This timeline depicts the market share of The Coca-Cola Company in the United States from 2008 to 2022. In 2022, Coca-Cola's U.S. market share amounted to 46.3 percent. Other soft drink industry market shares may be found here.

The Coca-Cola Company

The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.

The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

In 2022, Coca-Cola was ranked as the leading carbonated soft drink (CSD) company in the United States with a volume share of 46.3 percent. Ranked second, PepsiCo garnered a volume share of 24.7 percent that year.

The carbonated soft drink industry

Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly 52 percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produced carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of 14.1 and 86.4 billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

In 2020, the Coca-Cola drink was the leading carbonated juice brand in Romania, with a market share of 21,4 percent. Fanta ranked second, with a market share of slightly above 10 percent.

The vast majority of unit sales of the The Coca-Cola Company in North America were made in the United States in 2020. Just five percent of unit sales were made in Canada in that year.

In 2022, the market share of the Diet Coke brand in the U.S. amounted to 7.8 percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company.

Coke Classic The classic brand of coke had a larger market share: between 2008 and 2022, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in first place on the carbonated soft drink (or CSD) market in the United States: the company owned over 46 percent of the U.S. CSD market in 2022. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for just over 21 percent of the U.S. market that year.

Coca-Cola on social media Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of over 100 million fans on Facebook in 2020, putting them in third place on the website.

In 2020, Mexico accounted for 47 percent of the total units sold by Coca-Cola Company in the entire Latin American region, maintaining the share reported a year earlier. Unit sales volume refers to the number of units of beverage products that were directly or indirectly sold by The Coca-Cola Company and its partners to customers, including beverage products bearing the company's trademarks as well as products licensed to or distributed by Coca-Cola.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2008 to 2022. Throughout this entire period, the Coca-Cola Company was the leading CSD company. In 2022, Coca-Cola's carbonated soft drink market share amounted to roughly 46 percent.

 Carbonated soft drinks

Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced). Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The revenue of Coca Cola with headquarters in the United States amounted to 45.75 billion U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 8.48 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

The EMEA region accounted for an estimated 28 percent share of all unit sales made by The Coca-Cola Company in 2022. The North American region accounted for just under 20 percent of the company's unit sales volume worldwide.

Leading Coca-Cola brands in Great Britain

In 2022, around 13.8 million people in Great Britain drank the original Coca-Cola, making it the most popular beverage produced by the company for these countries. The Diet Coke brand ranked second, being consumed by an estimated 9.5 million British people. Diet Coke with Citrus Zest and Diet Coke Caffeine Free were Great Britain’s least beloved Coca-Cola soft drinks.

Soft drink consumption in Germany

The average German consumer drank an estimated 120.1 liters of soft drinks in 2022. Some of the preferred types of soft beverages among Germans were lemonades, cola, and cola-based mixed drinks. Per capita consumption of cola and cola-based mixed drinks amounted to just over 32 liters in Germany that year.

The UK soft drinks market has seen almost continual growth between 2014 and 2023. The soft drinks market value amounted to over 19 billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by five liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the leading brand in the market. Soft drinks market in the United States In 2021, the U.S. sales volume of liquid refreshment beverages amounted to about 36 billion gallons. From 2019 to 2020, the U.S. sales volume growth of liquid refreshment beverages amounted to 4.3 percent and carbonated soft drinks (CSD) captured the lion's share of volume sales with 36.7 percent.

In 2023, an estimated 13 million people consumed original Coca-Cola. Another 8.95 million people in Great Britain consumed Diet Coke, making it the second most popular drink by Coca-Cola.

This timeline shows the market share of the Coke Classic brand in the United States from 2008 to 2022. In 2022, Coke Classic brand's U.S. market share amounted to 19.1 percent. The Coke Classic brand is one of the leading four brands of the Coca-Cola Company.

The share of Sprite in the carbonated soft drinks market was 20 percent in India. In comparison, the share of Mirinda and Fanta was at five percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around 48.02 and operating income figure was highest in 2024 with just under ten billion U.S. dollars. When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region. Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about 82,500 people were employed by the company, whilst employment peaked in 2012 at over 150,000. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around 315,000 in 2022.

In 2024, the regular Coca Cola had the largest sales among soft drinks sold in convenience stores in the United Kingdom with a value of 798 million British pounds sold through convenience channels, followed by Pepsi Max with sales of 673 million pounds. Growth in volume and valueCoca Cola also led the ranking of convenience sales measured by volume. Second place in the rankings went to retailers’ own labels, with almost 131 million liters sold. However, third place went to Pepsi’s MAX brand. In terms of brand growth, Pepsi MAX grew by 22.7 percent in value and 16.4 percent in volume, while Coca Cola decreased in terms of volume and Diet Coke only grew by 2.3 percent.Grocery market for soft drinksWhen we look at the grocery sales of soft drinks, we can see that private label products have the biggest market share, with a sales value of 1.3 billion British pounds. All soft drink products under the entire Coca Cola brand combined failed to measure up to this on the UK market.

