The Report Covers Connected TV Companies Statistics, and It is Segmented by Device (smart TV, Streaming Media Player) and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Roku was the leading streaming TV platform in the United States in the first quarter of 2019. During the measured period, Roku media streamers and Roku-based smart TVS accounted for the lion's share of over 30 percent of all connected TV device sales in the U.S.

The rise of Roku
A Roku is a digital media player device that allows users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers like Netflix and Hulu. These devices deliver OTT (over-the-top) video content via the users’ internet connection – to great success: in the United States, Roku Inc. reported close to 30 million monthly active users in the first quarter of 2019 and an annual revenue of over 325 million U.S. dollars in 2018.

Connected TV devices in the United States
Connected TVs (CTVs) are television devices that either have a build-in internet connection or are paired with an external web-enabled device like a Roku. This technology is enjoying great popularity in the United States, where an estimated 203 million people used connected TV devices in 2019. This figure is expected to increase in the following years, with roughly 45 percent of U.S. CTV users projected to stream content via a Roku device.

According to Cognitive Market Research, the size of The Global Connected TV market will be USD 13.1 billion in 2023 and will grow at a CAGR of 14.30% from 2023 to 2030.

The global connected TV market is anticipated to grow at a CAGR of 14.30% during the projected period.
Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic.
High-resolution, technologically advanced products are being offered to consumers by manufacturers.
A few numbers of dominant large-scale vendors hold the majority share of the global connected TV market, which is consolidated.
North America dominated the market in 2023, accounting for a share of more than 35% of worldwide sales, according to Cognitive Market Research.

Technological Advances in the Connected TV Sector is Driving the Market Growth

High-resolution, technologically advanced products are being offered to consumers by manufacturers. The potential for market expansion is expected to be significant. The value of the connected TV market is probably going to increase due to the rise in television viewing and the acceptance of online video consumption through applications, web platforms, and other internet platforms.

The Motorola Company has introduced its Motorola Envision series of bezel-free, powered by a MediaTek quad-core processor, 32" HD, 43" Full HD, and 43" & 55" 4K Android 11 Smart TVs. These TVs are expected to expand the connected TV market's potential on a global scale.

(Source:www.motorola.in/motorola-envision-uhd-android-tv/p)

Growing shift from conventional TVs and increasing internet access is driving the Connected TV market

Market Dynamics of Connected TV

Customers' Growing Worries about Data Leaks and Unauthorised Use of Camera or Microphone is Impeding Market Expansion

Due to their resemblance to a computer or a smartphone, linked TVs might crash and freeze. Customers' growing worries about data breaches and unauthorzed access to their camera or microphone brought on by internet connectivity may restrain the market growth for connected TVs during the assessment period. These TVs might not be the best choice for elderly people because a TV with so many capabilities can be confusing and difficult for them to use. To function, these TVs need a reliable Wi-Fi connection. Low-quality streaming and interruptions from other services can result from a bad Wi-Fi connection.

Impact of COVID-19 on the Connected TV Market

Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic. Mandates for working from home and shelter-in-place orders have increased in-home video consumption to previously unheard-of heights. As people desire to continue their streaming content consumption on bigger screens when at home, the rising number of smart phone users in emerging nations has significantly accelerated the development of smart connected TV. Introduction of Connected TV

Customers can stream content from several platforms, including TV channels, films, news, sports, and entertainment, using a connected TV. Companies in the connected TV industry are boosting their investment in R&D for cutting-edge technology to diversify their revenue sources. Companies in the linked TV industry are concentrating on satisfying end-user demand for gaming consoles, digital media players, hotel television systems, cellphones, Blu-ray players.

These advancements enable companies to provide more customised products and services, which helps the connected TV market flourish.

For instance, For US$ 430 million, AppLovin Corporation purchased Wurl, a fast-growing software platform. With this acquisition, the business would be able to increase its software platform capabilities and enter the lucrative connected TVs sector.

