The Colombia Hair Care Market is segmented by Type (Shampoo, Conditioner, Hair Oil and Serum, and Others), and by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels)

For the fourth consecutive year, the Colombian shampoo market recorded growth in sales value, which increased by 0.6% to $130M in 2024. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Shampoo consumption peaked at $131M in 2014; however, from 2015 to 2024, consumption remained at a lower figure.

The size of the Colombia Hair Care Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.74% during the forecast period. The hair care market is a thriving segment of the global beauty and personal care industry, encompassing a wide array of products designed to clean, treat, style, and enhance hair. Key product categories include shampoos, conditioners, hair treatments, colorants, and styling products like gels, sprays, and mousses. With growing awareness of hair health, consumers are increasingly seeking specialized solutions that address specific concerns, such as hair thinning, dandruff, frizz control, and scalp care. Demand in this market is significantly influenced by trends in wellness, sustainability, and personalization. Consumers are gravitating towards products made with natural, organic, and cruelty-free ingredients, reflecting a preference for eco-friendly and safe formulations. Additionally, technological advancements have enabled brands to create products with targeted, personalized benefits, from customizable color treatments to tailored scalp therapies. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Counterfeiting In the Cosmetics And Personal Care Sector. Notable trends are: Demand for Organic/Natural Products is Rising Rapidly.

In 2024, the Colombian market for shampoos, hair lacquers and other preparations increased by 0.9% to $357M, rising for the fourth consecutive year after three years of decline. Over the period under review, consumption recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when the market value increased by 9.9% against the previous year. Consumption of peaked at $401M in 2017; however, from 2018 to 2024, consumption failed to regain momentum.

Colombia Hair Care Market size was valued at USD 1.36 Billion in 2024 and is expected to reach USD 1.97 Billion by 2032, growing at a CAGR of 4.7% from 2026 to 2032.

Colombia Hair Care Market: Definition/Overview

Colombia hair care encompasses a variety of procedures and items intended to maintain, develop, and enhance the appearance and health of hair. This comprises shampoo, conditioner, hair oils, serums, styling gels, and treatments including hair masks and colorants. Colombian hair care is heavily influenced by the country's rich cultural past and environment, which can influence the types of products used, such as those geared toward distinct hair types such as curly, straight, or coarse. Many Colombian hair care routines incorporate natural substances such as avocado, coconut oil, and aloe vera, reflecting the country's rich biodiversity and tradition of using botanical extracts for health and beauty.

Access South America Hair Shampoo Industry Overview which includes South America country analysis of (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America), market split by Product Type, Application

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The haircare market share in Colombia is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. This report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.

This haircare market in Colombia research report extensively covers the market segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online).

The vendors of the haircare market in Colombia covered in this report include Beiersdorf AG, Colgate-Palmolive Co., Henkel AG, and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group among others.

What will the Hair Care Market Size in Colombia be During the Forecast Period?

Download the Free Report Sample to Unlock the Hair Care Market Size in Colombia for the Forecast Period and Other Important Statistics

Hair Care Market in Colombia: Key Drivers, Trends, and Challenges

The influence through social media and blogging is notably driving the haircare market growth in Colombia, although factors such as the growing penetration of DIY hair care solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the haircare industry in Colombia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hair Care Market Driver in Colombia

The influence through social media and blogging is one of the key factors supporting the haircare market growth in Colombia. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet worldwide has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the haircare market in Colombia, which is positively influencing sales volume and revenue. Thus, social media and blogging strategies are expected to be significant factors driving the growth of the haircare market in Colombia during the forecast period.

Key Hair Care Market Trend in Colombia

The increasing demand for natural and organic hair care products is another factor supporting the haircare market growth in Colombia. Natural and herbal color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to a high requirement for plant-derived colors among consumers. At the same time, this growing demand has encouraged manufacturers to introduce hair colorants with plant extracted colors. For instance, L'Oréal's Garnier has introduced a hair color based on the oil-delivery system under its brand name Olia. It uses oil to penetrate pigments instead of ammonia, which has a harsh effect on the hair. Thus, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which will boost the market growth during the forecast period.

