Operators in this industry are primarily engaged in cleaning residential spaces and providing maid services to households. This industry does not include commercial cleaning companies, janitorial service companies or franchised cleaning companies.

Comprehensive dataset on the cleaning industry in 2025, covering market shares, growth rates, trends, opportunities, and employment statistics, with a focus on eco-friendly services.

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US Commercial And Residential Cleaning Services Market Size 2025-2029

The us commercial and residential cleaning services market size is forecast to increase by USD 37.8 billion, at a CAGR of 5.9% between 2024 and 2029.

The Commercial and Residential Cleaning Services Market in the US is witnessing significant growth, driven by the increasing popularity of multifamily dwellings. This trend is fueled by demographic shifts, with a larger population opting for rental properties, particularly in urban areas. Another key driver is the increasing number of strategic alliances between cleaning service providers and property management companies, which offers economies of scale and enhanced service offerings. However, this market is not without challenges. Fluctuations in labor wages pose a significant hurdle, as the industry heavily relies on a labor-intensive workforce. Ensuring a steady workforce and maintaining competitive pricing while managing labor costs remains a significant challenge for market participants. Companies seeking to capitalize on market opportunities must focus on innovation, such as implementing advanced technologies to streamline operations and improve service quality. Additionally, strategic partnerships and collaborations can help mitigate labor cost pressures and provide a competitive edge. Navigating these challenges requires a deep understanding of market dynamics and a proactive approach to operational planning and cost management.

What will be the size of the US Commercial And Residential Cleaning Services Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The commercial and residential cleaning services market in the US is a dynamic industry, encompassing various segments such as water damage restoration, legal compliance, emergency cleaning, and specialized services like odor removal, hvac cleaning, mold remediation, and restoration cleaning. With increasing industry regulations, operational efficiency and staff training are crucial for businesses to remain competitive. Inventory management and pricing strategies, including value-based pricing and specialty cleaning chemicals, also play significant roles in growth. Technology adoption, such as digital marketing and social media, is transforming the industry, enabling businesses to reach new clients through strategic partnerships and effective reputation management. Business acquisition and contract negotiation are key growth strategies, with long-term cleaning agreements offering stability and predictable revenue. Performance monitoring, risk assessment, and environmental impact are essential considerations for businesses in this industry. Specialized equipment and chemicals are vital for handling unique cleaning challenges, including healthcare cleaning and industrial cleaning. Franchise opportunities offer a proven business model and brand building potential for entrepreneurs.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. SectorCommercialResidentialService TypeJanitorial servicesCarpet and upholstery cleaning servicesOutdoor areasOthersTechniqueTraditional techniquesEco-friendly techniquesEnd-UserHouseholdsOfficesHealthcare FacilitiesRetailService ModeOne-TimeRecurring (Daily, Weekly, Monthly)SeasonalGeographyNorth AmericaUS

By Sector Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The commercial and residential cleaning services market in the US caters to various end-users in the commercial sector, including hospitality establishments, spas and salons, food service industries, healthcare organizations, and offices. The commercial segment is poised for substantial growth due to the escalating demand for cleaning services from commercial office buildings and healthcare organizations. OSHA compliance and quality control are crucial factors in commercial cleaning services, ensuring a clean and safe environment for employees and customers. Online booking systems and scheduling software streamline operations, enhancing efficiency and productivity. Marketing strategies, customer acquisition, and retention are essential for business expansion. Apartment complexes and residential buildings also require regular cleaning services, contributing to the market's recurring revenue. Floor cleaning, window cleaning, and pressure washing are common services, while specialized offerings include carpet cleaning, upholstery cleaning, and hardwood floor cleaning. Green cleaning practices and eco-friendly cleaning solutions are gaining popularity due to sustainab

The Report Covers Global Contract Cleaning Services Companies and It is Segmented by End User (Residential, Commercial, and Industrial) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

The global cleaning services market size was approximately USD 74.27 Billion in 2024. It is expected to witness further growth in the forecast period of 2025-2034, growing at a CAGR of 6.40% to reach around USD 138.11 Billion by 2034.