Over the last years, Coca-Cola has spent an average of four billion dollars a year on advertising worldwide, aside from 2020, with only about 2.8 billion U.S dollars, and 2024, with over five billion dollars spent. Spending in the United States accounts for over 20 percent of that cost, totally 646 million U.S. dollars in 2022. Advertising innovation Soft drinks still made up the overwhelming majority of Coca Cola’s sales volume in 2017. The company spent 327 million dollars advertising its flagship brand, Coke, in 2022, more than any other non-alcoholic beverage brand in the United States in that year. Coca-Cola has a long history of innovative and appealing advertising campaigns, going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. Dominance across mediums The Coca-Cola brand’s image is not only maintained through traditional advertising mediums but social media as well. It ranked fifth on Facebook, in terms of fans, as of September 2023, with almost 107 million fans. Coca-Cola’s YouTube channel was equally popular with roughly 3.28 billion views accrued by the channel.

In 2023, the sales volume of Coca-Cola Company's sparkling soft drinks/ flavors in the Asia Pacific region grew by four percent. For Latin America, the sales volume of water, sports drinks, tea, and coffee experienced the most growth, namely nine percent. Most valuable soft drink brands In 2024, The Coca-Cola brand had a brand value of almost 99 billion U.S. dollars, making it by far the most valuable soft drink brand in the world. Other significant and well-known beverages that year included Red Bull, Nongfu Spring, Pepsi, and Nespresso. Not only was Coca-Cola a top beverage brand, but it was also one of the most valuable brands in general in 2024. Coca-Cola ranked seventh, placing the brand in between Toyota and Mercedes-Benz. Most valuable beer brands While Coca-Cola was the most valuable soft drink brand, Corona was the leading brand of beer in 2024. The Mexican-produced and Belgian-owned Corona had a brand value of over 19 billion U.S. dollars. By comparison, the American-style pale lager ranked second with a brand value of approximately 14 billion U.S. dollars that year.

In 2023, carbonated soft drinks held the largest share of the United Kingdom’s non-alcoholic beverages market, with 38.6 percent. Dilutables held the second largest share of the market, closely followed by bottled water with 21.1 and 19.7 percent respectively. Beverage sales in the UK during Covid Beverage sales in grocery stores have been up in March and April of 2020 due to the coronavirus. However, on-trade sales have suffered greatly and the final picture for 2020 is, as of the writing of this text, still taking form. Soft drink brands Licensed premises, foodservice, convenience stores and grocery stores in the UK all have the same leading soft drink brand: Coca Cola. The company only must bow down to the legion of soft drinks sold under private label brands in grocery stores.

This timeline depicts the Coca-Cola Company's revenues worldwide from 2007 to 2024. In 2024, the Coca-Cola Company's net operating revenues worldwide amounted to around 47 billion U.S. dollars. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States. The Coca-Cola CompanyCoca-Cola Company’s net operating revenues increased from 28.86 billion U.S. dollars in 2007 to a high of 48.02 billion U.S. dollars in 2012. The company’s flagship product, Coca-Cola, was invented by John Stith Pemberton in Georgia during his attempts to find a substitute for his morphine addiction. Originally the recipe was a coca wine and Pemberton registered the drink as a nerve tonic in 1885. In 1889, the recipe was bought and the Coca-Cola Company was incorporated. Today, the company owns over 500 brands for a wide range of products, including Sprite and Columbia Pictures. The Coca-Cola label is one of the worlds most recognizable and is one of the most understood terms as well. It is one of the most valuable brands globally, garnering a brand value totaling 98 billion U.S. dollars as of 2023. One of its brands, Vitamin Water, led to some controversy and finally led to a lawsuit in 2009. The Center of Science in the Public Interest filed a case against the company claiming that the company had deceptively marketed their product as a healthy drink containing nutrients and did not inform consumers about the amount of sugar it contained. A settlement agreement was eventually paid by Coca-Cola and also forced the company to put the number of calories on the label and bold text stating, “see nutrition facts for more detail”.

In 2022, the Pepsi-Cola brand had a market share of almost nine percent. With each consecutive year, the brand’s market share has been in decline. In 2008, Pepsi-Cola owned almost 11 percent of the market.

CSD competitors

PepsiCo’s carbonated soft drink (CSD) market share has likewise gotten smaller in recent years. Between 2008 and 2022, the company’s share decreased. Within that same period, Coca-Cola's CSD market share has remained stable at over 40 percent. In 2022, Coca-Cola was also the leading liquid refreshment beverage (LRB) company by volume share, followed by PepsiCo.

Nestlé Waters

Nestlé Waters is Nestlé AG’s bottled water division and is one of the largest bottled water companies in the world. The division is headquartered in Paris, France, and generates the bulk of its revenue in the United States and Canada each year. In 2019, Nestlé Waters generated sales of over four billion Swiss Francs in this region.