “authentic” alternative to mainstream alcoholic drinks, benefits from this shift. Many craft and traditional producers highlight the use of wild yeasts, organic apples, and minimal processing, aligning their products with the clean-label trend. This positioning not only appeals to health-conscious millennials and Gen Z consumers but also resonates with older demographics looking to moderate their alcohol intake without sacrificing flavor or quality.

The proliferation of craft beverage culture is also propelling the sour hard cider market forward. Craft breweries and cideries are expanding their product portfolios to include sour variants, often releasing limited-edition batches and collaborating with local orchards and chefs. This has resulted in a vibrant, innovative market where new flavors and styles are regularly introduced, keeping consumers engaged and curious. The rise of social media and digital marketing has amplified the reach of these unique offerings, allowing producers to connect directly with a global audience. Furthermore, the increasing presence of sour hard cider in bars, restaurants, and specialty retailers has made it more accessible to mainstream consumers, driving further market penetration.

Artisanal Ciders have become a cornerstone of the sour hard cider market, appealing to consumers who appreciate the craftsmanship and unique flavors that small-batch production can offer. These ciders are often made using traditional methods and locally sourced ingredients, which resonate with consumers seeking authenticity and a connection to the origins of their beverages. The rise of artisanal ciders is part of a broader trend towards premiumization in the alcoholic beverage industry, where consumers are willing to pay more for products that offer a distinct and high-quality experience. This trend is particularly strong in regions with a rich cider-making heritage, where artisanal ciders are celebrated for their complexity and depth of flavor.

From a regional perspective, Europe continues to lead the global sour hard cider market, owing to its deep-rooted cider traditions and a mature consumer base that appreciates artisanal beverages. However, North America is emerging as a significant growth engine, fueled by the craft beverage boom and a receptive millennial audience. The Asia Pacific region, while still nascent, presents enormous potential due to rising disposable incomes, westernization of drinking habits, and a burgeoning interest in premium and imported beverag

Over the past five years, cider producers have struggled to sustain the explosive growth in demand from previous years amid volatile economic conditions and heightened competition from alternative beverages. The climb in popularity of hard seltzers and canned cocktails encroached on cider sales as younger drinkers sought new flavors. During the pandemic, cider producers benefited from their dependence on off-premise sales channels as alcohol retail sales soared. Industry-wide revenue has remained relatively steady, dropping at a CAGR of 0.0% over the past five years and is expected to total $603.1 million in 2025 when revenue will jump by an estimated 1.9%. Much of the recent volatility in cider sales has been caused by shifting consumer preferences in what is still considered a relatively new alcoholic beverage industry. Consumers have increasingly demanded alternative alcoholic beverages like craft and local ciders, leading to a drop in demand for more well-known national brands. This trajectory has been similar to that of the brewery industry, with consumers first introduced to big-name brands before seeking out smaller, more eclectic craft brands. Demand for cider will expand over the next five years as craft cideries continue expanding and economic conditions improve. Import competition will slow as consumers gain a taste for domestic cider, taking pressure off of profit. To maintain consumer interest, producers will appeal to health-conscious trends by releasing low- and no-alcohol ciders with alternative flavors, like pineapple and passionfruit. Product innovation will be particularly significant as alternative beverages, like hard seltzers and canned cocktails, continue to expand. Moreover, digital marketing and e-commerce are expected to be increasingly pivotal in reaching new consumer segments and driving sales growth. Industry revenue is forecast to grow at an annualized 1.6% over the next five years to $652.4 million in 2030.

According to Cognitive Market Research, the global Cider market size is USD 15245.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 6098.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4573.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 3506.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 762.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 304.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
The Apple Flavored held the highest Cider market revenue share in 2024.

Market Dynamics of Cider Market

Key Drivers for Cider Market

Health-Conscious Choices Drive Demand

Consumers are opting for cider as a healthier, gluten-free, and low-alcohol substitute for beer and wine. Its natural ingredients, wide range of flavors, and premium craft image attract those who desire variety and wellness in their alcoholic beverages.

Rise in Gluten-Free and Vegan Diets

Cider meets the increasing dietary preferences as it is inherently gluten-free and frequently vegan. This positions it as a favored option among health-conscious and ethically aware consumers.

