For the 52 weeks ended June 30, 2019, Clorox's brands held a 70 percent value share of the charcoal product category in the United States. Kingsford is a brand of charcoal briquette, which is owned by The Clorox Company. U.S. charcoal sales amounted to around 713 million U.S. dollars in 2018.

This statistic depicts the net sales share of The Clorox Company worldwide in 2024, by product category. In that year, ** percent of the Clorox Company's net sales were generated from cleaning products. The company's total net sales amounted to about *** billion U.S. dollars that year.

Clorox reported $16.05B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Clorox | CLX - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Clorox market cap as of June 22, 2025 is $17.22B. Clorox market cap history and chart from 2010 to 2025. Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding.

Clorox stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

Clorox reports an 8% revenue decline for Q1 CY2025, impacted by shifting consumer sentiment and competition. Despite challenges, Clorox maintains market share and focuses on operational efficiency.

Bleach Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Bleach Market Drivers

Increasing Awareness of Hygiene and Sanitation: The growing emphasis on hygiene and sanitation, particularly in the wake of the COVID-19 pandemic, has significantly increased the demand for bleach as a disinfectant and cleaning agent in households, commercial spaces, and healthcare facilities.

Growth in Healthcare and Hospitality Sectors: The expansion of the healthcare and hospitality industries drives the demand for bleach for cleaning, disinfecting, and sanitizing purposes. Hospitals, clinics, hotels, and restaurants rely heavily on bleach to maintain cleanliness and prevent the spread of infections.

Rising Population and Urbanization: Increasing population and rapid urbanization contribute to higher consumption of cleaning products, including bleach. As more people move to urban areas, the demand for household and industrial cleaning products rises, driving the bleach market.

The global bleach precursor market is estimated to be valued at US$ 341.3 million in 2024 and has been studied thoroughly and forecasted to advance at a CAGR of 2.3% to end up at US$ 428.4 million by 2034.

Report Attribute	Details
Bleach Precursor Market Size (2023A)	US$ 333.4 Million
Estimated Market Value (2024E)	US$ 341.3 Million
Forecasted Market Value (2034F)	US$ 428.4 Million
Global Market Growth Rate (2024 to 2034)	2.3% CAGR
North America Market Share (2024E)	23.9%
North America Market Growth Rate (2024 to 2034)	2.6% CAGR
China Market Growth Rate (2023A)	2.5% CAGR
Market Share of Top Three Regions	65.5%
Key Companies Profiled	DuPont; FutureFuel Corp; The Lubrizol Corporation; WeylChem Wiesbaden GmbH; Delamine B.V.; Evonik Catalysts; Nease Performance Chemicals; AK ChemTek Co. Ltd; BASF; OxyChem; Solvay; Seventh Generation; Other Prominent Players.

[Keywords] Market include Nice-Pak, Clorox Company, S. C. Johnson & Son, Procter & Gamble, E.I. du Pont de Nemours and Company

The scented bleach market, while a niche segment within the broader cleaning products industry, exhibits strong growth potential driven by increasing consumer preference for pleasant-smelling cleaning solutions and a heightened awareness of hygiene. The market's value, estimated at $2.5 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 5% between 2025 and 2033, reaching approximately $3.8 billion by 2033. This growth is fueled by several key factors. Firstly, the rising demand for convenient and effective cleaning solutions within both residential and commercial settings contributes significantly. Secondly, innovative product formulations featuring natural scents and eco-friendly ingredients appeal to environmentally conscious consumers. The trend towards multi-functional cleaning products, offering both disinfecting and deodorizing properties in one, further enhances market appeal. Leading players like Clorox, Procter & Gamble, and Unilever are investing heavily in research and development to introduce new, improved scented bleach variants and packaging formats, thereby solidifying their market positions. However, the market faces certain constraints. Pricing pressures due to increasing raw material costs and stringent regulatory requirements related to chemical composition could potentially dampen growth. Furthermore, competition from alternative disinfectant and cleaning products, such as ozone-based cleaners or antimicrobial sprays, presents a challenge. Segmentation within the market includes various scent profiles (e.g., floral, citrus, fresh linen), product forms (liquids, gels, powders), and application types (laundry, bathroom, kitchen cleaning). Regional variations exist, with developed economies such as North America and Europe exhibiting higher market penetration compared to emerging markets. Strategic partnerships, product diversification, and targeted marketing campaigns are critical for companies aiming to capitalize on the growth opportunities within this dynamic market.

Explore the growth potential of Market Research Intellect's Scented Bleach Market Report, valued at USD 1.2 billion in 2024, with a forecasted market size of USD 1.9 billion by 2033, growing at a CAGR of 6.0% from 2026 to 2033.

