The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

Context

The United States Census Bureau’s international dataset provides estimates of country populations since 1950 and projections through 2050. Specifically, the dataset includes midyear population figures broken down by age and gender assignment at birth. Additionally, time-series data is provided for attributes including fertility rates, birth rates, death rates, and migration rates.

Querying BigQuery tables

You can use the BigQuery Python client library to query tables in this dataset in Kernels. Note that methods available in Kernels are limited to querying data. Tables are at bigquery-public-data.census_bureau_international.

Sample Query 1

What countries have the longest life expectancy? In this query, 2016 census information is retrieved by joining the mortality_life_expectancy and country_names_area tables for countries larger than 25,000 km2. Without the size constraint, Monaco is the top result with an average life expectancy of over 89 years!

standardSQL

SELECT age.country_name, age.life_expectancy, size.country_area FROM ( SELECT country_name, life_expectancy FROM bigquery-public-data.census_bureau_international.mortality_life_expectancy WHERE year = 2016) age INNER JOIN ( SELECT country_name, country_area FROM bigquery-public-data.census_bureau_international.country_names_area where country_area > 25000) size ON age.country_name = size.country_name ORDER BY 2 DESC /* Limit removed for Data Studio Visualization */ LIMIT 10

Sample Query 2

Which countries have the largest proportion of their population under 25? Over 40% of the world’s population is under 25 and greater than 50% of the world’s population is under 30! This query retrieves the countries with the largest proportion of young people by joining the age-specific population table with the midyear (total) population table.

standardSQL

SELECT age.country_name, SUM(age.population) AS under_25, pop.midyear_population AS total, ROUND((SUM(age.population) / pop.midyear_population) * 100,2) AS pct_under_25 FROM ( SELECT country_name, population, country_code FROM bigquery-public-data.census_bureau_international.midyear_population_agespecific WHERE year =2017 AND age < 25) age INNER JOIN ( SELECT midyear_population, country_code FROM bigquery-public-data.census_bureau_international.midyear_population WHERE year = 2017) pop ON age.country_code = pop.country_code GROUP BY 1, 3 ORDER BY 4 DESC /* Remove limit for visualization*/ LIMIT 10

Sample Query 3

The International Census dataset contains growth information in the form of birth rates, death rates, and migration rates. Net migration is the net number of migrants per 1,000 population, an important component of total population and one that often drives the work of the United Nations Refugee Agency. This query joins the growth rate table with the area table to retrieve 2017 data for countries greater than 500 km2.

SELECT growth.country_name, growth.net_migration, CAST(area.country_area AS INT64) AS country_area FROM ( SELECT country_name, net_migration, country_code FROM bigquery-public-data.census_bureau_international.birth_death_growth_rates WHERE year = 2017) growth INNER JOIN ( SELECT country_area, country_code FROM bigquery-public-data.census_bureau_international.country_names_area

Update frequency

Historic (none)

Dataset source

United States Census Bureau

Terms of use: This dataset is publicly available for anyone to use under the following terms provided by the Dataset Source - http://www.data.gov/privacy-policy#data_policy - and is provided "AS IS" without any warranty, express or implied, from Google. Google disclaims all liability for any damages, direct or indirect, resulting from the use of the dataset.

See the GCP Marketplace listing for more details and sample queries: https://console.cloud.google.com/marketplace/details/united-states-census-bureau/international-census-data

OnPoint Weather is a global weather dataset for business available for any lat/lon point and geographic area such as ZIP codes. OnPoint Weather provides a continuum of hourly and daily weather from the year 2000 to current time and a forward forecast of 45 days. OnPoint Climatology provides hourly and daily weather statistics which can be used to determine ‘departures from normal’ and to provide climatological guidance of expected weather for any location at any point in time. The OnPoint Climatology provides weather statistics such as means, standard deviations and frequency of occurrence. Weather has a significant impact on businesses and accounts for hundreds of billions in lost revenue annually. OnPoint Weather allows businesses to quantify weather impacts and develop strategies to optimize for weather to improve business performance. Examples of Usage Quantify the impact of weather on sales across diverse locations and times of the year Understand how supply chains are impacted by weather Understand how employee’s attendance and performance are impacted by weather Understand how weather influences foot traffic at malls, stores and restaurants OnPoint Weather is available through Google Cloud Platform’s Commercial Dataset Program and can be easily integrated with other Google Cloud Platform Services to quickly reveal and quantify weather impacts on business. Weather Source provides a full range of support services from answering quick questions to consulting and building custom solutions. This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery 瞭解詳情