In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.
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Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research
In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.
Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.
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The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.
In 2023, the region with the highest share of global market research revenue was the ************* with over **** of the global turnover. Europe, on the other hand, was responsible for *********** of the global revenue.
With over 6 million businesses, all held in-house, BoldData has the largest supply of IT data. We can select your perfect target based on numerous interesting selections: from 3,000 industries to region, turnover, sector, contact person and the number of employees.
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.
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Business Intelligence Software Market size was valued at USD 23.44 Billion in 2024 and is projected to reach USD 46.77 Billion by 2032, growing at a CAGR of 9.02% during the forecast period 2026-2032.
Key Market Drivers
Growing Demand for Data-Driven Decision Making: The business intelligence software market is significantly driven by enterprises' growing reliance on data-driven strategies. Businesses that use data-driven decision-making are 19 times more likely to be successful, 6 times more likely to retain consumers, and 23 times more likely to attract new ones, per a McKinsey Global Institute analysis. The demand for sophisticated business intelligence solutions that deliver actionable insights is being driven by this shift toward analytics-based decision-making.
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Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.
Envestnet®| Yodlee®'s Retail Transaction Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.
Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.
We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.
Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?
Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.
Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking
Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)
Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence
Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis
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Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.
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The global cement market reached a value of USD 403.70 Billion in the year 2024. The market is expected to grow at a CAGR of 5.40% between 2025 and 2034 to reach USD 683.07 Billion by 2034.
With 1.8 Million Businesses in Sweden , Techsalerator has access to the highest B2B count of Data/Business Data in the country. .
Thanks to our unique tools and large data specialist team, we can select the ideal targeted dataset based on the unique elements such as sales volume of a company, the company's location, no. of employees etc...
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Techsalerator covers all regions and cities in the country :
Blekinge Karlskrona Dalarna Borlänge Falun Gävleborg/Gavleborg Gävle/Gavle Gotland Visby Halland Halmstad Jämtland Östersund/Osterund Jönköping/Jonkoping Jönköping Kalmar Kalmar Kronoberg Växjö/Vaxjo Norrbotten Kiruna Luleå Örebro/Orebro Örebro Östergötland/Ostergotland Linköping/Linkoping Norrköping/Norrkoping Skåne/Skane Helsingborg Kristianstad Landskrona Lund Malmö/Malmo Trelleborg Södermanland/ Sodermanland Eskilstuna Nyköping/ Nykoping Stockholm Södertälje/ Sodertalje Solna Stockholm Uppsala Uppsala Värmland/ Varmland Karlstad Västerbotten/ Vasterbotten Umeå/ Umea Västernorrland/ Vasternorrland Sundsvall Västmanland/ Vastmanland Västerås/ Vasteras Västra Götaland/ Vastra Gotaland Borås/ Boras Gothenburg Lidköping/ Lidkoping Skara
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Business Software Market is Segmented by Software Type (ERP, CRM, Business Intelligence and Analytics, and More), Deployment (Cloud, On-Premises), End-User Industry (BFSI, Healthcare and Life Sciences, Government and Public Sector, and More), Organization Size (Large Enterprises, Smes), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
Comprehensive dataset of 682 Markets in Hungary as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
With 1.3 Million Businesses in Finland , Techsalerator has access to the highest B2B count of Data/Business Data in the country.
Thanks to our unique tools and large data specialist team, we can select the ideal targeted dataset based on the unique elements such as sales volume of a company, the company's location, no. of employees etc...
Whether you are looking for an entire fill install, access to our API's or if you are just looking for a one-time targeted purchase, get in touch with our company and we will fulfill your international data need.
Province of Nyland and Tavastehus Uudenmaan ja Hämeen lääni Nylands och Tavastehus län Helsinki / Hämeenlinna
Province of Ostrobothnia Pohjanmaan lääni Österbottens län Oulu / Vaasa
Province of Viborg and Nyslott Viipurin ja Savonlinnan lääni Viborgs och Nyslotts län Vyborg
Province of Kexholm Käkisalmen lääni Kexholms län Kexholm
Province of Kymmenegård and Nyslott Savonlinnan ja Kymenkartanon lääni Kymmenegårds och Nyslotts län Lappeenranta
Province of Savolax and Kymmenegård Kymenkartanon ja Savon lääni Savolax och Kymmenegårds län Loviisa
Province of Vaasa Vaasan lääni Vasa län Vaasa
Province of Oulu Oulun lääni Uleåborgs län Oulu
Province of Kymmenegård Kymenkartanon lääni Kymmenegårds län Heinola
Province of Savolax and Karelia Savon ja Karjalan lääni Savolax och Karelens län Kuopio
Province of Viipuri Viipurin lääni Viborgs län Vyborg
Province of Uusimaa Uudenmaan lääni Nylands län Helsinki
Province of Häme Hämeen lääni Tavastehus län Hämeenlinna
Province of Mikkeli Mikkelin lääni St. Michels län Mikkeli
Province of Kuopio Kuopion lääni Kuopio län Kuopio
Province of Åland Ahvenanmaan lääni Ålands län Mariehamn
Province of Petsamo Petsamon lääni Petsamo län Pechenga
Province of Lapland Lapin lääni Lapplands län Rovaniemi
Province of Kymi Kymen lääni Kymmene län Kouvola
Province of Central Finland Keski-Suomen lääni Mellersta Finlands län Jyväskylä
Province of North Karelia Pohjois-Karjalan lääni Norra Karelens län Joensuu
Province of Southern Finland Etelä-Suomen lääni Södra Finlands län Hämeenlinna
Province of Western Finland Länsi-Suomen lääni Västra Finlands län Turku
Province of Eastern Finland Itä-Suomen lääni Östra Finlands län Mikkeli
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The Corporate Performance Management Market report segments the industry into Mode Of Deployment (On-Premises, Cloud), Size Of Organization (Small And Medium Enterprises, Large Enterprises), End-User Industry (Retail, BFSI, Manufacturing, Energy And Power, Other End-User Industries), and Geography (North America, Europe, Asia, Australia And New Zealand, Latin America, Middle East And Africa).
In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.