In 2024, Riyadh welcomed **** million domestic tourists, making the city the primary destination for domestic tourism in Saudi Arabia. In comparison, Jeddah welcomed *** million domestic tourists, ranking it the second most domestically visited city in the Kingdom that year.

This statistic shows the leading destination cities of domestic tourists in China in 2018, based on tourism popularity index. That year, Beijing was the most popular city among domestic tourists with a tourism popularity index of *** points.

When surveyed in 2022, it was found that Florida and New York were the two most visited states by adults in the United States, having been visited by 61 and 54 percent of respondents, respectively. Although it is not a state, the federal district of Washington, D.C. proved a popular travel destination for respondents, 49 percent of whom claimed to have visited the U.S. capital. In contrast, only 13 percent of respondents said they had visited Alaska, making it the least-visited state. What is the most visited national park in the U.S.? With approximately 15.7 million recreational visits in 2022, the Blue Ridge Parkway was the most visited National Park Service park in the United States. The park extends 469 miles through Virginia and North Carolina, connecting the Shenandoah National Park to the Great Smoky Mountains National Park. Meanwhile, the number of recreational visitors to Yellowstone National Park in 2022 was 3.29 million, down from the previous year’s total of 4.86 million. How many domestic leisure trips do Americans take? The number of domestic leisure trips in the U.S. amounted to 1.88 billion in 2022. As estimated, domestic leisure travels in the U.S. dropped to 1.4 billion in 2020. This was due to travel restrictions related to the coronavirus (COVID-19) pandemic. It is forecast that the number of leisure trips will recover gradually during the following years, reaching 2 billion by 2026. The number of business trips, by comparison, is forecast to reach 480 million that same year.

In 2024, the number of domestic trips undertaken in Japan amounted to approximately ****** million, increasing considerably compared to the previous year. However, the value was still below pre-COVID-19 pandemic levels. Most popular travel destinations The most visited prefectures by Japanese travelers are primarily regions surrounding large metropolises and well-known tourist attractions, with Tokyo prefecture heading the ranking. The capital city is a major destination of business-related travels, being home to large multinational corporations. At the same time, more than **** of Japanese visitors were traveling to Tokyo for the purpose of leisure and sightseeing in 2023. While the city center draws in travelers with its bustling city life, mountainous regions on the outskirts are popular for nature sightseeing and outdoor activities. What do tourists want to do? The leading goals of domestic tourists in Japan were relaxed leisure activities, such as nature and scenery sightseeing or bathing in a hot spring ("onsen"). A tourist hotspot known for its scenic view surrounds the active stratovolcano Mt. Fuji, which is a national symbol of Japan. The highest mountain on the archipelago attracts more than ******* mountaineers to its peak yearly. It is popular among leisure tourists, who want to relax in the famous hot springs of Hakone town at the border of the Fuji-Hakone-Izu National Park.

In 2024, the number of domestic tourist arrivals in Venice declined by roughly three percent over the previous year but remained above pre-pandemic levels. After reaching a peak of 870,000 in 2022, tourist arrivals by domestic travelers in Venice decreased to 766,000 in 2024. What are the leading domestic travel markets in Venice? In 2024, most domestic tourists in Venice came from the neighboring region of Lombardy, with over 160,000 thousand arrivals. Travelers from that region also recorded the highest number of domestic overnight stays in Venice, ahead of Veneto and Lazio. How many international tourists visit Venice? While Venice is undoubtedly popular among national tourists, international travelers play an essential role in the city’s tourism market. In 2024, the number of international tourist arrivals in Venice increased over the previous year, peaking at over five million.

Domestic Tourism Market size was valued at USD 1,661.23 Billion in 2024 and is projected to reach USD 7,981.89 Billion by 2031, growing at a CAGR of 17.8% during the forecasted period 2024 to 2031

Global Domestic Tourism Market Drivers

Travel Preferences and Behaviour: The expansion of the domestic tourism market is facilitated by shifts in consumer preferences for domestic travel, which are influenced by things like familiarity, convenience, and perceived safety. Due to accessibility and shorter travel times, many travellers choose domestic locations for weekend breaks, family vacations, and quick travels.

Government Support and Initiatives: Policies, plans, and efforts by the government to boost domestic travel are a major factor in the market's expansion. Infrastructure development, tax breaks, marketing efforts targeting domestic tourists, and subsidies are some of the ways to boost demand and entice people to visit their own nation's attractions.

Economic Factors: Trends in domestic tourism are influenced by exchange rates, levels of disposable income, and economic stability. Consumers may have more disposable income to spend on leisure travel, including domestic travel, during prosperous economic times. In addition to lowering the cost of domestic travel for locals, favourable exchange rates for local currency can draw tourists from abroad.

Travel limits and Border Controls: In reaction to international catastrophes like pandemics, natural disasters, or geopolitical tensions, travel limits, border closures, and quarantine procedures may be put in place. These measures may cause a shift in tourism towards local destinations. Travellers looking for alternatives or wanting to escape the unpredictability of foreign travel tend to favour domestic places.

