** percent of Chinese respondents answer our survey on "Most used consumer electronics" with "Smartphone". The survey was conducted in 2025, among ***** consumers.

The retail sales value of household appliances and consumer electronics in China in March 2025 amounted to more than ******************* yuan. Electrical appliances in China The household appliance industry in China has grown into a multi-******* dollar industry. In 2024 alone, market volume of the Chinese electrical household appliances sector had amounted to about **** billion yuan. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. Since 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately ** billion U.S. dollars in 2024. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about ** billion U.S. dollars. Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately *** yuan in 1990 to ***** yuan in 2024, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization.

Xiaomi has secured its title as the leading Chinese global consumer electronics brand builder. According to the BrandZ ranking released in June 2025, the brand received 1,154 points in the brand power evaluation. Lenovo followed closely with 1,122 points while Huawei remained the third.

The volume in the consumer electronics market in China was forecast to continuously increase between 2024 and 2029 by in total *** billion pieces (+***** percent). After the seventh consecutive increasing year, the indicator is estimated to reach *** billion pieces and therefore a new peak in 2029. Find further information concerning the price per unit in the 'PC Monitors & Projectors' segment of the consumer electronics market in the world and the revenue in the 'Keyboards' segment of the consumer electronics market in the United States. The Statista Market Insights cover a broad range of additional markets.

With the rapid development of China's information communications technology (ICT) sector, China has become the world's largest manufacturing center for electronic products, including televisions, computers, handsets and other electronic equipment. Subsequently, China's output of certain electronic components, especially commonly used and medium- and low-end electronic components, is the highest in the world. Revenue for the Electric Component Manufacturing industry in China is expected to grow at an annualized 12.5% over the five years through 2025, to total $553.4 billion. This growth includes an increase of 5.4% in the current year. The industry's growth can largely be attributed to the development of Artificial Intelligence (AI), the Internet of Things, 5G technology, and advances in electronic devices. These factors have increased demand for electronic components. This was particularly evident in 2018 and 2022, when industry revenue grew by 12.0% and 56.0% respectively. Rising localized production to reduce reliance on imports also promoted industry growth.Industry profit has fluctuated in recent years. Profitability is estimated at 6.5% of industry revenue in 2025. Rising raw material prices, increased competition, higher average wages, increased operating expenses and lower final prices for some low-end, generic products have all placed downward pressure on profit margins. However, the increasing share of high-end and technologically advanced industry products prevented significant declines in profitability. Industry revenue growth is anticipated to remain relatively stable over the five years through 2030, due to the recovery demand from the consumer electronics. ACMR-IBISWorld forecasts the revenue to grow at an annualized 6.0% over the five years through 2030, to $740.0 billion. Increased foreign competition, high capacity and output levels, and economic uncertainty will contribute to a more difficult operating environment for this industry.

The Other Consumer Electronics eCommerce market in Greater China is predicted to reach US$7,963.4m revenue by 2025, reflecting an estimated growth rate of 10% compared to 2024.

"Smartphone" and "Headphones/earphones" are the top two answers among Chinese consumers in our survey on the subject of "Consumer electronics ownership".The survey was conducted online among 4,724 respondents in China, in 2025.

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Consumer Electronics Market Size 2025-2029

The consumer electronics market size is forecast to increase by USD 134.4 billion, at a CAGR of 5.4% between 2024 and 2029.

The market is characterized by frequent product launches and a rapidly growing e-commerce industry, presenting significant opportunities for market expansion. The e-commerce sector's continuous growth allows consumers to access a broader range of electronics from various manufacturers, enhancing competition and convenience. However, the long product lifecycle of major appliances poses a challenge for companies seeking to maintain market relevance and customer loyalty. To capitalize on opportunities, businesses must invest in research and development to introduce innovative features and functionalities that cater to evolving consumer needs. Additionally, they must effectively leverage digital marketing strategies to reach customers through various online channels and provide seamless shopping experiences.
The smart home segment, with devices like voice-activated speakers and home security systems, is a promising area of growth, as consumers increasingly prioritize convenience and connectivity. Another trend is the integration of artificial intelligence and machine learning in consumer electronics, enabling advanced functionality and personalized user experiences. Companies that successfully navigate these opportunities and challenges will thrive in the dynamic the market.

What will be the Size of the Consumer Electronics Market during the forecast period?

