This statistic shows the leading destination cities of domestic tourists in China in 2018, based on tourism popularity index. That year, Beijing was the most popular city among domestic tourists with a tourism popularity index of 858 points.

The most popular domestic tourist destination among Russians is the Krasnodar Krai located in the south of the country on the Black Sea, which makes it a preferred summer holiday region. Nearly 31 percent of domestic travelers were reported to have visited this federal subject in 2023. The second-most visited region is Saint Petersburg, which hosted more than 10 percent of Russian holidaymakers.

In 2022, Riyadh welcomed *** million domestic tourists, making the city the primary destination for domestic tourism in Saudi Arabia. In comparison, Jeddah welcomed *** million domestic tourists, ranking it the second most domestically visited city in the Kingdom that year.

This statistic shows the most popular domestic summer city destinations for travelers in the United States in 2015, according to travel agent members of the ASTA Research Family. During the survey, 17 percent of the respondents forecasted that Orlando would be a popular domestic city destination for U.S. travelers in summer 2015.

Domestic Tourism Market size was valued at USD 1,661.23 Billion in 2024 and is projected to reach USD 7,981.89 Billion by 2031, growing at a CAGR of 17.8% during the forecasted period 2024 to 2031

Global Domestic Tourism Market Drivers

Travel Preferences and Behaviour: The expansion of the domestic tourism market is facilitated by shifts in consumer preferences for domestic travel, which are influenced by things like familiarity, convenience, and perceived safety. Due to accessibility and shorter travel times, many travellers choose domestic locations for weekend breaks, family vacations, and quick travels.

Government Support and Initiatives: Policies, plans, and efforts by the government to boost domestic travel are a major factor in the market's expansion. Infrastructure development, tax breaks, marketing efforts targeting domestic tourists, and subsidies are some of the ways to boost demand and entice people to visit their own nation's attractions.

Economic Factors: Trends in domestic tourism are influenced by exchange rates, levels of disposable income, and economic stability. Consumers may have more disposable income to spend on leisure travel, including domestic travel, during prosperous economic times. In addition to lowering the cost of domestic travel for locals, favourable exchange rates for local currency can draw tourists from abroad.

Travel limits and Border Controls: In reaction to international catastrophes like pandemics, natural disasters, or geopolitical tensions, travel limits, border closures, and quarantine procedures may be put in place. These measures may cause a shift in tourism towards local destinations. Travellers looking for alternatives or wanting to escape the unpredictability of foreign travel tend to favour domestic places.

Promotion of Local Culture and Heritage: Travellers visiting their own country have the chance to learn about and take in its natural beauty, culture, and heritage. Promotional efforts that showcase regional landmarks, festivals, events, and historical locations inspire domestic tourists to explore and rediscover their own nation.

Infrastructure Development: The allure and accessibility of domestic travel destinations are increased by investments in lodging, recreational opportunities, transit infrastructure, and lodging. Enhanced accessibility, modern facilities, and a wider range of products and services encourage more domestic travellers to visit and spend more money.

Seasonal and Event-Based Tourism: Throughout the year, domestic travellers are drawn to particular areas by festivals, special occasions, and seasonal events. Events like music festivals, athletic competitions, cultural festivals, and holiday celebrations give the travel industry a chance to make money by taking advantage of the increased demand from tourists.

Sustainability and Environmental Awareness: Travellers' increasing awareness of environmental issues affects their preferences for destinations and modes of transportation. Environmentally concerned travellers looking for responsible travel options are drawn to domestic tourism because it provides opportunity for sustainable travel experiences, such as eco-tourism, wildlife tourism, and nature-based activities.

Digitalization and Online Booking Platforms: Planning, scheduling, and personalising domestic travel experiences is made easier by the widespread use of digital technologies and online booking platforms. Convenience and accessibility for domestic travel are increased by the ease with which travellers may research places, compare costs, read reviews, and make bookings online.

Shifting Demographics and Lifestyles: Trends in domestic tourism are influenced by changing age tastes, demographic upheavals, and lifestyle changes. The need for domestic tourism products and services that are catered to the preferences of younger generations, particularly millennials, is being driven by their desire for distinctive and immersive travel experiences that are more accessible.

In a survey conducted in 2024, Hokkaido was the most popular domestic touristic destination in Japan. Hokkaido, which is Japan's northernmost prefecture, and Okinawa, Japan's southernmost prefecture, consistently rank among the most desired domestic tourist locations.

In 2023, Indonesian local tourists visited East Java the most, with a total of around *** million trips. Despite being popular cities, Jakarta and Yogyakarta were less visited and were fourth and sixth on the list respectively.

