Cold brew coffee is one of the hottest new trends in the U.S. coffee market. The total size of this market stood at around 166 million U.S. dollars in 2017. By 2025, this figure was forecast to have increased to around 944.16 million U.S. dollars.

Why cold brew coffee?

Cold brew coffee is hardly a recent invention, but it has become a fixture in coffee shops as well as in households in the United States. The concept is simple: coffee grounds are steeped in cold water overnight or for an entire day instead of using hot water to brew the coffee. As a result, the flavor is considerably less acidic and bitter than regular brewed coffee. In addition, cold brew coffee is said to have a higher average caffeine content than regular coffee.

Coffee consumption demographics in the United States

The amount of coffee consumed on a daily basis by Americans depends on several factors. While some coffee consumers need a cup of coffee first thing in the morning, every morning, other coffee drinkers prefer to only consume coffee when they feel particularly tired. In the United States, coffee consumption tends to increase with age, with 18 and 19 year olds typically consuming one cup of coffee per day and the average American aged 70 years and older drinking over three cups of coffee per day. Coffee consumption also varies with gender, with men drinking more coffee on average than women in the United States.

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Cold Brew Coffee Market Size 2025-2029

The cold brew coffee market size is forecast to increase by USD 593.9 million, at a CAGR of 8.8% between 2024 and 2029.

The market witnesses several key trends and dynamics shaping its growth. Firstly, the increasing preference for instant coffee among millennials poses a significant challenge for cold brew coffee companies. This demographic shift towards convenience and on-the-go consumption patterns is driving the demand for instant coffee, which is often perceived as a more convenient alternative to traditional brewing methods. Secondly, the market is experiencing a surge in merger and acquisition activities between companies, reflecting the intensifying competition and consolidation efforts. This trend is expected to continue as companies seek to expand their product offerings, broaden their geographical reach, and enhance their market presence. Another notable trend in the market is the rising demand for substitute products, such as tea and kombucha, which are gaining popularity among health-conscious consumers. This shift towards alternative beverages poses a challenge for cold brew coffee companies, who must differentiate their offerings and cater to evolving consumer preferences to maintain their market share. In conclusion, the market is characterized by a dynamic and competitive landscape, with key trends including the increasing popularity of instant coffee among millennials, a surge in merger and acquisition activities, and the rising demand for substitute products. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay abreast of these trends and adapt their strategies accordingly.

What will be the Size of the Cold Brew Coffee Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by shifting consumer preferences and emerging trends. Premium coffee, with its rich, smooth flavor, has gained significant traction, leading to an increase in medium roast offerings. French press brewing, which allows for a fuller extraction of flavors, has also seen a resurgence in popularity. Direct trade and fair trade initiatives have become increasingly important, ensuring ethical sourcing and sustainable practices throughout the supply chain. Coffee packaging design plays a crucial role in maintaining the quality of cold brew coffee, with vacuum packaging and nitrogen infusion extending shelf life. Single-serve coffee solutions cater to the convenience-driven consumer, while sustainability initiatives, such as coffee waste management, reduce environmental impact. Dark roast and flavored coffee variations offer unique taste profiles, catering to diverse consumer preferences. Coffee roasting techniques, including shade-grown and light roast, continue to influence the market. Sensory evaluation and supply chain management are key focus areas for ensuring consistent product quality. The market's ongoing dynamism is further reflected in the emergence of cold brew concentrate and coffee additives, as well as the adoption of milk alternatives and decaf coffee options. The coffee industry's continuous evolution is shaped by various factors, including extraction methods, seasonal coffee offerings, and the rise of specialty coffee shops and commercial coffee machines. The market's adaptability and innovation ensure that it remains a vibrant and exciting sector.

How is this Cold Brew Coffee Industry segmented?

The cold brew coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductArabica-based cold brew coffeeRobusta-based cold brew coffeeLiberica-based cold brew coffeeDistribution ChannelOfflineOnlineConsumer SegmentHouseholdCommercialPackagingCansBottlesKegsGeographyNorth AmericaUSMexicoEuropeFranceGermanyItalyUKMiddle East and AfricaUAEAPACAustraliaChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Product Insights

The arabica-based cold brew coffee segment is estimated to witness significant growth during the forecast period.The market is driven by the growing cafe culture and consumer preferences for high-quality, artisanal coffee beverages. Arabica beans, with their unique taste profile and lower caffeine content, dominate the market for cold brew coffee production. In 2024, the arabica-based cold brew coffee segment accounted for a significant market share. The market is moderately fragmented, with numerous regional players and a few global companies. Coffee packaging, from vacuum sealing to nitrogen infusion, plays a crucial role in preserving the coffee's freshness and flavor. S

Cold Brew Coffee Market size was valued at USD 1.24 Billion in 2024 and is projected to reach USD 6.49 Billion by 2030, growing at a CAGR of 25.40% during the forecast period 2024-2031.