(Source:investors.applovin.com/news/news-details/2022/AppLovin-Completes-Acquisition-of-Wurl-to-Extend-Reach-into-Connected-TV-Market/default.aspx)

The US Smart TV Market Report is Segmented by Screen Size ((Diagonal) Up To 45 Inches, 45-55 Inches, 55 Inches and Above), Resolution Type (4K and Above UHD TV, Full HD TV, HDTV), Panel Type (LCD/LED, OLED, QLED), Pricing Range (Under USD 1000, USD 1000 To USD 2000, USD 2000 To USD 3000, USD 3000 and Above), Operating Segment (Android, Tizen, Webos, Roku, Other Operating Systems). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Tizen is the leading TV streaming platform worldwide among smart TVs in use, with a market share of about 13 percent as of year-end 2020, followed by WebOS from LG. The third spot was tied with Sony PlayStation, Roku TV OS, and Amazon's Fire OS with 6.4 percent market shares.

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.

What will be the Size of the Smart TV Market During the Forecast Period?

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The market is experiencing significant growth as consumers increasingly seek engaging, convenient home entertainment solutions. This market encompasses over-the-top (OTT) services, TV content creators, and various OTT and streaming platforms. Smart TVs, characterized by their internet connectivity and advanced features like voice command, screen mirroring/sharing, and video calling, dominate this sector. Movie producers and movie theaters are also embracing this technology, offering high-dynamic range (HDR) content and theater-like viewing experiences. Key trends include the adoption of large-screen television sets with high-definition picture quality, Dolby Atmos sound, and wide viewing angles. Consumers are drawn to the screen size-to-price value, with discount offers and price differences influencing buying decisions.
The integration of OTT services and the ability to access a vast array of content from various platforms have further fueled the market's growth. Overall, the market is dynamic and evolving, catering to consumers' increasing spending capacity and demand for premium home theater experiences.

How is this Smart TV Industry segmented and which is the largest segment?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing popularity of Over-the-top (OTT) services and content creators. OTT platforms and streaming services have expanded the TV content landscape, providing consumers with a wider range of options beyond traditional movie producers and movie theaters. Affordable products, including entry-level smart TVs, have made high-definition picture quality and detailed image resolution accessible to a larger consumer base. High-end smart TVs with larger screen sizes, 8K TV segment, Dolby Atmos sound, and high-dynamic range (HDR) offer added depth and a premium feel.

Screen mirroring/sharing, video calling, and educational applications further enhance the functionality of these devices. The market's growth is driven by the increasing affordability of smart TVs, reduced price disparity between distribution channels, and the growing spending capacity of consumers. New market entrants continue to innovate, offering various screen sizes, shapes, and installation options, including walls and home theaters. Despite the competition, the market remains dynamic, with ongoing advancements in display panels, parts, and product prices. The market is poised for continued growth, fueled by technological advancements, consumer demand, and the increasing affordability of high-end products. The integration of OTT services, voice command, and other advanced features has transformed the TV viewing

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of 28 percent. Alcatel/TCL and Vizio rounded out the top of the list, with 13 and 12 percent market share, respectively.

TV market

Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the 1.8 billion mark by 2025, despite a slump in 2012, and there are over 122 million TV homes in the United States for the 2021-2022 TV season.

Smart TVs

Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

The smart TV market is expanding due to increased internet accessibility, technological advancements, reduced product costs, and digital revolution in broadcasting. Producers are focusing on user interface innovations, content integration, and application development, with digital TVs offering advanced computing and connectivity. Streaming television platforms like Apple TV, Amazon Fire TV, and Google Chromecast are transforming the viewing experience on connected TVs. Despite security concerns, producers are partnering with OTT content and device providers to enhance features. The internet TV market is segmented by resolution type, size, panel type, and geography.

The Japan connected TVs market is anticipated to reach USD 2,202.4 million by 2025, and it will register steady growth at a CAGR of 10.0% rising up to USD 5,712.5 million by 2035. Market growth is driven by increasing penetration of smart homes, High speed internet availability and the Demand for seamless content streaming.

Attributes	Values
Estimated Japan Industry Size 2025	USD 2,202.4 million
Projected Japan Industry Size 2035	USD 5,712.5 million
Value-based CAGR from 2025 to 2035	10.0%

Semi-Annual Market Update for Japan Connected TVs Market

Particular	Value CAGR
H1, 2024	9.6%
H2, 2024	9.8%
H1, 2025	9.9%
H2, 2025	10.2%

An Analysis of Japan Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	62.3%
Others	37.7%

Technology	Market Share (2025)
LED	45.2%
Others	54.8%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Sony	29.4%
Panasonic	22.1%
Toshiba	15.3%
Sharp	12.7%
Others	20.5%

The Smart TV market is expected to reach valued at 10.2% CAGR, resulting in a market size of USD 495.06 Billion by the conclusion of 2032.