[Keywords] Market include Procter & Gamble Co., Unilever, Clorox Co., Henkel KGAA, Reckitt & Benckiser

[Keywords] Market include Reckitt Benckiser, Delta Carbona L.P., Bio-Tex, Church & Dwight, CR Brands

[Keywords] Market include S. C. Johnson and Son Inc., Unilever Group, The Clorox Co., Kimberly-Clark Corp., 3M Co.

The global scented bleach market is experiencing robust growth, driven by increasing consumer demand for hygiene and convenience. While precise market size data for 2025 is unavailable, we can infer a substantial market value based on the provided information. Assuming a CAGR (Compound Annual Growth Rate) of, for example, 5% (a conservative estimate given the general cleaning product market growth), and a base year market size of $500 million in 2019 (this figure is an educated estimation based on the presence of major players like Clorox and P&G in the cleaning market), we can project a 2025 market size exceeding $700 million. This growth is fueled by several key trends: a heightened awareness of hygiene post-pandemic, the increasing popularity of scented home cleaning products offering a pleasant user experience, and the continuous innovation in bleach formulations, particularly in eco-friendly and concentrated options. The market is segmented by application (home use dominating, followed by commercial and others) and type (sodium hypochlorite being the most prevalent, followed by hydrogen peroxide and others). Major players like Clorox, Procter & Gamble, and Unilever continue to drive market expansion through product diversification and aggressive marketing strategies. However, constraints include the inherent safety concerns associated with bleach use, environmental regulations surrounding chemical disposal, and the rising popularity of natural cleaning alternatives. Future market growth will be significantly influenced by factors like evolving consumer preferences towards sustainable and environmentally responsible cleaning solutions, the introduction of innovative fragrance technologies, and the strategic expansion of major players into emerging markets. Regional variations will be influenced by factors such as economic growth, consumer purchasing power, and local hygiene standards. North America and Europe currently hold a significant market share, but Asia-Pacific is projected to witness considerable growth in the coming years, driven by rising disposable incomes and urbanization in countries like India and China. The scented bleach market is poised for continued expansion, with significant opportunities for both established players and new entrants who can effectively address evolving consumer demands and sustainability concerns.

This statistic shows the sales share of the leading all purpose/disinfectant brands in the United States in 2018. In that year, the leading all purpose/disinfectant brand in the U.S. was Clorox with a sales share of ***** percent.

The global laundry care market, encompassing laundry detergents, fabric softeners, bleaches, and other related products, is a substantial and dynamic sector. While precise market size figures aren't provided, considering the presence of major multinational players like Procter & Gamble, Unilever, and Henkel, along with regional giants, a conservative estimate for the 2025 market size would be in the range of $80-100 billion USD. This market's growth is driven by several key factors, including rising disposable incomes in emerging economies, increasing urbanization leading to higher demand for convenience products, and a growing awareness of hygiene and cleanliness. Further propelling growth are evolving consumer preferences for eco-friendly and specialized laundry solutions, such as those catering to sensitive skin or specific fabric types. The residential segment is expected to dominate the market share, owing to the high penetration of washing machines in households globally. However, the commercial sector, including hotels, laundromats, and industrial cleaning services, presents a significant growth opportunity. Market segmentation by product type shows detergents leading the way, but fabric softeners and specialized cleaning agents are experiencing notable growth. Regional analysis reveals strong performance in North America and Europe, driven by established markets and high consumer spending. However, significant growth potential lies in Asia-Pacific, particularly in rapidly developing economies like India and China, where rising middle classes and improving infrastructure are fueling demand. The market also faces certain challenges. Fluctuating raw material prices, particularly for key ingredients like surfactants and enzymes, can impact profitability. Furthermore, stringent environmental regulations related to chemical composition and packaging waste are pushing manufacturers towards sustainable alternatives, demanding significant investments in research and development. Intense competition among established brands and the emergence of smaller, niche players focusing on natural and sustainable products are shaping the market landscape. To navigate these dynamics, companies are increasingly focusing on product innovation, brand building, and strategic partnerships to maintain their market position and attract new customer segments. Effective marketing strategies emphasizing product benefits and brand storytelling are critical for success in this competitive arena. Looking forward, technological advancements such as smart appliances and the rise of e-commerce are likely to further influence market dynamics in the coming decade.

The bleach gel market is projected to be worth US$ 2,065.50 million in 2023. The market is likely to reach US$ 3,364.50 million by 2033. The market is expected to surge at a CAGR of 5.00% during the forecast period 2023 to 2033.

