Consumer Confidence in China decreased to 87.90 points in June from 88 points in May of 2025. This dataset provides - China Consumer Confidence - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In July 2025, the index for consumer confidence in China ranged at ** points, up from **** points in the previous month. The index dropped considerably in the first half of 2022 and performed a sideways movement during 2023 and 2024. Consumer confidence Index The consumer confidence index (CCI), also called Index of Consumer Sentiment (ICS) is a commonly used indicator to measure the degree of economic optimism among consumers. Based on information about saving and spending activities of consumers, changes in business climate and future spending behavior are being projected. The CCI plays an important role for investors, retailers, and manufacturers in their decision-making processes. However, measurement of consumer confidence varies strongly from country to country. As consumers need time to react to economic changes, the CCI tends to lag behind other indicators like the consumer price index (CPI) and the producer price index (PPI). Development in China As shown by the graph at hand, confidence among Chinese consumers picked up since mid of 2016. In October 2017, the CCI hit a record value of 127.6 index points and entered into a sideward movement. Owing to a relative stability in GDP growth, a low unemployment rate, and a steady development of disposable household income, Chinese consumers gained more confidence in the state of the national economy. Those factors also contribute to the consumers’ spending power, which was reflected by a larger share of consumption in China’s GDP. After the outbreak of the coronavirus pandemic, consumer confidence dropped quickly in the beginning of 2020, but started to recover in the second half of the year, leading to a v-shaped movement of the index in 2020.

Graph and download economic data for Consumer Opinion Surveys: Composite Consumer Confidence for China (CSCICP02CNM460S) from Jan 1990 to May 2025 about consumer sentiment, composite, China, and consumer.

Key information about China Consumer Confidence Growth

• China Consumer Confidence dropped by 0.7 % Point in Feb 2025, compared with a decrease of 1.4 % Point in the previous month.
• China Consumer Confidence: YoY Change is updated monthly, available from Jan 1991 to Feb 2025, averaged at 0.0 % Point.
• The data reached an all-time high of 16.7 % Point in Oct 2017 and a record low of -35.0 % Point in May 2022.
• In the latest reports, Retail Sales of China grew 12.7 % YoY in May 2023.

Graph and download economic data for Composite Leading Indicators: Composite Consumer Confidence Amplitude Adjusted for China (CSCICP03CNM665S) from Jan 1990 to Dec 2023 about consumer sentiment, composite, China, and consumer.

China Consumer Confidence: Current Index data was reported at 73.178 Index in Jan 2023. This records an increase from the previous number of 72.959 Index for Dec 2022. China Consumer Confidence: Current Index data is updated monthly, averaging 62.801 Index from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 78.438 Index in Nov 2018 and a record low of 45.646 Index in Jun 2012. China Consumer Confidence: Current Index data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

China Consumer Confidence: Jobs Index data was reported at 71.101 Index in Jan 2023. This records an increase from the previous number of 67.104 Index for Dec 2022. China Consumer Confidence: Jobs Index data is updated monthly, averaging 67.676 Index from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 74.426 Index in Jul 2019 and a record low of 56.440 Index in Oct 2011. China Consumer Confidence: Jobs Index data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

According to Ipsos Consolidated Economic Indicators based on monthly surveys conducted by Ipsos, the Consumer Confidence Index for China ranged at **** points in March 2023, up from **** points in the previous month. In comparison, the Consumer Confidence Index for the United States stood at **** points in March 2023.

View monthly updates and historical trends for Consumer Confidence Indicator: China (DISCONTINUED). Source: Organisation for Economic Co-operation and Dev…

A survey conducted at the end of 2024 in China shows that consumers from *******and *******cities were more optimistic than those living elsewhere in the country, with ***percent of respondents there expressing confidence in the economy. In Comparison, only ***percent of ******respondents were economically optimistic. Notably, the Generation Z was the most confident age group across all city tiers.

China Consumer Confidence - Historical chart and current data through 2025.

Consumer Confidence Economic Expectations in China increased to 116.40 in June from 114.70 in May of 2017. This dataset includes a chart with historical data for China Consumer Confidence Economic Expectations.

According to a survey conducted at the end of 2024, the Generation * was the most optimistic generation among Chinese consumers, with around ** percent of respondents within this age group saying they were economically confident. By comparison, only ** percent of respondents aged between 26 and 41 (the Millennials) voiced their confidence in the economy.

China Consumer Confidence: Expectations Index data was reported at 75.927 Index in Jan 2023. This records an increase from the previous number of 72.545 Index for Dec 2022. China Consumer Confidence: Expectations Index data is updated monthly, averaging 69.642 Index from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 77.833 Index in Jan 2021 and a record low of 61.265 Index in Dec 2011. China Consumer Confidence: Expectations Index data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

Consumer Confidence in Taiwan decreased to 63.31 points in August from 64.38 points in July of 2025. This dataset provides - Taiwan Consumer Confidence - actual values, historical data, forecast, chart, statistics, economic calendar and news.

China Consumer Confidence Indicator: sa: Normalised data was reported at 97.312 Normal=100 in Dec 2023. This records an increase from the previous number of 97.240 Normal=100 for Nov 2023. China Consumer Confidence Indicator: sa: Normalised data is updated monthly, averaging 100.016 Normal=100 from Jan 1990 (Median) to Dec 2023, with 408 observations. The data reached an all-time high of 102.062 Normal=100 in Feb 2021 and a record low of 97.059 Normal=100 in Nov 2022. China Consumer Confidence Indicator: sa: Normalised data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s China – Table CN.OECD.MEI: Consumer Opinion Surveys: Seasonally Adjusted: Non OECD Member. The Consumer Confidence Survey is conducted by China Economic Monitoring and Analysis Center (CEMAC) of the National Bureau of Statistics. Data for Consumer Confidence Indicator are available from June 1996 onwards. Starting from Q4 2009, CEMAC extended the sample size and coverage (including all tiers of urban cities in the East, Central, West and Northwest as well as rural areas).

Im Juli 2025 liegt der Indexwert für das Verbrauchervertrauen in China bei rund ** Punkten. Die Statistik zeigt den Index für das Verbrauchervertrauen in China von Juli 2021 bis Juli 2025. Index für Verbrauchervertrauen (Consumer Confidence Index) Indizes für das nationale Verbrauchervertrauen zählen zu den wichtigsten wirtschaftlichen Frühindikatoren. Der Index misst, mittels Befragung, die Konsumlaune von Privathaushalten, als Teil der Binnennachfrage. Lassen die befragten Privathaushalte die Absicht steigender Konsumausgaben erkennen, ist der Index positiv und steigt. In der Folge lässt sich ein erhöhter Absatz von Konsumgütern verzeichnen. Umgekehrt gibt ein sinkender Verbrauchervertrauensindex erste Hinweise für einen Rückgang in der Binnennachfrage und schließlich auch der Wirtschaftsleistung. Der Index für Verbrauchervertrauen in China (Consumer Confidence Index) basiert auf einer Befragung von rund *** Personen über ** Jahren aus ** Städten in ganz China. Ein Indexwert über *** bedeutet, dass die Verbraucher im Hinblick auf ihre wirtschaftliche Situation optimistisch sind; ein Wert unter ***, dass die Situation pessimistisch bewertet wird.

Key information about China Consumer Confidence: Net Balance

• China Consumer Confidence: Net Balance recorded a drop of 5.1 % Point in Mar 2023, compared with a drop of 5.3 % points in the previous month.
• China Consumer Confidence: Net Balance data is updated monthly, available from Jan 1990 to Mar 2023, with an averaged 10.1 % points.
• The data reached an all-time high of 27.0 % in Feb 2021 and a record low of -14.5 % in Nov 2022.

• In the latest reports, Retail Sales of China grew 12.7 % YoY in May 2023.
• China Consumer Confidence dropped by 18.3 % Point in Mar 2023.
• China Annual Household Income per Capita reached 4,805.9 USD in Dec 2013.
• China Annual Household Expenditure per Capita reached 4,515.3 USD in Dec 2022.
• Car Sales of China recorded 2,381,614.0 units in May 2023, representing a growth of 27.9 %.

China Consumer Confidence Score: Major Purchase data was reported at 34.000 Score in Jan 2023. This stayed constant from the previous number of 34.000 Score for Dec 2022. China Consumer Confidence Score: Major Purchase data is updated monthly, averaging 10.300 Score from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 50.300 Score in Oct 2018 and a record low of -22.300 Score in Jun 2012. China Consumer Confidence Score: Major Purchase data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

Baijiu Market Outlook

The global baijiu market size was valued at approximately 85.6 billion USD in 2023 and is projected to reach around 120.3 billion USD by 2032, growing at a compound annual growth rate (CAGR) of 3.8% during the forecast period. This growth is primarily driven by increasing consumer interest in traditional and premium alcoholic beverages, burgeoning middle-class populations, and evolving cultural trends towards authentic local spirits.

The primary growth factor fueling the baijiu market is the rising disposable incomes among consumers globally, particularly in emerging economies such as China and other parts of Asia. With growing financial capabilities, consumers are increasingly willing to spend on premium and high-quality alcoholic beverages, and baijiu, being a traditional Chinese spirit, is witnessing robust demand. Additionally, globalization and the greater cultural exchange have made baijiu more popular in Western countries, further enhancing its market penetration.

Another significant growth factor is the evolving consumer preferences towards unique and diverse alcoholic offerings. Baijiu, with its distinct taste profiles and cultural heritage, is attracting a broader audience. The shift towards experiential drinking, where consumers seek out unique and culturally rich drinking experiences, boosts the demand for baijiu. Furthermore, innovative marketing strategies and collaborations with international brands are also helping to elevate the profile of baijiu on the global stage.

Technological advancements in production processes have also contributed to the market's growth. Modernized distillation techniques, quality control measures, and sustainable production methods have improved the quality and consistency of baijiu products. This has increased consumer confidence and satisfaction, thereby driving market growth. Additionally, the rise in online retail channels focusing on alcoholic beverages has made it easier for consumers to access a wide range of baijiu products, further supporting market expansion.

Regionally, Asia Pacific remains the dominant market for baijiu, accounting for the largest share of the market. The region's deep-rooted cultural affinity for baijiu, particularly in China, coupled with a large consumer base, solidifies its market leadership. However, regions like North America and Europe are also experiencing growing interest, driven by increasing cultural exchanges and the rise in popularity of Chinese cuisine and culture. This regional diversification is expected to contribute significantly to the market's growth trajectory.

Type Analysis

The baijiu market is segmented by type into Light Aroma, Strong Aroma, Sauce Aroma, and Others. Each type represents distinct flavor profiles and production techniques that cater to various consumer preferences. The Light Aroma segment is particularly popular among new consumers due to its mild and approachable taste, making it an ideal entry point for those unfamiliar with baijiu. This segment is expected to witness steady growth as it appeals to a broader audience, including international markets.

Strong Aroma baijiu is the most widely consumed type and holds the largest market share. Its robust and bold flavor profile, often characterized by complex and rich aromatic notes, makes it a favorite among traditional baijiu enthusiasts. Strong Aroma baijiu is deeply embedded in Chinese culture and is often consumed during significant social events and celebrations. The segment's dominance is expected to continue, driven by its cultural significance and established consumer base.

Sauce Aroma baijiu, known for its unique soy sauce-like aroma, is gaining popularity for its distinct taste and high-quality production standards. It is often associated with premium and luxury baijiu products, attracting discerning consumers willing to pay a premium for exceptional quality and flavor. This segment is projected to experience robust growth, fueled by increasing demand for high-end alcoholic beverages and the rising trend of premiumization in the baijiu market.

The 'Others' segment includes various regional and specialty baijiu types that cater to niche markets and specific consumer preferences. This segment provides opportunities for innovation and experimentation, allowing producers to introduce new flavor profiles and production methods. The diversity within this segment appeals to consumers seeking unique and unconventional baijiu experiences, contributing to the overall market&