In 2025, around *** million Chinese tourists took a domestic trip during the Chinese New Year holiday in January and February. This showed an almost *** percent increase in the number of travelers compared to the previous year.The new year wanderlust Lunar New Year in China is a time when families gather to relax and celebrate in their hometown. In the last few years before the COVID-19 pandemic, a new trend of “going out to see the world” has emerged among Chinese consumers. Instead of visiting relatives and friends, more people are eager to explore new places and experience new cultural thrills. Part of the growth is attributed to a rising disposable income, along with rapid economic progression in the country. In 2023, China’s GDP per capita amounted to nearly ****** U.S. dollars, more than a double in a decade. The travel bucket list Sightseeing in Chinese cities is particularly popular during the Spring Festival holiday. The most sought-after options include the warm southern cities, as well as northern snow and ice destinations. Before the pandemic, Sanya and Yunnan were the leading domestic destinations among Chinese high-end travelers during the season. When it comes to outbound travel, New Zealand, Vietnam, and Philippines were the Chinese tourist hot spots, mainly attributed to the warmer weather in these countries.

In 2024, the number of domestic trips undertaken in Japan amounted to approximately ****** million, increasing considerably compared to the previous year. However, the value was still below pre-COVID-19 pandemic levels. Most popular travel destinations The most visited prefectures by Japanese travelers are primarily regions surrounding large metropolises and well-known tourist attractions, with Tokyo prefecture heading the ranking. The capital city is a major destination of business-related travels, being home to large multinational corporations. At the same time, more than **** of Japanese visitors were traveling to Tokyo for the purpose of leisure and sightseeing in 2023. While the city center draws in travelers with its bustling city life, mountainous regions on the outskirts are popular for nature sightseeing and outdoor activities. What do tourists want to do? The leading goals of domestic tourists in Japan were relaxed leisure activities, such as nature and scenery sightseeing or bathing in a hot spring ("onsen"). A tourist hotspot known for its scenic view surrounds the active stratovolcano Mt. Fuji, which is a national symbol of Japan. The highest mountain on the archipelago attracts more than ******* mountaineers to its peak yearly. It is popular among leisure tourists, who want to relax in the famous hot springs of Hakone town at the border of the Fuji-Hakone-Izu National Park.

London ranks as the most visited city or town in England by British residents, with a ***** year average of over ** million overnight trips made between 2017 and 2019. Visits to regional cities were significantly lower, though over *** million trips were recorded in Manchester and Birmingham respectively. They were also among the most visited cities by international tourists to the UK.

In 2023, the total number of tourist overnight stays in Florence, including international and domestic travelers, increased sharply over the previous year, but remained below pre-pandemic levels. Overall, travel accommodation establishments in Florence reported around 9.8 million overnight stays by inbound visitors and roughly 2.9 million overnight stays by domestic tourists in 2023. Florence, the cradle of the Renaissance Florence is one of the best-known cities in Italy and a popular destination for tourists from all over the world. Located in the region of Tuscany, it is the eighth-largest city in Italy in terms of population size. Since the Middle Ages, the city has been an important center of art, culture, trade, and politics, but its true heyday started in the 14th century, with the beginning of the Renaissance. It was in Florence that this innovative philosophical and art movement was born, and the city was home to some of the greatest poets and artists of the period, like Francesco Petrarca, Michelangelo, and Leonardo da Vinci. Impact of COVID-19 on Italian tourism Tourism is one of the most significant economic sectors in Italy, contributing to over 200 billion euros in 2019. Due to the impact of the health crisis, however, the total contribution of travel and tourism to GDP in Italy in 2022 was still three percent lower than pre-pandemic levels. Similarly, while the number of international tourist arrivals in Italy rebounded in 2022, it did not catch up yet with the figures from 2019. Overall, the highest volume of tourist arrivals came from Germany, France, and Austria in 2022.

One of the most popular tourism potential mostly preferred by domestic tourists in the city of Bandung is shopping tourism. The presence of Factory outlets, distribution store, trade center, and mall provides domestic tourists with a diverse choice for shopping. The best quality shopping experience is necessary for ensuring the tourists feel satisfied and finally revisit shopping centers in the city. This study, therefore, was aimed at finding out the level of domestic tourists’ mall shopping experience. This explanatory study analyzed five shopping experience sub-variables, including price, facilities, merchandising, originality, and service quality. The results suggest that generally the domestic tourists have a good shopping experience in which the best shopping experience lies in mall facilities, and the worst one lies in the product originality.

Córdoba was chosen by nearly half of Argentinians surveyed in June 2022 as their preferred domestic holiday destination. Approximately ** percent of survey participants responded that for a vacation within the country, they would prefer to stay at the home of family members in other cities or towns.