Restraint Factor for the Cider Market

Low Awareness and Misconceptions

Misconceptions regarding cider’s sweetness, seasonal availability, and alcohol content restrict its market appeal. A significant number of individuals still perceive it as a niche or seasonal beverage, which hampers year-round sales and market expansion.

Supply Chain Disruptions Impact Production

Variations in apple harvests caused by climate change and logistical issues influence cider availability and pricing. These disruptions have a more pronounced effect on small and mid-sized producers, restricting a steady supply.

Key Trends of Cider Market

Premiumization and Craft Appeal

Consumers are increasingly drawn to craft and artisanal cider, typically produced in small batches with distinctive fruit combinations and fermentation methods. This trend fosters premium pricing and enhances brand loyalty.

Flavored and Infused Varieties Gain Popularity

Creative cider flavors—such as berry blends, spiced infusions, and botanical notes—are becoming popular, particularly among younger consumers who are looking for experimental and visually appealing beverage options.

Impact of Covid-19 on the Cider Market

The Covid-19 pandemic initially impacted the cider market negatively, particularly with disruptions in on-premise sales channels such as bars, restaurants, and events where cider is often consumed. Lockdowns and restrictions on social gatherings led to reduced foot traffic and sales in these venues. Additionally, economic uncertainties and shifts in consumer spending patterns affected overall beverage consumption. However, there were also some positive impacts on the cider market. As consumers shifted towards retail purchases, off-premise sales through supermarkets, liquor stores, and online platforms saw an increase. This shift highlighted the convenience and versatility of cider as a take-home beverage option, contributing to its resilience during challenging times. Moreover, cider's association with natural ingredients and craft production continued to appeal to consumers seeking high-quality and locally sourced products, supporting its recovery and ongoing market growth post-pandemic. Introduction of the Cider Market

The cider market is characterized by a diverse range of alcoholic beverages made from fermented apples or other fruits, offering various flavors and styles from sweet to dry. Key drivers include increasing consumer preference for gluten-free and vegan options, alongside rising health consciousness. The market benefits f...

This statistic shows the results of a survey on the frequency of hard cider consumption in the United States as of January 2017. According to the survey, 11 percent of the respondents claimed to drink hard cider several times a month or more often.

Cider Market Outlook

As per our latest research, the global cider market size is valued at USD 18.2 billion in 2024, registering a robust growth trajectory with a CAGR of 5.7% during the forecast period. The market is projected to reach USD 29.2 billion by 2033, driven by evolving consumer preferences, the premiumization trend, and the increasing popularity of fruit-based alcoholic beverages. The cider market’s expansion is underpinned by rising health awareness, innovation in flavors, and the surging demand for gluten-free and low-alcohol alternatives. These factors collectively fuel the sustained growth of the cider industry worldwide.

One of the primary growth drivers for the cider market is the shifting consumer preference towards healthier and more natural alcoholic beverages. Consumers, particularly in developed regions, are increasingly seeking alternatives to traditional beer and spirits, and cider, with its lower alcohol content and natural fruit base, fits this demand perfectly. The perception of cider as a gluten-free and often vegan-friendly beverage has further broadened its appeal among health-conscious individuals. Additionally, the increasing awareness about the adverse effects of excessive alcohol consumption has led to a surge in demand for beverages with lower alcohol by volume (ABV), positioning cider as a favorable choice for moderation-seeking consumers. This trend is further amplified by the marketing efforts of major cider brands that highlight the health benefits and natural ingredients of their products, thereby attracting a wider consumer base.

Innovation in product offerings and flavor profiles is another significant factor propelling the cider market’s growth. Manufacturers are continuously experimenting with new flavors, infusions, and blends, such as berry, citrus, and exotic fruit-flavored ciders, to cater to diverse consumer palates. The premiumization of cider, with a focus on artisanal and craft variants, has also contributed to the market's expansion. Consumers are willing to pay a premium for high-quality, unique, and locally sourced ciders, which has led to the proliferation of small-scale craft cideries, especially in regions with a rich tradition of apple and pear cultivation. The introduction of limited-edition and seasonal ciders, along with innovative packaging formats, has further enhanced consumer engagement and brand loyalty.

