This timeline depicts the market share of The Coca-Cola Company in the United States from 2013 to 2024. In 2024, Coca-Cola's U.S. market share amounted to **** percent. Other soft drink industry market shares may be found here. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

In 2024, the United States ranked first by combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market among the 25 countries presented in the ranking. United States' combined revenue amounted to 223.24 billion U.S. dollars, while Nigeria and the United Kingdom, the second and third countries, had records amounting to 38.49 billion U.S. dollars and 34.62 billion U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Soft Drinks.

The statistic shows the global market share of the Coca-Cola Company and other soft drink companies in 2011. In 2011, the Coca-Cola Company held a global market share of ** percent. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for the soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States. Soft drinks Soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. These fizzy drinks are mostly available in regular and diet varieties.Multinational companies competing in the soft drink market are comprised of The Coca-Cola Company, Pepsi-Co. Inc. and Dr Pepper Snapple, to name a few. In the beverage segment, The Coca-Cola Company and PepsiCo have been bitter rivals for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as competing with Coca-Cola. The ‘Pepsi challenge’ originally took place as a taste test. Consumers were invited to try beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to decide which one they would prefer. The blind tests let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, based on exclusive taste.PepsiCo, Inc. is based in Purchase, NY, United States and was founded in 1965. Their beverage product portfolio comprises soft drinks, bottled water, fruit juices, iced tea and ready-to-drink coffee beverages. Pepsi-Cola, Mountain Dew, and Aquafina are some of their best-selling global brands.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The EMEA region accounted for an estimated ** percent share of all unit sales made by The Coca-Cola Company in 2022. The North American region accounted for just under ** percent of the company's unit sales volume worldwide. Leading Coca-Cola brands in Great Britain In 2022, around **** million people in Great Britain drank the original Coca-Cola, making it the most popular beverage produced by the company for these countries. The Diet Coke brand ranked second, being consumed by an estimated *** million British people. Diet Coke with Citrus Zest and Diet Coke Caffeine Free were Great Britain’s least beloved Coca-Cola soft drinks. Soft drink consumption in Germany The average German consumer drank an estimated ***** liters of soft drinks in 2022. Some of the preferred types of soft beverages among Germans were lemonades, cola, and cola-based mixed drinks. Per capita consumption of cola and cola-based mixed drinks amounted to just over ** liters in Germany that year.

In 2024, Coca-Cola was ranked as the ******* carbonated soft drink (CSD) company in the United States, with a volume share of **** percent. Ranked ******, PepsiCo garnered a volume share of **** percent that year. The carbonated soft drink industry Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly ** percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produce carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of **** and **** billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

This statistic shows the soft drink market share of Coca-Cola and PepsiCo worldwide in 2015, based on sales volume. That year, Coca-Cola accounted for a **** percent share of the global soft drink market.

This timeline shows the market share of the Coke Classic brand in the United States from 2013 to 2024. In 2024, Coke Classic brand's U.S. market share amounted to **** percent. The Coke Classic brand is one of the leading four brands of the Coca-Cola Company.

How high is the brand awareness of Coca-Cola in the United States?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the United States?In total, **% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the **% of U.S. respondents who know Coca-Cola, **% of people like the brand.What is the consumption share of Coca-Cola in the United States?All in all, **% of soft drink drinkers in the United States consum Coca-Cola. That means, of the **% who know the brand, **% use them.How loyal are the drinkers of Coca-Cola?Around **% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the United States?In ************, about **% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2025, Coca-Cola’s brand was valued at *** billion U.S. dollars. The value grew around ** percent compared to 2023 and gave the brand spot ** in the most valuable global brands ranking. Why is Coca-Cola’s brand so strong? It all started in 1886 when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia, in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world. Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around ** percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe. How much does Coca-Cola spend on advertising? Worldwide, the company spent over **** billion U.S. dollars on promoting its brands and products in 2024. In the United States, Coke was one of the top beverage brands ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing.

In 2019, Coca-Cola accounted for around ** percent of China's carbonated drink market, while its main competitor Pepsi owned about ** percent of the market. China's carbonated drink market is highly concentrated.

As of October 2023, Coca-Cola accounted for ** percent of the value of the carbonated drinks market in Thailand, followed by Pepsi. In 2023, the value of non-alcoholic beverages consumed in the country was close to ** percent.

