The ANZ (Australia and New Zealand) cloud computing market exhibits robust growth, mirroring the global trend. While precise ANZ-specific data isn't provided, extrapolating from the global CAGR of 22.42% and considering the region's strong digital adoption and economic development, we can project significant expansion. The $8.81 billion global market size in the specified year (assuming this is the 2025 value) suggests a substantial ANZ market share, likely in the hundreds of millions. Drivers such as increasing digital transformation initiatives by enterprises (particularly large enterprises and SMEs in sectors like BFSI, telecommunications, and government), rising demand for enhanced data security and scalability, and the increasing adoption of hybrid and multi-cloud strategies are key factors propelling this growth. The market is segmented by cloud deployment models (public, private, hybrid), organizational size, and industry verticals, with public cloud services (IaaS, PaaS, SaaS) experiencing the most rapid growth. Competitive dynamics are intense, with global giants like Microsoft, AWS, Google, and IBM alongside significant regional players vying for market share. While challenges exist such as data sovereignty concerns and cybersecurity risks, the overall trajectory points to sustained expansion in the coming years, fueled by ongoing technological advancements and evolving business needs. Growth is expected to be particularly strong in areas such as artificial intelligence, machine learning, and big data analytics within the cloud environment. The ANZ cloud computing market's growth trajectory is expected to remain positive throughout the forecast period (2025-2033). Sustained investment in digital infrastructure, government initiatives promoting cloud adoption, and the increasing maturity of cloud-native applications will contribute to this expansion. However, potential restraints include the need for skilled professionals, the complexities of managing multi-cloud environments, and the need for robust data privacy and security frameworks. Nonetheless, the long-term outlook remains optimistic, with significant opportunities for cloud providers and businesses alike to leverage the power of cloud technologies to achieve business objectives. We anticipate continuous innovation within cloud services, leading to further market segmentation and specialization in niche areas. This report provides a comprehensive analysis of the ANZ Cloud Computing Market, offering invaluable insights for businesses operating within or considering entry into this dynamic sector. Covering the period from 2019 to 2033, with a focus on 2025, this study meticulously examines market size, growth drivers, challenges, and future trends, enabling informed strategic decision-making. The report leverages a robust methodology, incorporating extensive primary and secondary research to deliver accurate and actionable intelligence. Recent developments include: August 2024: the TEAM Cloud platform announced that it would provide more than 100 Oracle Cloud Infrastructure (OCI) services. These services are designed to help New Zealand organizations comply with regulatory and data sovereignty mandates, ensuring sensitive data stays within the nation's borders. Consequently, this guarantees that all data is securely housed and safeguarded within New Zealand, bolstering both data residency and digital sovereignty.July 2024: Microsoft Corporation partnered with CCL, establishing Microsoft's first large-scale cloud in the upcoming New Zealand cloud region. As a result of this collaboration, CCL is expected to lead the large-scale migration of customers to Microsoft's North Cloud region in New Zealand.January 2024: Macquarie Cloud Services, in collaboration with Microsoft and Dell Technologies, unveiled "Macquarie Flex." This newly launched hybrid solution would use the power of Microsoft Azure Stack HCI (Hybrid Cloud Infrastructure) and Dell Technologies' APEX Cloud Platform for Microsoft Azure. The company also aims to offer workload flexibility, a unified management interface, a consistent user experience, round-the-clock mission-critical support, and continuous compliance across public, private, and hybrid cloud environments.. Key drivers for this market are: Growth of Cloud-Native Technologies, Rising Enterprise Demand for Cloud Services. Potential restraints include: Growth of Cloud-Native Technologies, Rising Enterprise Demand for Cloud Services. Notable trends are: Growing Demand of Hybrid Cloud in Australia and New Zealand.

In 2018, the size of the software as a service (SaaS) segment of the public cloud market in Australia was valued at around 3.8 billion U.S. dollars. This was forecast to more than double to reach roughly 8.1 billion U.S. dollars by 2023. Overall, the value of the public cloud market in Australia was expected to exceed 10 billion U.S. dollars by 2023.