Madrid was the most visited city destination in Spain in 2023, having welcomed nearly ** million overnight visitors. The Catalonian capital followed second in the ranking that year, with roughly *** million tourists spending at least one night in the destination. How did Madrid rank in tourist visits and accommodation? In 2022, Madrid attracted over 4.5 million domestic and 4.6 million international tourists for stays exceeding one day, despite experiencing a more than 10 percent decrease compared to 2019 pre-pandemic levels. Furthermore, the Spanish capital has consistently ranked among the top ten European cities with the highest number of nights spent by tourists in paid accommodation, securing the 8th position that year. Which regions attracted the most international tourists? Spain's international tourism rebounded strongly from the coronavirus (COVID-19) pandemic, surpassing 100 million visitors in 2022. Catalonia led as the most visited region, attracting over **** million international tourists. The United Kingdom played a pivotal role as the primary source of international tourists, contributing over ** million travelers, followed by France with around ** million visitors.

Visit Britain publish data relating to international visitors to the UK. They produce the data in two formats - individual spreadsheets for each region that are updated annually, and a single spreadsheet for all regions, containing less detail but updated quarterly. Data shows London totals for nights, visits, and spend. Data broken down by age, purpose, duration, mode and country. This data is also available from Visit Britain website, including the latest quarterly data for other regions. All data taken from the International Passenger Survey (IPS). Some additional data on domestic tourism can be found on the Visit Britain website, and Visit England both overnight tourism and Day visits pages. Data on accomodation occupancy levels is also available from Visit England. An overview of all tourism data for London can be found in this GLAE report 'Tourism in London' Further information can be found on the London and Partners website. Comparisons of international tourist arrivals with other world cities are produced by Euromonitor and in Mastercard's Global Destination Cities Index of 2012, 2013, 2014, and 2015. This dataset is included in the Greater London Authority's Night Time Observatory. Click here to find out more.

From 2019 to 2023, Istanbul was the leading destination in Turkey based on the volume of international tourist arrivals each year. Overall, inbound travelers in that city totaled over 17 million in 2023, more than tripling compared to 2020, when the coronavirus (COVID-19) pandemic started, reaching above pre-pandemic figures. Antalya was the second leading tourist destination in 2023, with around 14.8 million inbound arrivals.

Istanbul does not lose its popularity

Istanbul has been an attractive destination with plenty of sights including mosques, churches, museums, palaces, and the Bosphorus Strait, which connects two large continents, Europe, and Asia. This city, which has hosted different civilizations and cultures for centuries, has welcomed millions of foreign and local visitors for years. In 2022, the largest city of Turkey attracted 17.4 million foreign tourists, which was above the pre-coronavirus (COVID-19) pandemic level. In line with the high inflation in the country, accommodation prices in Istanbul have generally been increasing. As of October 2023, the average cost for an overnight stay in the city was 117 euros.

Domestic tourism is falling back

Although international tourism in Turkey has been recovering from the coronavirus (COVID-19) pandemic, and its limitations, domestic tourism has fallen behind. Factors such as high inflation, price increases, and the soaring cost of living in the country have also affected local tourism. In 2023, the number of domestic trips was about 22 percent less compared to the peak figures in 2018. In relation to this, the number of overnight stays of domestic travelers has been generally following a negative trend in the last few years. Local tourists recorded roughly 473 million nights at accommodations in 2023, still below the pre-pandemic levels.

Data from the following digital consultation campaign: "Assises du Tourisme durable Paris 2021"

The consultation was open on idee.paris from May 20 to June 23, 2021.

Paris is one of the most visited cities in the world. Struck by the health crisis, the City of Paris presented a support plan in May 2020 for the most affected players (commerce, culture, tourism). The City was preparing the revival with the actors of the sector and wished to play a particular role in the invention of a more sustainable and local tourism, more eco-responsible, more resistant to crises, more respectful of its territory and its inhabitants, and thus becoming exemplary in the emergence of tourism with a positive impact in the light of the 2024 Olympic and Paralympic Games.

Through the questionnaire, the vision of Parisians provided food for thought and discussions with industry players. The sharing of practices and desires has helped the city to better shape the tourism of tomorrow.

From the Web site: USA.com is your local guide to cities, towns, and neighborhoods in the United States, providing easy to use and comprehensive local services and information, business information and population demographics, travel and tourism, directory services, and local business and consumer services. Our roadmap of offerings is wide and vast like the land that we cover; however, our team is dedicated to ensure that we have the best possible offering for the United States and we deploy each part of our website only once it has met our high quality standards. Therefore you will see our site grow as more of the services mentioned above are deployed over the upcoming months. We encourage you to check back regularly and watch as USA.com provides more and more value and more meaningful impact to your life or your visit to the USA.

In 2019, Budapest was the most popular destination for one-day domestic trips in Hungary accounting for almost 12 percent of the answers. It was followed by Eger with over five percent of people stating that they had visited it over the past year.

In financial year 2024, the number of day trips made to Sydney, Australia by domestic tourists amounted to around ** million trips. Melbourne was the second most popular destination for domestic day trips, with over ** million trips taken that same year.