Global Cold Brew Coffee Market Drivers

Changing Consumer tastes: The cold brew coffee market has grown as a result of changes in consumer tastes toward premium, convenient, and healthier beverage options. Customers looking for a refreshing and decadent drink experience will find cold brew coffee intriguing as it is thought to be a smoother, less acidic substitute for typical hot coffee. Growth in Coffee Culture: The demand for cold brew coffee is on the rise due in part to the global rise in coffee culture, especially among millennials and younger generations. Market expansion is being driven by coffee connoisseurs' appreciation of the subtle tastes, artisanal artistry, and brewing techniques associated with cold brew. Convenience and On-the-Go Consumption: Busy consumers seeking portable, easy-to-consume beverages on-the-go are drawn to cold brew coffee. Single-serve bottles, canned coffee, and ready-to-drink (RTD) cold brew products provide accessibility and convenience in a range of contexts, such as workplaces, fitness centers, and outdoor events. Trends in Health and Wellbeing: The growing popularity of cold brew coffee, which is frequently seen as a healthier option than sugary carbonated drinks and energy drinks, is a result of the increased focus on health and wellbeing. Because cold brew coffee naturally has less acidity and bitterness, it's good for people who have sensitive stomachs or are following certain dietary guidelines.

Global Cold Brew Coffee Market was valued at USD 1.45 Billion in 2023 and is anticipated to grow during the forecast period with a CAGR of 11.2% through 2029

The United States cold brew coffee market reached approximately USD 244.69 Million in 2024. The market is projected to grow at a CAGR of 17.40% between 2025 and 2034. It is estimated to reach a value of around USD 1217.02 Million by 2034.

This statistic shows the market value of cold-brew coffee worldwide from 2017 to 2023. By 2023 the global market value of cold-brew coffee is expected to reach 1.4 billion U.S. dollars.

Bottled Cold Brew Coffee Market Outlook

As of 2023, the global bottled cold brew coffee market size was valued at approximately USD 2.5 billion and is projected to reach around USD 6.2 billion by 2032, growing at a CAGR of 10.5% during the forecast period. The market growth is largely attributed to the rising consumer preference for convenient and ready-to-drink (RTD) beverages, coupled with increasing awareness about the health benefits associated with cold brew coffee.

The bottled cold brew coffee market is experiencing robust growth due to multiple factors. One of the primary drivers is the increasing consumer inclination towards healthier and more natural drinks as alternatives to traditional sugary beverages. Cold brew coffee, known for its smoother and less acidic taste compared to hot brewed coffee, has attracted a significant number of health-conscious consumers. Additionally, the proliferation of specialty coffee shops and the rising coffee culture among millennials have further fueled market growth. The convenience factor associated with RTD beverages, especially for the urban population leading fast-paced lives, is another critical element driving the market.

Another growth factor is the innovation and variety offered by manufacturers in the bottled cold brew coffee segment. Companies are continuously experimenting with new flavors, packaging, and formulations to cater to diverse consumer preferences. The introduction of various flavored cold brews, such as vanilla, mocha, and caramel, has expanded the consumer base. Furthermore, the emergence of organic and specialty ingredients in cold brew coffee aligns with the growing trend of premiumization in the beverage industry, thereby boosting market demand.

The expansion of distribution channels has also played a pivotal role in the growth of the bottled cold brew coffee market. The increasing penetration of e-commerce platforms and the presence of bottled cold brew coffee in supermarkets, hypermarkets, and convenience stores have made these products more accessible to a broad consumer base. Online retail channels, in particular, have seen significant growth due to their convenience and the extensive product range they offer. Moreover, the strategic partnerships and collaborations between coffee brands and retail outlets have further enhanced the product availability and visibility.

The introduction of Original Coffee Concentrate has further diversified the offerings within the cold brew coffee market. This concentrate allows consumers to enjoy the rich and robust flavors of cold brew coffee in a more versatile form. By simply diluting the concentrate with water or milk, consumers can customize their coffee strength and flavor profile to their liking. This innovation caters to those who appreciate the convenience of having a concentrated form of coffee that can be easily stored and used as needed. The Original Coffee Concentrate also appeals to the growing trend of home brewing, where coffee enthusiasts experiment with different recipes and serving styles. This product aligns with the market's focus on providing high-quality, customizable coffee experiences that cater to individual preferences.