 Public cloud market 

The public cloud market in Australia is dominated by the software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS) segments. Startups entering the market can benefit from these cloud services by lowering the initial investment required. Additionally, many existing businesses in Australia have started to change or adapt their business model around cloud services, with the benefits including lower costs, no maintenance, and scalability. The estimated GDP impact of the public cloud market in Australia is forecast to surpass 100 billion U.S. dollars in the coming years.

 Australia’s cyber security resilience  

As cloud services are adopted across industry and government, more sensitive or confidential data are being transferred to the cloud. The Australian Cyber Security Centre (ACSC) and the Digital Transformation Agency released cloud security guidelines in 2020 to support the secure adoption of these services. Furthermore, the Australian Government has invested in the Cyber Enhanced Situational Awareness and Response (CESAR) strategy, designed to support them in the identification of cyber threats, disrupt cybercrime, and to build partnerships between industry and government.

Interestingly, in a survey of small and medium businesses in Australia, many cyber threats were not well understood by respondents, which could indicate an area where improvements could be made to increase the resilience of the country’s cyber security.

The ANZ Cloud Computing Market Report is Segmented by Type (Public Cloud [IaaS, Paas, Saas], Private Cloud, and Hybrid Cloud), Organization Size (SMEs and Large Enterprises), End-User Industries (Manufacturing, Education, Retail, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, Others [Utilities, Media & Entertainment Etc. ]) and Country (Australia and New Zealand). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

This statistic depicts the size of the small-to-medium business (SMB) cloud services market in Australia from 2012 to 2017. In 2017, the Australian SMB cloud services market is predicted to reach a size of 2.7 billion Australian dollars.

The hyperscale cloud market size was projected to be US$ 221.2 billion in 2023. By the end of 2024, the industry is likely to reach a valuation of US$ 280.8 billion. During the forecast period, the global market for hyperscale cloud is expected to garner a 28.40% CAGR and reach a size US$ 3,411.30 billion by 2034.

Attributes	Details
Estimated Market Value in 2023	US$ 221.2 billion
Expected Market Value in 2024	US$ 280.8 billion
Expected Market Value in 2034	US$ 3,411.30 billion
Value based CAGR from 2024 to 2034	28.40%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Industry Forecast Projections

Report Attributes	Details
Market value in 2019	US$ 87 billion
Market value in 2023	US$ 221.2 billion
CAGR from 2019 to 2023	26.30%

Country wise Insights

Country	CAGR from 2024 to 2034
The United States	26.20%
Japan	27.80%
Germany	29.60%
China	28.90%
Australia	31.90%

Category wise Insights

Category	Market Share in 2024
Cloud Computing	35%
Large Enterprise	69%

Report Scope

Attribute	Details
Projected market value in 2024	US$ 280.8 billion
Projected market value in 2034	US$ 3,411.30 billion
Forecast CAGR from 2024 to 2034	28.40%
Forecast period	2024 to 2034
Historical period	2019 to 2023
Market analysis	Value in US$ billion
Key regions covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key market segments	Enterprise Size Application Industry Region
Key companies profiled	Alibaba Group Google LLC (Alphabet, Inc.) Amazon Web Services Inc. Hewlett Packard Enterprise Development LP Fujitsu Limited IBM Corporation Microsoft Corporation Oracle Corporation Salesforce Inc. VMware Inc.

