The Connected TV Market Report is Segmented by Device (Smart TV, Streaming Media Player, and More), Operating System (Android TV/Google TV, Tizen, Webos, and More), Screen Size (Up To 32 Inch, 33-45 Inch, 46-55 Inch, and More), Resolution (4K UHD, 8K, FHD and HD), Panel Technology (LED/Mini-LED, OLED, and QLED), Distribution Channel (Online, and Offline), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global connected TV’s market is poised for significant growth, expanding from 16,978.4 Million in 2025 to 60,110.2 Million by 2035. The market grows at a CAGR 13.5% from the period 2025 to 2035.

Attributes	Description
Historical Size, 2024	USD 15,057.8 million
Estimated Size, 2025	USD 16,978.4 million
Projected Size, 2035	USD 60,110.2 million
Value-based CAGR (2025 to 2035)	13.5% CAGR

Semi-Annual Market Update

Particular	Value CAGR
H1	12.8% (2024 to 2034)
H2	13.3% (2024 to 2034)
H1	13.1% (2025 to 2035)
H2	13.7% (2025 to 2035)

Country-wise Insights

Countries	CAGR from 2025 to 2035
India	15.9%
China	14.8%
Germany	13.4%
KSA	14.3%
United States	14.1%

Category-wise Insights

Segment	CAGR (2025 to 2035)
OLED (Technology)	16.4%

Segment	Value Share ( 2025 )
Smart TVs (Device Type)	62.5%

Roku was the leading streaming TV platform in the United States in the first quarter of 2019. During the measured period, Roku media streamers and Roku-based smart TVS accounted for the lion's share of over 30 percent of all connected TV device sales in the U.S.

The rise of Roku
A Roku is a digital media player device that allows users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers like Netflix and Hulu. These devices deliver OTT (over-the-top) video content via the users’ internet connection – to great success: in the United States, Roku Inc. reported close to 30 million monthly active users in the first quarter of 2019 and an annual revenue of over 325 million U.S. dollars in 2018.

Connected TV devices in the United States
Connected TVs (CTVs) are television devices that either have a build-in internet connection or are paired with an external web-enabled device like a Roku. This technology is enjoying great popularity in the United States, where an estimated 203 million people used connected TV devices in 2019. This figure is expected to increase in the following years, with roughly 45 percent of U.S. CTV users projected to stream content via a Roku device.

The US Smart TV Market Report is Segmented by Screen Size (Up To 45", 45-54", 55-64", 65-74", 75" & Above), Resolution Type (HDTV, Full HD, 4K UHD, 8K UHD), Panel Technology (LCD/LED, QLED, OLED, Mini-LED), Price Band (less Than USD 500, USD 500-999, and More), Operating System (Roku OS, Google/Android TV, and More), and Geography. The Market Forecasts are Provided in Terms of Volume (Units).

The market is expected to reach USD 1,886.0 million by 2025, with a CAGR of 11.5% in the forecast years 2025 to 2035 reaching USD 5,601.2 million by 2035, indicating the growth of this market.

Attributes	Values
Estimated UK Industry Size in 2025	USD 1,886.0 million
Projected UK Industry Size in 2035	USD 5,601.2 million
Value-based CAGR (2025 to 2035)	11.5%

Semi-Annual Market Update for UK Connected TVs Market

Particular	Value CAGR
H1, 2024	10.8%
H2, 2024	11.2%
H1, 2025	11.4%
H2, 2025	11.7%

An Analysis of the UK Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	65.2%
Others	34.8%

Technology	Market Share (2025)
LED	50.5%
Others	40.5%

Market Concentration and Competitive Landscape

Vendor	Market Share (2025)
Samsung UK	28.3%
LG Electronics UK	21.5%
Sony UK	18.1%
Panasonic UK	12.2%
Others	19.9%

Connected TV Market size was valued at USD 2.60 Billion in 2024 and is projected to reach USD 14.10 Billion by 2032, growing at a CAGR of 16.5% from 2026 to 2032.Growing Demand for Streaming Services: The growing demand for streaming services stands as a cornerstone of CTV market expansion. Consumers are increasingly migrating from traditional linear television to on demand content, seeking flexibility, variety, and personalized viewing experiences.Adoption of Smart TVs: The widespread adoption of Smart TVs is a pivotal driver behind the flourishing Connected TV market. Modern Smart TVs come equipped with integrated internet connectivity, pre installed streaming applications, and user friendly interfaces, eliminating the need for separate streaming devices for many consumers.