Regionally, North America continues to dominate the bottled cold brew coffee market, driven by the high consumption of coffee and the presence of major market players. Europe is also witnessing substantial growth, fueled by the increasing adoption of cold brew coffee among younger demographics and the expansion of specialty coffee shops. The Asia Pacific region is emerging as a lucrative market due to the growing middle-class population, urbanization, and the rising popularity of Western coffee culture. Latin America and the Middle East & Africa are also showing promising growth prospects, though at a comparatively slower pace.

Product Type Analysis

The bottled cold brew coffee market is segmented by product type into Ready-to-Drink (RTD), concentrates, and others. The RTD segment dominates the market, accounting for the largest share due to the convenience and ease of consumption it offers. RTD cold brew coffee appeals to consumers who prefer grab-and-go options, which are particularly popular among busy professionals and millennials. The growing trend of on-the-go consumption has significantly contributed to the increased demand for RTD cold brew coffee. Additionally, the availability of various flavors and formulations in RTD products has further propelled their popularity

Stay updated with Market Research Intellect's Cold Brew Coffee Market Report, valued at USD 1.55 billion in 2024, projected to reach USD 4.35 billion by 2033 with a CAGR of 15.2% (2026-2033).

report_summary According to Cognitive Market Research, the global Cold Brew Coffee market size is USD 2651.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.60% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 1060.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.8% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 795.36 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 609.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2031. Latin America had a market share for more than 5% of the global revenue with a market size of USD 132.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.0% from 2024 to 2031. Middle East and Africa hada market share of around 2% of the global revenue and was estimated at a market size of USD 53.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.3% from 2024 to 2031. The Supermarkets & hypermarkets are the dominant distribution channels in the Cold Brew Coffee Market. They offer a wide range of cold brew coffee brands and flavors, attracting a large consumer base due to their convenience and one-stop shopping experience. Market Dynamics of Cold Brew Coffee Market Key Drivers for Cold Brew Coffee Market Growing Popularity of Ready-to-Drink (RTD) Beverages to Increase the Demand Globally The Cold Brew Coffee Market is witnessing a surge in demand driven by the growing popularity of ready-to-drink (RTD) beverages. Consumers are increasingly seeking convenient options that align with their busy lifestyles, and cold brew coffee fits this trend perfectly. Unlike traditional hot coffee, cold brew can be consumed straight from the bottle or can without the need for brewing or heating, making it a convenient choice for on-the-go consumption. This convenience factor has propelled the growth of the cold brew coffee market, especially among millennials and younger demographics who value convenience and are willing to pay a premium for it. Health Consciousness and Premiumization Trends to Propel Market Growth Another key driver in the Cold Brew Coffee Market is the shift towards healthier beverage options and the premiumization of coffee consumption. Cold brew coffee is often perceived as a healthier alternative to traditional hot coffee due to its lower acidity levels and smoother taste. As consumers become more health-conscious and seek out beverages with perceived health benefits, cold brew coffee has emerged as a popular choice. Additionally, the premiumization trend in coffee consumption has led to an increase in demand for high-quality, artisanal cold brew coffee, driving growth in the market. Consumers are willing to pay more for premium cold brew coffee that offers unique flavors and a superior drinking experience, further fueling market growth. Restraint Factor for the Cold Brew Coffee Market Market Saturation and Competition to Limit the Sales One of the primary restraint factors for the Cold Brew Coffee Market is the increasing saturation and intense competition among market players. As the popularity of cold brew coffee continues to rise, more companies are entering the market, leading to a crowded and competitive landscape. Established brands and new entrants alike are vying for market share, resulting in aggressive marketing strategies, price wars, and a flood of product offerings. This saturation not only makes it challenging for new brands to enter the market but also puts pressure on existing players to innovate constantly and maintain competitive pricing, impacting overall profit margins and market growth. Impact of Covid-19 on the Cold Brew Coffee Market The Cold Brew Coffee Market experienced a significant impact from the COVID-19 pandemic, with both positive and negative effects. On one hand, the closure of cafes, restaurants, and other foodservice outlets led to a decline in out-of-home consumption, affecting the market negatively. However, the increased demand for convenient and ready-to-drink beverages during lockdowns boosted retail sales of cold brew coffee, especially through online channels. Consumer preferences for at-home consumption and the perception of cold brew coffee as a premium product also supported its market growt...