The Australian data center rack market is experiencing robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.10% during the period 2019-2033. The market size, valued in millions, is driven by several key factors. The increasing adoption of cloud computing and big data analytics across various sectors fuels the demand for reliable and scalable data center infrastructure. Furthermore, the burgeoning digital economy in Australia, coupled with stringent government regulations regarding data sovereignty and cybersecurity, necessitates investment in robust data centers. Key trends shaping the market include the rising popularity of hyperscale data centers, the increasing demand for edge computing solutions to reduce latency, and the growing adoption of sustainable and energy-efficient data center technologies. Segment-wise, full-rack solutions dominate the market due to their higher capacity and suitability for large-scale deployments. Among end-users, IT & telecommunications represent a significant portion of the market, followed by BFSI and government sectors. However, the market faces certain restraints, including the high initial investment costs associated with data center infrastructure and the complexities involved in managing and maintaining such facilities. Competition is fierce, with major players like Fujitsu, Legrand, Hewlett Packard Enterprise, nVent, Schneider Electric, Dell, Black Box, Vertiv, Rittal, and Eaton vying for market share. These companies are focusing on offering innovative solutions, expanding their product portfolios, and establishing strategic partnerships to strengthen their market position. Regional variations within Australia may exist, with major cities like Sydney, Melbourne, and Perth likely exhibiting higher market concentration due to better infrastructure and higher demand from businesses and data-intensive organizations. The forecast period of 2025-2033 anticipates continued growth, driven by the ongoing digital transformation across various industries. The market will likely witness increased adoption of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), which will necessitate further expansion of data center capacity. Further growth will be fueled by the increasing adoption of hybrid and multi-cloud strategies, creating demand for flexible and scalable rack solutions. Competition is expected to intensify as existing players expand their offerings and new entrants explore the market. Focus on providing managed services, coupled with solutions that address sustainability concerns and improve energy efficiency, will become increasingly important for companies looking to secure a competitive edge in this growing market. The Australian government's ongoing initiatives to boost digital infrastructure will also contribute to the market's expansion during the forecast period. Recent developments include: October 2022: In contrast to the smaller installations provided by the iRack solution, NetRack created iRack Block to cater to large requirements primarily. The rack is a step toward intelligent infra capsules or modular data centers because it includes self-cooking, self-powered, and self-contained capabilities., June 2022: To deliver streamlined, zero-touch edge computing, data centers enabled the next wave of industrial innovation. Schneider Electric, the leader in the digital transformation of energy management and automation, announced its partnership with Stratus Technologies, a global leader in simplified, protected, and autonomous edge computing platforms, and Avnet Integrated.. Key drivers for this market are: Increasing Deployment of Data Center Facilities, Growing Cloud Computing Adoption Leading to Investment in Hyperscale Data Centers; BFSI Sector Expected to Hold a Significant Share. Potential restraints include: Increasing Utilization of Blade Servers. Notable trends are: Telecom is Anticipated to Hold the Highest Market Share.

The cloud service market is expected to be valued at US$ 624.8 billion in 2024. The cloud service technologies are predicted to rise at a staggering CAGR of 15.7% from 2024 to 2034. The global market is anticipated to reach US$ 2,686.06 billion by 2034.

Attributes	Key Insights
Estimated Market Size in 2024	US$ 624.8 billion
Projected Market Value in 2034	US$ 2,686.06 billion
Value-based CAGR from 2024 to 2034	15.7%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Historical CAGR from 2019 to 2023	14.9%
Forecast CAGR from 2024 to 2034	15.7%

Country-wise Analysis

Countries	Forecast CAGRs from 2024 to 2034
The United States	12.6%
Germany	15.2%
Japan	16.9%
China	16.2%
Australia and New Zealand	19.2%

Category-wise Insights

Category	Market share in 2024
Software as a Service (SaaS)	56.1%
Public Cloud	60.4%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 624.8 billion
Projected Market Valuation in 2034	US$ 2,686.06 billion
Value-based CAGR 2024 to 2034	15.7%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East and Africa
Key Market Segments Covered	Service Type Deployment Enterprise Size Industry Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	IBM Corporation Dell Technologies SAP Google Oracle Corporation Cisco System Inc. AWS Fujitsu Global Rackspace Technologies Inc. Microsoft

The global private cloud services market is forecasted to value US$ 405.30 billion by 2033, up from US$ 92.64 billion in 2023. As per the market reports, the private cloud services market share is advancing at a CAGR of 15.8% during the forecast period.