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Industrial Cleaning Services Market Size 2025-2029

The industrial cleaning services market size is forecast to increase by USD 18.9 billion at a CAGR of 6% between 2024 and 2029.

The market is experiencing significant growth driven by increasing awareness towards workplace wellness and sustainability. This trend is leading companies to prioritize regular and thorough cleaning services to maintain a healthy and productive work environment. Another key driver is the introduction of advanced cleaning technologies, such as robots, which offer improved efficiency and cost savings. However, the market is not without challenges. The unregulated nature of some cleaning services may result in subpar quality or even cause damage to equipment and facilities. As such, companies must carefully evaluate potential service providers and consider investing in training and certification programs for their in-house cleaning teams. To capitalize on this market opportunity, businesses should focus on offering high-quality, reliable, and sustainable cleaning solutions while ensuring regulatory compliance. By doing so, they can differentiate themselves from competitors and build long-term customer relationships.

What will be the Size of the Industrial Cleaning Services Market during the forecast period?

Request Free SampleThe market encompasses a range of offerings, including carpet and upholstery cleaning, air duct cleaning, floor care, and disinfection services, among others. This market caters to both residential and commercial customers, with significant growth driven by increasing cleanliness standards and the demand for safety protocols in various sectors. In residential spaces, dual income households prioritize maintaining the appearance and hygiene of their homes through services like carpet cleaning, furniture cleaning, and window washing. Commercial customers, particularly in industries such as hotels, restaurants, and real estate, require regular cleaning services to ensure a professional image and maintain health and safety regulations. The market's size is substantial, with continued growth fueled by the aging population's increasing need for water damage restoration and other specialized services. The cost of operations for cleaning companies remains a key factor, necessitating ongoing innovation and efficiency improvements.

How is this Industrial Cleaning Services Industry segmented?

The industrial cleaning services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationEquipment cleaningShop floor cleaningPublic area cleaningWindow cleaningEnd-userManufacturing and commercial officesPharmaceutical industryOil and gas and petrochemical industryFood and beverage industryOthersGeographyAPACAustraliaChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The equipment cleaning segment is estimated to witness significant growth during the forecast period.The market encompasses various segments, with equipment cleaning experiencing significant growth. Regular equipment cleaning is essential for maintaining workplace hygiene and ensuring safety, as neglected equipment can contribute to increased pollution and potential health risks. Equipment cleaning methods include air cleaning, which injects air into rigid parts, and rinsing, where liquid is used to clean inverted parts. These techniques are crucial for maintaining industrial operations, particularly in sectors like real estate investment, office buildings, hotels, retail stores, healthcare facilities, and commercial spaces. With the rise of dual-income households and the aging population, the demand for flexible and eco-friendly cleaning services has increased. Green cleaning practices, utilizing non-toxic chemicals and sustainable methods, are gaining popularity among commercial customers. Additionally, the importance of workplace wellness and safety protocols has become increasingly evident, leading to a higher demand for disinfection techniques, water damage restoration, furniture cleaning, air duct cleaning, and window cleaning services. The market trends reflect a focus on sustainability, cost-effectiveness, and the latest cleaning technology.

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The Equipment cleaning segment was valued at USD 21.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 52% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insig

The contract cleaning services market was around USD 197,564 Million worth of in 2025. Forecasted to increase by USD 295,267 Million by 2035, at a CAGR of 4.1% in the upcoming years. This growth is mainly attributed to growing awareness relating to workplace hygiene, stringent hygiene regulatory frameworks in healthcare and hospitality and increasing investments in sustainable cleaning solutions.

Country-wise Outlook- Contractual cleaning services market

Competitive Outlook

The global commercial cleaning services market size was evaluated at $182 billion in 2023 and is slated to hit $277 billion by the end of 2032 with a CAGR of nearly 4.5%

Cleaning Services Market size was valued at USD 70.18 Billion in 2023 and is projected to reach USD 106.09 Billion by 2031, growing at a CAGR of 5.30% from 2024 to 2031.