The Connected TV (CTV) market is experiencing robust growth, projected to reach a market size of $9.28 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 13.20%. This surge is driven by several key factors. The increasing adoption of streaming services and the rise of smart TVs are fundamental drivers. Consumers are increasingly cutting the cord, shifting from traditional cable television to on-demand streaming platforms accessible through their CTV devices. This transition is fueled by the desire for greater content choice, personalized viewing experiences, and cost-effectiveness. Furthermore, technological advancements, such as improved streaming quality (4K, HDR) and the integration of smart home functionalities within CTV devices, are enhancing the user experience and further propelling market growth. Competition among manufacturers like Samsung, LG, Hisense, TCL, and streaming platform providers such as Amazon, Apple, Roku, and Google, is also fostering innovation and affordability, making CTV accessible to a wider audience. Geographic distribution reveals a varied market landscape. North America and Europe currently hold significant market shares, driven by high internet penetration and early adoption of streaming technologies. However, the Asia-Pacific region, particularly China and India, presents substantial growth opportunities due to their rapidly expanding middle class and increasing smartphone penetration, creating a strong foundation for CTV adoption. The continued expansion of high-speed internet infrastructure in emerging markets will play a significant role in driving future growth. While challenges such as data privacy concerns and the need for robust cybersecurity measures exist, the overall positive trajectory of the CTV market indicates a bright future for the industry through 2033. The market is expected to continue its upward trend driven by ongoing technological advancements and changing consumer preferences. Recent developments include: May 2023: Blaupunkt and Flipkart announced a partnership to launch the 40-inch Android TV Sigma series. The new Blaupunkt Sigma Series Android TV has a bezel-less design, 512 MB RAM, 4 GB ROM, two bottom-firing built-in speakers with surround sound technology, and 3 HDMI and 2 USB ports., May 2023: Hisense announced the launch of its In the United Arab Emirates, new ULED X and hero U8 TV products have been launched. The company states that Hisense has increased its brand awareness in the UAE market from 48% to 73%, representing an increase of 25 percentage points., November 2022: Samsung launched the Samsung Crystal 55AU7700 55-inch Ultra HD 4K Smart LED TV in India. The Smart TV has a 4K Resolution, 3840 x 2160-pixel average, 60 Hz Refresh Rate, and 178 ° Viewing Angle.. Key drivers for this market are: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Potential restraints include: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Notable trends are: Smart TV Accounts for the Largest Market Share.

The USA connected TVs market will reach USD 5,377.9 million in 2025 and grow at a CAGR of 11.0%, reaching USD 15,270.3 million by 2035.

Attributes	Values
Estimated USA Market Size 2025	USD 5,377.9 million
Projected USA Market Size 2035	USD 15,270.3 million
Value-based CAGR from 2025 to 2035	11.0%

Semi-Annual Market Update for USA Connected TVs Market

Particular	Value CAGR
H1, 2024	10.5%
H2, 2024	10.7%
H1, 2025	10.8%
H2, 2025	11.3%

An Analysis of USA Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	58.3%
Others	41.7%

Technology	Market Share (2025)
LED	45.2%
QLED	54.8%

Market Concentration and Competitive Landscape

Vendor	Market Share (2025)
Samsung	27.9%
LG	21.4%
Sony	16.8%
Roku	11.5%
Amazon (Fire TV)	9.2%
Others	13.2%

Samsung is the leading connected TV brand worldwide with a market share of 14 percent as of the first quarter of 2020, followed by Sony and LG with 12 and 8 percent respectively.

The Japan connected TVs market is anticipated to reach USD 2,202.4 million by 2025, and it will register steady growth at a CAGR of 10.0% rising up to USD 5,712.5 million by 2035. Market growth is driven by increasing penetration of smart homes, High speed internet availability and the Demand for seamless content streaming.