Report Attributes	Details
Private Cloud Services Market Value (2023)	US$ 92.64 billion
Private Cloud Services Market Anticipated Value (2033)	US$ 405.30 billion
Private Cloud Services Projected Growth Rate (2023 to 2033)	15.8%

Regional Analysis

Region	North America
Market Share % (2023)	40.1%

Region	Europe
Market Share % (2023)	23.5%

Report Scope

Report Attributes	Details
Growth Rate	CAGR of 15.8% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ billion and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Type Service Industry Vertical Region
Regions Covered	North America Latin America Europe East Asia South Asia Oceania The Middle East and Africa
Key Countries Profiled	The United States Canada Brazil Argentina Germany The United Kingdom France Spain Italy Nordics BENELUX Australia & New Zealand China India ASIAN GCC South Africa
Key Companies Profiled	Cisco Systems, Inc. Dell Inc. HP Inc. IBM Corporation Microsoft Corporation Oracle Corporation Rackspace Hosting, Inc. Red Hat, Inc. Salesforce.com, Inc. VMware, Inc.
Customization	Available Upon Request

The report covers Australia Digital Marketing Software Companies and the market is segmented by Deployment (On-Premise, Cloud), Type (Email, CRM, Social CRM, Web Analytics, Marketing Automation, E-commerce, Content Management), End-user Industry (Information Technology, Telecom, BFSI, Media & Entertainment, Retail, Manufacturing, Healthcare, Automotive).

WiseTech Global Limited was the leading software and IT services company listed on the Australian Securities Exchange (ASX) in Australia as of November 2022, with a market cap of around 17 billion Australian dollars. Headquartered in Alexandria, Australia, WiseTech Global is a developer of cloud-based software solutions for the international logistics software industry. Digital payments on the rise

The digital payments market in Australia has expanded rapidly in recent years. The buy now, pay later segment is one of the fastest-growing in Australia. Younger consumers, such as those in Gen Z, are the most avid users of buy now pay later services. Afterpay is one of the most well-known providers of such services in the country. Afterpay has over three million active customers in Australia and New Zealand and is growing each year.

From Xero to hero

Also high in the ranks on the ASX is Xero Limited. The New Zealand-founded company provides a cloud-based accounting software platform for small and medium-sized enterprises. Its success on the ASX can be supported by the fact that most Australian businesses that use paid cloud computing services use them for finance or accounting purposes. The cloud market in Australia is forecast to continue growing, particularly the software as a service (SaaS) segment.