Key Hair Care Market Challenge in Colombia

Factor such as the growing penetration of DIY hair care solutions is hindering the haircare market growth in Colombia. The demand for do-it-yourself (DIY) hair care solutions is increasing. People share their experience with DIY home hair care solutions through blogs and social media platforms. They use natural ingredients such as herbs and hydrolyzed plant proteins and provide benefits such as natural hair growth and hair nourishment. Meanwhile, consumers prefer DIY hair care products that are without chemical-based ingredients for hair care problems. Homemade hair care products such as hair gels and moisturizers are made of plant extracts and herbs. This implies less frequent visits to salons and spas, which can negatively impact the growth of the haircare market in Colombia.

This haircare market in Colombia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Hair Care Market Vendors in Colombia?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Beiersdorf AG
Colgate-Palmolive Co.
Henkel AG and Co. KGaA
Laboratorio Maria Salome S.A.S.
LOccitane International SA
LOreal SA
Miracles Group
The Avon Co.
The Procter and Gamble Co.
Unilever Group

This statistical study of the haircare market in Colombia encompas

The Colombian hair care market was valued at more than USD 1.20 billion in 2022 due the rising awareness of the benefits of using natural hair care products.

The Colombia Hair Care report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

In 2023, exports of shampoos, hair lacquers and other preparations from Colombia expanded sharply to 39K tons, increasing by 6.3% on the previous year.

The Colombian beauty and personal care products market presents a compelling growth opportunity, boasting a market size of $3.30 billion in 2025 and a projected Compound Annual Growth Rate (CAGR) of 5.54% from 2025 to 2033. This robust expansion is fueled by several key factors. Rising disposable incomes among the Colombian middle class are driving increased consumer spending on premium and innovative beauty products. A growing young population, increasingly engaged with social media beauty trends and influencers, further fuels demand for cosmetics, skincare, and haircare items. Furthermore, the increasing availability of international brands, coupled with the growth of e-commerce channels, is expanding market access and fostering greater product diversity. The market's segmentation reflects diverse consumer preferences, encompassing skin care, hair care, makeup, fragrances, and oral care. Key players like Colgate-Palmolive, Natura & Co, Unilever, and L'Oréal are actively competing to capture market share through product innovation, targeted marketing campaigns, and strategic partnerships. However, market growth is not without its challenges. Economic volatility and fluctuating exchange rates can impact consumer spending and import costs. Furthermore, the rising prevalence of counterfeit products poses a significant threat to legitimate brands and consumer safety. To overcome these restraints, companies are focusing on building strong brand loyalty, enhancing product quality, and strengthening distribution networks. The market's success hinges on navigating these challenges effectively while capitalizing on the burgeoning consumer demand and favorable demographic trends. By focusing on sustainable practices and meeting the evolving needs of the Colombian consumer, companies in this sector are positioned for continued growth and profitability in the coming years. Key drivers for this market are: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Potential restraints include: Strong Focus on Personal Health and Hygiene, Aggressive Marketing and Advertising Strategies by Brands. Notable trends are: The Bath and Shower Products Segment is the Fastest-growing Segment.

Low inflation rate and large young population base will drive the Colombian Haircare market. Shampoo is the leading value category in both value and volume terms, while the Hair Colorants category is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel in the Colombian Cosmetics & Toiletries market.Schwarzkopf – Igora and Luminanceare the leading brands in the country. Rigid Plasticsis the most commonly used packaging material. Read More

Colombia Cosmetics Market size was valued at USD 2.8 Billion in 2024 and is projected to reach USD 5.58 Billion by 2032, growing at a CAGR of 9% from 2026 to 2032.