Attributes	Values
Estimated Japan Industry Size 2025	USD 2,202.4 million
Projected Japan Industry Size 2035	USD 5,712.5 million
Value-based CAGR from 2025 to 2035	10.0%

Semi-Annual Market Update for Japan Connected TVs Market

Particular	Value CAGR
H1, 2024	9.6%
H2, 2024	9.8%
H1, 2025	9.9%
H2, 2025	10.2%

An Analysis of Japan Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	62.3%
Others	37.7%

Technology	Market Share (2025)
LED	45.2%
Others	54.8%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Sony	29.4%
Panasonic	22.1%
Toshiba	15.3%
Sharp	12.7%
Others	20.5%

Smart TVs accounted for ** percent of the overall TV market worldwide in 2018. Smart TVs’ share of the overall TV sales increased by roughly ** percent since 2015, highlighting the growing global demand for richly featured consumer electronics. Which factors contributed to the popularity of smart TVs? The television industry has been quick to adapt to the recent trend towards connectivity and compatibility that has swept across nearly all segments of the consumer electronics industry. Smart TVs, TV devices that allow users to access the internet and download apps, are becoming a staple in many households around the world. This development is fueled by consumer interest in streaming services, which mostly come as pre-installed apps in today’s smart TV sets, as well as the ever-increasing affordability of these new technologies. Smart TV market worldwide The global smart TV market is seeing constant growth: smart TV technology is expected to account for nearly *** million television unit sales by the year 2024, an increase of roughly ** million units from 2018. While an estimated 29 percent of the world’s population owned a smart TV in 2018, this figure is forecast to increase in the future, largely driven by household brands like Samsung.

The Smart TV Market Report is Segmented by Resolution (HD/Full HD, 4K UHD, and 8K UHD), Screen Size (Up To 32 Inch, 33-45 Inch, 46-55 Inch, and More), Panel/Display Technology (LED/LCD, OLED, QLED, Mini-LED, and More), Screen Shape (Flat, and Curved), Operating System (Android TV, and Other/OEM Proprietary), Distribution Channel (Offline Retail, and Online), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Smart TV Market Outlook

According to our latest research, the global smart TV market size reached USD 224.6 billion in 2024, with robust growth driven by technological advancements and increasing consumer demand for connected devices. The market is expected to grow at a CAGR of 10.8% from 2025 to 2033, reaching a projected value of USD 573.2 billion by 2033. This remarkable expansion is primarily fueled by the proliferation of high-speed internet, the integration of advanced features such as voice assistance and AI, and the growing preference for home entertainment solutions. As per the latest findings, the smart TV market continues to evolve rapidly, marked by innovation and intensifying competition among global and regional players.

The growth trajectory of the smart TV market is underpinned by several key factors. Foremost among these is the increasing penetration of broadband and fiber-optic internet connections across both developed and emerging economies. The advent of affordable high-speed data has significantly enhanced the streaming experience, making smart TVs an attractive proposition for consumers seeking seamless access to digital content. Additionally, the rising popularity of over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, and Disney+ has created a strong demand for smart TVs, which offer integrated access to these services. This shift in content consumption habits, away from traditional cable and satellite TV, has been a pivotal growth driver for the market.

Another major growth factor is the continuous innovation in display technologies and user interfaces. The transition from HD to 4K and now to 8K UHD displays has dramatically improved picture quality, while advancements in OLED and QLED panels have enhanced color accuracy and energy efficiency. Manufacturers are also focusing on refining operating systems, with platforms like Android TV, Tizen, and WebOS providing intuitive navigation and personalized recommendations. Furthermore, the integration of artificial intelligence, voice assistants, and smart home connectivity features has elevated the user experience, making smart TVs an integral part of the connected home ecosystem. These technological advancements are not only attracting tech-savvy consumers but also encouraging frequent upgrades, thereby stimulating market growth.