The size of the Data Centre Market in Australia market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.06% during the forecast period.A data center is the facility that houses computer systems as well as networking equipment to store, process, and transmit data. It provides infrastructure, power, cooling, and security so that a myriad of critical IT systems are in proper working order. Data centers are incredibly important to any organization, whether small or large because it allows businesses to store and access data, run applications, and conduct online transactions.Several factors put a demand on the Australian data center market. These factors include cloud computing adoption, growth within the digital economy, a growing demand for data storage and processing, among others. The focus of the Australian government towards digital transformation and cyber security initiatives further fuel the market.The three dominant drivers that have promoted the growth of the data center market in Australia are as follows: increased usage for better storage and processing of data; increasing demand for cloud-based services; growth of the digital economy; and increased digital transformation and security push by the Australian government. Business and organisational reliance on digital technologies should ensure healthy demand for efficient and secure data centers in Australia going forward. Recent developments include: August 2022: Equinix announced that it completed the USD 15.7 million expansion of its second Melbourne data center. First opened in February 2020, the ME2 site in Port Melbourne acquired 500 new cabinets, increasing the facility's total to 1,500 cabinets and colocation space covering 4,070 square meters (43,800 sq ft). The data center is planned to eventually span over 8,200 square meters (88,150 sq ft) and will house 3,000 cabinets.August 2022: Leaseweb Global, announced that it is expanding its Asia Pacific presence with the opening of three new data centers in Tokyo, Singapore and Sydney before the end of the year. When the additional locations launch, Leaseweb will operate a total of nine data centers across the region.August 2022: Canberra Data Centres announced that it has signed a new 10-year deal with the Defence last month. The USD 91.5 million Defence contract is double the value of its previous most lucrative contract with the big spending department, and was revealed through public tender documents.. Key drivers for this market are: Rise of E-Commerce, Flourishing Startup Culture. Potential restraints include: Slow Penetration Rate in Developing Countries. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Australian traffic management market, valued at $737.94 million in 2025, is projected to experience robust growth, driven by increasing urbanization, escalating traffic congestion in major cities like Sydney and Melbourne, and a rising demand for improved road safety and efficiency. Government initiatives focused on smart city development and the adoption of intelligent transportation systems (ITS) are key catalysts. The market's expansion is fueled by the deployment of advanced technologies such as adaptive traffic control systems, journey time management systems, and dynamic traffic management systems, which optimize traffic flow and reduce travel times. Furthermore, the shift towards cloud-based solutions offers scalability and cost-effectiveness, boosting market adoption. The hardware component currently dominates the market share, encompassing various devices like sensors, cameras, and communication infrastructure. However, the software and services segments are experiencing significant growth, driven by the increasing need for sophisticated traffic management algorithms and data analytics. While the market presents significant opportunities, challenges remain. High initial investment costs for deploying advanced systems, particularly in smaller cities and regional areas, might hinder growth. Data security and privacy concerns associated with the collection and analysis of traffic data also need careful consideration. The competitive landscape is characterized by a mix of established technology providers and specialized traffic management companies. Successful players are leveraging strategic partnerships, mergers, and acquisitions to expand their market reach and offer comprehensive solutions. The continued focus on research and development of innovative technologies, alongside government support and private sector investment, will be crucial in shaping the future trajectory of this dynamic market. The forecast period of 2025-2033 suggests a significant expansion, likely exceeding $1 billion by 2033, considering the 6.5% CAGR and ongoing infrastructure development in Australia.

The Australia and New Zealand digital transformation market is projected to reach AU$67.55 billion by 2033, growing at a CAGR of 26.74% from 2025 to 2033. Key drivers of this growth include the increasing adoption of cloud computing, the proliferation of connected devices, and the need for businesses to improve operational efficiency and customer engagement. The market is segmented by type, end-user industry, and company. By type, the market is divided into analytics, extended reality (XR), IoT, industrial robotics, blockchain, additive manufacturing/3D printing, cybersecurity, cloud and edge computing, and others (digital twin, mobility and connectivity). By end-user industry, the market is segmented into manufacturing, retail and e-commerce, transportation and logistics, healthcare, BFSI, telecom and IT, government and public sector, and others (education, media). Major companies operating in the market include Accenture, Google, Siemens, IBM, Microsoft, and SAP. Recent developments include: June 2024: Tompkins Robotics announced that Primary Sight, a provider of supply chain technology solutions in Australia, became Tompkins Robotics ANZ. Bringing Primary Sight into the Tompkins Robotics organization marked a significant milestone as it continued to expand its global footprint and enhance its service offerings., May 2024: The state government allocated USD 6 million to the University of Adelaide's Australian Institute for Machine Learning (AIML). This funding aimed to bolster AIML's initiatives, particularly in enhancing domestic artificial intelligence (AI) capabilities. With this financial injection, AIML planned to not only grow its industrial AI program but also to assist small and medium enterprises (SMEs) in crafting AI-driven offerings. Additionally, the funds facilitated the recruitment of top-tier talent to the state.. Key drivers for this market are: Increase in the adoption of big data analytics and other technologies in Australia And New Zealand, The rapid proliferation of mobile devices and apps. Potential restraints include: Increase in the adoption of big data analytics and other technologies in Australia And New Zealand, The rapid proliferation of mobile devices and apps. Notable trends are: The IoT Segment is Expected to Occupy the Largest Market Share.

