Coffee is one of the most widely consumed beverages in the world. In 2021/2022, nearly 176 million 60 kilogram bags of coffee were consumed worldwide, a slight increase from almost 167 million bags in the previous year.

Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Keurig Green Mountain is the leading vendor of single-cup coffee in the United States.

Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at 321 million U.S. dollars in 2017, and is expected to reach a staggering 1.37 billion U.S. dollars in market value by 2023.

Coffee consumption in the United States amounted to over 26.3 million 60-kilogram bags in the 2022/2023 fiscal year. This is a slight decrease from the total U.S. coffee consumption in the previous fiscal year.

Coffee production The coffee plant has its origins in Ethiopia and is now grown all over the world. Most of the world’s coffee is cultivated in South America, followed by Asia and Oceania. In 2021, over 77 million 60-kilogram bags of coffee were produced in South America. The majority of South America’s coffee production is attributed to Brazil. In the 2020/2021 fiscal year, global coffee production reached 175 million 60-kilogram bags.

Coffee brewing in the United States Americans love their coffee and have dozens of different methods and gadgets for brewing and preparing coffee. A 2020 survey of U.S. consumers found that the most commonly used coffee preparation methods were drip coffee makers and single cup brewers. However, drip coffee makers have become less popular over time. In 2010, 77 percent of coffee drinkers used drip coffee makers, while in 2020 this share had dropped to 41 percent.

Indonesia’s domestic coffee consumption has almost quadrupled since 1990, reaching the equivalent of 4.8 million 60-kilogram bags of coffee in 2019/2020. This growing demand is fueled by a younger generation switching over from tea to coffee, and a newfound appreciation for locally-produced coffee.

Global tastes
As one of the world’s leading producers of coffee, Indonesia had previously exported most of the coffee beans that it produces. The local coffee consumption was largely dominated by instant coffee and “kopi tubruk” – a thick and sweet drink made using coffee grounds. In recent years, however, a growing middle class and a more cosmopolitan, youthful population have changed consumer preferences. This is reflected in the spread of U.S.-based coffee shop giant Starbucks in Indonesia, which had 365 licensed stores in Indonesia in 2019.

Going local
Local coffee products are also gaining in popularity, and this can be seen in the instant coffee market. In 2016, local brand Pt. Javaprima Abadi, known for producing “kopi luwak”, held more than a third of the instant coffee market share. Indonesian consumers are also entering the “third wave of coffee consumption”, as seen in the rise of specialty roasters and artisanal coffee shops that emphasize local, single-sourced beans, especially in Jakarta and Bali. The rise of the artisanal coffee market, with its emphasis on buying local and forging stronger relationships between producers and roasters, has already been cited by some industry experts as having an impact on Indonesia’s coffee exports.

The market size of instant coffee was 28 billion U.S. dollars worldwide in 2016. By 2020 the global instant coffee market is expected to be worth around 36.3 billion U.S. dollars.

Leading U.S. Coffee Brands

The leading regular ground coffee brands in the United States in 2018 were Folgers, Maxwell House, and Starbucks. Sales of Folgers coffee amounted to over one billion U.S. dollars in that year. Private label was also among the leading brands of coffee, with about 437.5 million U.S. dollars in sales. Another popular new coffee segment is ready-to-drink coffee, which is led by the brands Starbucks and International Delight.

Coffee Drinkers in the U.S>

On average, Americans drink just over two cups of coffee per day. Coffee consumption varies slightly depending on the region of the United States. In the Northeast, the average consumer drinks about 2.3 cups of coffee per day, a higher amount than any other part of the United States. The South consumes the least amount of coffee per capita, at just under 1.9 cups per day.

In 2024, 67 percent of survey respondents in the United States stated that they drank coffee within the last day. About 26 percent of U.S. respondents had drunk espresso-based beverages instead. Coffee brands in the U.S. In 2020, Folgers produced over one billion U.S. dollars’ worth of sales in the United States, making it the leading brand of regular ground coffee by a significant margin. Total sales numbers generated by private coffee labels amounted to some 424 million U.S. dollars. Folgers Coffee was first introduced in 1850, and by 2020, had the largest ground coffee market share in the United States. The coffee giant was followed by other well-known brands, such as Maxwell House, Starbucks, and Dunkin’ Donuts. Arabica vs. Robusta In the commercial coffee industry, there are two main types of coffee species: Arabica and Robusta. Coffee beans of the Arabica variety are slightly larger, produce a smooth and aromatic taste, and are the most commonly produced coffee bean variety: in 2023/24, just over 97 million bags (60 kilograms each) of Arabica coffee were produced worldwide. Robusta beans are generally smaller and rounder, cheaper to cultivate, and taste quite bitter. Just over 74 million bags of this coffee type were produced during the same marketing year.