Key Market Drivers

Technological Advancements Driving Growth: The adoption of advanced technologies such as hands-free vacuum cleaners, floor cleaners, scrubber dryers, and robotic solutions has revolutionized the Cleaning Services industry. These technologies allow for more efficient and effective cleaning processes with minimal human intervention, enhancing productivity and operational efficiency. Smart tech solutions like touch-free dispensers, capable of monitoring hygiene compliance, are further contributing to market growth.

Impact of Real Estate Sector Growth: The global real estate sector, encompassing commercial, retail, housing, and hospitality sub-sectors, is experiencing significant growth. Increasing disposable incomes, rising populations, and higher consumer expenditures are driving new construction activities globally. Government support and foreign direct investments (FDI) in residential and commercial sectors are bolstering demand for cleaning services.

Rising Awareness of Public Hygiene: Growing awareness about public hygiene, particularly in residential and commercial areas, is boosting the demand for cleaning services. Concerns about workplace hygiene and employee well-being are leading to increased adoption of professional cleaning services in corporate and industrial settings. Contractual agreements with service providers are common among large enterprises, ensuring regular maintenance of clean and healthy environments.

Increasing Demand for Maid Cleaning Services: The expansion of working women demographics is driving the demand for maid cleaning services globally. This demographic shift necessitates professional cleaning solutions that cater to residential needs, further propelling market growth.

The Canada cleaning services market reached a value of more than USD 1.42 Billion in 2024. The Canada cleaning services market is expected to grow at a CAGR of 3.80% between 2025 and 2034, reaching a value of USD 2.06 Billion by 2034.

The Cleaning Services Market size was valued at USD 375.32 USD Billion in 2023 and is projected to reach USD 596.01 USD Billion by 2032, exhibiting a CAGR of 6.83 % during the forecast period. Cleaning services are provided by the industry that professionally deals with the cleaning phenomenon and maintenance of hygiene in all environments ranging from residential homes to commercial businesses. These services cover all areas extending to dusting, sweeping, mopping and sanitizing surfaces to get a clean and stress-free area. The types of cleaner services could be divided into three categories: residential, commercial, janitorial, and specialized cleaning services that cover the healthcare and hospitality industries. The characteristics of cleaning service mostly comprise customized cleaning schedules, eco-friendly cleaning chemicals, and professionals who are adequately processed with modern cleaning technology. A party of cleaning services can be applied anywhere, from homes, offices, and schools to hospitals and hotels. The needs of individuals or organizations may vary depending on where it is used. The advantages of professional cleaning services are clean indoor air, minimization of the possibilities of illnesses, high beautification, increased productivity and tranquillity of mind knowing that cleanliness standards to the best are achieved. Recent developments include: October 2023 - Principle Cleaning Services partnered with Skyline Robotics to bring autonomous window-cleaning robots to London. The partnership will help complete the window cleaning up to three times faster than humans, and it will be a more effective alternative to humans., September 2023 - United Global, specializing in providing commercial services for cleaning in Western Australia, partnered with Perth Glory. The partnership will help the company in enhancing its business in Australia., July 2023 - The ServiceMaster Company, LLC. partnered with Aspire Software to provide commercial cleaning business management system technology for the effective growth of the organization., September 2022 – OCS Group International launched an artificial intelligence (AI)-powered cleaning robotic floor scrubber 75 by partnering with Christchurch Airport, nicknamed OSCA. The new launch will help in improving efficiency, and it will also help in reducing the environmental footprint., March 2022 - Office Pride Commercial Cleaning Services, which provides commercial solutions, announced its partnership with Three20 Capital Group and Trivest Partners. The partnership will help the company increase its presence across the North American region.. Key drivers for this market are: Technological Advancements to Drive the Growth of the Market. Potential restraints include: Lack of Availability of Skilled Labor May Restrain the Market Growth. Notable trends are: Rising Trend of Social Media Marketing Among Cleaning Service Companies to Boost the Market Growth.

Get key insights from Market Research Intellect's House Cleaning Services Market Report, valued at USD 60 billion in 2024, and forecast to grow to USD 100 billion by 2033, with a CAGR of 7.2% (2026-2033).