Promotion of Local Culture and Heritage: Travellers visiting their own country have the chance to learn about and take in its natural beauty, culture, and heritage. Promotional efforts that showcase regional landmarks, festivals, events, and historical locations inspire domestic tourists to explore and rediscover their own nation.

Infrastructure Development: The allure and accessibility of domestic travel destinations are increased by investments in lodging, recreational opportunities, transit infrastructure, and lodging. Enhanced accessibility, modern facilities, and a wider range of products and services encourage more domestic travellers to visit and spend more money.

Seasonal and Event-Based Tourism: Throughout the year, domestic travellers are drawn to particular areas by festivals, special occasions, and seasonal events. Events like music festivals, athletic competitions, cultural festivals, and holiday celebrations give the travel industry a chance to make money by taking advantage of the increased demand from tourists.

Sustainability and Environmental Awareness: Travellers' increasing awareness of environmental issues affects their preferences for destinations and modes of transportation. Environmentally concerned travellers looking for responsible travel options are drawn to domestic tourism because it provides opportunity for sustainable travel experiences, such as eco-tourism, wildlife tourism, and nature-based activities.

Digitalization and Online Booking Platforms: Planning, scheduling, and personalising domestic travel experiences is made easier by the widespread use of digital technologies and online booking platforms. Convenience and accessibility for domestic travel are increased by the ease with which travellers may research places, compare costs, read reviews, and make bookings online.

Shifting Demographics and Lifestyles: Trends in domestic tourism are influenced by changing age tastes, demographic upheavals, and lifestyle changes. The need for domestic tourism products and services that are catered to the preferences of younger generations, particularly millennials, is being driven by their desire for distinctive and immersive travel experiences that are more accessible.

London ranks as the most visited city or town in England by British residents, with a ***** year average of over ** million overnight trips made between 2017 and 2019. Visits to regional cities were significantly lower, though over *** million trips were recorded in Manchester and Birmingham respectively. They were also among the most visited cities by international tourists to the UK.

Córdoba was chosen by nearly half of Argentinians surveyed in June 2022 as their preferred domestic holiday destination. Approximately ** percent of survey participants responded that for a vacation within the country, they would prefer to stay at the home of family members in other cities or towns.

In 2025, around *** million Chinese tourists took a domestic trip during the Chinese New Year holiday in January and February. This showed an almost *** percent increase in the number of travelers compared to the previous year.The new year wanderlust Lunar New Year in China is a time when families gather to relax and celebrate in their hometown. In the last few years before the COVID-19 pandemic, a new trend of “going out to see the world” has emerged among Chinese consumers. Instead of visiting relatives and friends, more people are eager to explore new places and experience new cultural thrills. Part of the growth is attributed to a rising disposable income, along with rapid economic progression in the country. In 2023, China’s GDP per capita amounted to nearly ****** U.S. dollars, more than a double in a decade. The travel bucket list Sightseeing in Chinese cities is particularly popular during the Spring Festival holiday. The most sought-after options include the warm southern cities, as well as northern snow and ice destinations. Before the pandemic, Sanya and Yunnan were the leading domestic destinations among Chinese high-end travelers during the season. When it comes to outbound travel, New Zealand, Vietnam, and Philippines were the Chinese tourist hot spots, mainly attributed to the warmer weather in these countries.

In 2023, Indonesian local tourists visited East Java the most, with a total of around 208 million trips. Despite being popular cities, Jakarta and Yogyakarta were less visited and were fourth and sixth on the list respectively.

One of the most popular tourism potential mostly preferred by domestic tourists in the city of Bandung is shopping tourism. The presence of Factory outlets, distribution store, trade center, and mall provides domestic tourists with a diverse choice for shopping. The best quality shopping experience is necessary for ensuring the tourists feel satisfied and finally revisit shopping centers in the city. This study, therefore, was aimed at finding out the level of domestic tourists’ mall shopping experience. This explanatory study analyzed five shopping experience sub-variables, including price, facilities, merchandising, originality, and service quality. The results suggest that generally the domestic tourists have a good shopping experience in which the best shopping experience lies in mall facilities, and the worst one lies in the product originality.

With approximately 16.8 million recreational visits in 2023, the Blue Ridge Parkway in North Carolina and Virginia was the most visited National Park Service site in the United States. Meanwhile, the Golden Gate National Recreation Area in California was the second most visited site in the country.

In financial year 2024, the number of day trips made to Sydney, Australia by domestic tourists amounted to around ** million trips. Melbourne was the second most popular destination for domestic day trips, with over ** million trips taken that same year.

This data folder contains the dataset and script in order to replicate the analyses conducted in the paper entitled "Identifying spatial overlap in the values of locals, domestic- and international tourists to protected areas". Nature-based tourism is increasingly encouraged to support local socioeconomic development in and around protected areas, but managing protected areas for tourism could challenge existing park uses associated with self-organized outdoor recreation and local resource use. We used a web-based Public Participatory Geographic Information System (PPGIS) to identify the most important places and values of local, domestic, and international visitors to Jotunheimen National Park and Utladalen Protected Landscape in Norway. Scenic and recreation values were prioritized by all groups, but local users mapped more values relating to hunting, fishing, gathering and cultural identity. While the three user groups overlapped in some places, we found that they self-segregated to some extent. Our study affirms the importance of spatially explicit analyses to support protected area management. Understanding the spatial distribution of values held by different user groups can aid in designing tourism management strategies that minimize intergroup conflict.