In 2024, the sales volume of Coca-Cola Company's sparkling soft drinks/ flavors in the Asia Pacific region grew by **** percent. For Asia, the sales volume of juice, value-added dairy and plant-based beverages experienced the most growth, namely *** percent. Most valuable soft drink brands In 2024, The Coca-Cola brand had a brand value of almost ** billion U.S. dollars, making it by far the most valuable soft drink brand in the world. Other significant and well-known beverages that year included Red Bull, Nongfu Spring, Pepsi, and Nespresso. Not only was Coca-Cola a top beverage brand, but it was also one of the most valuable brands in general in 2024. Coca-Cola ranked *******, placing the brand in between Toyota and Mercedes-Benz. Most valuable beer brands While Coca-Cola was the most valuable soft drink brand, Corona was the leading brand of beer in 2024. The Mexican-produced and Belgian-owned Corona had a brand value of over ** billion U.S. dollars. By comparison, the American-style pale lager ranked second with a brand value of approximately ** billion U.S. dollars that year.

Which carbonated soft drinks flavor is the most popular in the United Kingdom? Cola-flavored drinks held by far the biggest share of the UK carbonated soft drinks market in 2024. Cola-flavored drinks were so popular among consumers that there was a roughly 50 percent market share gap between cola flavored drinks and the second most popular choice, lemonade. Brands on the market Among fizzy drinks that were not Cola, Sprite had the largest number of consumers, with 5.6 million in 2023. Coca-Cola exceeded that number for cola brands, whereas cherry coke was slightly below it, with approximately 3.4 million consumers. The three leading carbonated soft drinks on the market are Coca-Cola, Pepsi Max, and Diet Coke. Soft drink market in the UK Most soft drink grocery sales were made with private label products in 2018. It is important to note that the market for soft drinks had been shrinking until 2017 when volume is considered. However, in 2018, soft drink consumption grew for the first time since 2013. Market values have been growing too.

How high is the brand awareness of Coca-Cola in the UK?When it comes to soft drink drinkers, brand awareness of Coca-Cola is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Coca-Cola in the UK?In total, **% of UK soft drink drinkers say they like Coca-Cola. However, in actuality, among the **% of UK respondents who know Coca-Cola, **% of people like the brand.What is the usage share of Coca-Cola in the UK?All in all, **% of soft drink drinkers in the UK use Coca-Cola. That means, of the **% who know the brand, **% use them.How loyal are the drinkers of Coca-Cola?Around **% of soft drink drinkers in the UK say they are likely to use Coca-Cola again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.What's the buzz around Coca-Cola in the UK?In 2024, about **% of UK soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Coca-Cola in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, the market share of the Diet Coke brand in the U.S. amounted to *** percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company. Coke Classic The classic brand of coke had a larger market share: between 2013 and 2024, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in ***** place in the carbonated soft drink (or CSD) market in the United States: the company owned over ** percent of the U.S. CSD market in 2024. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for **** percent of the U.S. market that year. Coca-Cola on social media Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of almost *** million fans on Facebook in 2023, putting them in third place on the website.

The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around ***** and operating income figure was highest in 2024 with just under *** billion U.S. dollars. When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in **** when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in **** and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region. Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about ****** people were employed by the company, whilst employment peaked in 2012 at over *******. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around ******* in 2022.

The share of Sprite in the carbonated soft drinks market was ** percent in India. In comparison, the share of Mirinda and Fanta was at **** percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

In 2024, nearly 40 percent of The Coca-Cola Company’s revenue was specifically generated in North America. The American multinational corporation owns various brands, such as Sprite, Minute Maid, and Aquarius. Coca-Cola worldwide In 2023, Coca-Cola generated net operating revenues of about 46 billion U.S. dollars. While the company’s global net operating earnings spiked between 2010 and 2011, numbers have been decreasing steadily since 2012. Between 2012 and 2018, the net operating revenue decreased by roughly a third. Biggest brands worldwide With a brand value of around 98 billion U.S. dollars, Coca-Cola was by far the most valuable soft drink in the world in 2023, beating out competitors, such as Red Bull and Pepsi. Globally, Coca-Cola was the seventh most valuable brand, after brands such as Google and Amazon. Apple stood in first place with a value of over 500 billion U.S. dollars.