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Cleaning Services Market Size 2024-2028

The cleaning services market size is forecast to increase by USD 21.78 billion at a CAGR of 6.4% between 2023 and 2028.

The market is experiencing significant growth driven by increasing health consciousness in workplaces and a robust residential sector. With the heightened focus on maintaining clean and hygienic environments to prevent the spread of diseases, the demand for professional cleaning services is on the rise. Moreover, the residential sector's expansion, particularly in urban areas, is fueling the market's growth as more people seek convenient and reliable cleaning solutions. However, the market faces challenges, including the scarcity of skilled labor, which could impact service quality and efficiency. Companies seeking to capitalize on market opportunities must invest in training programs and technology to address the labor shortage. Additionally, offering value-added services, such as disinfection and specialized cleaning, can help differentiate offerings and cater to evolving customer needs. Navigating these challenges and leveraging market trends requires strategic planning and a customer-centric approach.

What will be the Size of the Cleaning Services Market during the forecast period?

Request Free SampleThe market encompasses various sectors, including workplace sustainability and hygiene, window washing, healthcare facilities, and residential customers. Workplace sustainability is a growing concern for business entities, leading to an increased focus on employee wellness and safety protocols in office buildings. The economic upturn has boosted the demand for commercial cleaning services from real estate investment firms and retail stores. High competition prevails in the market, with companies offering services such as vacuuming, floor cleaning, and furniture cleaning to cater to diverse customer needs. Working parents and dual-income households prioritize convenience, driving the growth of residential cleaning services. Safety protocols are essential in healthcare facilities, making professional cleaning services indispensable. Additionally, services like air duct cleaning and carpet cleaning cater to specific customer requirements. Building workers and commercial customers seek reliable and efficient cleaning solutions to maintain their operations. Water damage restoration is another segment that experiences significant demand due to unforeseen circumstances. The trend towards sustainability influences the market, with companies focusing on eco-friendly cleaning methods and practices. In summary, the market is dynamic, with various sectors, customer segments, and trends shaping its evolution. Businesses and individuals prioritize cleanliness, safety, and convenience, driving the demand for professional cleaning services.

How is this Cleaning Services Industry segmented?

The cleaning services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userCommercialResidentialGeographyNorth AmericaUSCanadaEuropeGermanyItalyMiddle East and AfricaAPACChinaSouth AmericaRest of World (ROW)

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period.The Metal Additive Manufacturing Market is witnessing significant growth, particularly in the commercial segment. This expansion is driven by the increasing demand for cleaning services from commercial office buildings, medical institutions, and other establishments. Hospitality sector entities, such as hotels and resorts, are major contributors to this segment, prioritizing brand awareness and public hygiene. Food service establishments, including restaurants, cafes, bars, and pubs, also require frequent cleaning to maintain health regulations and customer satisfaction. Hospitals and healthcare centers hold substantial importance due to government-mandated cleanliness standards. With many patients undergoing long-term treatment, the need for regular cleaning is crucial. The residential segment also contributes significantly, with dual-income households and aging populations prioritizing workplace sustainability and workplace hygiene. The labor shortage has led to the adoption of advanced cleaning technologies, such as autonomous sweepers and disinfection techniques. Additionally, the growing population and rapid urbanization have increased the demand for eco-friendly products and services. The availability of these products caters to the sustainability concerns of both residential and commercial customers. In the commercial segment, cleaning priorities include floor cleaning, carpet cleaning, and air duct cleaning. Factories and industries focus on maintaining safety protocols and ensuring the skilled lab

Industrial Cleaning Services Market Outlook

The global industrial cleaning services market size was valued at approximately USD 50 billion in 2023 and is projected to reach around USD 75 billion by 2032, registering a CAGR of 4.5% during the forecast period. This significant growth is attributed to the increasing awareness regarding workplace hygiene and safety, stringent regulatory frameworks, and the surging demand for outsourcing cleaning services across various industries. The push towards maintaining stringent hygiene standards, especially in sectors such as food & beverage and healthcare, is a major factor driving the market. Additionally, technological advancements in cleaning equipment and chemical agents are further propelling this growth, providing more efficient, effective, and environmentally friendly cleaning solutions.