The growth of the cider market is also closely linked to the expansion of distribution channels, particularly the rise of online retail and the increasing presence of cider in on-trade establishments such as bars, pubs, and restaurants. The convenience offered by online platforms has made it easier for consumers to explore and purchase a wide variety of cider brands and flavors. At the same time, the revival of social drinking culture and the growing popularity of cider-based cocktails in the hospitality sector have contributed to increased consumption in the on-trade segment. The strategic partnerships between cider producers and major retail chains have ensured wider visibility and accessibility, further boosting market penetration.

Regionally, Europe continues to dominate the cider market, accounting for the largest share due to its long-standing tradition of cider consumption, particularly in countries such as the United Kingdom, Spain, and France. North America is witnessing significant growth, driven by the craft cider movement and increasing consumer awareness. The Asia Pacific region, while still at a nascent stage, is emerging as a lucrative market due to changing lifestyles, rising disposable incomes, and the influence of Western drinking habits. Latin America and the Middle East & Africa are also showing promising potential, supported by urbanization and the expansion of modern retail infrastructure. Each region presents unique growth opportunities and challenges, influenced by cultural, economic, and regulatory factors.

Product Type Analysis

The cider market is segmented by product type into apple cider, pear cider, fruit-flavored cider, and others. Apple cider remains the most dominant segment, owing to the historical and cultural significance of apple-based beverages in major cider-consuming regions. The abundance of apple orchards, especially in Europe and North America, ensures a steady supply of raw materials, facilitating large-scale production and innovation in apple cider variants. This segment benefits fro

With retail sales exceeding the 173 million U.S. dollar mark, Angry Orchard was undoubtedly the leading brand of cider in the United States in 2024. Other popular cider brands included Bold Rock, 2 Towns, and Schilling Cider.

Dry Hard Cider Market Outlook

According to our latest research, the global dry hard cider market size reached USD 6.2 billion in 2024, reflecting a robust consumer shift toward craft alcoholic beverages. The market is projected to grow at a CAGR of 7.1% from 2025 to 2033, reaching an estimated USD 11.6 billion by 2033. This expansion is fueled by increasing demand for low-sugar, gluten-free alcoholic options, as well as a surge in premiumization and innovative product launches within the beverage sector. The dry hard cider market continues to witness strong traction, particularly in North America and Europe, as consumers seek authentic, artisanal, and health-conscious alternatives to traditional beer and wine.

One of the primary growth factors driving the dry hard cider market is the evolving consumer preference for healthier alcoholic beverages. With rising awareness about the health risks associated with high sugar intake, consumers are gravitating toward dry hard cider, which typically contains less residual sugar compared to sweet ciders and other alcoholic drinks. Additionally, the gluten-free nature of cider appeals to a growing segment of health-conscious consumers and those with gluten sensitivities. The increasing prevalence of lifestyle-related disorders and a global movement toward clean-label products are further propelling the adoption of dry hard cider. This shift is particularly prominent among millennials and Gen Z consumers, who are not only seeking better-for-you options but are also more willing to experiment with new flavors and formats.

Another significant factor contributing to the marketÂ’s growth is the surge in craft and artisanal beverage culture. Small and independent cideries are leveraging traditional cider-making techniques and local apple varieties to create unique, region-specific dry hard ciders. This trend is fostering a sense of authenticity and provenance, which resonates strongly with consumers seeking premium and differentiated drinking experiences. The emergence of flavored and organic variants is also broadening the appeal of dry hard cider, attracting a diverse consumer base. Furthermore, collaborations between cider makers and local farms, as well as the adoption of sustainable and eco-friendly production practices, are enhancing the marketÂ’s value proposition and driving premiumization.

Innovation in packaging and distribution has also played a pivotal role in expanding the reach of dry hard cider. The introduction of convenient packaging formats such as cans and mini-kegs has made cider more accessible for on-the-go consumption and outdoor events. E-commerce platforms and direct-to-consumer sales channels have enabled brands to connect with a wider audience, overcoming traditional retail limitations. The growth of online retail, coupled with targeted digital marketing campaigns, has significantly boosted brand visibility and consumer engagement. As a result, the dry hard cider market is experiencing increased penetration in both mature and emerging markets, with new product launches and seasonal offerings keeping the category dynamic and relevant.

