1 dataset found
  1. Concert & Event Promotion in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Aug 25, 2024
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    IBISWorld (2025). Concert & Event Promotion in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/concert-event-promotion-industry/
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    Dataset updated
    Aug 25, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Description

    The concert and event promotion industry remains a resilient force in the entertainment landscape, seeing strong attendance even as ticket prices have climbed to all-time highs. Consumer demand for live experiences hasn’t waned, with fans willing to pay premium prices for memorable moments, exclusive packages and VIP perks. Social media virality and livestreaming have magnified the reach of events, propelling artists and concerts into the digital spotlight. While dynamic pricing and add-on services are inflating ticket costs, appetite for live entertainment persists across demographics, signaling ongoing confidence in the industry despite regulatory and market headwinds. Revenue ultimately grew at a CAGR of 19.9% over the years to 2025, including an uptick of 3.1% that year, totaling $62.5 billion. Rising ticket prices, driven by inflation and high demand, have presented challenges, yet fans continue to prioritize unique experiences over cost considerations. Viral concert moments and artist-driven branding have played a crucial role in building anticipation and driving repeat attendance, contributing to profit from ticket and merchandise sales. At the same time, the dominance of Live Nation has stoked regulatory scrutiny, with the Department of Justice launching a high-profile antitrust suit to challenge concentration and boost competition. Meanwhile, advancements such as livestreamed performances and immersive stage technology have opened new promotional frontiers, Over the next few years, total revenue will expand at a CAGR of 2.3%, reaching $70.1 billion in 2030. Continued demand for live event experiences will support revenue growth moving forward. The DOJ’s antitrust battle against Live Nation could reshape the competitive landscape, encouraging diversification of ticketing platforms and giving independent promoters more room to thrive. Meanwhile, the integration of advanced stage production, eco-conscious event management and streamlined travel packages is expected to climb engagement and broaden appeal. While ticket prices are unlikely to drop in the near term because of production costs, ongoing innovation and regulatory changes should lead to greater transparency, richer experiences and a more dynamic market for fans and artists alike.

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Share
FacebookFacebook
TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
IBISWorld (2025). Concert & Event Promotion in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/concert-event-promotion-industry/
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Concert & Event Promotion in the US - Market Research Report (2015-2030)

Explore at:
2 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Aug 25, 2024
Dataset authored and provided by
IBISWorld
License

https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

Time period covered
2015 - 2030
Description

The concert and event promotion industry remains a resilient force in the entertainment landscape, seeing strong attendance even as ticket prices have climbed to all-time highs. Consumer demand for live experiences hasn’t waned, with fans willing to pay premium prices for memorable moments, exclusive packages and VIP perks. Social media virality and livestreaming have magnified the reach of events, propelling artists and concerts into the digital spotlight. While dynamic pricing and add-on services are inflating ticket costs, appetite for live entertainment persists across demographics, signaling ongoing confidence in the industry despite regulatory and market headwinds. Revenue ultimately grew at a CAGR of 19.9% over the years to 2025, including an uptick of 3.1% that year, totaling $62.5 billion. Rising ticket prices, driven by inflation and high demand, have presented challenges, yet fans continue to prioritize unique experiences over cost considerations. Viral concert moments and artist-driven branding have played a crucial role in building anticipation and driving repeat attendance, contributing to profit from ticket and merchandise sales. At the same time, the dominance of Live Nation has stoked regulatory scrutiny, with the Department of Justice launching a high-profile antitrust suit to challenge concentration and boost competition. Meanwhile, advancements such as livestreamed performances and immersive stage technology have opened new promotional frontiers, Over the next few years, total revenue will expand at a CAGR of 2.3%, reaching $70.1 billion in 2030. Continued demand for live event experiences will support revenue growth moving forward. The DOJ’s antitrust battle against Live Nation could reshape the competitive landscape, encouraging diversification of ticketing platforms and giving independent promoters more room to thrive. Meanwhile, the integration of advanced stage production, eco-conscious event management and streamlined travel packages is expected to climb engagement and broaden appeal. While ticket prices are unlikely to drop in the near term because of production costs, ongoing innovation and regulatory changes should lead to greater transparency, richer experiences and a more dynamic market for fans and artists alike.

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