Global coffee production reached 178 million 60-kilogram bags as of 2022/2023, increasing from about 169 million 60-kilogram bags in 2021/2022. The majority of the world’s coffee is produced by South America, specifically Brazil. Leading coffee producers In 2020, Brazil produced 69 million 60-kilogram bags of coffee. Vietnam is the second leading producer of coffee, at 29 million 60-kilogram bags of coffee in that year. Brazil also exports a higher volume of coffee than Vietnam, at about 3.2 million 60-kilogram bags as of January 2022. Coffee consumption in the United States Coffee is one of the most popular beverages in the United States. Americans on average consume a little under two cups of coffee on a daily basis. Coffee consumption seems to generally increase with age, with 18 to 19 years old consuming about one cup of coffee per day, and Americans aged 70 years or older consuming over two cups of coffee per day. As of 2024, the most popular kind of coffee brewer among American consumers is the drip coffee maker.

In 2020, the Northeast was the leading region in terms of coffee consumption in the United States, drinking roughly 1.97 cups of coffee per capita per day. The South drank the least amount of coffee that year, namely about 1.8 cups a day.

Coffee consumption by location

In 2030, coffee consumers in the United States drank roughly 1.28 cups of coffee at home per day. Americans drank much less coffee outside of the house: the U.S. average amounted to around a fifth of a cup per day at work and at eating places that year.

Coffee import

The United States imported roughly 1.14 billion U.S. dollars' worth of Colombian coffee in 2019, making Columbia the largest coffee trading partner of the United States. Brazil, another South American country known for its coffee beans and for being the world’s largest coffee producing country in 2019, stood in second place, exporting 1 billion U.S. dollars’ worth of coffee to the United States that year.

In crop year 2020/21, coffee consumption increased in most of the leading Latin American exporters of this commodity, when compared to the previous year. Brazil is the largest coffee consumer in the region, with more than 22 million 60-kilograms bags consumed in the latest reported year. Mexico trailed in second, with a consumption of 2.4 million bags.

The United States imported around 8.2 billion U.S. dollars worth of coffee in 2023, making it the leading importer of coffee worldwide that year. Germany followed in second place, importing around 4.12 billion U.S. dollars worth of coffee. As the leading global coffee importer, the United States imported more than 2.2 billion U.S. dollars worth of Colombian coffee in 2022.

Coffee market worldwide

The bulk of the world’s coffee gets produced in South America, with the region contributing a share of roughly 50 percent of coffee production worldwide. Particularly reputable globally are Brazilian and Colombian coffee. With around 69 million 60 kilogram bags of coffee produced annually, Brazil was the largest coffee-producing nation in the world in 2020. Coffee is among the most lucrative industries in Brazil

Coffee consumption worldwide

Globally, coffee consumption increased in the last decade, with the equivalent of more than 178 million 60kg bags of coffee consumed around the world in 2022/23. Americans consumed on average 1.87 cups of coffee per day in 2020, with around 1.28 cups of their daily coffee intake consumed at home, versus only an average of 0.2 cups consumed at work or in eating places.

In 2020, 32 percent of African-Americans in the United States drank gourmet coffee beverages during the past day. African-American survey respondents also commonly consumed espresso-based beverages, while instant coffee was the least popular type of brew.

Coffee consumption in the U.S.

The average consumer in the United States drank 1.87 cups of coffee per day in 2020. Whether it be gourmet or non-gourmet, traditional coffee was the most popular option among Americans for their past-day consumption. Decaf and instant coffee were consumed the least that year.

Coffee worldwide

Globally, some 165 million 60-kilogram bags of coffee were consumed in the marketing year of 2018/19. Consumption numbers have grown steadily each year since 2012/13. Much of the coffee consumed across the globe in 2019 was produced in Latin America. Specifically, the top coffee-producing region was South America, as the continent cultivated roughly 80 million 60 kg bags that year. Mexico and Central America accounted for a combined total of over 20 million bags.

The per capita consumption of roasted coffee in Sweden fluctuated from 2010 to 2023. In 2023, the consumption volume of roasted coffee in Sweden amounted to 6.1 kilograms per capita. The total annual volume of roasted coffee consumed in Sweden is on average 64 thousand metric tons. Even though roasted coffee consumption did not record a growth recently, the turnover, generated with coffee sale in Swedish retail trade increased constantly. Warm drinks enjoy great popularity in Sweden. Thus, coffee is a well established product in the Swedish culture.