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The market continues to evolve, driven by advancements in technology and shifting consumer preferences. User reviews play a significant role in shaping the market, influencing purchasing decisions across various sectors. Gaming consoles offer enhanced performance benchmarks and virtual reality applications, while content streaming services provide unlimited access to entertainment content. Smart home automation and wearable fitness trackers integrate machine learning algorithms, improving user experience (UX) and personalization. Camera resolution and battery life are critical factors in the camera market, with consumers seeking high-quality images and extended usage. Virtual reality headsets and augmented reality devices offer immersive experiences, transforming industries such as education and entertainment.

Pay-per-click (PPC) advertising and digital marketing strategies are essential for businesses to reach consumers effectively. User interface (UI) design and software development are key areas of focus, ensuring seamless integration of features like voice recognition, biometric authentication, and social media marketing. 5G connectivity and wireless charging enhance the functionality of mobile devices and smart home devices. Customer service and product support are crucial components of the market, with businesses leveraging AI and remote work tools to improve efficiency and responsiveness. The market also sees the emergence of connected car technologies, digital payments, and productivity tools, reflecting the ongoing dynamism of this sector.

Supply chain management and component sourcing are essential elements, with businesses adapting to changing market conditions and consumer demands. The market for audio devices, home theater systems, and mobile apps continues to grow, driven by advancements in technology and user experience. The market is characterized by continuous innovation and evolution, with new technologies and applications emerging regularly. This dynamism is reflected in the ongoing development of artificial intelligence (AI), virtual assistant integration, wearable devices, and smart home devices. Cloud computing and retail distribution are critical areas of focus, enabling businesses to offer flexible and convenient solutions to consumers.

The market for business applications, including mobile banking, health monitoring devices, and water resistance, continues to expand, reflecting the growing importance of technology in various industries. In conclusion, the market is a dynamic and evolving landscape, with technology advancements and shifting consumer preferences driving innovation across various sectors. User reviews, gaming consoles, content streaming, smart home automation, wearable fitness trackers, machine learning, camera resolution, battery life, virtual reality applications, performance benchmarks, pay-per-click (ppc) advertising, augmented reality devices, user experience (ux), 5g connectivity, customer service, and a range of other factors continue to shape the market, offering endless opportunities for businesses and consumers alike.

How is this Consumer Electronics Industry segmented?

The consumer electronics industry research report provid

The revenue is forecast to experience significant growth in all segments in 2029. Particularly striking is the exceptionally strong increase of the segment Telephony towards the end of the forecast period. The value amounting to 6.2 billion U.S. dollars stands out significantly from the average changes, which are estimated at 1.4 billion U.S. dollars. Find further statistics on other topics such as a comparison of the average volume per capita in Iceland and a comparison of the average volume per capita in the United States. The Statista Market Insights cover a broad range of additional markets.

The Consumer Electronics eCommerce market in Greater China is predicted to reach US$272,054.4m revenue by 2025. The top online retailers in the market are jd.com, vmall.com and apple.com.

United States Imports from China of Electrical, electronic equipment was US$127.06 Billion during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from China of Electrical, electronic equipment - data, historical chart and statistics - was last updated on July of 2025.

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Personal Consumer Electronics Market Size 2025-2029

The personal consumer electronics market size is forecast to increase by USD 104.1 billion at a CAGR of 5.2% between 2024 and 2029.

The market is characterized by dynamic market conditions, driven by the frequent introduction of innovative products and the rapidly expanding e-commerce sector. Cloud computing reduces the need for local storage and enables real-time data access. The continuous launch of new personal consumer electronics caters to evolving consumer preferences and technological advancements, fueling market growth. Simultaneously, the e-commerce industry's rapid expansion offers manufacturers increased reach and accessibility to consumers, broadening market opportunities.
Companies in the market must navigate these dynamics effectively to capitalize on growth opportunities and mitigate the challenges presented. However, the market faces challenges as well, including the fluctuation in prices of raw materials and operational costs, which can impact profitability and necessitate strategic pricing and cost management. Natural language processing and mobile application development are essential for voice recognition and seamless user experiences.

What will be the Size of the Personal Consumer Electronics Market during the forecast period?