One of the primary growth drivers for the industrial cleaning services market is the heightened emphasis on hygiene and cleanliness, particularly in the wake of global health crises like the COVID-19 pandemic. Industries across the board have recognized the critical importance of maintaining sterile environments to protect both employees and products. This awareness has translated into increased investment in professional cleaning services, which offer specialized expertise and equipment that ensure compliance with health regulations. Moreover, as industries expand their operational capacities, the need for regular and specialized cleaning services becomes more pronounced, driving demand in the sector.

Another significant factor contributing to the growth of the industrial cleaning services market is the trend of outsourcing cleaning tasks. As companies focus on their core operations, they increasingly prefer to delegate non-core tasks such as cleaning to specialized service providers. This trend is particularly prevalent in manufacturing and healthcare, where maintaining cleanliness directly impacts operational efficiency and safety. Outsourcing allows these companies to leverage the expertise and advanced technologies of cleaning service providers, ensuring higher standards of cleanliness and compliance with industry regulations, while also reducing overhead costs associated with maintaining an in-house cleaning team.

Technological advancements and innovation within the cleaning industry have further fueled market growth. The development of automated cleaning equipment, such as robotic cleaners and drones, has revolutionized the way industrial cleaning services are conducted. These technologies not only enhance the efficiency and thoroughness of cleaning processes but also reduce the risk of human error and ensure worker safety by minimizing their exposure to hazardous environments. Additionally, the introduction of environmentally friendly cleaning agents and solutions has addressed the growing environmental concerns, making industrial cleaning services more sustainable and appealing to eco-conscious companies.

Industrial Services play a pivotal role in the expansion and efficiency of the industrial cleaning services market. These services encompass a wide range of operations that support the maintenance and functionality of industrial facilities. By integrating industrial services, companies can ensure that their cleaning processes are not only efficient but also aligned with the latest industry standards and technological advancements. This integration is crucial in sectors where operational uptime and equipment reliability are paramount. As industries continue to evolve, the demand for comprehensive industrial services that complement cleaning operations is expected to grow, further driving market expansion.

Regionally, the industrial cleaning services market is witnessing varied growth patterns. The North American market holds a significant share, driven by strict health and safety regulations and a high degree of automation in industries. Europe follows closely, with a substantial focus on sustainability and environmental compliance fueling the demand for innovative cleaning solutions. The Asia Pacific region is poised to exhibit the highest growth rate, owing to rapid industrialization, urbanization, and expanding manufacturing sectors in countries like China and India. Meanwhile, the markets in Latin America and the Middle East & Africa are also expected to grow steadily, supported by infrastructural developments and an increasing number of industrial establishments.

Service Type Analysis

The industri

House Cleaning Services Market Outlook

The global house cleaning services market size is poised to grow significantly, with figures projected to reach $98 billion by 2032, up from $56 billion in 2023, reflecting a robust CAGR of 6.5%. This growth is primarily driven by the increasing demand for professional cleaning services, convenience offered by these services, and the rising number of dual-income households. As the pace of life accelerates and more people prioritize work and personal time, the need for outsourced cleaning solutions is on the rise, creating a fertile environment for market expansion.

Several factors are contributing to the growth of the house cleaning services market. Firstly, urbanization and the hectic lifestyle associated with it have led to a surge in demand for outsourced household services. As more people move to urban areas, the average working hours increase, leaving limited time for personal chores. This trend is particularly notable in regions with a high density of working professionals and young adults who are more inclined to allocate a portion of their income to life-enhancing services like home cleaning. Additionally, the growing awareness of the importance of maintaining hygiene and cleanliness for health benefits is pushing more consumers towards regularly scheduled, professional cleaning services.