India RTD Cold Brew Coffee Market size, market analysis, Market Revenue, trends, Regional Outlook, competition and growth opportunities till 2027

The Cold Brew Coffee Market size was valued at USD 522.9 million in 2023 and is projected to reach USD 2507.38 million by 2032, exhibiting a CAGR of 25.1 % during the forecasts period. Cold brew coffee is a unique method of coffee preparation that involves steeping coarsely ground coffee beans in cold water for an extended period, typically ranging from 12 to 24 hours. Unlike traditional coffee brewing methods that use hot water, cold brew is made at room temperature or with chilled water, which results in a different chemical profile and a smoother, less acidic taste. The process yields a coffee concentrate that can be served over ice, diluted with water or milk, or even heated. The slow extraction process of cold brewing enhances the rich flavors of the coffee while minimizing the bitterness and acidity often associated with hot brewed coffee. This makes cold brew coffee particularly appealing to those who prefer a milder, more rounded flavor profile

The global cold brew coffee market reached a value of about USD 604.47 Million in 2024. The market is further estimated to grow at a CAGR of 22.50% in the forecast period of 2025-2034 to reach a value of around USD 4599.76 Million by 2034.

Flavored Cold-Brew Coffee Market Outlook

The flavored cold-brew coffee market size is set to burgeon from USD 1.5 billion in 2023 to an estimated USD 4.7 billion by 2032, driven by a compound annual growth rate (CAGR) of 13.5%. This impressive growth is fueled by shifting consumer preferences towards premium, artisanal coffee beverages and increasing demand for convenient and ready-to-drink (RTD) coffee options.

One of the primary growth factors for the flavored cold-brew coffee market is the rising consumer inclination towards health-conscious beverages. Cold brew coffee is reputed to be less acidic and smoother than traditional hot-brewed coffee, making it a preferred choice for individuals with sensitive stomachs or those looking to reduce their caffeine intake while still enjoying the rich flavors of coffee. Additionally, the infusion of various flavors such as vanilla, mocha, and caramel caters to a wide range of taste preferences, further driving market growth.

Another significant driver is the increasing popularity among younger demographics, particularly millennials and Generation Z, who are known for their adventurous tastes and willingness to explore new food and beverage trends. The growth of social media platforms has also played a pivotal role in promoting cold-brew coffee, with influencers and brands leveraging these channels to showcase their products. This digital marketing strategy has not only enhanced brand visibility but also boosted consumer engagement and sales.

The convenience factor associated with RTD beverages cannot be overlooked. As lifestyles become busier, consumers are gravitating towards products that offer both quality and convenience. Ready-to-drink flavored cold-brew coffee fits this demand perfectly, providing a premium coffee experience without the need for brewing equipment or time-consuming preparation. This aspect is particularly appealing in urban areas where the pace of life is fast and convenience is highly valued.

Vanilla Coffee has emerged as a standout flavor in the cold-brew coffee market, capturing the hearts of coffee enthusiasts with its smooth and aromatic profile. The infusion of vanilla enhances the natural sweetness of cold brew, creating a delightful balance that appeals to a wide audience. This flavor's versatility allows it to be enjoyed on its own or as a base for more complex beverages, making it a popular choice for both consumers and coffee shops. As the demand for flavored cold-brew coffee continues to rise, companies are investing in high-quality vanilla extracts to ensure a premium taste experience. This focus on quality and flavor innovation is expected to drive the growth of the vanilla coffee segment, solidifying its position as a staple in the flavored cold-brew coffee market.

Regionally, North America holds the largest market share due to the well-established coffee culture in countries like the United States and Canada. However, significant growth potential exists in regions like Asia Pacific and Europe, where the cold-brew coffee trend is still emerging but rapidly gaining traction. The expansion of retail chains and the rise in disposable incomes in these regions are expected to contribute substantially to market growth over the forecast period.

Product Type Analysis

The flavored cold-brew coffee market can be segmented by product type into Ready-to-Drink (RTD), concentrates, and others. The RTD segment holds the largest market share, driven by the increasing consumer demand for convenient, on-the-go beverages. These products are typically available in single-serve bottles or cans, making them ideal for busy lifestyles. The RTD segment is expected to continue dominating the market, with innovations in flavor and packaging further driving its growth.

Concentrates, on the other hand, offer a versatile option for consumers who prefer to customize their coffee beverages. These concentrated forms of cold brew can be diluted with water, milk, or alternative milk options to create a personalized drink. This segment is gaining popularity among coffee enthusiasts who appreciate the control and variety it offers. Additionally, concentrates often come in larger packaging, making them a cost-effective option for frequent coffee drinkers.

