In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.

Dataset

This dataset was created by Janike Kotze

Contents

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

A global self-hosted Market Research dataset containing all administrative divisions, cities, addresses, and zip codes for 247 countries. All geospatial data is updated weekly to maintain the highest data quality, including challenging countries such as China, Brazil, Russia, and the United Kingdom.

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Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

The Business Services Market report segments the industry into Component (Consulting, Managed Services, Support and Maintenance), Enterprises (SMEs, Large Enterprises), End-User (BFSI, IT and Telecom, Healthcare, Retail and E-commerce, Manufacturing, Other End-users), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).

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Business Information Market Size 2025-2029

The business information market size is forecast to increase by USD 79.6 billion, at a CAGR of 7.3% between 2024 and 2029.

The market is characterized by the increasing demand for customer-centric solutions as enterprises adapt to evolving customer preferences. This shift necessitates the provision of real-time, accurate, and actionable insights to facilitate informed decision-making. However, this market landscape is not without challenges. The threat of data misappropriation and theft looms large, necessitating robust security measures to safeguard sensitive business information. As businesses continue to digitize their operations and rely on external data sources, ensuring data security becomes a critical success factor. Companies must invest in advanced security technologies and implement stringent data protection policies to mitigate these risks. Navigating this complex market requires a strategic approach that balances the need for customer-centric solutions with the imperative to secure valuable business data.

What will be the Size of the Business Information Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In today's data-driven business landscape, the continuous and evolving nature of market dynamics plays a pivotal role in shaping various sectors. Data integration solutions enable seamless data flow between different systems, enhancing cloud-based business applications' functionality. Data quality management ensures data accuracy and consistency, crucial for strategic planning and customer segmentation. Data infrastructure, data warehousing, and data pipelines form the backbone of business intelligence, facilitating data storytelling and digital transformation. Data lineage and data mining reveal valuable insights, fueling data analytics platforms and business intelligence infrastructure. Data privacy regulations necessitate robust data management tools, ensuring compliance and protecting sensitive information.

Sales forecasting and business intelligence consulting offer valuable industry analysis and data-driven decision making. Data governance frameworks and data cataloging maintain order and ethics in the vast expanse of big data analytics. Machine learning algorithms, predictive analytics, and real-time analytics drive business intelligence reporting and process modeling, leading to business process optimization and financial reporting software. Sentiment analysis and marketing automation cater to customer needs, while lead generation and data ethics ensure ethical business practices. The ongoing unfolding of market activities and evolving patterns necessitate the integration of various tools and frameworks, creating a dynamic interplay that fuels business growth and innovation.

How is this Business Information Industry segmented?

The business information industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  BFSI
  Healthcare and life sciences
  Manufacturing
  Retail
  Others


Application

  B2B
  B2C


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW). 

By End-user Insights

The bfsi segment is estimated to witness significant growth during the forecast period.

In the dynamic business landscape, data-driven insights have become essential for strategic planning and decision-making across various industries. The market caters to this demand by offering solutions that integrate and manage data from multiple sources. These include cloud-based business applications, data quality management tools, data warehousing, data pipelines, and data analytics platforms. Data storytelling and digital transformation are key trends driving the market's growth, enabling businesses to derive meaningful insights from their data. Data governance frameworks and policies are crucial components of the business intelligence infrastructure. Data privacy regulations, such as GDPR and HIPAA, are shaping the market's development.

Data mining, predictive analytics, and machine learning algorithms are increasingly being used for sales forecasting, customer segmentation, and churn prediction. Business intelligence consulting and industry analysis provide valuable insights for organizations seeking competitive advantage. Data visualization dashboards, market research databases, and data discovery tools facilitate data-driven decision making. Sentiment analysis and predictive analytics are essential for marketing automation and business process

Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

Global spend analysis software market size valued at US$ 2.26 Bn in 2024, set to reach around US$ 6.32 Bn by 2034, at a CAGR of 10.86% (2025 to 2034)

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Question Paper Solutions of chapter Introduction to Marketing Research of Marketing Research and Analytics, 3rd semester , Master of Business Administration (2023-24)

Supply Chain Training Market Outlook

According to our latest research, the global supply chain training market size in 2024 reached USD 4.3 billion, reflecting robust and sustained demand across industries seeking to enhance supply chain competencies. The market is expected to grow at a CAGR of 8.6% from 2025 to 2033, with the forecasted market size reaching USD 8.7 billion by 2033. This impressive growth trajectory is primarily driven by increasing supply chain complexities, digital transformation initiatives, and the urgent need for agile, resilient operations in a post-pandemic business environment. As per the latest research, organizations worldwide are prioritizing supply chain training to mitigate risks, improve efficiency, and stay competitive in a rapidly evolving global market.