Technological advancements and increased internet penetration have revolutionized the way house cleaning services are booked and managed. Online platforms and mobile applications have made it easier for consumers to access cleaning services, compare prices, and read reviews from previous customers. This transparency and accessibility are driving market growth by attracting tech-savvy consumers who prefer digital solutions for their day-to-day needs. Moreover, the integration of smart technologies like IoT and AI in cleaning services—such as automated scheduling, smart home integration, and robotic cleaning solutions—is enhancing service efficiency and appeal, providing a competitive edge for service providers in the market.

The pandemic has also played a significant role in shifting consumer priorities towards cleanliness and hygiene, further propelling market demand. With heightened awareness about the importance of a sanitized living environment, many households have increased the frequency of professional cleaning services. This shift is not only evident in residential settings but also in commercial spaces where maintaining a germ-free environment has become crucial. As businesses worldwide continue to adapt to the new normal, the reliance on professional cleaning services is expected to remain high, thus positively influencing market growth.

In addition to professional services, the market for Household Cleaning Tools is also witnessing a surge in demand. As more individuals become conscious of maintaining cleanliness and hygiene in their homes, the need for efficient and effective cleaning tools has grown. Products such as microfiber cloths, vacuum cleaners, and eco-friendly cleaning solutions are becoming staples in households. These tools not only complement professional cleaning services but also empower individuals to maintain their living spaces between scheduled cleanings. The trend towards DIY cleaning solutions is further fueled by the availability of innovative products that promise ease of use and superior cleaning results, making them an essential part of modern household management.

Regionally, the house cleaning services market demonstrates varied growth patterns. North America leads the market due to its established infrastructure, high prevalence of dual-income households, and strong demand for convenience services. Europe is following suit, driven by similar lifestyle trends and an increasing emphasis on sustainable and eco-friendly cleaning solutions. In contrast, the Asia Pacific region is witnessing rapid growth due to burgeoning urban populations and rising disposable incomes, particularly in countries like China and India. This region is expected to experience the highest CAGR over the forecast period, fueled by a growing middle class and the increasing adoption of Western lifestyle habits.

Service Type Analysis

The house cleaning services market is segmented by service type, including regular cleaning, deep cleaning, move-in/move-out cleaning, post-construction cleaning, and others. Regular cleaning services, which typically involve routine tasks such as dusting, vacuum

The European cleaning services industry has rebounded robustly in the post-pandemic era, buoyed by greater office occupancy and a renewed focus on health and hygiene across both commercial and residential environments. As workforces have returned to physical workplaces, especially in key markets like France and Belgium, demand for regular and specialised cleaning contracts has jumped. Cleaning services revenue is forecast to climb at a compound annual rate of 0.3% over the five years through 2025. The industry’s recovery has been further supported by stabilising macroeconomic conditions, falling inflation rates and recent interest rate cuts across the eurozone, which have collectively strengthened consumer confidence and heightened corporate spending on non-core outsourced services like professional cleaning. European businesses have sought to ramp up sanitation protocols to ensure employee safety, triggering a spike in contract renewals and more frequent service cycles. Outfits like ISS A/S capitalised on the post-pandemic recovery, expanding their portfolios across major European economies. In 2025, revenue is expected to swell by 0.4% to €166 billion. There has been a notable shift towards sustainability, with cleaning providers investing in eco-friendly materials and practices, like microfibre technologies, biodegradable soaps and adherence to certifications including the EU Ecolabel, to meet rising demand from environmentally conscious clients. This not only helped retain existing clients but also differentiated providers in a highly competitive landscape. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.4% to €206.3 billion. Population expansion in urban centres, particularly in France, Ireland and the Nordics, is set to fuel ongoing demand for residential and public sector cleaning, while regions facing population decline, like Italy and much of Eastern Europe, may see stiffer competition and narrowing profit. The proliferation of artificial intelligence (AI) and robotic automation promises to redefine operational efficiency, allowing early adopters to secure premium contracts and mitigate chronic labour shortages. Macroeconomic tailwinds, including expected European GDP growth and cooling inflation, will spur commercial construction and facilities management contracts, supporting steady industry growth. However, providers who fail to innovate or differentiate, whether through sustainability or technology, will likely struggle to maintain market share in an industry that’s rapidly evolving on multiple fronts.