Comparing the 44 selected regions regarding the volume per Capita, combined in the 'Coffee' segment of the hot drinks market, the Netherlands is leading the ranking (8.11 kilograms) and is followed by Finland with 7.99 kilograms. At the other end of the spectrum is India with 0.04 kilograms, indicating a difference of 8.07 kilograms to the Netherlands. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Russia regarding share in the segment Coffee and a ranking of subsegments in China regarding share in the segment Tea . The Statista Market Insights cover a broad range of additional markets.

Between 2023 and 2024, coffee consumption in India amounted to over one million bags, each weighing 60 kilograms. This marked an increase from the previous year. On a global scale, coffee consumption for the same period was over 170 million 60-kilogram bags. The European Union and the United States were the largest consumers, contributing significantly to this volume.

Coffee production in India

India’s coffee production has been on the rise, with an estimated output of over 374 thousand metric tons in the fiscal year 2024. This growth was largely driven by the southern state of Karnataka, which accounts for the country's largest share of coffee production. The Indian coffee landscape is dominated by Robusta beans, while Arabica coffee, known for its mild brews, constitutes a considerable portion with a production volume of over one million bags of 60 kilograms during the 2022/2023 season.

Coffee retail

Tata Consumer Products, a market leader in India’s tea and coffee beverage sector, witnessed steady growth in the coffee retail market through its subsidiary, Tata Coffee. This growth trajectory is amplified by Tata Coffee’s collaboration with Starbucks Coffee, which is expanding its retail presence across the country. Meanwhile, Continental Coffee Limited, the world’s largest private coffee label, has ventured into the business-to-consumer (B2C) segment in India.

This statistic shows coffee production worldwide in 2020, by country. In that year, Brazil produced some 69 million 60-kilogram bags of coffee. Vietnam came in second, with about 29 million 60-kilogram bags of coffee.

Coffee production

Coffee is one of the most widely consumed hot beverages all over the world. Brazil, the top coffee-producing country, accounted for 40 percent of the global coffee supply. Vietnam, was the second largest coffee producer, accounting for roughly 20 percent of the world coffee production. The coffee trade is one of Brazil’s most prolific industries. In 2014, about two million hectares of agricultural land was allotted for harvesting green coffee. Over three million sacks of Brazilian coffee were exported in December 2016 alone. Predictably, the nation was also the biggest coffee consumer in the South American continent during that year. At the same time, the Netherlands topped the list of global coffee consuming countries followed by Finland, Canada and Sweden.

In the period between crop years 2016/17 and 2019/20, Costa Rica reported the highest compound annual growth rate (CAGR) of coffee consumption amongst the leading exporters of this commodity in Latin America. In the period, the country reported a CAGR of 3.3 percent. Meanwhile, consumption decreased in Peru, the Dominican Republic, and Venezuela.

Colombian Mild Arabicas remained the most expensive coffee per pound in 2019, though the trend has seen the price plummet from a 2011 high of 2.84 dollars to 1.34 dollars in 2019. Arabicas of all varieties commanded higher dollar values than their Robusta cousins.

Arabica and Robusta differences

Arabica and Robusta are the two most popular coffee varieties in the world. There are several important differences between the coffees. Robusta is originally from sub-Saharan Africa and is now primarily grown in Africa and Indonesia. Arabica, on the other hand, originated in the Ethiopian highlands and is now typically grown in South America and Africa. Another notable difference between the varieties is their amount of caffeine. Robusta contains nearly double the amount of caffeine of Arabica. Robusta also tolerates a wider range of climate conditions and produces a greater yield per hectare than Arabica. These are two factors which contribute to Arabica’s higher price.

Production and consumption

Due to its demand, over 101 million 60-kilogram bags of Arabica were produced worldwide in 2020. The less popular Robusta had a total production of 74.29 million 60-kilogram bags in the same year. Both varieties support the continually growing rate of coffee consumption. In 2020, 166.63 million 60-kilogram bags of coffee were consumed worldwide.

