100+ datasets found
  1. Major FMCG sales channels Malaysia 2024, by market share

    • statista.com
    Updated Jun 27, 2025
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    Statista (2025). Major FMCG sales channels Malaysia 2024, by market share [Dataset]. https://www.statista.com/statistics/1208325/malaysia-leading-fmcg-channels-by-market-share/
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    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Malaysia
    Description

    As of the second quarter of 2024, supermarkets held the highest market share in the fast-moving consumer goods (FMCG) retail channel in Malaysia, with ** percent. Offline channels are still a key part of the retail landscape in Malaysia. However, the number of online sales channels is likely to grow in the near future. General trade operators in rural and urban areas in Malaysia The FMCG sales channels in Malaysia range from supermarkets, hypermarkets, minimarkets, and traditional stores to specialty retailers such as drug stores and pharmacies. More than ** percent of Malaysia's total population live in urban areas, and larger stores such as supermarkets, hypermarkets, and department stores are mostly located in these areas. In comparison, the general trade operators are found in all cities and rural areas in Malaysia. Most general trade operators are small, family-run businesses that are an essential part of the local economy. They usually rely on consumers who need a smaller number of grocery items and other daily essentials. To protect these small operators, the government has prohibited new foreign hypermarkets in towns with less than 250,000 inhabitants. Due to this regulation, traditional stores such as wet markets are more commonly found in more rural areas than in urban areas. Moving towards online purchase channels Although e-commerce only takes up a small percentage compared to other FMCG sales channels, the number of online sales channels is expected to rise accordingly with the increasing e-commerce market value in Malaysia. The e-commerce share of total retail sales is forecasted to increase fivefold in ten years. Due to the COVID-19 pandemic, Malaysian consumers have decreased their out-of-home spending. Many consumers started to purchase less in physical stores and more online. While most larger stores with higher capital can adapt faster to meet the demand for e-commerce, affordable technology and better infrastructure in smaller towns need to be developed further to enable the general trade operators to compete equally online.

  2. Malaysia: market overview of consumer goods 2007-2024

    • app.indexbox.io
    Updated Jan 24, 2024
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    IndexBox AI Platform (2024). Malaysia: market overview of consumer goods 2007-2024 [Dataset]. https://app.indexbox.io/report/0201h99/458/
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    Dataset updated
    Jan 24, 2024
    Dataset provided by
    IndexBox
    Authors
    IndexBox AI Platform
    License

    Attribution-NoDerivs 3.0 (CC BY-ND 3.0)https://creativecommons.org/licenses/by-nd/3.0/
    License information was derived automatically

    Time period covered
    Jan 1, 2007 - Dec 31, 2024
    Area covered
    Malaysia
    Description

    Statistics illustrates market overview of consumer goods in Malaysia from 2007 to 2024.

  3. Market share of mini-markets for FMCG in Malaysia Q3 2020-Q3 2024

    • statista.com
    • ai-chatbox.pro
    Updated May 5, 2025
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    Statista (2025). Market share of mini-markets for FMCG in Malaysia Q3 2020-Q3 2024 [Dataset]. https://www.statista.com/statistics/1460871/malaysia-mini-market-market-share-for-fmcg-2023/
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    Dataset updated
    May 5, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Malaysia
    Description

    As of the third quarter of 2024, mini-markets had a ** percent market share in the distribution of fast-moving consumer goods (FMCG) in Malaysia. The market share of this type of retail store continued to increase every year. Some of the popular mini-markets or convenience stores in Malaysia include 7-Eleven and 99 Speedmart.

  4. Share of retail trade to the GDP in Malaysia 2015-2024

    • statista.com
    Updated May 15, 2025
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    Statista (2025). Share of retail trade to the GDP in Malaysia 2015-2024 [Dataset]. https://www.statista.com/statistics/1459755/malaysia-share-of-retail-trade-to-the-gdp/
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    Dataset updated
    May 15, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Malaysia
    Description

    In 2024, the retail trade sector in Malaysia was estimated to contribute around *** percent to the country’s gross domestic product (GDP). The contribution from this sector has increased by *** percent over the past two years, following the decline in the retail trade industry’s contribution experienced in 2021. Retail market expects more growth the inflation rate in the country, which caused the prices of consumer goods to increase. Nevertheless, as the inflation rate was expected to moderate in 2025, this could positively impact the retail trade sector in the next few years. Offline stores dominate retail sales Despite the availability and convenience of online stores, Malaysian consumers still indicated in a 2023 survey that they market share of FMCG sales channels in the country, with a share of more than ** percent in 2024.