The size of the Australia Data Center Physical Security market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 16.84% during the forecast period.Data center physical security concerns all the measures that are designed to protect the physical infrastructure of data centers from unauthorized access or theft, natural disasters and cyberattacks. Essentially, they form part of a robust system for safeguarding sensitive information or critical infrastructure.There is demand that is being enhanced by clients as much who require reliable and secure methods of storing and processing information. Business in Australia nowadays fully depends on data centers thus enhancing the demand for robust methods of security. The key contributors to market growth include adopting cloud computing, the level of data breaches, as well as government regulations imposed on such facilities.Different physical security measures include perimeter security, access control, video surveillance, environmental monitoring, and fire suppression systems. Newer technologies such as biometric authentication, facial recognition, and AI-powered surveillance systems are being installed to make the security environment more efficient. The growth of cyber threats is leading to innovation in the Australian data center physical security market. Key drivers for this market are: Increasing Data Traffic and Need for Secured Connectivity are Promoting the Growth of the Data Center Physical Security Market, Rise in Cyber Threats is Causing the Data Center Physical Security Market to Grow. Potential restraints include: Limited IT Budgets, Availability of Low-Cost Substitutes, and Piracy are Discouraging the Potential Growth of the Data Center Physical Security Market. Notable trends are: The Video Surveillance Segment has a Significant Share in the Market.

Australia Online Marketing Software Market size was valued at USD 2.7 Billion in 2024 and is projected to reach USD 6.4 Billion by 2031, growing at a CAGR of 11.3% during the forecasted period 2024 to 2031.

The Australia Online Marketing Software Market is driven by the rapid digital transformation of businesses, increasing internet penetration, and the growing adoption of e-commerce. Rising demand for personalized marketing strategies and advanced analytics tools encourages businesses to invest in sophisticated online marketing platforms. The proliferation of social media and mobile advertising, coupled with a focus on improving customer engagement and ROI, further propels the market. Additionally, small and medium enterprises (SMEs) are increasingly adopting cost-effective marketing software to expand their reach, supported by government initiatives promoting digital innovation across industries.

The Australia Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

U.S And Australia A2P SMS And MMS Market size was valued at USD 22,508.20 Million in 2023 and is projected to grow to USD 32,790.03 Million by 2031 with a CAGR of 4.57% between 2024-2031.

U.S And Australia A2P SMS And MMS Market Outlook

Over the past decade, the awareness and popularity of A2P SMS have grown tremendously. Several industries have recognized the value of using A2P SMS as a quick and reliable way to reach customers, along with being beneficial to help businesses promote positive customer experiences at every stage of the customer journey. A2P SMS helps the routine delivery of notifications, verification, and one-time passwords (two-factor authentication) via an encrypted SMS message. The increase in awareness of A2P SMS has led to the widespread usage of communication protocols in customer-centric industries. The most extensive usage of A2P SMS in the banking, financial services, and insurance (BFSI) sector. Following BFSI, the retail industry has been Increasingly Incorporating A2P SMS to aid in more successful Informational and promotional messaging. Businesses and SMS services are not continually finding new ways to use A2P SMS.

The simplicity and convenience of using SMS make it an attractive platform/mode for brands to communicate with customers. Meanwhile, the banking, financial services, and insurance sectors have widely adopted A2P SMS. With the increasing proliferation of mobile banking, mobile payments, mobile health services, and more, the use of A2P SMS has never been more relevant. The growing number of omnichannel vendors across these countries is expected to boost mobile payment activities. Moreover, the Digital campaign led by the government encourages people to use digital services and payments. SMS Is Increasingly being used as a customer service tool, activation and authentication mechanism, and customer engagement tool by such customer-focused enterprises and organizations worldwide. Newer customer-centric Industries such as healthcare, e-commerce, and ticketing services are widely adopting the practice of interacting with their clients through SMS and are expected to drive market growth during the forecast period.