The introduction of Hard Cider Seltzer represents a notable innovation in the cider industry, blending the refreshing qualities of seltzer with the robust flavors of hard cider. This hybrid beverage caters to consumers seeking a lighter, effervescent alternative to traditional ciders, while still enjoying the complexity of apple-based drinks. The rise of Hard Cider Seltzer aligns with the broader trend of low-calorie, low-alcohol beverages that appeal to health-conscious individuals. By offering a unique twist on classic cider, producers can tap into the growing demand for variety and novelty in the alcoholic beverage market, attracting both cider enthusiasts and seltzer fans alike.

From a regional perspective, Europe remains the largest market for dry hard cider, accounting for over 40% of global revenues in 2024. This dominance is attributed to the regionÂ’s rich cider-making heritage, particularly in countries like the United Kingdom, France, and Spain. North America follows closely, driven by the craft cider movement in the United States and Canada. Meanwhile, the Asia Pacific region is witnessing the fastest growth, supported by rising disposable incomes, urbanization, and a growing affinity for Western-s

RTD Hard Cider Market Outlook

The global RTD hard cider market size was valued at USD 4.5 billion in 2023 and is projected to reach USD 10.7 billion by 2032, growing at a CAGR of 10.2% during the forecast period. This impressive growth is driven by factors including increasing consumer preference for alcoholic beverages that offer a unique taste experience and the expanding availability of flavored cider products.

One of the primary growth drivers for the RTD hard cider market is the evolving consumer palate, particularly among millennials and Gen Z, who are seeking new and diverse flavors in their alcoholic beverage choices. Traditional beer and wine markets are witnessing a shift as consumers increasingly opt for refreshing and innovative hard cider products. The introduction of varied flavors, such as apple, pear, and mixed fruit, is catering to this demand, making hard cider a popular choice for casual and social drinking occasions.

Another significant growth factor is the increase in disposable income, particularly in emerging economies. As consumers have more disposable income, their spending on leisure activities, including alcoholic beverages, has risen. This trend is particularly evident in regions such as the Asia Pacific and Latin America, where a burgeoning middle class is driving demand for premium and imported alcoholic drinks, including RTD hard ciders. Additionally, the health-conscious demographic is leaning towards hard ciders due to their perceived natural and low-calorie attributes compared to other alcoholic beverages.

The expansion of distribution channels is another crucial growth factor for the RTD hard cider market. There has been a significant increase in the number of retail outlets, supermarkets, hypermarkets, and specialty stores that offer a wide range of hard cider products. E-commerce platforms have also played a pivotal role in expanding the market reach, providing consumers with easier access to a diverse range of products. The convenience of online shopping and the ability to explore detailed product information and reviews are driving consumers towards purchasing hard ciders online.

Regionally, North America and Europe dominate the RTD hard cider market due to the strong heritage of cider consumption in these areas. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. This growth can be attributed to the rising urbanization, increasing disposable income, and changing lifestyle patterns in countries such as China, India, and Japan. The growing influence of Western drinking culture is also contributing to the increasing popularity of hard ciders in these markets.

Product Type Analysis

The RTD hard cider market is segmented by product type into apple, pear, mixed fruit, and others. Apple-based ciders are the most traditional and widely consumed type, holding the largest market share. The rich heritage and familiarity of apple cider make it a staple in many regions, particularly in North America and Europe. The segment continues to thrive due to consistent demand and ongoing innovations in flavor and packaging.

Pear ciders, while not as dominant as apple, have seen a growing interest due to their distinct and refreshing taste. Pear ciders are particularly popular in European markets where consumers appreciate the unique profile that pear offers compared to the more conventional apple. The introduction of premium pear cider brands and organic options has further spurred growth in this segment.

The mixed fruit segment is gaining significant traction, appealing to younger consumers and those looking for more adventurous flavor profiles. This segment includes blends of various fruits such as berries, citrus, and tropical fruits, offering a diverse range of taste experiences. The innovation in mixed fruit ciders is driving market expansion, with manufacturers continuously experimenting with new combinations to attract a broader consumer base.

Other types of ciders, including those made from exotic and niche fruits like pineapple and mango, represent a smaller but rapidly growing segment. These ciders cater to a niche market of adventurous consumers and are often marketed as premium or craft products. The increasing interest in craft beverages and the willingness of consumers to explore new flavors contribute to the growth of this segment.