  5. m

    Retail Industry in Malaysia - Market Report, Size & Outlook

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Mar 12, 2025
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    Mordor Intelligence (2023). Retail Industry in Malaysia - Market Report, Size & Outlook [Dataset]. https://www.mordorintelligence.com/industry-reports/malaysian-retail-industry
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Mar 12, 2025
    Dataset authored and provided by
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2019 - 2030
    Area covered
    Malaysia
    Description

    The Report Covers Malaysia Retail Top Retail Companies and the Market is segmented by Products (Food and Beverages, Personal and Household Care, Apparel, Footwear, and Accessories, Furniture, Toys, Hobby, Electronic and Household Appliances, and Other Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online, and Other Distribution Channels).

  6. Malaysia: production of consumer goods 2007-2024

    • app.indexbox.io
    Updated May 14, 2025
    + more versions
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    IndexBox AI Platform (2025). Malaysia: production of consumer goods 2007-2024 [Dataset]. https://app.indexbox.io/report/0201h99/458/production/
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    Dataset updated
    May 14, 2025
    Dataset provided by
    IndexBox
    Authors
    IndexBox AI Platform
    License

    Attribution-NoDerivs 3.0 (CC BY-ND 3.0)https://creativecommons.org/licenses/by-nd/3.0/
    License information was derived automatically

    Time period covered
    Jan 1, 2007 - Dec 31, 2024
    Area covered
    Malaysia
    Description

    Statistics illustrates production of consumer goods in Malaysia from 2007 to 2024.

  7. R

    Retail in Malaysia Industry Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Mar 8, 2025
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    Data Insights Market (2025). Retail in Malaysia Industry Report [Dataset]. https://www.datainsightsmarket.com/reports/retail-in-malaysia-industry-18726
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    ppt, pdf, docAvailable download formats
    Dataset updated
    Mar 8, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global, Malaysia
    Variables measured
    Market Size
    Description

    The Malaysian retail industry, valued at approximately $89.66 million in 2025, is projected to experience robust growth, fueled by a Compound Annual Growth Rate (CAGR) of 5.94% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes, a burgeoning middle class, and increasing urbanization are significantly boosting consumer spending. E-commerce penetration is also accelerating, offering new avenues for retailers to reach a wider customer base and enhance convenience. The diversification of retail formats, encompassing supermarkets, specialty stores, and a rapidly expanding online presence, caters to evolving consumer preferences and shopping habits. However, challenges remain, including intense competition from both domestic and international players and the impact of fluctuating economic conditions. Successful players will need to adapt to the changing landscape by prioritizing customer experience, embracing digital technologies, and optimizing their supply chains for efficiency. The industry’s segmentation, including food and beverages, personal care, apparel, electronics, and furniture, demonstrates the breadth of retail offerings catering to diverse consumer needs. Major players like Parkson Holdings Bhd, Aeon Group, and Tesco Malaysia are continuously adapting their strategies to maintain market share in this dynamic environment. The growth trajectory of the Malaysian retail sector is expected to remain positive through 2033. Continued investment in infrastructure, especially in logistics and e-commerce infrastructure, will further fuel this growth. Government initiatives aimed at supporting small and medium-sized enterprises (SMEs) within the retail sector will also contribute positively. However, potential headwinds include geopolitical instability and inflationary pressures, which could impact consumer confidence and spending patterns. The ongoing development of sustainable and ethical retail practices will also be critical for long-term success, aligning with consumer expectations and environmental concerns. Market segmentation and regional variations will need to be carefully considered for effective strategy implementation, with a focus on tailored offerings and localized marketing campaigns to maximize reach and profitability across different demographic groups. This report provides a detailed analysis of the Malaysian retail industry, covering the period from 2019 to 2033, with a focus on the year 2025. It delves into market size, segmentation, trends, challenges, and growth opportunities, offering invaluable insights for businesses operating in or considering entry into this dynamic market. The report leverages data from the historical period (2019-2024), the base year (2025), and forecasts up to 2033, providing a comprehensive view of the industry's evolution. Keywords: Malaysia retail market, Malaysian retail industry, retail sector Malaysia, e-commerce Malaysia, supermarket Malaysia, department store Malaysia, retail trends Malaysia. Recent developments include: In December 2020, Robinson & Co., one of the leading global department store operators, exited the Malaysian market following its inability to continue operations due to weak demand due to the COVID-19 pandemic.. Notable trends are: Food and Beverages Segment has been Contributing a Major Share to the Market Revenue.