Key Market Drivers: Growing Beauty and Personal Care Consciousness: Consumer awareness and spending in Colombia's beauty and personal care sector are on the rise, reflecting a growing demand for wellness products. The Colombian beauty and personal care market is expected to reach approximately $3.5 billion by 2024. According to the Colombian Ministry of Commerce, Industry and Tourism, The beauty and personal care sector has shown consistent growth, with Colombian consumers increasingly prioritizing personal grooming and wellness products. Natural and Organic Product Trend: There is a rising demand for sustainable and locally sourced cosmetics, with Colombia playing a significant role in this trend. Colombia has over 50,000 hectares dedicated to natural ingredient production for cosmetics.

The Colombian cosmetics market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by increasing disposable incomes, a rising young population, and a growing awareness of personal care and beauty trends. The market's Compound Annual Growth Rate (CAGR) of 8.24% from 2019 to 2024 suggests a continued upward trajectory, indicating significant opportunities for established players and new entrants alike. Key drivers include the expanding e-commerce sector, providing convenient access to a wider range of products, and the influence of social media and beauty influencers shaping consumer preferences. The market is segmented into color cosmetics (facial, eye, and lip/nail products), hair styling and coloring products, and various distribution channels including supermarkets, convenience stores, specialty stores, and online platforms. While the popularity of online channels is growing, traditional retail remains significant, particularly in reaching broader consumer demographics. Potential restraints include economic fluctuations that may impact consumer spending on non-essential items and the increasing competition from both domestic and international brands. The competitive landscape features a mix of multinational giants like L'Oréal and Estée Lauder alongside local and regional players. The success of brands hinges on their ability to adapt to evolving consumer preferences, leverage digital marketing strategies, and offer value-added services, such as personalized recommendations and beauty consultations. Market growth is further fueled by innovation in product formulations, focusing on natural and organic ingredients, as well as sustainable and ethically sourced products. This trend reflects a growing consumer demand for environmentally conscious and healthy beauty solutions. Future growth will likely be influenced by government regulations, economic conditions, and the continued evolution of consumer behavior within the dynamic Colombian beauty market. Further segmentation analysis could reveal specific growth pockets within product categories and distribution channels, enabling targeted strategies for maximizing market share. Recent developments include: July 2022: Barcelona-based Puig Group acquired Loto del Sur, Columbia's leading natural cosmetics brand, which offers a range of natural products made from Latin American flora. With this acquisition, the brand will enter the Spanish market with the launch of a new store in Madrid., September 2021: Belcorp integrated Perfect Corp.'s artificial intelligence (AI) and augmented reality (AR) powered virtual try-on technology to provide every customer with a personalized online shopping experience. Perfect Corp. combines powerful AI with its industry-leading AR to provide stunningly lifelike virtual try-on experiences. The experience allows customers to select from the thousands of products available through the ésika, L'Bel, and Cyzone brands, virtually try on products, and find their perfect shade., April 2021: Ikänik Farms, Inc. announced that its wholly-owned Colombian subsidiary Pideka SAS completed the registration and commercialization process of six cannabis-based cosmetic products through the National Institute of Drug and Food Surveillance (INVIMA), the governing body in Colombia responsible for new product registrations.. Notable trends are: Escalating Demand for Natural and Sustainable Cosmetic products.

Colombia Beauty And Personal Care Products Market size was valued at $ 4.05 Bn in 2024 and is expected to reach $ 5.68 Bn by 2032, growing at a CAGR of 4.4% from 2026 to 2032Colombia Beauty And Personal Care Products Market: Definition/ OverviewThe beauty and personal care products refer to a wide range of products designed to enhance the appearance and personal hygiene of individuals. These products include skincare, hair care, cosmetics, fragrances, and personal care items, which are used for both aesthetic and health-related purposes. The market is primarily driven by the demand for effective and innovative products that cater to changing consumer preferences. With increasing awareness regarding self-care and grooming, the demand for beauty and personal care products in Colombia has experienced steady growth in recent years.