In a survey conducted in 2024, Hokkaido was the most popular domestic touristic destination in Japan. Hokkaido, which is Japan's northernmost prefecture, and Okinawa, Japan's southernmost prefecture, consistently rank among the most desired domestic tourist locations.

Visit Britain publish data relating to international visitors to the UK. They produce the data in two formats - individual spreadsheets for each region that are updated annually, and a single spreadsheet for all regions, containing less detail but updated quarterly. Data shows London totals for nights, visits, and spend. Data broken down by age, purpose, duration, mode and country. This data is also available from Visit Britain website, including the latest quarterly data for other regions. All data taken from the International Passenger Survey (IPS). Some additional data on domestic tourism can be found on the Visit Britain website, and Visit England both overnight tourism and Day visits pages. Data on accomodation occupancy levels is also available from Visit England. An overview of all tourism data for London can be found in this GLAE report 'Tourism in London' Further information can be found on the London and Partners website. Comparisons of international tourist arrivals with other world cities are produced by Euromonitor and in Mastercard's Global Destination Cities Index of 2012, 2013, 2014, and 2015. This dataset is included in the Greater London Authority's Night Time Observatory. Click here to find out more.

Data from the following digital consultation campaign: "Assises du Tourisme durable Paris 2021"

The consultation was open on idee.paris from May 20 to June 23, 2021.

Paris is one of the most visited cities in the world. Struck by the health crisis, the City of Paris presented a support plan in May 2020 for the most affected players (commerce, culture, tourism). The City was preparing the revival with the actors of the sector and wished to play a particular role in the invention of a more sustainable and local tourism, more eco-responsible, more resistant to crises, more respectful of its territory and its inhabitants, and thus becoming exemplary in the emergence of tourism with a positive impact in the light of the 2024 Olympic and Paralympic Games.

Through the questionnaire, the vision of Parisians provided food for thought and discussions with industry players. The sharing of practices and desires has helped the city to better shape the tourism of tomorrow.

The global beer tourism market, valued at $12.36 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 10.6% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing popularity of craft beer and microbreweries is fueling consumer interest in immersive experiences beyond simply purchasing a beverage. Secondly, a growing trend towards experiential travel, where consumers prioritize unique and memorable experiences over traditional sightseeing, significantly contributes to the market's growth. Furthermore, the rise of social media and online travel platforms facilitates the discovery and booking of beer tourism activities, broadening the market's reach. Finally, strategic collaborations between breweries, tour operators, and local tourism boards enhance the overall beer tourism offering, creating attractive packages that cater to diverse consumer preferences. Segmentation analysis reveals that the domestic beer tourism segment currently holds a larger market share compared to international tourism, reflecting a preference for convenient and easily accessible experiences. However, the international segment is poised for significant growth, driven by increasing global travel and the appeal of exploring unique beer cultures in different regions. Within the types of beer tourism activities, brewery tours remain the most popular, followed by beer festivals and beer tastings & pairings. The "others" segment, encompassing activities like beer-themed cooking classes or cycling tours, also demonstrates growing potential, indicating a diversification of offerings within the market. North America currently dominates the market, followed by Europe, with significant growth opportunities anticipated in Asia-Pacific and other emerging markets as consumer spending power increases and the interest in craft beer expands. The market faces some restraints, primarily relating to seasonal variations in demand and the potential impact of economic downturns on discretionary spending. However, the inherent resilience and increasing popularity of craft beer suggests that the beer tourism market is well-positioned for continued expansion.

Prague in Czechia recorded the highest compound annual growth rate (CAGR) of domestic tourist arrivals from 2019 to 2023 among the selected European cities. Overall, the 2019-2023 CAGR in that destination showed a *** percent increase in domestic tourist arrivals. Even when considering the period from 2015 to 2019, namely before the impact of COVID-19, Prague reported the highest CAGR among the selected cities, at *** percent.

To stimulate the regional tourism economy, local governments often seek to increase the number of 5A-rated tourist attractions. However, there have been few analyses examining the economic benefits and influence mechanisms of 5A-rated attraction selection. Using the quality signaling theory and data from 282 prefecture-level cities spanning 2002 to 2019, this study examines the impact of 5A-rated attraction selection on the local tourism economy with the difference-in-differences method. This study’s results demonstrate that the selection of 5A-rated attractions significantly contributes to the growth of the local tourism economy. The robustness test results confirm the validity of this conclusion. A mechanism analysis reveals that 5A-rated attractions positively impact the tourism economy via investments in infrastructure, popularization of informatization, and increased external openness. Furthermore, the study suggests that the effect of 5A-rated attractions is more pronounced in economically underdeveloped regions and low-level cities. The results of this study contribute to the sustainable development of China’s tourism economy and may provide guidance for the establishment of tourism evaluation systems in other international locations in order to foster economic growth.