  8. m

    Malaysia FMCG Market 2024-2030

    • mobilityforesights.com
    pdf
    Updated Apr 26, 2025
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    Mobility Foresights (2025). Malaysia FMCG Market 2024-2030 [Dataset]. https://mobilityforesights.com/product/malaysia-fmcg-market
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    pdfAvailable download formats
    Dataset updated
    Apr 26, 2025
    Dataset authored and provided by
    Mobility Foresights
    License

    https://mobilityforesights.com/page/privacy-policyhttps://mobilityforesights.com/page/privacy-policy

    Area covered
    Malaysia
    Description

    In Malaysia FMCG Market, Products that sell quickly and for a low price are known as fast-moving consumer goods (FMCG). Non-durable items include packaged food, drinks, toiletries, over-the-counter medicines, and other consumables are some examples.

  9. YOY growth rate of the FMCG value in Malaysia 2023, by segment

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). YOY growth rate of the FMCG value in Malaysia 2023, by segment [Dataset]. https://www.statista.com/statistics/1211638/malaysia-growth-rate-of-fmcg-value-by-segment/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Malaysia
    Description

    In 2023, Malaysia recorded a positive change across almost all fast-moving consumer goods (FMCG) segments except for dairy and personal care segments, compared to the previous year. The overall year-on-year value increase of the FMCG market in the country stood at *** percent in that year.

  10. T

    Malaysia Consumer Spending

    • tradingeconomics.com
    • ar.tradingeconomics.com
    • +13more
    csv, excel, json, xml
    Updated Nov 13, 2022
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    TRADING ECONOMICS (2022). Malaysia Consumer Spending [Dataset]. https://tradingeconomics.com/malaysia/consumer-spending
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    csv, excel, json, xmlAvailable download formats
    Dataset updated
    Nov 13, 2022
    Dataset authored and provided by
    TRADING ECONOMICS
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Mar 31, 2005 - Mar 31, 2025
    Area covered
    Malaysia
    Description

    Consumer Spending in Malaysia increased to 258563 MYR Million in the first quarter of 2025 from 253019 MYR Million in the fourth quarter of 2024. This dataset provides - Malaysia Consumer Spending - actual values, historical data, forecast, chart, statistics, economic calendar and news.

  11. M

    Malaysia Luxury Goods Market Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated May 4, 2025
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    Market Report Analytics (2025). Malaysia Luxury Goods Market Report [Dataset]. https://www.marketreportanalytics.com/reports/malaysia-luxury-goods-market-101613
    Explore at:
    doc, ppt, pdfAvailable download formats
    Dataset updated
    May 4, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Malaysia
    Variables measured
    Market Size
    Description