The smart TV market is also benefiting from a shift in consumer lifestyles and preferences. With the rise of remote work and increased time spent at home, consumers are investing more in home entertainment solutions. The affordability of smart TVs, coupled with aggressive promotional campaigns by leading brands, has further accelerated adoption rates. Moreover, the growing trend of smart homes and the proliferation of Internet of Things (IoT) devices have made smart TVs a central hub for managing and controlling other connected devices. This convergence of entertainment and smart home functionality is expected to sustain the momentum of the smart TV market in the coming years.

From a regional perspective, Asia Pacific remains the largest and fastest-growing market for smart TVs, accounting for a substantial share of global sales in 2024. Countries such as China, India, and South Korea are witnessing strong demand, driven by rising disposable incomes, rapid urbanization, and the presence of major manufacturers. North America and Europe also represent significant markets, characterized by high consumer awareness and early adoption of advanced technologies. Meanwhile, emerging markets in Latin America and the Middle East & Africa are experiencing steady growth, supported by infrastructure development and increasing digitalization. The regional landscape is highly dynamic, with each market exhibiting unique trends and growth drivers.

Product Type Analysis

The product type segment of the smart TV market is highly diversified, encompassing a range of display resolutions such as 4K UHD TV, Full HD TV, HD TV, 8K TV, and others. Among these, 4K UHD

The booming Connected TV (CTV) market is projected to reach $500 billion by 2033, driven by streaming services, smart TV adoption, and global internet expansion. This comprehensive analysis explores market size, growth trends, key players (Samsung, LG, Sony), and regional insights. Discover the future of CTV.

The Connected Tv in Germany Market has market value of USD 1,502.1 million in 2025 and is expected to grow at compound annual growth rate (CAGR) of 10.5% till 2035 to reach USD 4,076.8 million. Growing consumption of digital entertainment, penetration of high-speed internet and a preference for smart home ecosystems all contribute to the market’s growth.

Attributes	Values
Estimated Germany Industry Size in 2025 (USD Million)	USD 1,502.1 million
Projected Germany Industry Size in 2035 (USD Million)	USD 4,076.8 million
Value-based CAGR from 2025 to 2035	10.5%

Semi-Annual Market Update for Germany Connected TVs Market

Particular	Value CAGR
H1, 2024	10.1%
H2, 2024	10.3%
H1, 2025	10.4%
H2, 2025	10.7%

An Analysis of Germany Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	65.2%
Others	34.8%

Technology	Market Share (2025)
LED	40.5%
Others	49.8%

Market Concentration and Competitive Landscape

Vendors	Market Share (2025)
Samsung Germany	32.1%
LG Electronics Germany	24.5%
Sony Deutschland	18.3%
Panasonic Germany	10.2%
Others	14.9%

The global smart TV market attained a value of USD 245.51 Billion in 2024 and is projected to expand at a CAGR of 9.60% through 2034. The market is further expected to achieve USD 614.01 Billion by 2034. Growing integration of cross-device ecosystems, where Smart TVs sync with wearables, smart speakers, and home automation platforms, is rapidly boosting demand, as brands focus on unified interfaces and seamless multi-screen media continuity.

The industry witnesses an increasing number of manufacturers competing to merge display innovation with computing-grade performance. In May 2025, Samsung unveiled its AI-powered Neo QLED line, integrating on-device generative AI upscaling designed to enhance lower-resolution content in real time. This development aligns with a rising trend in the smart TV market, creating pressure for TVs that optimize bandwidth use while preserving clarity. Telecom operators and OTT ecosystem partners view this as a strategic breakthrough because AI-driven optimization reduces network strain while upgrading user experience.

Moreover, suppliers are inclining toward platform-centric models that treat Smart TVs as long-life digital hubs. Brands are embedding multi-mode processors, universal OS compatibility layers, and secure app ecosystems that help expand recurring revenue from content marketplaces and advertising inventories. In September 2025, Kodak expanded its Matrix Series with new QLED Google TVs, available in four sizes including 43, 50, 55, and 65 inches, driving demand in the smart TV market. Commercial clients, like hospitality chains and digital signage integrators, are adopting these enhanced platforms to speed up content deployment, minimize maintenance, and tap analytics for behavioral insights.