The market is expected to reach USD 1,886.0 million by 2025, with a CAGR of 11.5% in the forecast years 2025 to 2035 reaching USD 5,601.2 million by 2035, indicating the growth of this market.

Attributes	Values
Estimated UK Industry Size in 2025	USD 1,886.0 million
Projected UK Industry Size in 2035	USD 5,601.2 million
Value-based CAGR (2025 to 2035)	11.5%

Semi-Annual Market Update for UK Connected TVs Market

Particular	Value CAGR
H1, 2024	10.8%
H2, 2024	11.2%
H1, 2025	11.4%
H2, 2025	11.7%

An Analysis of the UK Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	65.2%
Others	34.8%

Technology	Market Share (2025)
LED	50.5%
Others	40.5%

Market Concentration and Competitive Landscape

Vendor	Market Share (2025)
Samsung UK	28.3%
LG Electronics UK	21.5%
Sony UK	18.1%
Panasonic UK	12.2%
Others	19.9%

According to Cognitive Market Research, the global smart TV market size will be USD 229614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 91845.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 68884.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 52811.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11480.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4592.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
The OLED category is the fastest-growing segment of the smart TV industry.

Market Dynamics of Smart TV Market

Key Drivers for Smart TV Market

Growing Use of the Internet to Boost Market Growth

The market for smart TVs is expanding at a rapid pace due to the growing usage of the internet. Smart TVs are a vital home entertainment center because of the smooth streaming of HD content made possible by improved broadband accessibility and faster internet rates. Additionally, customers are looking for gadgets that provide integrated access to several streaming services, social networking, and interactive applications as more homes become internet-connected. Furthermore, user experience and convenience are improved by the emergence of internet-driven features like software upgrades, tailored suggestions, and smart home integrations. In addition to increasing demand for smart TVs, the broad use of the internet also pushes producers to develop new products, which grows the market. For instance, LG Electronics, the industry leader in smart, feature-rich, and adaptable commercial display and digital signage Distribution Channels and solutions, has announced the release of the most recent iteration of its high-end Micro LED, LG MAGNIT. The vivid and striking graphics provided by LG MAGNIT provide for an unforgettable viewing experience. Compared to traditional package LED signs, LG MAGNIT’s Full Black Coating technology produces a far deeper black. This gives viewers a sense of immersion by bringing out features that were obscured by the shadows and enhancing the color vividness.

Technological Advancements to Drive Market Growth

The expansion of the smart TV industry is mostly being driven by technological advancements. Consumers looking for high-definition entertainment are drawn to innovations in display technologies like 4K, OLED, and QLED because they provide immersive viewing experiences and better picture quality. By combining voice control and artificial intelligence, user interaction is improved, and navigation becomes more personalized and intuitive. Furthermore, better connectivity choices allow for smooth interaction with other gadgets and smart home systems. The functionality of smart TVs is also continuously improved by improvements in processing power and software capabilities, which enable smoother performance, frequent upgrades, and new features, which encourages market expansion in the coming years.

Restraint Factor for the Smart TV Market

High Initial Cost Will Limit Market Growth

One major obstacle to the expansion of the smart TV market is its high initial cost. Because of their high price tags, premium models with cutting-edge features like 4K resolution, OLED screens, and integrated smart capabilities are frequently out of reach for users on a tight budget. Additionally, growth is hampered by this cost barrier, particularly in marketplaces where prices are sensitive and among households with lower incomes. Furthermore, consumers are discouraged from purchasing pricey smart TVs due to the quick speed of technology improvements and concerns about obsolescence. As a result, the market’s overall potential for growth is constrained by the high upfront expenses.

Impact of Covid-19 on the Smart TV Market

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The size and share of the market is categorized based on Application (Family, Public) and Product (32 inch, 40 inch, 42 inch, 55 inch, ?60 inch) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Connected Tv in Germany Market has market value of USD 1,502.1 million in 2025 and is expected to grow at compound annual growth rate (CAGR) of 10.5% till 2035 to reach USD 4,076.8 million. Growing consumption of digital entertainment, penetration of high-speed internet and a preference for smart home ecosystems all contribute to the market’s growth.

