In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated 17.11 percent of total online sales. This figure is expected to continue growing in the coming years. Who has grown a liking for this channel? The term "social commerce" is gaining traction worldwide. In 2024, global revenues generated through social media platforms were forecast to reach nearly 700 billion U.S. dollars, an increase of roughly 23 percent compared to the previous year. However, some countries have embraced this sales channel more vigorously than others. Leading the way in social shopping are Thailand, Colombia, and China. In 2023, approximately nine out of ten internet users in these countries made purchases through social networks. The future of shopping is live Live commerce has grown in popularity in recent years. Its prevalence is only expected to increase as companies utilize livestreaming technologies more and more for promotional and marketing purposes. Digital shoppers benefit from live commerce because it offers attractive discounts as well as inspiration and ideas. In 2022, Facebook was the leading social network platform where internet users purchased products during live streaming events. As with social commerce, Asian countries have paved the way for this highly interactive shopping experience. In 2023, over seven in ten consumers engaged in live shopping in China, India, Thailand, and United Arab Emirates.

Explore the statistics for Adult eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Adult sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Adult online stores for a comprehensive understanding of the market.

The e-commerce measures report the value of goods and services sold online whether over open networks such as the Internet, or over proprietary networks running systems such as Electronic Data Interchange (EDI). E-commerce data were collected in four separate Census Bureau surveys. These surveys used different measures of economic activity such as shipments for manufacturing, sales for wholesale and retail trade, and revenues for service industries. Consequently, measures of total economic and e-commerce activity vary by economic sector, are conceptually and definitionally different, and therefore, are not additive.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

In a 2024 survey, nearly a quarter (23 percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with 19 percent, followed by TikTok at seven percent.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

Here is a statistical breakdown showcasing the monthly sales generated on various eCommerce platforms. Custom Cart dominates the market, securing the highest portion of sales with 45.71%. Following closely behind, we have VTEX and Salesforce Commerce Cloud, with respective sales figures of 20.61% and 16.89%. Furthermore, Shopify, Magento and WooCommerce have also emerged as popular choices among customers, generating substantial product sales.

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Arts & Entertainment leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 10.63%. The popularity of Home & Garden and Apparel cannot be overlooked either, as they capture significant portions of the market with 9.41% and 7.47% respectively. Besides, Consumer Electronics, Toys & Hobbies and Gifts & Special Events have emerged as notably favored products among online shoppers as well.

Key Table Information.Table Title.Manufacturing: E-Commerce Statistics for the U.S.: 2022.Table ID.ECNECOMM2022.EC2231ECOMM.Survey/Program.Economic Census.Year.2022.Dataset.ECN Core Statistics Manufacturing: E-Commerce Statistics for the U.S.: 2022.Release Date.2025-01-23.Release Schedule.The Economic Census occurs every five years, in years ending in 2 and 7.The data in this file come from the 2022 Economic Census data files released on a flow basis starting in January 2024 with First Look Statistics. Preliminary U.S. totals released in January 2024 are superseded with final data shown in the releases of later economic census statistics through March 2026.For more information about economic census planned data product releases, see 2022 Economic Census Release Schedule..Dataset Universe.The dataset universe consists of all establishments that are in operation for at least some part of 2022, are located in one of the 50 U.S. states, associated offshore areas, or the District of Columbia, have paid employees, and are classified in one of nineteen in-scope sectors defined by the 2022 North American Industry Classification System (NAICS)..Methodology.Data Items and Other Identifying Records.Sales, value of shipments, or revenue ($1,000)E-Shipments value ($1,000) E-Shipments as percent of total sales, value of shipments, or revenue (%) Range indicating imputed percentage of total sales, value of shipments, or revenueDefinitions can be found by clicking on the column header in the table or by accessing the Economic Census Glossary..Unit(s) of Observation.The reporting units for the economic census are employer establishments. An establishment is generally a single physical location where business is conducted or where services or industrial operations are performed. A company or firm is comprised of one or more in-scope establishments that operate under the ownership or control of a single organization. For some industries, the reporting units are instead groups of all establishments in the same industry belonging to the same firm..Geography Coverage.The data are shown for the U.S. level only. For information about economic census geographies, including changes for 2022, see Geographies..Industry Coverage.The data are shown at the 2- through 3-digit 2022 NAICS code levels for the U.S. For information about NAICS, see Economic Census Code Lists..Sampling.The 2022 Economic Census sample includes all active operating establishments of multi-establishment firms and approximately 1.7 million single-establishment firms, stratified by industry and state. Establishments selected to the sample receive a questionnaire. For all data on this table, establishments not selected into the sample are represented with administrative data. For more information about the sample design, see 2022 Economic Census Methodology..Confidentiality.The Census Bureau has reviewed this data product to ensure appropriate access, use, and disclosure avoidance protection of the confidential source data (Project No. 7504609, Disclosure Review Board (DRB) approval number: CBDRB-FY23-099).To protect confidentiality, the U.S. Census Bureau suppresses cell values to minimize the risk of identifying a particular business’ data or identity.To comply with disclosure avoidance guidelines, data rows with fewer than three contributing firms or three contributing establishments are not presented. Additionally, establishment counts are suppressed when other select statistics in the same row are suppressed. More information on disclosure avoidance is available in the 2022 Economic Census Methodology..Technical Documentation/Methodology.For detailed information about the methods used to collect data and produce statistics, survey questionnaires, Primary Business Activity/NAICS codes, NAPCS codes, and more, see Economic Census Technical Documentation..Weights.No weighting applied as establishments not sampled are represented with administrative data..Table Information.FTP Download.https://www2.census.gov/programs-surveys/economic-census/data/2022/sector31/.API Information.Economic census data are housed in the Census Bureau Application Programming Interface (API)..Symbols.D - Withheld to avoid disclosing data for individual companies; data are included in higher level totalsN - Not available or not comparableS - Estimate does not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see link to program methodology page.X - Not applicableA - Relative standard error of 100% or morer - Reviseds - Relative standard error exceeds 40%For a complete list of symbols, see Economic Census Data Dictionary..Data-Specific Notes.Data users who create their own es...

For the most part, between 2022 and 2024 the share of visits to e-commerce websites from social media referrals in the United States stayed steady across devices, with tablets seeing the most variation.

Explore the statistics for Toys & Hobbies eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Toys & Hobbies sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Toys & Hobbies online stores for a comprehensive understanding of the market.

The B2C (Business-to-Consumer) e-commerce market has dramatically transformed the retail landscape over the past few decades, evolving into a vital component of the global economy. This marketplace allows businesses to sell products and services directly to consumers through online platforms, fostering a seamless sh

Estimates indicate that global spending on conversational commerce channels will total about 41 U.S. billion dollars in 2021. That figure was forecast to grow almost sevenfold by 2025, amounting to some 290 billion U.S. dollars.

The E-Commerce of Agricultural Products market has witnessed significant transformation over the past few years, driven by the rise of digital technology and changing consumer preferences. As farmers and agricultural producers seek to connect directly with consumers, e-commerce platforms have emerged as vital tools

A 2021 survey found that a third of the global social media shopping spend in 2025 would be attributed to millennial consumers. Next in line are Gen Z shoppers, accounting for 29 percent of social commerce spending.

The Commerce Cloud Solution market is a rapidly evolving sector that enables businesses to enhance their online retail capabilities through robust and scalable cloud-based platforms. Designed to streamline e-commerce operations, these solutions offer a host of features such as inventory management, customer relation