The "others" category includes various innovative cold-brew products that don't fit neatly into the RTD or concentrate categories. This could encompa

By 2035, the Cold Brew Coffee Market is estimated to expand to USD 4,817.8 Million, showcasing a robust CAGR of 20.6% between 2025 and 2035, starting from a valuation of USD 613.8 Million in 2024.

Cold Brew Coffee Market was valued at $687.41 Mn in 2023, and is projected to reach $USD 2,934.65 Mn by 2032, at a CAGR of 17.50% from 2023 to 2032.

The North America cold brew coffee market is valued at USD 200 million, with a growing preference for specialty coffee among consumers fueling its demand.

Stay updated with Market Research Intellect's Cold Brew Coffee Market Report, valued at USD 5.5 billion in 2024, projected to reach USD 14.1 billion by 2033 with a CAGR of 12.5% (2026-2033).

The global cold-brew coffee market is experiencing robust growth, projected to reach $2108.7 million in 2025. While the provided CAGR is missing, considering the significant rise in popularity of cold-brew coffee among health-conscious consumers and the expansion of ready-to-drink options, a conservative estimate of a 10% CAGR between 2025 and 2033 seems plausible. This would translate to substantial market expansion over the forecast period. Key drivers include the increasing demand for convenient, ready-to-drink beverages, the perceived health benefits of cold-brew (lower acidity compared to hot-brew), and the rising popularity of specialty coffee offerings. Trends such as innovative flavor combinations, sustainable sourcing, and the growing use of cold-brew in coffee shops and cafes are further fueling market growth. However, potential restraints include price sensitivity among certain consumer segments, seasonal fluctuations in demand, and competition from other ready-to-drink beverages. The market is segmented by coffee type (original, flavored, and world cold-brew production), with ready-to-drink options dominating the market share. The significant player base, encompassing both large multinational corporations like Nestlé and Starbucks and smaller craft coffee brands, reflects the diverse landscape and competitive dynamics within this sector. Geographical analysis indicates strong growth across North America and Europe, driven by high consumer adoption and established distribution networks, while Asia-Pacific presents significant untapped potential for future expansion. The market's continued expansion is expected to be driven by several factors. Firstly, the convenience factor remains crucial; ready-to-drink cold-brew aligns perfectly with modern lifestyles. Secondly, the health and wellness narrative, emphasizing lower acidity compared to traditional hot coffee, resonates with consumers. Thirdly, ongoing innovation in flavors and product offerings will continuously attract new customers and maintain existing consumer interest. The growth in the out-of-home consumption of cold brew, both in specialized coffee shops and general cafes, further signifies the pervasiveness of this trend. The market segmentation allows for targeted marketing strategies, catering to different consumer preferences and offering opportunities for niche brands to thrive alongside established giants. Successful navigation of potential restraints, such as managing supply chain complexities and ensuring consistent product quality, will be critical for maintaining this upward trajectory.

Global Cold Brew Coffee market size is expected to reach $3.43 billion by 2029 at 19.4%, government initiatives boosting cold brew coffee market

The ready-to-drink (RTD) cold brew coffee market is experiencing robust growth, driven by shifting consumer preferences towards convenient, premium, and healthier beverage options. The market's expansion is fueled by several key factors, including the rising popularity of cold brew coffee itself – appreciated for its smoother, less acidic taste compared to hot-brewed coffee – and the increasing demand for convenient on-the-go beverage solutions. This trend is particularly strong among millennials and Gen Z consumers, who are more likely to prioritize convenience and premium experiences. The market's growth is further propelled by product innovation, with brands constantly introducing new flavors, functional ingredients (e.g., added protein, vitamins), and sustainable packaging options to appeal to a wider consumer base. The presence of major players like Nestle, Starbucks, and Danone indicates the market's maturity and significant investment potential. While challenges exist, such as fluctuating coffee bean prices and increasing competition, the overall outlook for the RTD cold brew coffee market remains positive, projecting continued expansion throughout the forecast period. The market’s segmentation is diverse, with various offerings catering to different consumer needs and preferences. This includes variations in coffee type (e.g., organic, fair-trade), flavor profiles (e.g., vanilla, caramel, chocolate), and packaging formats (e.g., single-serve bottles, multi-serve cartons). Geographic expansion also contributes significantly to market growth, with developing economies witnessing a surge in demand for convenient beverages as disposable incomes rise. The competitive landscape is characterized by a mix of established multinational corporations and emerging niche brands. Established players leverage their extensive distribution networks and brand recognition, while smaller players focus on innovation and differentiation through unique product offerings and targeted marketing strategies. This dynamic environment fosters innovation and ensures a diverse range of choices for consumers, further driving market growth.