A significant driving factor for A2P SMS and MMS is that the communication process is “clean.” This is unlike email, which commonly contains fraud or spam. However, with increasing instances of spam messaging and phishing, particularly in the past 5 years, consumers are increasingly apprehensive to engage in the business-sent SMS. The top three threats to A2P are currently all fraud-related. Mobile network operators (MNOs) regard SIM farms, grey routes, and spam as the biggest threats to A2P monetization. The Implementation of SMS firewalls has been shown to succeed in reducing grey routes and faking. However, studies show that fraudsters now focus more on using SIM farms to perpetuate fraud and related spam. Fraud was determined to have the most detrimental impact on the revenue of the A2P SMS & MMS market, with sources stating that, on average, operators believe the ‘revenue impact’ of fraud on A2P revenue is 9.4% (and can be more).

The global multi-cloud storage market is forecasted to be appraised at US$ 111,326.6 Million by 2032, up from US$ 23,711.4 Million in 2022, advancing at a CAGR of 16.7% during the forecast period.

Attributes	Details
Multi Cloud Storage Market Size (2022)	US$ 23,711.4 Million
Multi Cloud Storage Market Size (2032)	US$ 111,326.6 Million
Multi Cloud Storage Market CAGR	16.7%

Scope of the Report

Report Attribute	Details
Growth Rate	CAGR of 16.7% from 2022 to 2032
The base year for estimation	2021
Historical data	2016 to 2021
Forecast period	2022 to 2032
Quantitative units	Revenue in USD million and CAGR from 2022 to 2032
Report Coverage	Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered	Deployment Type, Enterprise Size, Verticals, and Region.
Regional scope	North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand
Country scope	USA; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; United Arab Emirates(UAE); Iran; South Africa
Key companies profiled	IBM Corp., Google Inc., Microsoft Corporation, Dell Technologies Inc., CloudBolt Software Inc., SAP SE, AWS, Gosun Technology, Nasuni, Qumule, HPE, EMC, Flexera Software LLC, International Business Machines Corporation, Jamcracker Inc., Concierto.cloud, UnityOneCloud, VMware Inc., etc.
Customization scope	Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs.

Snapshot img

DevOps Tools Market Size 2025-2029

The DevOps tools market size is forecast to increase by USD 13.9 billion at a CAGR of 16.4% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. The increasing adoption of cloud computing is driving market growth as organizations seek for the automation of their IT infrastructure and applications in the cloud. New product launches by companies are providing innovative solutions to address the complexities of DevOps practices. However, the shortage of skilled professionals with expertise in DevOps tools and practices poses a challenge for organizations looking to implement these solutions. As businesses continue to prioritize agility and efficiency in their IT operations, the market is expected to continue its growth trajectory. Organizations in North America are particularly active in adopting DevOps practices, making this region a major market for DevOps tools.

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The market is experiencing strong growth, driven by the increasing adoption of Agile methodologies and the shift towards cloud-based infrastructure. Businesses are prioritizing automation and collaboration to enhance software delivery, improve IT service management, and ensure compliance with various regulations. DevOps tools are essential for managing project workflows, enabling continuous testing, and facilitating change management in a rapidly evolving digital workplace. Artificial Intelligence (AI) and Machine Learning (ML) are increasingly integrated into DevOps tools to optimize cloud cost, enhance application monitoring, and support data analytics. Low-code and no-code development platforms are gaining traction, enabling faster development cycles and easier integration of new technologies.
Moreover, hybrid cloud, serverless computing, and edge computing are also driving market growth, as businesses seek to balance the benefits of cloud security and cybersecurity with the need for business agility and online transaction processing. DevOps tools are also critical for managing the risks associated with cloud migration, disaster recovery, and ITIL framework implementation. Collaboration tools, API management, and service management platforms are essential for effective communication and coordination among development, operations, and other stakeholders. Compliance automation, governance, and continuous testing are also key areas of focus, as businesses seek to maintain security and reliability while delivering high-quality software at speed.

How is this DevOps Tools Industry segmented and which is the largest segment?