The revenue of United States residential cleaning services declined by approximately 60 million U.S. dollars between 2019 and 2020, however increased again the following year. After peaking at 1.18 billion U.S. dollars in 2019, professional cleaning service franchises suffered a loss during the coronavirus pandemic in 2020, reaching an estimated market size of 1.12 billion U.S. dollars.

Cleaning services in France continue to benefit from robust corporate demand, rising interest from residential clients and the proliferation of new cleaning technology to enhance their core revenue streams. A growing urban population has increased the number of clients, ranging from private residential households to commercial clients with offices that require professional cleaning. Although inflationary pressures have negatively affected business sentiment and consumers’ propensity to pursue cleaning services, recent economic stabilisation and the continued decline of interest rates across France enabled greater demand for cleaning services. Nonetheless, the persistent appeal of do-it-yourself (DIY) services continues to eat away at larger cleaning service demand among residential clients, who may opt for this to save money. Despite this, cleaning services continue to grow steadily, with revenue rising at a CAGR of 0.8% to an estimated €20.1 billion through the end of 2025, including an anticipated 3.0% slip in 2025 alone. A key development for cleaning services has been the adoption of new technology and the higher emphasis on sustainability among their clients. As more corporations and consumers continue to prioritise eco-friendly policies and sustainable practices within their workflows, cleaning services have started using cleaning materials that are more environmentally friendly. The continued adoption of innovative equipment such as robotic vacuum cleaners has enhanced internal workflow efficiency and boosted servicers’ profit. Cleaning services will continue to benefit from favourable macroeconomic conditions, strong demand from corporate clients and a consumer base that is eager to spend due to higher disposable incomes. The growing proliferation of artificial intelligence (AI) will further improve oversight of cleaning equipment and organisational tasks. As the urban population continues to expand, more clients will be located in big cities such as Paris, generating a higher demand for cleaning services. Revenue is expected to grow at a CAGR of 0.2% to an estimated €20.4 billion through the end of 2030.

The European cleaning services industry has rebounded robustly in the post-pandemic era, buoyed by greater office occupancy and a renewed focus on health and hygiene across both commercial and residential environments. As workforces have returned to physical workplaces, especially in key markets like France and Belgium, demand for regular and specialised cleaning contracts has jumped. Cleaning services revenue is forecast to climb at a compound annual rate of 0.3% over the five years through 2025. The industry’s recovery has been further supported by stabilising macroeconomic conditions, falling inflation rates and recent interest rate cuts across the eurozone, which have collectively strengthened consumer confidence and heightened corporate spending on non-core outsourced services like professional cleaning. European businesses have sought to ramp up sanitation protocols to ensure employee safety, triggering a spike in contract renewals and more frequent service cycles. Outfits like ISS A/S capitalised on the post-pandemic recovery, expanding their portfolios across major European economies. In 2025, revenue is expected to swell by 0.4% to €166 billion. There has been a notable shift towards sustainability, with cleaning providers investing in eco-friendly materials and practices, like microfibre technologies, biodegradable soaps and adherence to certifications including the EU Ecolabel, to meet rising demand from environmentally conscious clients. This not only helped retain existing clients but also differentiated providers in a highly competitive landscape. Over the five years through 2030, revenue is forecast to climb at a compound annual rate of 4.4% to €206.3 billion. Population expansion in urban centres, particularly in France, Ireland and the Nordics, is set to fuel ongoing demand for residential and public sector cleaning, while regions facing population decline, like Italy and much of Eastern Europe, may see stiffer competition and narrowing profit. The proliferation of artificial intelligence (AI) and robotic automation promises to redefine operational efficiency, allowing early adopters to secure premium contracts and mitigate chronic labour shortages. Macroeconomic tailwinds, including expected European GDP growth and cooling inflation, will spur commercial construction and facilities management contracts, supporting steady industry growth. However, providers who fail to innovate or differentiate, whether through sustainability or technology, will likely struggle to maintain market share in an industry that’s rapidly evolving on multiple fronts.