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The market is witnessing significant advancements in various technologies, including battery technology, computer vision, machine learning, software development, and more. Battery technology innovations are driving longer-lasting devices, while computer vision and machine learning enable advanced features like facial recognition and object detection. In software development, there's a focus on gesture control for hands-free interaction, fast charging for on-the-go convenience, and biometric security for enhanced protection. Embedded systems and data analytics are key trends in industrial design, allowing for more intelligent devices that adapt to user behavior.
Environmental impact is a growing concern, with electronic waste management and renewable energy solutions becoming increasingly important. Human-computer interaction (HCI) and product design prioritize user experience and ethical considerations. Deep learning and app development continue to advance, offering new possibilities for personalization and automation. Repair and maintenance, wireless charging, and material science innovations further enhance the market's appeal, ensuring consumers have access to high-quality, sustainable, and user-friendly electronics.

How is this Personal Consumer Electronics Industry segmented?

The personal consumer electronics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Smartphones
  Tablets/laptops/notebooks
  Portable devices
  Digital camera
  Others


Distribution Channel

  Offline
  Online


Application

  Personal use
  Entertainment
  Communication
  Fitness and health monitoring
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Type Insights

The smartphones segment is estimated to witness significant growth during the forecast period. In the dynamic market, the smartphones segment continues to dominate, offering advanced communication, internet connectivity, and multimedia capabilities. These devices enable users to make calls, send messages, and access social media and the internet through Wi-Fi and mobile data networks. High-resolution screens, built-in cameras, and the ability to play various media formats have made smartphones an essential tool for entertainment. Design trends prioritize sleek, portable form factors, with features like water resistance and extended battery life catering to consumer preferences. Technological innovation drives the integration of digital assistants, mobile payments, and smart home device connectivity. Operating systems and processors ensure seamless user experience (UX), while high-dynamic range (HDR) and 4K displays elevate home entertainment systems.

Retail sales thrive on the availability of various price points and distribution channels, catering to diverse consumer needs. Wearable devices, fitness trackers, and digital cameras expand the market, with supply chain management and product lifecycle management ensuring efficient manufacturing processes. Energy efficiency and wireless technologies enable the growth of smart appliances, streaming devices, and portable medi

Demand for consumer electronics in Europe is largely met by imports from Asia, particularly China, due to the enormous production capacities and efficient supply chains. European production has to contend with higher labour costs, which makes it less competitive than Asian production. Japan and South Korea are leaders in this industry and focus on innovative R&D to produce high-quality, state-of-the-art consumer electronics. Over the five years through 2024, revenue is expected to rise at an annual rate of 0.1% to €24.0 billion. Profit has also risen despite intense competition from manufacturers in Asia. Central and Eastern European countries (e.g. Poland, Hungary, Slovakia and Romania) are attracting large Asian electronics companies, as they offer lower operating costs, skilled labour and proximity to a large consumer market. These countries also offer tax incentives and subsidies, which attract foreign investment. Trends in consumer electronics are changing rapidly, with current interest centred on advanced products such as OLED and QLED smart TVs, which are replacing technologies such as LCDs from a decade ago. To remain competitive, high investment in R&D is essential. Economic difficulties in many countries have encouraged consumers to be cautious about spending on new TVs and sound systems, challenging the European consumer electronics industry. Revenue is expected to drop by 3.0% in 2024. Over the five years through 2029, revenue is expected to expand at a compound annual rate of 3.6% to €28.6 billion. Samsung's QLED technology is gaining ground as a competitor to LG's popular OLED TVs. Energy efficiency is a growing concern for Europeans as electricity costs rise; this will prompt manufacturers to develop more energy-efficient TVs. As production moves to low-wage countries, European manufacturers will focus on niche markets and unique products to remain competitive. The right to repair in the EU, which promotes sustainable consumption, may impact sales of new devices, as consumers will likely opt for repairs. However, it also opens up opportunities for manufacturers of spare parts.

Hong Kong PPI: Consumer Electrical and Electronic Products data was reported at 66.000 1990=100 in Sep 2002. This records a decrease from the previous number of 67.500 1990=100 for Jun 2002. Hong Kong PPI: Consumer Electrical and Electronic Products data is updated quarterly, averaging 81.650 1990=100 from Jun 1991 (Median) to Sep 2002, with 46 observations. The data reached an all-time high of 101.200 1990=100 in Dec 1991 and a record low of 66.000 1990=100 in Sep 2002. Hong Kong PPI: Consumer Electrical and Electronic Products data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong – Table HK.I068: Producer Price Index: Manufacturing Industry: by HSIC 1.1: 1990=100.