Domestic coffee consumption in Australia reached around 2.1 million sixty-kilogram bags in the 2024 financial year. Between 2017 and 2019, domestic coffee consumption in the country had steadily increased followed by a slight decrease in 2020, where the national consumption rate reached 1.96 million sixty-kilogram bags before recovering in 2021. Individually, Australians had an average coffee consumption of 3.84 kilograms each during 2023. Australia’s deep-rooted love for coffee Coffee is a staple on café menus across Australia, with a strong coffee culture deeply ingrained in the daily lives of the population. From the flat white, whose origin is disputed between Australia and New Zealand, to cappuccinos and lattes, a wide variety of coffee beverages are consumed in the country. Cappuccinos emerged as the favorite among Australian consumers in a 2023 conducted survey. The coffee market in Australia has experienced substantial growth recently, with revenue reaching around 11 billion U.S. dollars in 2023, and forecasted to increase by a further approximately four billion U.S. dollars by 2028. The market’s revenue is primarily driven by roast coffee, with the instant coffee segment comparably smaller. Budding café scene: from international to domestic chains Australia’s extensive coffee shop landscape is reflective of the nation’s affinity for the hot beverage, with over 54 thousand café and restaurant establishments in operation across the country in the 2023 financial year. The majority of these establishments are concentrated in New South Wales, Victoria, and Queensland, with Melbourne dubbed the coffee capital of Australia due to its eclectic café and roastery scene. The prevalence of domestic coffee franchises such as The Coffee Club, which boasts over 100 locations in Queensland alone, alongside international chains, including McCafé, which holds the highest number of locations among popular coffee franchises in Australia, further evidences the country’s flourishing coffee industry. Nevertheless, consumption trends indicate that Australians are not only avid coffee consumers at cafés, but are also increasingly investing in coffee machines for homemade brews due to rising menu prices.

In 2020, over 50 percent of coffee drinkers in the United States drank a medium cup of coffee (about 12 to 16 ounces) for their past day consumption, making it the most common cup size for U.S. consumers that year. Only ten percent of respondents had an espresso size cup (about 3 ounces) in the measured period.

Leading ground coffee brands

In 2020, Folgers was by far the leading regular ground coffee brand in the United States, with sales over one billion U.S. dollars. Dunkin’ Donuts ranked fifth that year with approximately 300 million U.S. dollars.

Dunkin’

Dunkin’ Donuts, also known as Dunkin’, is an American coffee and baked goods company, founded in Massachusetts in 1950. Dunkin’ Brands had total revenues that amounted to approximately 1.3 billion U.S. dollars in 2019, which was a 3.6 percent increase compared to 2017. The company also owned over 13,000 stores worldwide in 2019, 9,630 of which were located in the United States.

The total coffee consumed in the Philippines in 2020/21 was about 3.3 million 60 kilogram bags. This reflects a long-term increase in coffee consumption over the years.

Production value and per capita production index

While the consumption of coffee showed an upward trend over the last years, the production value of the commodity in the Philippines dipped and was approximately 3.28 billion Philippine pesos in 2018. In the same year, the per capita production index was only 61.36 percent compared to the base record of 100 percent in 2012.

Where does the Philippines stand in the coffee export across the Asia Pacific Region?

Across the Asia-Pacific Region,the country placed 6th in 2019 for the export of green coffee. The productivity level compared to other countries in Asia Pacific was relatively small.

Even though the exports and production of coffee are low in the Philippines, the market is still vibrant due to the demand for instant coffee. Globally, the market size for instant coffee, as of 2016, was valued at 28 billion U.S. dollars. The Philippines has been one of the leading consumption markets for soluble coffee, also known as instant coffee, since 2011. 

In 2015, the Chinese population consumed almost 626,300 metric tons of tea, around nine times more than coffee. Nonetheless, both coffee and tea per capita consumption in mainland China remains relatively low, even when compared to neighboring regions such as Japan and Hong Kong.

Why tea?  

Tea is said to have originated in Southwest China as a medicinal drink and has for centuries played an important social and cultural role in the region. It is proudly presented as China’s national drink. Inevitably, China is the world’s largest tea producer and exporter. In 2017 alone, 2.5 million tons of tea were grown domestically across the country, more than in India, Sri Lanka and Indonesia (other major Asian tea producers) combined. Growing disposable incomes as well as an enhanced awareness of the health benefits of tea are likely to continue increasing Chinese tea retail sales and consumption.

Where does that leave coffee? 

The coffee drinking trend is relatively new in China. The per capita amount of coffee consumed is on average a hundred times lower than that in the Western countries such as the United States and the UK. However, China’s domestic coffee demand is forecasted to triple between 2020 and 2025. The fast-expanding Chinese coffee consumer base, especially among females, makes China one of the most promising coffee markets in the world.