Attributes	Key Insights
Bleach Gel Market Estimated Size in 2023	US$ 2,065.50 million
Projected Market Value in 2033	US$ 3,364.50 million
Value-based CAGR from 2023 to 2033	5.00%

2018 to 2022 Historical Analysis vs. 2023 to 2033 Market Forecast Projections

Historical Value in 2022	US$ 1,965.30 million

Market Estimated Size in 2023	US$ 2,065.50 million

Projected Market Value in 2033	US$ 3,364.50 million

Country-wise Insights

Canada	7.40%
Australia	6.60%
Germany	5.30%
The United States	5.10%
The United Kingdom	5.00%

Category-wise Insights

Category	Market Share in 2023
Laundry	62.10%
Pouches & Sachets	19.90%

Report Scope

Attribute	Details
Estimated Market Size in 2023	US$ 2,065.50 million
Projected Market Valuation in 2033	US$ 3,364.50 million
Value-based CAGR 2023 to 2033	5.00%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Value in US$ million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Application Fragrance/Scent Packaging Sales Channel Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	ALEN DEL NORTE S.A. DE C.V. S. C. Johnson & Son Prestige Consumer Healthcare Inc. Reckitt Benckiser Group plc. Plus White

Discover the latest insights from Market Research Intellect's Bleach Market Report, valued at USD 3.5 billion in 2024, with significant growth projected to USD 5.2 billion by 2033 at a CAGR of 5.2% (2026-2033).

According to the Cognitive Market Research Report, the Disinfectant Wipes Market size in 2024 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The market for disinfectant wipes is experiencing significant growth, driven by a notable increase in health and hygiene awareness among the general population and COVID-19 lasting effects and the growing concern surrounding hospital-acquired infections. The disinfectant wipe market is segmented by end-use, type, and distribution. The hospital segment dominated the end-user segment due to its wide usage in hospitals. Moreover, alcohol-based disinfectant wipes are prominently used under the type segment. North America is the largest stakeholder in the worldwide disinfection wipes market, with a CAGR of XX% expected during the projected period. The rising incidence of chronic diseases, the high rate of hospital-acquired infections (HAIs), strict regulations, and supportive government disinfection and sterilization initiatives in North America are the primary factors driving disinfectant demand. The market for medical disinfection wipes is dominated by a few big multinational corporations with a global footprint. While key market players such as The Clorox Company and Kimberly-Clark Corporation have a global presence and high product consumption based on their brand names, the market is highly fragmented due to the presence of a large number of regional and domestic players who hold a significant market share.

Market Dynamics of Disinfectant Wipes Market

Key Drivers of the Disinfectant wipes market

The market for disinfectant wipes is experiencing significant growth, driven by a notable increase in health and hygiene awareness among the general population and COVID-19 lasting effects. 

The general population's growing awareness of health and hygiene is fuelling the market's notable expansion for disinfectant wipes. Several things have contributed to this increased awareness, such as public health campaigns, media coverage of infectious diseases, and the lasting effects of the COVID-19 pandemic. People are becoming more and more aware of how crucial it is to keep surroundings sterile and clean to stop the spread of harmful bacteria. Disinfectant wipes, which provide an easy and efficient way to clean and sanitize surfaces in homes, offices, and public areas, have become increasingly popular as a result of this. When it comes to giving customers peace of mind regarding possible exposure to harmful bacteria and viruses, disinfectant wipes are highly valued for their ability to quickly and easily disinfect high-touch surfaces like door handles, countertops, and electronic devices. Disinfectant wipes are becoming widely used as part of everyday cleaning routines as a result of the COVID-19 pandemic, which has highlighted the significance of routine disinfection efforts. Further increasing the need for disinfectant wipes in commercial settings are businesses and institutions that have instituted improved cleaning protocols to guarantee the safety of staff, clients, and guests. To satisfy consumers' ever-increasing demands, manufacturers in the disinfectant wipes market are adapting by increasing their production capacity, launching new product formulations, and improving their distribution networks. Furthermore, as consumers seek more sustainable and health-conscious products, there is an increasing focus on the creation of disinfectant wipes that are environmentally friendly, composed of biodegradable materials, and with fewer harsh chemicals. For instance, the HBCC hygiene campaign: Hands–Face–Space–Surface is a campaign introduced by Unilever. It teaches and reminds individuals about the significance of critical hygiene habits in the battle against COVID-19. It was translated into over 30 languages, broadcast in over 18 countries, and viewed by an estimated 200 million people. The campaign was made available to non-governmental organizations for free, and Unilever media professionals assisted them in preparing and broadcasting the campaign for maximum awareness and adoption. (Source: https://www.unilever.com/news/hygiene-behaviour-change-coalition/#:~:text=HBCC%20hygiene%20campaign%3A%20Hands%E2%80%93Face,the%20fight%20against%20COVID%2D19.) Overall, the COVID-19 pandemic's lasting effects along with people's increased awaren...