Global Smart Internet Connected TV comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2024 - 2032. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

Market Research Intellect's Connected TV Market Report highlights a valuation of USD 100 billion in 2024 and anticipates growth to USD 200 billion by 2033, with a CAGR of 8.5% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is valued to increase USD 149.5 billion, at a CAGR of 16.8% from 2024 to 2029. Technological advancements in TV resolution will drive the smart TV market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 59% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 61.50 billion in 2023
By Application - Below 32 inches segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 248.80 billion
Market Future Opportunities: USD 149.50 billion
CAGR from 2024 to 2029 : 16.8%

Market Summary

The market represents a dynamic and continually evolving sector, driven by advancements in core technologies and applications. With the increasing popularity of high-definition and 4K resolution, technological innovations have become a primary market driver. According to recent reports, 4K TVs accounted for over 30% of global TV sales in 2020. The growing influence of digital media on smart TV advertising and marketing further fuels market growth. However, concerns regarding security and privacy, as smart TVs collect and analyze user data, pose significant challenges.
The service types or product categories within the market include streaming services, smart TV apps, and voice control features. Regions like North America and Europe are major contributors to the market's growth due to their advanced digital infrastructure and high consumer adoption rates.

What will be the Size of the Smart TV Market during the forecast period?

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How is the Smart TV Market Segmented ?

The smart tv industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, with high-end smart TVs gaining increasing popularity due to the proliferation of OTT streaming services in key regions like the US, India, and China. According to recent reports, the market for smart TVs has seen a notable increase in adoption, with approximately 55% of all TV sales in 2021 being smart TVs. Furthermore, industry experts predict that this trend will continue, with smart TV sales expected to reach around 65% of all TV sales by 2025. Advancements in technology, such as OLED screen technology, firmware version control, and Dolby Vision support, have contributed to the improved picture quality and enhanced user experience of smart TVs.

These features, along with the expanding app store ecosystem and streaming app compatibility, have made smart TVs an essential device for modern homes. Moreover, the market is witnessing continuous innovation, with developments in color accuracy testing, software update mechanisms, panel response time, screen size variations, input lag measurement, energy efficiency ratings, wireless connectivity options, voice control integration, HDR display technology, smart home integration, sound quality assessment, and QLED screen technology. The offline segment, consisting of consumer electronics stores, hypermarkets, and supermarkets, remains the primary distribution channel for smart TVs.

Despite the rise of e-commerce platforms, offline sales continue to dominate the market due to the tangibility and hands-on experience they offer. However, the gap between online and offline prices has narrowed significantly, with companies increasingly focusing on competitive online pricing to attract customers.

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The Offline segment was valued at USD 61.50 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 59% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the Asia Pacific (APAC) region, India and China emerged as significant consumers in the market by 2024. The surge in consumer preference for smart TVs, particularly in emerging economies

The connected TVs in GCC countries are expected to grow because of the booming of internet usage, high definition quality for scale that's smart home formed. The market is expected to be worth USD 1,468.4 million in 2025, growing at a compound annual growth rate (CAGR) of 15.0%, and reach a market size of USD 5,940.6 million by 2035.

Attributes	Values
Estimated GCC Industry Size 2025	USD 1,468.4 million
Projected GCC Industry Size 2035	USD 5,940.6 million
Value-based CAGR from 2025 to 2035	15.0%

Semi-Annual Market Update for GCC Countries Connected TVs Market

Particular	Value CAGR
H1, 2024	14.4%
H2, 2024	14.7%
H1, 2025	14.8%
H2, 2025	15.3%

An Analysis of GCC Countries Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	65.3%
Others	34.7%

Technology	Market Share (2025)
LED	45.6%
Others	54.4%

Country-Wise Analysis

Countries	CAGR
Saudi Arabia	18.6%
UAE	16.4%
Rest of Middle East	12.5%

Concentration and Competitive Landscape

Vendors	Market Share (2025)
Samsung (UAE, Saudi Arabia)	29.5%
LG Electronics (Qatar, Bahrain)	21.7%
Hisense (UAE, Oman)	14.2%
Sony (Saudi Arabia, Kuwait)	12.4%
Others	22.2%