    The Malaysian luxury goods market, valued at approximately RM 2.5 billion (USD 560 million) in 2025, is projected to experience steady growth, driven by increasing disposable incomes among high-net-worth individuals and a rising aspirational middle class. This growth is further fueled by the increasing popularity of online luxury retail, offering convenience and broader access to coveted brands. Key segments like clothing and apparel, followed by jewelry and watches, contribute significantly to the market's value. The presence of established luxury brands like Louis Vuitton, Chanel, and Rolex, coupled with a growing preference for personalized experiences, drives demand. However, economic volatility and potential fluctuations in the Malaysian Ringgit present challenges to sustained growth. Furthermore, the rise of counterfeit goods and the need for robust anti-counterfeiting measures pose a significant threat to the market. The focus on sustainability and ethical sourcing in luxury goods is also expected to influence consumer choices in the coming years. This evolving consumer sentiment will require brands to adapt their strategies to align with these values. The distribution landscape is diverse, with single-brand stores maintaining a strong presence, alongside the increasing influence of multi-brand stores and online platforms. The strategic expansion of e-commerce channels by luxury brands, coupled with efficient logistics and delivery systems, is expected to drive sales further. While the market offers considerable opportunities, brands must prioritize building strong brand equity, offering exceptional customer service, and adapting to the ever-evolving digital landscape to maintain a competitive edge in this dynamic sector. Market segmentation strategies targeting specific demographics and preferences will be crucial for sustained success. The projected CAGR of 4.54% indicates a promising outlook for the luxury goods sector in Malaysia over the forecast period (2025-2033), but brands need to be agile and responsive to market shifts. Recent developments include: In May 2022, Prada Tropico Capsule Collection was launched in Malaysia. It featured flowing silk skirts, Prada-fied Hawaiian shirts, striped bucket hats, and the Prada triangle bag reinvented in rustic raffia. Prada Tropico capsule collection is available at the Prada store in Pavilion Kuala Lumpur., In March 2022, NOMOS Glashütte, a German watchmaker expanded its business in Malaysia through a partnership with luxury goods retailer -The Hour Glass., In July 2021, Bape x Coach collection was launched in Malaysia. The classic American brand coach merged with Bape to birth this new collection. The range includes a crossbody bag, charter backpack, mini top handle, and saddle bag, totes. The Bape x Coach collection is available on malaysia.coach.com.. Notable trends are: Increasing Tourism and Growing Cultural Influence.

  12. Market share of supermarkets for FMCG in Malaysia Q3 2018-Q3 2024

    • statista.com
    Updated Jul 8, 2025
    + more versions
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    Statista (2025). Market share of supermarkets for FMCG in Malaysia Q3 2018-Q3 2024 [Dataset]. https://www.statista.com/statistics/1460848/malaysia-supermarket-market-share-for-fmcg/
    Explore at:
    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Malaysia
    Description

    As of the third quarter of 2024, supermarkets had a ** percent market share in the distribution of fast-moving consumer goods (FMCG) in Malaysia. This type of retail store made up the highest market share among other sales channels for FMCG in the country.

  13. d

    Producer Price Index for local production by stage of processing, Malaysia...

    • archive.data.gov.my
    Updated Mar 14, 2021
    + more versions
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    (2021). Producer Price Index for local production by stage of processing, Malaysia (Monthly) - Dataset - MAMPU [Dataset]. https://archive.data.gov.my/data/dataset/producer-price-index-for-local-production-by-stage-of-processing-malaysia-monthly
    Explore at:
    Dataset updated
    Mar 14, 2021
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Malaysia
    Description

    This dataset shows the Producer Price Index (2010=100) for local production by stage of processing, 2010 - 2023 (Jan-Jul), Malaysia (Monthly) Footnote Weight: Divisions Weight Total 100.000 Crude materials for further processing 16.410 Foodstuffs and feedstuffs 3.243 Non-food materials 13.167 Non-food materials except fuel 3.972 Crude fuel 9.195 Intermediate materials supplies and components 56.119 Materials and components for manufacturing 29.589 Materials for food manufacturing 4.468 Materials for others manufacturing 25.121 Materials and components for construction 2.896 Processed fuels and lubricants 11.880 Containers 0.579 Supplies 11.175 Manufacturing industries 6.793 Non-manufacturing industries 4.382 Feeds 0.564 Other supplies 3.818 Finished goods 27.471 Finished consumer goods 11.511 Finished consumer foods 3.508 Crude 0.265 Processed 3.243 Finished consumer goods excluding foods 8.003 Durable 1.887 Semi-durable 1.560 Non-durable 4.556 Capital equipment 15.960 Manufacturing industries 6.037 Non-manufacturing industries 9.923 Source: Department of Statistics Malaysia No. of Views : 121

  14. Malaysia Plastic Packaging Market Size & Forecast Report 2032

    • gmiresearch.com
    pdf
    Updated Jan 27, 2025
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    GMI Research (2025). Malaysia Plastic Packaging Market Size & Forecast Report 2032 [Dataset]. https://www.gmiresearch.com/report/malaysia-plastic-packaging-market/
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Jan 27, 2025
    Dataset provided by
    Authors
    GMI Research
    License

    https://www.gmiresearch.com/terms-and-conditions/https://www.gmiresearch.com/terms-and-conditions/

    Area covered
    Malaysia
    Description

    Malaysia plastic packaging market is estimated to grow at a CAGR of 4.1% between 2025-2032, driven by rising income and the surge in ecommerce

  15. t

    Market Segmentation for Malaysia Consumer Electronics Market by Product Type...

