Cold brew coffee is one of the hottest new trends in the U.S. coffee market. The total size of this market stood at around 166 million U.S. dollars in 2017. By 2025, this figure was forecast to have increased to around 944.16 million U.S. dollars.

Why cold brew coffee?

Cold brew coffee is hardly a recent invention, but it has become a fixture in coffee shops as well as in households in the United States. The concept is simple: coffee grounds are steeped in cold water overnight or for an entire day instead of using hot water to brew the coffee. As a result, the flavor is considerably less acidic and bitter than regular brewed coffee. In addition, cold brew coffee is said to have a higher average caffeine content than regular coffee.

Coffee consumption demographics in the United States

The amount of coffee consumed on a daily basis by Americans depends on several factors. While some coffee consumers need a cup of coffee first thing in the morning, every morning, other coffee drinkers prefer to only consume coffee when they feel particularly tired. In the United States, coffee consumption tends to increase with age, with 18 and 19 year olds typically consuming one cup of coffee per day and the average American aged 70 years and older drinking over three cups of coffee per day. Coffee consumption also varies with gender, with men drinking more coffee on average than women in the United States.

The global cold brew coffee market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2033, exhibiting a growth rate (CAGR) of 20.43% during 2025-2033. The growing consumer preference for less acidic coffee flavors, rising demand for ready-to-drink (RTD) beverages among the masses across the globe, and increasing health consciousness among individuals are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global cold brew coffee market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, category and distribution channel.

This statistic shows the market value of cold-brew coffee worldwide from 2017 to 2023. By 2023 the global market value of cold-brew coffee is expected to reach 1.4 billion U.S. dollars.

The market size of the Flavors Cold Brew Coffee Market is categorized based on Type (Bottled, Bagged) and Application (Supermarkets, Convenience Store, Coffee Shop, Online Sales) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

Global Cold Brew Coffee market size 2025 was XX Million. Cold Brew Coffee Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The size and share of the market is categorized based on Type (Original Coffee, Flavored Coffee) and Application (Comprehensive Supermarket, Community Supermarket, Online Sales, Convenience Store) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Cold Brew Coffee Market size is expected to be worth around USD 10.2 Bn by 2034, from USD 1.6 Bn in 2024, growing at a CAGR of 20.4%

The US Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The Cold Brew Coffee Market is segmented by Type, Category, and Distribution Channel.Type:ArabicaRobustaOthersCategory:TraditionalDecafDistribution Channel:Store-BasedNon-Store-Based Recent developments include: June 2022: SYSTM Foods, a food and beverage brand platform, has unveiled its acquisition from Nestlé USA, Inc of Chameleon Organic Coffee.. Notable trends are: Growing demand for wasabi is driving the market growth.

The North America Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The market size of the Nitro Cold Brew Coffee Market is categorized based on Type (Ready to Drink Coffee, Freshly Ground Coffee) and Application (Supermarket, Specialty Store, Online Sales, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

As per Cognitive Market Research's latest report, The Global Packaged Coffee market size was USD 27.95 Billion in 2022 and it is forecasted to reach USD 48.63 Billion by 2030. Packaged Coffee Industry's Compound Annual Growth Rate will be 7.2% from 2023 to 2030. Factors Affecting Packaged Coffee Market Growth

Increasing demand for ready-to-drink coffee boosts the Packaged Coffee market growth:

A sizable trend that has an impact on a sizable section of the worldwide population is the consumption of healthy foods and beverages. Coffee that is ready to drink is another functional beverage with health advantages. Poor eating practices, busy lifestyles, and demanding job schedules are all contributing to an increase in childhood and adult obesity rates, which drives consumers to choose more practical, nutritious foods. For instance, in February 2020, Stok cold brew launched cold brew RTD coffee. (Source:https://www.stokbrew.com/cold-brew-drinks-recipes/ )

Restraining Factors for Packaged Coffee Market

Variation in the cost of raw materials restrains the packaged coffee market:

The price of coffee beans is significantly impacted by the rising cost of agricultural inputs and the unpredictability of the weather. As a result, the ongoing fluctuation in the prices of coffee beans has adversely affected the cost of producing this product. Additionally, the price of packaged coffee is more expensive than conventional coffee, which is a factor impeding market expansion.

Impact of the COVID-19 Pandemic on the Packaged Coffee Market:

The emergence of the coronavirus has had a significant impact on both public health and the global economy. The COVID-19 pandemic has led to widespread socio-economic instability and has negatively affected various industries, including the food and beverage sector. One such industry that has been adversely affected is the coffee industry, with its production, consumption, and worldwide trade being impacted. This is primarily due to the imposition of full or partial lockdowns in many countries, which has forced numerous businesses such as offices, shops, and restaurants to remain shut, leading to a decline in the consumption of coffee outside of homes. Introduction of Packaged Coffee

Coffee that has been packaged and sold in a ready-to-drink state is referred to as ready-to-drink coffee. The packaging comes in a variety of forms, including the most popular PET bottles as well as cans, glasses, and tetra packs. The demand for beverages that are ready to drink has increased dramatically in recent years. The adoption of fast-paced lifestyles is the cause of the rising demand. Coffee is one of the most widely consumed beverages in the world and in recent years, demand for packaged coffee has grown significantly. The convenience and instant nature of packaged coffee are the main market drivers, manufacturing companies, distribution, and retailers all have opportunities to grow as a result of the rising demand for this product.

The size and share of the market is categorized based on Type (Contains Sugar, No Sugar) and Application (Comprehensive Supermarket, Community Supermarket, Online Sales, Convenience Store) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

North America ready to drink coffee market size was valued at USD 12.5 Billion in 2024 and is projected to reach USD 24.8 Billion by 2031, growing at a CAGR of 8.9% from 2024 to 2031.

North America Ready To Drink Coffee Market Drivers

Busy Lifestyles: The increasing pace of life and busy schedules have made convenience a major factor in consumer choices. RTD coffee offers a quick and convenient caffeine fix for busy individuals on the go.

Growing Demand for Convenience: Consumers are increasingly seeking convenient and on-the-go food and beverage options. RTD coffee aligns perfectly with this trend, offering a portable and readily available caffeine source.

Health and Wellness Trends: While coffee is often associated with caffeine, consumers are also seeking healthier options. The market is witnessing a rise in demand for RTD coffees with added health benefits, such as low-sugar, organic, and plant-based options.

Innovation and Product Development: Continuous innovation in flavors, formats, and packaging is driving market growth. New and exciting RTD coffee options, including cold brew, nitro coffee, and flavored lattes, are constantly being introduced to attract consumers.

Cold Brew Coffee Market is expected to grow at a high CAGR during the forecast period 2024-2031 | DataM Intelligence

The size and share of the market is categorized based on Type (Original Coffee, Flavored Coffee) and Application (Comprehensive Supermarket, Community Supermarket, Online Sales, Convenience Store) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Cold brew is becoming increasingly popular. According to a survey from 2023, the coffee drink was most popular among younger Canadian consumers: 24 percent of 18-34 year olds said they drink cold brew, while only seven percent of respondents aged 50 and over said the same.

The report covers Brazil RTD Coffee Brands and is segmented by Packaging Type (Bottles, Cans, and Other Packaging Types), Product Type (Cold Brew Coffee and Other RTD Coffee), Distribution Channel (Supermarket/Hypermarkets, Specialist Stores, Online Retail, and Other Distribution Channels).

The size and share of the market is categorized based on Type (Manual Coffee Maker, Semi-automatic Coffee Maker, Fully Automatic Coffee Maker) and Application (Chain Cafe, Ordinary Cafe, Restaurant, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).