A primary growth factor for the supply chain training market is the accelerating pace of digitalization across supply chain functions. The proliferation of advanced technologies such as artificial intelligence, machine learning, blockchain, and Internet of Things (IoT) is fundamentally reshaping supply chain management. Organizations are compelled to upskill their workforce to effectively leverage these innovations, driving demand for specialized training programs. Furthermore, the shift towards data-driven decision-making and the adoption of integrated supply chain platforms necessitate comprehensive training to ensure seamless technology integration and operational excellence. As companies embrace automation and advanced analytics, the need for continuous learning and upskilling in supply chain processes becomes a strategic imperative, fueling market growth.

Another significant driver is the heightened focus on supply chain resilience and risk management. The disruptions caused by global events such as the COVID-19 pandemic, geopolitical tensions, and natural disasters have underscored the vulnerabilities in traditional supply chain models. Organizations are investing heavily in training programs that emphasize risk assessment, scenario planning, and crisis management to build resilient supply chains. This trend is particularly pronounced in sectors like healthcare, food & beverage, and logistics, where uninterrupted supply and regulatory compliance are mission-critical. As regulatory requirements become more stringent and customer expectations for transparency and sustainability rise, supply chain professionals must stay abreast of best practices through ongoing training, further propelling the market.

The evolving nature of global trade and the increasing complexity of supply chain networks also contribute to the growth of the supply chain training market. As companies expand into new markets and manage multi-tier supplier relationships, they face challenges related to cross-border logistics, compliance, and cultural nuances. Training solutions tailored to global supply chain management, international trade regulations, and cross-cultural communication are gaining traction. Additionally, the rise of e-commerce and omnichannel retailing has introduced new logistical challenges, prompting retailers and manufacturers to invest in specialized training for last-mile delivery, inventory optimization, and customer service excellence. These factors collectively create a fertile environment for the expansion of the supply chain training market.

Regionally, North America leads the global supply chain training market, accounting for the largest share due to the presence of advanced manufacturing, a mature logistics sector, and a strong emphasis on workforce development. Europe follows closely, driven by stringent regulatory standards and a focus on sustainability. The Asia Pacific region is witnessing the fastest growth, propelled by rapid industrialization, expanding e-commerce, and increasing investments in supply chain infrastructure. Latin America and the Middle East & Africa are also emerging as promising markets, supported by economic diversification efforts and government initiatives to enhance supply chain capabilities. This regional diversification underscores the global significance of supply chain training as a strategic enabler of business success.

• The global industry was valued at US$ 150.9 Mn in 2023
• It is expected to grow at a CAGR of 4.1% from 2024 to 2034 and reach US$ 234.8 Mn by the end of 2034

Meningitis Treatment Market Overview

Regional Analysis

Meningitis Treatment Market Snapshot

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Harju County Tallinn Hiiu County Kärdla Ida-Viru County Jõhvi Jõgeva County Jõgeva Järva County Paide Lääne County Haapsalu Lääne-Viru County Rakvere Põlva County Põlva Pärnu County Pärnu Rapla County Rapla Saare County Kuressaare Tartu County Tartu Valga County Valga Viljandi County Viljandi Võru County Võru

Business Intelligence Software Market was valued at USD 23.44 Billion in 2024 and is projected to reach USD 46.77 Billion by 2032, growing at a CAGR of 9.02% from 2026 to 2032.Business Intelligence Software Market DriversThe Business Intelligence (BI) software market is experiencing unprecedented growth, fueled by a confluence of technological advancements, evolving business needs, and a relentless pursuit of data-driven insights. From the smallest startups to the largest enterprises, organizations are recognizing the indispensable role of BI in navigating complex market landscapes. This article delves into the primary drivers propelling this dynamic market forward, highlighting how each factor contributes to its expansion and innovation.Rising Demand for Data-Driven Decision-Making: The imperative to make informed, data-driven decisions has become a cornerstone of modern business strategy. Organizations across diverse sectors, including finance, healthcare, retail, and manufacturing, are increasingly leveraging BI tools to meticulously analyze vast datasets and guide their strategic choices. In India, for instance, the push towards a data-first culture is palpable, with many businesses actively investing in solutions that provide clear, actionable insights.Explosion of Big Data & Data Proliferation: The digital age has ushered in an era of unprecedented data generation.