Report Scope

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Cider Market Outlook

As per our latest research, the global cider market size reached USD 17.8 billion in 2024, reflecting the growing global appetite for fruit-based alcoholic beverages. The cider market is expected to expand at a healthy CAGR of 5.7% from 2025 to 2033, with the market forecasted to reach USD 29.6 billion by 2033. This robust growth is primarily driven by shifting consumer preferences towards low-alcohol and naturally flavored beverages, rising health consciousness, and the increasing popularity of craft and premium ciders in both developed and emerging markets.

One of the primary growth factors for the cider market is the increasing consumer inclination towards healthier alcoholic alternatives. Modern consumers, especially millennials and Gen Z, are actively seeking beverages that offer natural flavors, lower alcohol content, and reduced sugar levels. Cider, with its fruit-based origin and comparatively lower alcohol by volume (ABV), fits this demand perfectly. Additionally, the trend towards gluten-free products has further propelled cider consumption, as cider is naturally gluten-free and appeals to individuals with gluten sensitivities or those following gluten-free diets. The proliferation of innovative flavors, including exotic fruits and botanicals, has further broadened cider’s appeal beyond traditional apple and pear variants, attracting a wider demographic across various regions.

Another key driver is the increasing penetration of cider in emerging markets, particularly in Asia Pacific and Latin America. Urbanization, rising disposable incomes, and the growing influence of Western drinking culture have contributed to the surge in cider consumption in these regions. Manufacturers are capitalizing on this trend by expanding their distribution networks, launching region-specific flavors, and investing in marketing campaigns tailored to local tastes. Furthermore, the rise of e-commerce and online retail platforms has made cider more accessible to consumers, allowing brands to reach new customer segments and promote product innovation. The convenience of online shopping and home delivery has significantly boosted sales, especially during and after the COVID-19 pandemic, when consumers increasingly turned to digital channels for their beverage needs.

Sustainability and premiumization are additional growth factors shaping the cider market. Consumers are showing a growing preference for organic, locally sourced, and sustainably produced ciders. Brands that emphasize eco-friendly packaging, ethical sourcing, and artisanal production methods are gaining traction, particularly in North America and Europe. The premiumization trend has led to the emergence of craft cideries, which focus on small-batch production, unique flavor profiles, and high-quality ingredients. This has not only elevated the perception of cider as a sophisticated beverage but has also enabled producers to command higher price points, driving overall market value.

Regionally, Europe continues to dominate the global cider market, accounting for the largest share in 2024, followed by North America and Asia Pacific. The strong cider-drinking culture in the United Kingdom, Ireland, and Spain underpins Europe’s leadership, while North America is witnessing rapid growth due to the craft beverage movement and increasing consumer experimentation. Asia Pacific is emerging as a high-growth region, driven by expanding urban populations, changing lifestyles, and rising demand for premium alcoholic beverages. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as international brands expand their presence and local producers innovate with new flavors and packaging formats.

Product Type Analysis

The cider market is segmented by product type into apple cider, pear cider, fruit-flavored cider, and others. Apple cider remains the dominant product type, accounting for the largest share of the global market in 2024. The popularity of

Power your decisions with trusted Cider Market intelligence—forecasts, trends, and share data.

The Germany cider market is expected to grow at above 3.74% CAGR from 2023 to 2028. The rise of craft beverages boosts the popularity of artisanal ciders.

Hard Cider Market Outlook

According to our latest research, the global hard cider market size reached USD 16.2 billion in 2024. The market is expected to grow at a robust CAGR of 6.8% from 2025 to 2033, with the projected market size estimated to reach USD 31.1 billion by the end of 2033. This growth is primarily driven by evolving consumer preferences, increased demand for craft beverages, and the rising popularity of low-alcohol alternatives across key regions. The hard cider industry is experiencing significant momentum as brands innovate with new flavors and packaging formats to capture a diverse and expanding customer base.

One of the most significant growth factors for the hard cider market is the shift in consumer behavior toward healthier and more natural alcoholic beverages. Modern consumers, particularly Millennials and Generation Z, are increasingly seeking products with clean labels, lower alcohol content, and unique flavor profiles. Hard cider, made from fermented fruit juices, is perceived as a more natural and gluten-free alternative to traditional beers and spirits. This trend is further reinforced by the growing awareness of food and beverage ingredients, with consumers gravitating toward options that align with their wellness goals. As a result, hard cider brands are innovating with organic, low-sugar, and preservative-free variants, which are gaining traction in both mature and emerging markets.