The DevOps tools industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  IT
  BFSI
  Telecommunication
  Retail
  Others


Deployment

  On-premises
  Cloud


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By End-user Insights

The IT segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing adoption by the IT sector. IT companies are leveraging these tools to accelerate software development, improve application performance, and enhance customer experiences. The trend toward cloud-native applications, automation, and continuous delivery pipelines is driving demand for advanced DevOps practices and technologies. Software development firms, IT service providers, and tech startups are the primary users within the IT sector. DevOps tools enable agile and efficient development processes, ensuring interoperability and standardization across the software development ecosystem. Cloud technologies, including cloud hosting and cloud services, are integral to DevOps strategies, offering flexibility and scalability.

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The IT segment was valued at USD 2.16 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, with a significant focus on the US, is experiencing substantial growth due to substantial investments in digital transformation. In 2025, US businesses are projected t

Snapshot img

Container Security Market Size 2025-2029

The container security market size is forecast to increase by USD 31.24 billion at a CAGR of 49.1% between 2024 and 2029.

The market is experiencing significant growth due to the increasing number of cyber threats targeting containerized applications and the growing adoption of Bring Your Own Device (BYOD) concepts in enterprises. With the rise of DevOps and agile methodologies, the use of containers in application deployment has become increasingly popular. However, this shift brings new security challenges, as containers are often used in unsecured environments, making them vulnerable to attacks. Integration issues in security platforms also pose a challenge for market growth. As organizations adopt multiple security solutions to protect their containerized applications, managing and integrating these tools can be complex and time-consuming.
To capitalize on market opportunities and navigate these challenges effectively, companies should focus on developing comprehensive solutions that address these issues. Additionally, investing in automation and orchestration tools can help streamline security processes and improve overall efficiency. By staying abreast of emerging threats and trends, organizations can effectively secure their containerized applications and mitigate potential risks.

What will be the Size of the Container Security Market during the forecast period?

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The market is experiencing significant growth due to the increasing adoption of container technology by digital businesses. Containerization enables application portability and faster deployment, particularly in cloud computing and serverless processing environments. This trend is driven by the proliferation of cloud applications, IoT devices, and edge devices, which require secure runtime hosts and application layers. Container image builds are a critical aspect, as they can be vulnerable to malicious software. Security tools, such as network security and compartment checking, are essential to mitigate these risks. Container applications, which can run on operating systems and virtual machines, are becoming increasingly popular due to their ability to automate workflows and reduce maintenance costs.
Cloud providers, including Google Cloud, offer cloud-based solutions that leverage automation technologies, machine learning, and service-centric approaches. These solutions provide hyper-scale management and help businesses stay ahead of the ever-evolving security cycles. It is a critical concern for organizations as they move towards a more service-oriented, agile, and automated business model.

How is the Container Security Industry segmented?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud
  On-premises


End-user

  IT and telecom
  BFSI
  Healthcare
  Retail
  Others


Component

  Solution
  Services


Sector

  Large enterprises
  SMEs


Geography

  North America

    US
    Canada


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    UK


  Middle East and Africa



  South America

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period. The market in the cloud segment is projected to expand due to the rising adoption of cloud computing and the need to secure containerized applications in various cloud environments. Organizations are transitioning their applications and data to public, private, or hybrid clouds, leading to increased security risks and challenges. To mitigate these threats, cloud-based container security solutions and services are gaining popularity. These offerings address concerns such as unauthorized access, data breaches, malware attacks, and other vulnerabilities. Agile methodologies, large enterprises, and cloud native applications are key drivers for the market In the cloud segment.

Solutions in this segment include vulnerability scanning, access management, compliance management, incident response, runtime management, threat intelligence, automation tools, infrastructure security management, data loss prevention, posture management, and more. Ensuring data privacy, adhering to regulatory policies, and maintaining compliance with frameworks like PCI DSS and CIS Benchmark are crucial aspects.

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The Cloud segment was valued at USD 1.18 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts