Market Basket Analysis

Market basket analysis with Apriori algorithm

The retailer wants to target customers with suggestions on itemset that a customer is most likely to purchase .I was given dataset contains data of a retailer; the transaction data provides data around all the transactions that have happened over a period of time. Retailer will use result to grove in his industry and provide for customer suggestions on itemset, we be able increase customer engagement and improve customer experience and identify customer behavior. I will solve this problem with use Association Rules type of unsupervised learning technique that checks for the dependency of one data item on another data item.

Introduction

Association Rule is most used when you are planning to build association in different objects in a set. It works when you are planning to find frequent patterns in a transaction database. It can tell you what items do customers frequently buy together and it allows retailer to identify relationships between the items.

An Example of Association Rules

Assume there are 100 customers, 10 of them bought Computer Mouth, 9 bought Mat for Mouse and 8 bought both of them. - bought Computer Mouth => bought Mat for Mouse - support = P(Mouth & Mat) = 8/100 = 0.08 - confidence = support/P(Mat for Mouse) = 0.08/0.09 = 0.89 - lift = confidence/P(Computer Mouth) = 0.89/0.10 = 8.9 This just simple example. In practice, a rule needs the support of several hundred transactions, before it can be considered statistically significant, and datasets often contain thousands or millions of transactions.

Strategy

• Data Import
• Data Understanding and Exploration
• Transformation of the data – so that is ready to be consumed by the association rules algorithm
• Running association rules
• Exploring the rules generated
• Filtering the generated rules
• Visualization of Rule

Dataset Description

• File name: Assignment-1_Data
• List name: retaildata
• File format: . xlsx
• Number of Row: 522065

• Number of Attributes: 7

  • BillNo: 6-digit number assigned to each transaction. Nominal.
  • Itemname: Product name. Nominal.
  • Quantity: The quantities of each product per transaction. Numeric.
  • Date: The day and time when each transaction was generated. Numeric.
  • Price: Product price. Numeric.
  • CustomerID: 5-digit number assigned to each customer. Nominal.
  • Country: Name of the country where each customer resides. Nominal.

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Libraries in R

First, we need to load required libraries. Shortly I describe all libraries.

• arules - Provides the infrastructure for representing, manipulating and analyzing transaction data and patterns (frequent itemsets and association rules).
• arulesViz - Extends package 'arules' with various visualization. techniques for association rules and item-sets. The package also includes several interactive visualizations for rule exploration.
• tidyverse - The tidyverse is an opinionated collection of R packages designed for data science.
• readxl - Read Excel Files in R.
• plyr - Tools for Splitting, Applying and Combining Data.
• ggplot2 - A system for 'declaratively' creating graphics, based on "The Grammar of Graphics". You provide the data, tell 'ggplot2' how to map variables to aesthetics, what graphical primitives to use, and it takes care of the details.
• knitr - Dynamic Report generation in R.
• magrittr- Provides a mechanism for chaining commands with a new forward-pipe operator, %>%. This operator will forward a value, or the result of an expression, into the next function call/expression. There is flexible support for the type of right-hand side expressions.
• dplyr - A fast, consistent tool for working with data frame like objects, both in memory and out of memory.
• tidyverse - This package is designed to make it easy to install and load multiple 'tidyverse' packages in a single step.

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Data Pre-processing

Next, we need to upload Assignment-1_Data. xlsx to R to read the dataset.Now we can see our data in R.

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After we will clear our data frame, will remove missing values.

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To apply Association Rule mining, we need to convert dataframe into transaction data to make all items that are bought together in one invoice will be in ...

Background: Chemicals in consumer products are a major contributor to human chemical co-exposures. Consumers purchase and use a wide variety of products containing potentially thousands of chemicals. There is a need to identify potential real-world chemical co-exposures in order to prioritize in vitro toxicity screening. However, due to the vast number of potential chemical combinations, this has been a major challenge. Objectives: We aim to develop and implement a data-driven procedure for identifying prevalent chemical combinations to which humans are exposed through purchase and use of consumer products. Methods: We applied frequent itemset mining on an integrated dataset linking consumer product chemical ingredient data with product purchasing data from sixty thousand households to identify chemical combinations resulting from co-use of consumer products. Results: We identified co-occurrence patterns of chemicals over all households as well as those specific to demographic groups based on race/ethnicity, income, education, and family composition. We also identified chemicals with the highest potential for aggregate exposure by identifying chemicals occurring in multiple products used by the same household. Lastly, a case study of chemicals active in estrogen and androgen receptor in silico models revealed priority chemical combinations co-targeting receptors involved in important biological signaling pathways. Discussion: Integration and comprehensive analysis of household purchasing data and product-chemical information provided a means to assess human near-field exposure and inform selection of chemical combinations for high-throughput screening in in vitro assays. This dataset is associated with the following publication: Stanfield, Z., C. Addington, K. Dionisio, D. Lyons, R. Tornero-Velez, K. Phillips, T. Buckley, and K. Isaacs. Mining of consumer product and purchasing data to identify potential chemical co-exposures.. ENVIRONMENTAL HEALTH PERSPECTIVES. National Institute of Environmental Health Sciences (NIEHS), Research Triangle Park, NC, USA, 129(6): N/A, (2021).

Data Mining Software Market Outlook

According to our latest research, the global Data Mining Software market size in 2024 stands at USD 12.7 billion. This market is experiencing robust expansion, driven by the growing demand for actionable insights across industries, and is expected to reach USD 38.1 billion by 2033, registering a remarkable CAGR of 13.1% during the forecast period. The proliferation of big data, increasing adoption of artificial intelligence, and the need for advanced analytics are the primary growth factors propelling the market forward.

The accelerating digitization across sectors is a key factor fueling the growth of the Data Mining Software market. Organizations are generating and collecting vast amounts of data at unprecedented rates, requiring sophisticated tools to extract meaningful patterns and actionable intelligence. The rise of Internet of Things (IoT) devices, social media platforms, and connected infrastructure has further intensified the need for robust data mining solutions. Businesses are leveraging data mining software to enhance decision-making, optimize operations, and gain a competitive edge. The integration of machine learning and artificial intelligence algorithms into data mining tools is enabling organizations to automate complex analytical tasks, uncover hidden trends, and predict future outcomes with greater accuracy. As enterprises continue to recognize the value of data-driven strategies, the demand for advanced data mining software is poised for sustained growth.

Another significant factor contributing to the market’s expansion is the increasing regulatory pressure on data management and security. Regulatory frameworks such as GDPR, HIPAA, and CCPA are compelling organizations to adopt comprehensive data management practices, which include advanced data mining software for compliance monitoring and risk assessment. These regulations are driving investments in software that can efficiently process, analyze, and secure large data sets while ensuring transparency and accountability. Additionally, the surge in cyber threats and data breaches has heightened the importance of robust analytics solutions for anomaly detection, fraud prevention, and real-time threat intelligence. As a result, sectors such as BFSI, healthcare, and government are prioritizing the deployment of data mining solutions to safeguard sensitive information and maintain regulatory compliance.

The growing emphasis on customer-centric strategies is also playing a pivotal role in the expansion of the Data Mining Software market. Organizations across retail, telecommunications, and financial services are utilizing data mining tools to personalize customer experiences, enhance marketing campaigns, and improve customer retention rates. By analyzing customer behavior, preferences, and feedback, businesses can tailor their offerings and communication strategies to meet evolving consumer demands. The ability to derive granular insights from vast customer data sets enables companies to innovate rapidly and stay ahead of market trends. Furthermore, the integration of data mining with customer relationship management (CRM) and enterprise resource planning (ERP) systems is streamlining business processes and fostering a culture of data-driven decision-making.

From a regional perspective, North America currently dominates the Data Mining Software market, supported by a mature technological infrastructure, high adoption of cloud-based analytics, and a strong presence of leading software vendors. Europe follows closely, driven by stringent data privacy regulations and increasing investments in digital transformation initiatives. The Asia Pacific region is emerging as a high-growth market, fueled by rapid industrialization, expanding IT sectors, and the proliferation of digital services across economies such as China, India, and Japan. Latin America and the Middle East & Africa are also witnessing increasing adoption, particularly in sectors like banking, telecommunications, and government, as organizations seek to harness the power of data for strategic growth.

Hotel customer dataset with 31 variables describing a total of 83,590 instances (customers). It comprehends three full years of customer behavioral data. In addition to personal and behavioral information, the dataset also contains demographic and geographical information. This dataset contributes to reducing the lack of real-world business data that can be used for educational and research purposes. The dataset can be used in data mining, machine learning, and other analytical field problems in the scope of data science. Due to its unit of analysis, it is a dataset especially suitable for building customer segmentation models, including clustering and RFM (Recency, Frequency, and Monetary value) models, but also be used in classification and regression problems.

Chronic pain (CP) lasts for more than 3 months, causing prolonged physical and mental burdens to patients. According to the US Centers for Disease Control and Prevention, CP contributes to more than 500 billion US dollars yearly in direct medical cost plus the associated productivity loss. CP is complex in etiology and can occur anywhere in the body, making it difficult to treat and manage. There is a pressing need for research to better summarize the common health issues faced by consumers living with CP and their experience in accessing over-the-counter analgesics or therapeutic devices. Modern online shopping platforms offer a broad array of opportunities for the secondary use of consumer-generated data in CP research. In this study, we performed an exploratory data mining study that analyzed CP-related Amazon product reviews. Our descriptive analyses characterized the review language, the reviewed products, the representative topics, and the network of comorbidities mentioned in the reviews. The results indicated that most of the reviews were concise yet rich in terms of representing the various health issues faced by people with CP. Despite the noise in the online reviews, we see potential in leveraging the data to capture certain consumer-reported outcomes or to identify shortcomings of the available products.

Data Mining Tools Market size was valued at USD 915.42 Million in 2024 and is projected to reach USD 2171.21 Million by 2032, growing at a CAGR of 11.40% from 2026 to 2032.• Big Data Explosion: Exponential growth in data generation from IoT devices, social media, mobile applications, and digital transactions is creating massive datasets requiring advanced mining tools for analysis. Organizations need sophisticated solutions to extract meaningful insights from structured and unstructured data sources for competitive advantage.• Digital Transformation Initiatives: Accelerating digital transformation across industries is driving demand for data mining tools that enable data-driven decision making and business intelligence. Companies are investing in analytics capabilities to optimize operations, improve customer experiences, and develop new revenue streams through data monetization strategies.

Data Mining Tools Market Outlook

According to our latest research, the global Data Mining Tools market size reached USD 1.93 billion in 2024, reflecting robust industry momentum. The market is expected to grow at a CAGR of 12.7% from 2025 to 2033, reaching a projected value of USD 5.69 billion by 2033. This growth is primarily driven by the increasing adoption of advanced analytics across diverse industries, rapid digital transformation, and the necessity for actionable insights from massive data volumes.

One of the pivotal growth factors propelling the Data Mining Tools market is the exponential rise in data generation, particularly through digital channels, IoT devices, and enterprise applications. Organizations across sectors are leveraging data mining tools to extract meaningful patterns, trends, and correlations from structured and unstructured data. The need for improved decision-making, operational efficiency, and competitive advantage has made data mining an essential component of modern business strategies. Furthermore, advancements in artificial intelligence and machine learning are enhancing the capabilities of these tools, enabling predictive analytics, anomaly detection, and automation of complex analytical tasks, which further fuels market expansion.

Another significant driver is the growing demand for customer-centric solutions in industries such as retail, BFSI, and healthcare. Data mining tools are increasingly being used for customer relationship management, targeted marketing, fraud detection, and risk management. By analyzing customer behavior and preferences, organizations can personalize their offerings, optimize marketing campaigns, and mitigate risks. The integration of data mining tools with cloud platforms and big data technologies has also simplified deployment and scalability, making these solutions accessible to small and medium-sized enterprises (SMEs) as well as large organizations. This democratization of advanced analytics is creating new growth avenues for vendors and service providers.

The regulatory landscape and the increasing emphasis on data privacy and security are also shaping the development and adoption of Data Mining Tools. Compliance with frameworks such as GDPR, HIPAA, and CCPA necessitates robust data governance and transparent analytics processes. Vendors are responding by incorporating features like data masking, encryption, and audit trails into their solutions, thereby enhancing trust and adoption among regulated industries. Additionally, the emergence of industry-specific data mining applications, such as fraud detection in BFSI and predictive diagnostics in healthcare, is expanding the addressable market and fostering innovation.

From a regional perspective, North America currently dominates the Data Mining Tools market owing to the early adoption of advanced analytics, strong presence of leading technology vendors, and high investments in digital transformation. However, the Asia Pacific region is emerging as a lucrative market, driven by rapid industrialization, expansion of IT infrastructure, and growing awareness of data-driven decision-making in countries like China, India, and Japan. Europe, with its focus on data privacy and digital innovation, also represents a significant market share, while Latin America and the Middle East & Africa are witnessing steady growth as organizations in these regions modernize their operations and adopt cloud-based analytics solutions.

Component Analysis

The Component segment of the Data Mining Tools market is bifurcated into Software and Services. Software remains the dominant segment, accounting for the majority of the market share in 2024. This dominance is attributed to the continuous evolution of data mining algorithms, the proliferation of user-friendly graphical interfaces, and the integration of advanced analytics capabilities such as machine learning, artificial intelligence, and natural language pro

According to Cognitive Market Research, the global Data Mining Software market size will be USD XX million in 2025. It will expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2031.

North America held the major market share for more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Europe accounted for a market share of over XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Latin America had a market share of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Middle East and Africa had a market share of around XX% of the global revenue and was estimated at a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. KEY DRIVERS

Increasing Focus on Customer Satisfaction to Drive Data Mining Software Market Growth

In today’s hyper-competitive and digitally connected marketplace, customer satisfaction has emerged as a critical factor for business sustainability and growth. The growing focus on enhancing customer satisfaction is proving to be a significant driver in the expansion of the data mining software market. Organizations are increasingly leveraging data mining tools to sift through vast volumes of customer data—ranging from transactional records and website activity to social media engagement and call center logs—to uncover insights that directly influence customer experience strategies. Data mining software empowers companies to analyze customer behavior patterns, identify dissatisfaction triggers, and predict future preferences. Through techniques such as classification, clustering, and association rule mining, businesses can break down large datasets to understand what customers want, what they are likely to purchase next, and how they feel about the brand. These insights not only help in refining customer service but also in shaping product development, pricing strategies, and promotional campaigns. For instance, Netflix uses data mining to recommend personalized content by analyzing a user's viewing history, ratings, and preferences. This has led to increased user engagement and retention, highlighting how a deep understanding of customer preferences—made possible through data mining—can translate into competitive advantage. Moreover, companies are increasingly using these tools to create highly targeted and customer-specific marketing campaigns. By mining data from e-commerce transactions, browsing behavior, and demographic profiles, brands can tailor their offerings and communications to suit individual customer segments. For Instance Amazon continuously mines customer purchasing and browsing data to deliver personalized product recommendations, tailored promotions, and timely follow-ups. This not only enhances customer satisfaction but also significantly boosts conversion rates and average order value. According to a report by McKinsey, personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more—a powerful incentive for companies to adopt data mining software as part of their customer experience toolkit. (Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/personalizing-at-scale#/) The utility of data mining tools extends beyond e-commerce and streaming platforms. In the banking and financial services industry, for example, institutions use data mining to analyze customer feedback, call center transcripts, and usage data to detect pain points and improve service delivery. Bank of America, for instance, utilizes data mining and predictive analytics to monitor customer interactions and provide proactive service suggestions or fraud alerts, significantly improving user satisfaction and trust. (Source: https://futuredigitalfinance.wbresearch.com/blog/bank-of-americas-erica-client-interactions-future-ai-in-banking) Similarly, telecom companies like Vodafone use data mining to understand customer churn behavior and implement retention strategies based on insights drawn from service usage patterns and complaint histories. In addition to p...

These are artificially made beginner data mining datasets for learning purposes.

Case study:

• FEELS LIKE HOME is an interior design company, which has about 100 000 registered customers and provide services for more than 200 000 clients annually.
• The range of the products can be divided in 5 major classes: Decor accessories, Furniture, Textiles, Lighting and Art with an option to purchase Limited Edition versions for an extra charge. These goods can be distributed by 3 channels: Physical stores, yearly catalogs and the companies’ website.
• FEELS LIKE HOME has been doing a great job during recent years, achieving decent profits and revenues, but the future remains volatile. In order to solve the problem of instability the company is planning to launch new marketing program, especially to improve the accuracy of marketing campaigns.

The aim of FeelsLikeHome_Campaign dataset is to create project is in which you build a predictive model (using a sample of 2500 clients’ data) forecasting the highest profit from the next marketing campaign, which will indicate the customers who will be the most likely to accept the offer.

The aim of FeelsLikeHome_Cluster dataset is to create project in which you split company’s customer base on homogenous clusters (using 5000 clients’ data) and propose draft marketing strategies for these groups based on customer behavior and information about their profile.

FeelsLikeHome_Score dataset can be used to calculate total profit from marketing campaign and for producing a list of sorted customers by the probability of the dependent variable in predictive model problem.

Time in Market (TIM) is a metric to describe the time period of a product from its market entry to its decline and disappearance from the market. The concept is often used implicit to describe the acceleration of product life cycles, innovation cycles and is an essential part of the product life cycle concept. It can be assumed that time in markets is an important indicator for manufacturers and marketers to plan and evaluate their market success. Moreover, time in markets are necessary to measure the speed of product life cycles and their implication for the general development of product lifetime. This article’s major contributions are to presenting (1) time in markets as a highly relevant concept for the assessment of product life cycles, although the indicator has received little attention so far, (2) explaining an automated internet-based data mining approach to gather semi-structured product data from 5 German internet shops for electronic consumer goods and (3) presenting initial insights for a period of a half to one year on market data for smartphones. It will turn out that longer periods of time are needed to obtain significant data on time in markets, nevertheless initial results show a high product rollover rate of 40-45% within one year and present a time in market below 100 days for at least 16% of the captured products. Due to the current state of work, this article is addressed to researchers already engaged in data mining or interested in the application of it.

Global Predictive Analytics Market size worth at USD 16.19 Billion in 2023 and projected to USD 113.8 Billion by 2032, with a CAGR of around 24.19% between 2024-2032.

This dataset includes replication data for the paper: " Sann, R. and Lai, P.-C. (2021), "Do expectations towards Thai hospitality differ? The views of English vs Chinese speaking travelers", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 1, pp. 43-58. https://doi.org/10.1108/IJCTHR-01-2020-0010".

Privacy?Preserving Data Mining Tools Market Outlook

According to our latest research, the global Privacy?Preserving Data Mining Tools market size reached USD 1.42 billion in 2024, reflecting robust adoption across diverse industries. The market is expected to exhibit a CAGR of 22.8% during the forecast period, propelling the market to USD 10.98 billion by 2033. This remarkable growth is driven by the increasing need for secure data analytics, stringent data protection regulations, and the rising frequency of data breaches, all of which are pushing organizations to adopt advanced privacy solutions.

One of the primary growth factors for the Privacy?Preserving Data Mining Tools market is the exponential rise in data generation and the parallel escalation of privacy concerns. As organizations collect vast amounts of sensitive information, especially in sectors like healthcare and BFSI, the risk of data exposure and misuse grows. Governments worldwide are enacting stricter data protection laws, such as the GDPR in Europe and CCPA in California, compelling enterprises to integrate privacy?preserving technologies into their analytics workflows. These regulations not only mandate compliance but also foster consumer trust, making privacy?preserving data mining tools a strategic investment for businesses aiming to maintain a competitive edge while safeguarding user data.

Another significant driver is the rapid digital transformation across industries, which necessitates the extraction of actionable insights from large, distributed data sets without compromising privacy. Privacy?preserving techniques, such as federated learning, homomorphic encryption, and differential privacy, are gaining traction as they allow organizations to collaborate and analyze data securely. The advent of cloud computing and the proliferation of connected devices further amplify the demand for scalable and secure data mining solutions. As enterprises embrace cloud-based analytics, the need for robust privacy-preserving mechanisms becomes paramount, fueling the adoption of advanced tools that can operate seamlessly in both on-premises and cloud environments.

Moreover, the increasing sophistication of cyber threats and the growing awareness of the potential reputational and financial damage caused by data breaches are prompting organizations to prioritize data privacy. High-profile security incidents have underscored the vulnerabilities inherent in traditional data mining approaches, accelerating the shift towards privacy-preserving alternatives. The integration of artificial intelligence and machine learning with privacy-preserving technologies is also opening new avenues for innovation, enabling more granular and context-aware data analytics. This technological convergence is expected to further catalyze market growth, as organizations seek to harness the full potential of their data assets while maintaining stringent privacy standards.

Privacy-Preserving Analytics is becoming a cornerstone in the modern data-driven landscape, offering organizations a way to extract valuable insights while maintaining stringent data privacy standards. This approach ensures that sensitive information remains protected even as it is analyzed, allowing businesses to comply with increasing regulatory demands without sacrificing the depth and breadth of their data analysis. By leveraging Privacy-Preserving Analytics, companies can foster greater trust among their customers and stakeholders, knowing that their data is being handled with the utmost care and security. This paradigm shift is not just about compliance; it’s about redefining how organizations approach data analytics in a world where privacy concerns are paramount.

From a regional perspective, North America currently commands the largest share of the Privacy?Preserving Data Mining Tools market, driven by the presence of leading technology vendors, high awareness levels, and a robust regulatory framework. Europe follows closely, propelled by stringent data privacy laws and increasing investments in secure analytics infrastructure. The Asia Pacific region is witnessing the fastest growth, fueled by rapid digitalization, expanding IT ecosystems, and rising cybersecurity concerns in emerging economies such as China and India. Latin America and the Middle East & Africa are also experiencing steady growth, albeit from

The coronavirus disease 2019 pandemic has impacted and changed consumer behavior because of a prolonged quarantine and lockdown. This study proposed a theoretical framework to explore and define the influencing factors of online consumer purchasing behavior (OCPB) based on electronic word-of-mouth (e-WOM) data mining and analysis. Data pertaining to e-WOM were crawled from smartphone product reviews from the two most popular online shopping platforms in China, Jingdong.com and Taobao.com. Data processing aimed to filter noise and translate unstructured data from complex text reviews into structured data. The machine learning based K-means clustering method was utilized to cluster the influencing factors of OCPB. Comparing the clustering results and Kotler’s five products level, the influencing factors of OCPB were clustered around four categories: perceived emergency context, product, innovation, and function attributes. This study contributes to OCPB research by data mining and analysis that can adequately identify the influencing factors based on e-WOM. The definition and explanation of these categories may have important implications for both OCPB and e-commerce.

The technological development in the new economic era has brought challenges to enterprises. Enterprises need to use massive and effective consumption information to provide customers with high-quality customized services. Big data technology has strong mining ability. The relevant theories of computer data mining technology are summarized to optimize the marketing strategy of enterprises. The application of data mining in precision marketing services is analyzed. Extreme Gradient Boosting (XGBoost) has shown strong advantages in machine learning algorithms. In order to help enterprises to analyze customer data quickly and accurately, the characteristics of XGBoost feedback are used to reverse the main factors that can affect customer activation cards, and effective analysis is carried out for these factors. The data obtained from the analysis points out the direction of effective marketing for potential customers to be activated. Finally, the performance of XGBoost is compared with the other three methods. The characteristics that affect the top 7 prediction results are tested for differences. The results show that: (1) the accuracy and recall rate of the proposed model are higher than other algorithms, and the performance is the best. (2) The significance p values of the features included in the test are all less than 0.001. The data shows that there is a very significant difference between the proposed features and the results of activation or not. The contributions of this paper are mainly reflected in two aspects. 1. Four precision marketing strategies based on big data mining are designed to provide scientific support for enterprise decision-making. 2. The improvement of the connection rate and stickiness between enterprises and customers has played a huge driving role in overall customer marketing.

Context

This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011.The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.

Content

Attribute Information:

InvoiceNo:

Invoice number. Nominal. A 6-digit integral number uniquely assigned to each transaction. If this code starts with the letter 'c', it indicates a cancellation.

StockCode:

Product (item) code. Nominal. A 5-digit integral number uniquely assigned to each distinct product.

Description:

Product (item) name. Nominal.

Quantity:

The quantities of each product (item) per transaction. Numeric.

InvoiceDate:

Invice date and time. Numeric. The day and time when a transaction was generated.

UnitPrice:

Unit price. Numeric. Product price per unit in sterling .

CustomerID:

Customer number. Nominal. A 5-digit integral number uniquely assigned to each customer.

Country:

Country name. Nominal. The name of the country where a customer resides.

Acknowledgements

Chen, D. Sain, S.L., and Guo, K. (2012), Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining, Journal of Database Marketing and Customer Strategy Management, Vol. 19, No. 3, pp. 197-208. doi: [Web Link]. Chen, D., Guo, K. and Ubakanma, G. (2015), Predicting customer profitability over time based on RFM time series, International Journal of Business Forecasting and Marketing Intelligence, Vol. 2, No. 1, pp.1-18. doi: [Web Link]. Chen, D., Guo, K., and Li, Bo (2019), Predicting Customer Profitability Dynamically over Time: An Experimental Comparative Study, 24th Iberoamerican Congress on Pattern Recognition (CIARP 2019), Havana, Cuba, 28-31 Oct, 2019. Laha Ale, Ning Zhang, Huici Wu, Dajiang Chen, and Tao Han, Online Proactive Caching in Mobile Edge Computing Using Bidirectional Deep Recurrent Neural Network, IEEE Internet of Things Journal, Vol. 6, Issue 3, pp. 5520-5530, 2019. Rina Singh, Jeffrey A. Graves, Douglas A. Talbert, William Eberle, Prefix and Suffix Sequential Pattern Mining, Industrial Conference on Data Mining 2018: Advances in Data Mining. Applications and Theoretical Aspects, pp. 309-324. 2018.

The dataset for this project is provided by Dr. Omar Romero-Hernandez.

Objective: Need to perform clustering to summarize customer segments, and predict something that should be interested in.

Metadata: 1. People - ID: Customer's unique identifier - Year_Birth: Customer's birth year - Education: Customer's education level - Marital_Status: Customer's marital status - Income: Customer's yearly household income - Kidhome: Number of children in customer's household - Teenhome: Number of teenagers in customer's household - Dt_Customer: Date of customer's enrollment with the company - Recency: Number of days since customer's last purchase - Complain: 1 if the customer complained in the last 2 years, 0 otherwise

1. Products
2. MntWines: Amount spent on wine in last 2 years
3. MntFruits: Amount spent on fruits in last 2 years
4. MntMeatProducts: Amount spent on meat in last 2 years
5. MntFishProducts: Amount spent on fish in last 2 years
6. MntSweetProducts: Amount spent on sweets in last 2 years

7. MntGoldProds: Amount spent on gold in last 2 years

8. Promotion

9. NumDealsPurchases: Number of purchases made with a discount

10. AcceptedCmp1: 1 if customer accepted the offer in the 1st campaign, 0 otherwise

11. AcceptedCmp2: 1 if customer accepted the offer in the 2nd campaign, 0 otherwise

12. AcceptedCmp3: 1 if customer accepted the offer in the 3rd campaign, 0 otherwise

13. AcceptedCmp4: 1 if customer accepted the offer in the 4th campaign, 0 otherwise

14. AcceptedCmp5: 1 if customer accepted the offer in the 5th campaign, 0 otherwise

15. Response: 1 if customer accepted the offer in the last campaign, 0 otherwise

16. Place

17. NumWebPurchases: Number of purchases made through the company’s website

18. NumCatalogPurchases: Number of purchases made using a catalogue

19. NumStorePurchases: Number of purchases made directly in stores

20. NumWebVisitsMonth: Number of visits to company’s website in the last month

Snapshot img

Customer Analytics Applications Market Size 2024-2028

The customer analytics applications market size is estimated to grow by USD 16.73 billion at a CAGR of 17.58% between 2023 and 2028. The growth of the market depends on several factors, including the increasing number of social media users, the growing need for improved customer satisfaction, and an increase in the adoption of customer analytics by SMEs. Customer analytics application refers to a software or system that analyzes customer data such as behavioral, demographic, and personal information to gain insights into their behavior, preferences, and needs. It uses various techniques such as data mining, predictive modeling, and statistical analysis to gather information and make informed decisions in marketing, sales, product development, and overall customer management. The goal of a customer analytics application is to enhance customer understanding and improve business strategies by allowing companies to make data-driven decisions and provide personalized experiences to their customers.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics

In the evolving internet retail landscape, businesses are increasingly adopting innovative cloud deployment modes to enhance their operational efficiency. Customer Data Platforms (CDPs) like Neustar and Clarity Insight are pivotal in integrating and analyzing customer data to drive personalized experiences and strategic decisions. These platforms leverage cloud deployment modes to offer scalable solutions that support internet retail operations and enhance customer engagement. Data platforms are instrumental in collecting and processing vast amounts of data, providing valuable insights for trailblazers in the industry. By utilizing advanced cloud deployment modes, companies can efficiently manage their data infrastructure and improve their online retail strategies. Integrating Neustar and Clarity Insight into their systems enables businesses to stay ahead of the competition by offering tailored experiences and optimizing their internet retail performance through scalable solutions.

Key Market Driver

An increase in the adoption of customer analytics by SMEs is notably driving market growth. Expanding the efficiency and performance of business operations is critical to achieving the desired set of goals of an organization. Businesses with a customer-centric approach deal with massive amounts of customer data, which is stored, managed, and processed in real-time. SMEs generate numerous forms of customer data related to customer demographics and sales, marketing campaigns, websites, and conversations. Consequently, these businesses must scrutinize all this customer-related data to achieve a competitive edge in the market. SMEs are majorly using these as they enable better forecasting, resource management, and streamlining of data under one platform, lower operational costs, improve decision-making, and expand sales.

In addition, the increase in customer data, along with the companies' need to automate customer data processing, is leading to the increased adoption by SMEs. Hence, customer analytics is being executed across SMEs for better management of their business operations via a centralized management system with enhanced collaboration, productivity, simplified compliance, and risk management. Such factors are the significant driving factors driving the growth of the global market during the forecast period.

Major Market Trends

Advancements in technology are an emerging trend shaping the market growth. AI and ML technologies have revolutionized the way businesses understand and analyze customer data, allowing them to make more informed decisions and deliver customized experiences. Also, AI and ML have played a critical role in fake detection and prevention in the customer analytics market. Algorithms can identify unusual activities that may indicate fraud by analyzing transactional data and behavioral patterns. This allows businesses to secure themselves and their customers from potential financial losses.

Additionally, AI and ML have enhanced customer segmentation capabilities. Businesses can group customers based on their similarities by using clustering algorithms, allowing them to create targeted marketing campaigns for specific segments. This enables enterprises to personalize their messages and offers, resulting in higher customer engagement and conversion rates. These factors are anticipated to fuel the market growth and trends during the forecast period.

Significant Market Restrain

Data integration issues are a significant challenge hindering market growth. To analyze customer data generated from various types of systems, enterprises use these. The expansion in the use of smart devices and Internet penetration is creating huge amounts of dat

Vision-Based ADAS Data Mining Market Outlook

As per our latest research, the global Vision-Based ADAS Data Mining market size stood at USD 2.84 billion in 2024 and is anticipated to reach USD 12.67 billion by 2033, growing at a robust CAGR of 17.8% during the forecast period. The primary growth factor driving this market is the rapid adoption of advanced driver assistance systems (ADAS) in modern vehicles, propelled by stringent safety regulations and the surging demand for enhanced driving experiences globally.

One of the most significant growth drivers for the Vision-Based ADAS Data Mining market is the increasing focus on vehicular safety and the reduction of road accidents. Governments worldwide are imposing stricter mandates on automotive OEMs to integrate advanced safety features such as lane departure warning, traffic sign recognition, and collision avoidance in all new vehicles. The integration of vision-based ADAS, powered by sophisticated data mining techniques, is enabling real-time analysis of driving environments, which significantly reduces the likelihood of human error and enhances overall road safety. As a result, automakers are investing heavily in research and development to improve the accuracy and reliability of these systems, further fueling market expansion.

Another pivotal factor contributing to market growth is the rapid technological advancements in machine learning, deep learning, and computer vision. These technologies are at the core of vision-based ADAS data mining, enabling systems to process vast amounts of visual data from cameras and sensors in real-time. The evolution of high-performance hardware and the proliferation of cloud-based analytics platforms have empowered ADAS solutions to become more intelligent, adaptive, and scalable. This technological leap has made it feasible to deploy sophisticated data mining algorithms even in cost-sensitive vehicle segments, accelerating the democratization of advanced safety features across a broader range of vehicles.

Additionally, the growing consumer inclination towards connected and autonomous vehicles is acting as a catalyst for the Vision-Based ADAS Data Mining market. As automotive manufacturers race to develop next-generation vehicles with semi-autonomous and autonomous capabilities, the demand for robust data mining solutions that can interpret complex traffic scenarios and driver behaviors is escalating. The ability of vision-based ADAS systems to seamlessly integrate with other in-vehicle technologies, such as infotainment and telematics, is further enhancing their value proposition. This convergence is not only improving the overall driving experience but also opening up new avenues for data-driven services and applications within the automotive ecosystem.

From a regional perspective, Asia Pacific is emerging as the most dynamic market for Vision-Based ADAS Data Mining, driven by the rapid expansion of the automotive sector in countries like China, Japan, and South Korea. The region's strong manufacturing base, coupled with supportive government initiatives aimed at promoting vehicle safety, is fostering a fertile environment for the adoption of advanced ADAS technologies. North America and Europe, on the other hand, continue to lead in terms of technological innovation and regulatory enforcement, ensuring that these markets remain at the forefront of global market share and revenue generation.

Component Analysis

The Vision-Based ADAS Data Mining market is segmented by component into hardware, software, and services, each playing a distinct yet interconnected role in enabling advanced driver assistance functionalities. Hardware components such as cameras, sensors, and onboard processing units form the backbone of vision-based ADAS systems. These hardware elements are responsible for capturing and relaying vast amounts of visual and environmental data, which are subsequently processed and analyzed to generate actionable insights for drivers. The continuous evolution of high-resolution cameras and advanced sensor technologies is enhancing the precision and reliability of data collection, thereby improving the overall effectiveness of ADAS solutions.

Software is the core enabler of data mining within vision-based ADAS systems. This segment includes sophisticated algorithms for image processing, pattern recognition, and machine learning, which interpret raw sensor data to id