Attributes	Values
Estimated Germany Industry Size in 2025 (USD Million)	USD 1,502.1 million
Projected Germany Industry Size in 2035 (USD Million)	USD 4,076.8 million
Value-based CAGR from 2025 to 2035	10.5%

Semi-Annual Market Update for Germany Connected TVs Market

Particular	Value CAGR
H1, 2024	10.1%
H2, 2024	10.3%
H1, 2025	10.4%
H2, 2025	10.7%

An Analysis of Germany Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	65.2%
Others	34.8%

Technology	Market Share (2025)
LED	40.5%
Others	49.8%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Samsung Germany	32.1%
LG Electronics Germany	24.5%
Sony Deutschland	18.3%
Panasonic Germany	10.2%
Others	14.9%

The share of households with a smart TV in Germany has seen rapid growth over the past 13 years. In 2010, only five percent of households had a smart TV, whilst by 2023, this figure was 96 percent. The rise in popularity of streaming services has contributed to people wanting a smart TV in their homes. TV purchasing habits There is no doubt that smart TVs are popular in Germany. In total, almost 21.3 million households had smart TVs and around 25.7 million had connected TVs. Although these two may sound similar, a connected TV can just connect to the internet, whilst a smart TV can specifically stream shows and movies via apps that can be downloaded from an app store on the TV. The most popular brand among buyers was Samsung, followed by LG and Philips. Although TVs are clearly a popular household device, when it came to the devices that Germans were purchasing, smartphones and computers, laptops, and tablets, were bought more frequently than televisions. The effect of streaming on TV In Germany, according to a survey, the most popular type of media that is consumed is TV, with an average daily use time of 203 minutes. Streaming services mean that viewers have a lot more freedom when it comes to TV-watching habits. They can watch countless TV shows and movies at the click of a button, even ones that are not played on TV anymore. People can also binge an entire series in one sitting and don’t have to wait for a new episode each week, as streaming services often release the entire season of a new show in one go. Almost 30 percent of Germans had at least three subscriptions to streaming services. This is because different services have different options, and most streaming platforms now also produce their own TV shows and movies that are available there exclusively. The top three streaming services used the most by people in Germany were Amazon Prime, Netflix, and Disney+.

Smart TVs accounted for 70 percent of the overall TV market worldwide in 2018. Smart TVs’ share of the overall TV sales increased by roughly 15 percent since 2015, highlighting the growing global demand for richly featured consumer electronics.

Which factors contributed to the popularity of smart TVs? The television industry has been quick to adapt to the recent trend towards connectivity and compatibility that has swept across nearly all segments of the consumer electronics industry. Smart TVs, TV devices that allow users to access the internet and download apps, are becoming a staple in many households around the world. This development is fueled by consumer interest in streaming services, which mostly come as pre-installed apps in today’s smart TV sets, as well as the ever-increasing affordability of these new technologies.

Smart TV market worldwide The global smart TV market is seeing constant growth: smart TV technology is expected to account for nearly 200 million television unit sales by the year 2024, an increase of roughly 50 million units from 2018. While an estimated 29 percent of the world’s population owned a smart TV in 2018, this figure is forecast to increase in the future, largely driven by household brands like Samsung.

Global Video Services on Connected TV market size 2025 was XX Million. Video Services on Connected TV Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Smart TV market is anticipated to experience a steady 10.2% CAGR, ultimately attaining a market size of USD 495.06 Billion by 2032, according to market forecasts.

The smart TV market size stands at USD 244.4 billion in 2024 and is anticipated to surpass a valuation of USD 674 billion by 2034. The smart TV market expansion is estimated at a CAGR of 10.7% from 2024 to 2034.

Attributes	Description
Previous Valuation in 2023	USD 219 billion
Current Valuation in 2024	USD 244.4 billion
Forecasted Valuation in 2034	USD 674 billion
Value CAGR (2024 to 2034)	10.7%

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
South Korea	13.1%
Japan	12.4%
United Kingdom	11.9%

Category-wise Insights

Segment	Android TV (Operating System)
CAGR (2024 to 2034)	10.5%

Segment	Flat (Screen Shape)
CAGR (2024 to 2034)	10.3%

The size and share of the market is categorized based on geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).