Another critical driver of the hard cider market is the surge in craft and artisanal beverage trends. The proliferation of microbreweries, craft cideries, and local producers has introduced a wide array of hard cider offerings, catering to diverse palates. These craft producers often emphasize small-batch production, unique fruit blends, and locally sourced ingredients, which resonate with consumers seeking authenticity and novelty. This craft movement is particularly strong in North America and Europe, where consumers prefer premium and regionally distinctive products. The rise of experiential consumption, such as cider tastings and cider-focused events, further bolsters market growth by enhancing consumer engagement and brand loyalty.

The expansion of distribution channels has also played a pivotal role in the growth of the hard cider market. The availability of hard cider across on-trade (bars, pubs, restaurants), off-trade (supermarkets, convenience stores), and online retail platforms has made it more accessible to a broader audience. The COVID-19 pandemic accelerated the adoption of online retail and direct-to-consumer sales, allowing brands to reach customers beyond traditional brick-and-mortar outlets. Enhanced packaging solutions like cans and kegs have also contributed to the portability and convenience of hard cider, making it an attractive option for social gatherings and outdoor consumption. As distribution networks become more sophisticated, hard cider brands can capitalize on emerging opportunities in untapped markets.

Hopped Cider is emerging as a notable trend within the craft cider movement, offering a unique twist that appeals to both cider enthusiasts and craft beer lovers. This innovative cider variant incorporates hops, traditionally used in beer brewing, to impart floral and citrus notes, enhancing the complexity and aroma of the cider. As consumers increasingly seek out bold and distinctive flavors, hopped cider provides an exciting alternative that bridges the gap between two popular beverage categories. The versatility of hops allows producers to experiment with different hop varieties, creating a diverse range of flavor profiles that cater to adventurous palates. This trend is gaining traction in markets where craft beer is already well-established, further expanding the appeal of hard cider to a broader audience.

From a regional perspective, Europe dominates the global hard cider market, accounting for the largest share due to its deep-rooted cider-making traditions and high per capita consumption in countries like the United Kingdom, Spain, and France. North America is witnessing rapid growth, fueled by the craft beverage movement and increasing consumer interest in innovative flavors. The Asia Pacific region, while still nascent, presents immense potential as urbanization, rising disposable incomes, and changing lifestyles drive demand for premium alcoholic beverages. Latin America and the M

Cider Market is expected to reach USD 6.3 Billion by 2032, growing at a CAGR of 3.7% due to rising demand for low-alcohol beverages.

The global craft cider market is experiencing robust growth, driven by increasing consumer demand for premium alcoholic beverages and a rising preference for natural and artisanal products. The market, currently valued at approximately $10 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market value of $17 billion by 2033. This expansion is fueled by several key factors, including the diversification of cider flavors, innovative packaging solutions, and the growing popularity of craft cider in both online and off-trade retail channels. The increasing presence of craft cider brands at festivals, farmers' markets, and other events further contributes to its market penetration. Consumers are drawn to the unique taste profiles and perceived health benefits associated with craft cider, compared to traditional mass-produced alcoholic beverages. The market segmentation reveals strong growth across all types – under 6.0% ABV, 6.0-7.0% ABV and above 7.0% ABV – with online retail showing significant potential for expansion. Despite its strong growth trajectory, the craft cider market faces certain challenges. Intense competition from established alcoholic beverage brands and the fluctuating prices of raw materials like apples pose potential restraints to growth. However, the industry is actively innovating to overcome these limitations, developing more efficient production methods and expanding distribution networks to cater to the increasing consumer base. The continued focus on premiumization, coupled with targeted marketing campaigns highlighting the artisanal nature and unique flavor profiles of craft ciders, will further propel market expansion. The presence of prominent players such as Angry Orchard, Stella Artois Cidre, and Woodchuck demonstrates the established nature of the market and the potential for both smaller niche players and larger corporations to thrive. Geographic expansion, especially in Asia-Pacific and emerging markets, presents a significant opportunity for future growth.