Hong Kong SAR (China) E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data was reported at 2.000 Unit in 06 Mar 2025. This stayed constant from the previous number of 2.000 Unit for 05 Mar 2025. Hong Kong SAR (China) E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data is updated daily, averaging 34.000 Unit from Dec 2018 (Median) to 06 Mar 2025, with 1749 observations. The data reached an all-time high of 665.000 Unit in 05 Oct 2022 and a record low of 1.000 Unit in 02 Mar 2025. Hong Kong SAR (China) E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.GI.EC: E-Commerce Transactions: by Category.

In 2024, next to an add-to-cart rate of 8.4%, a cart abandonment rate of 73%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Consumer Electronics in Greater China also consist of an AOV of US$96.7, a discount rate of 15%, and a return rate of 9.3%.

The global consumer electronics market, valued at $431.35 billion in 2025, is projected to experience robust growth, driven by several key factors. Technological advancements, particularly in areas like artificial intelligence (AI), Internet of Things (IoT), and 5G connectivity, are fueling the demand for innovative and smart devices. The increasing adoption of smartphones, smart TVs, wearables, and other connected devices across both personal and professional applications is a major contributor to market expansion. Furthermore, the rise of e-commerce platforms has significantly broadened distribution channels, enhancing accessibility and driving sales. While supply chain disruptions and component shortages posed challenges in recent years, the market shows resilience, with consumers exhibiting a continued appetite for the latest technological innovations. The shift towards premiumization, with consumers opting for higher-priced devices with enhanced features and performance, is another significant trend impacting market growth. Competition amongst major players like Apple, Samsung, and others fosters innovation and drives down prices, making consumer electronics more accessible to a wider consumer base. Regional variations exist, with APAC (particularly China and India) exhibiting strong growth potential due to rising disposable incomes and increasing urbanization. North America and Europe continue to be significant markets, demonstrating a sustained demand for advanced consumer electronics products. The market segmentation reveals a significant portion of the consumer electronics market is dedicated to personal use, reflecting the growing integration of technology into daily life. Professional applications, while smaller, are exhibiting growth driven by the increasing need for advanced devices in various sectors. The online distribution channel continues its rapid expansion, surpassing offline channels in some regions, while offline channels remain crucial for consumers prioritizing physical product examination and immediate access. Despite the positive trajectory, the market faces challenges such as fluctuating raw material prices, potential economic downturns, and the ever-present threat of counterfeit products. Companies are adopting strategies focused on brand building, strategic partnerships, and robust research and development to maintain a competitive edge and navigate these challenges. The forecast period (2025-2033) suggests sustained growth, albeit at a potentially moderating pace as the market matures, driven by ongoing technological innovations and evolving consumer preferences.

From the selected regions, the ranking by revenue in the consumer electronics market is forecast to be led by China with ****** billion U.S. dollars. In contrast, the ranking is trailed by Mongolia with **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to China. Find other insights concerning similar markets and segments, such as a comparison of countries or regions regarding revenue. The Statista Market Insights cover a broad range of additional markets.

China E-Commerce Transactions: AOV: Computers Electronics & Technology: Consumer Electronics data was reported at 38.130 USD in 06 Sep 2024. This records an increase from the previous number of 33.262 USD for 05 Sep 2024. China E-Commerce Transactions: AOV: Computers Electronics & Technology: Consumer Electronics data is updated daily, averaging 186.075 USD from Dec 2018 (Median) to 06 Sep 2024, with 1857 observations. The data reached an all-time high of 24,095.687 USD in 25 Jul 2023 and a record low of 3.952 USD in 01 Aug 2023. China E-Commerce Transactions: AOV: Computers Electronics & Technology: Consumer Electronics data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s China – Table CN.GI.EC: E-Commerce Transactions: by Category.

China E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data was reported at 20.000 Unit in 06 Sep 2024. This records a decrease from the previous number of 37.000 Unit for 05 Sep 2024. China E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data is updated daily, averaging 84.000 Unit from Dec 2018 (Median) to 06 Sep 2024, with 1857 observations. The data reached an all-time high of 6,275.000 Unit in 19 May 2021 and a record low of 1.000 Unit in 04 Aug 2024. China E-Commerce Transactions: Volume: Computers Electronics & Technology: Consumer Electronics data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s China – Table CN.GI.EC: E-Commerce Transactions: by Category.