    • tracedataresearch.com
    Updated Nov 16, 2024
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    TraceData Research (2024). Market Segmentation for Malaysia Consumer Electronics Market by Product Type on the Basis of Revenue Share in Percentage, 2023 [Dataset]. https://www.tracedataresearch.com/industry-report/malaysia-consumer-electronics-market
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    Dataset updated
    Nov 16, 2024
    Dataset authored and provided by
    TraceData Research
    Area covered
    Malaysia
    Description

    Malaysia Consumer Electronics Market Segmentation What are the Regulations and Initiatives that have Governed the Malaysia Consumer Electronics Market? Which Industry Challenges Have Impacted the Growth of the Malaysia Consumer Electronics Market?

  16. C

    Malaysia Skin Care Market research report, 2028

    • actualmarketresearch.com
    Updated Apr 30, 2023
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    Actual Market Research (2023). Malaysia Skin Care Market research report, 2028 [Dataset]. https://www.actualmarketresearch.com/product/malaysia-skin-care-market
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    Dataset updated
    Apr 30, 2023
    Dataset authored and provided by
    Actual Market Research
    License

    https://www.actualmarketresearch.com/license-informationhttps://www.actualmarketresearch.com/license-information

    Time period covered
    2023
    Area covered
    Global, Malaysia
    Description

    The Malaysia skin care market is witnessing a growing interest in natural and organic skin care products, as well as products that are halal-certified.

  17. T

    Malaysia Retail Sales YoY

    • tradingeconomics.com
    • ru.tradingeconomics.com
    • +13more
    csv, excel, json, xml
    Updated Jul 14, 2025
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    TRADING ECONOMICS (2025). Malaysia Retail Sales YoY [Dataset]. https://tradingeconomics.com/malaysia/retail-sales-yoy
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    csv, xml, excel, jsonAvailable download formats
    Dataset updated
    Jul 14, 2025
    Dataset authored and provided by
    TRADING ECONOMICS
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 31, 2013 - May 31, 2025
    Area covered
    Malaysia
    Description

    Retail Sales in Malaysia increased 4.90 percent in May of 2025 over the same month in the previous year. This dataset provides - Malaysia Retail Sales YoY- actual values, historical data, forecast, chart, statistics, economic calendar and news.

  18. Malaysia Domestic CEP Market Size & Share Analysis - Industry Research...

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Oct 18, 2024
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    Mordor Intelligence (2024). Malaysia Domestic CEP Market Size & Share Analysis - Industry Research Report - Growth Trends [Dataset]. https://www.mordorintelligence.com/industry-reports/malaysia-domestic-cep-market
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Oct 18, 2024
    Dataset authored and provided by
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2020 - 2030
    Area covered
    Malaysia
    Description

    The Malaysia Domestic CEP Market Report is Segmented by Business Model (Business-To-Business [B2B], Business-To-Customer [B2C], Customer-To-Customer [C2C], and Business-To-Consumer [B2C]), Type (E-Commerce and Non-E-Commerce), and End User (Service, Wholesale and Retail Trade, Healthcare, Industrial Manufacturing, and Other End Users). The Report Offers the Market Size and Forecasts in Value (USD) for all the Above Segments.

  19. m

    Malaysia 1,3 Butadiene Market Size and Forecasts 2030

    • mobilityforesights.com
    pdf
    Updated Jan 10, 2025
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    Mobility Foresights (2025). Malaysia 1,3 Butadiene Market Size and Forecasts 2030 [Dataset]. https://mobilityforesights.com/product/malaysia-1-3-butadiene-market
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Jan 10, 2025
    Dataset authored and provided by
    Mobility Foresights
    License

    https://mobilityforesights.com/page/privacy-policyhttps://mobilityforesights.com/page/privacy-policy

    Area covered
    Malaysia
    Description

    In Malaysia 1,3 Butadiene Market, As demand for these products increases across industries such as automotive, construction, and consumer goods, the demand for 1,3 butadiene is expected to rise steadily.

  20. Malaysian Retail Market By Products (Food and Beverages, Personal and...

    • verifiedmarketresearch.com
    pdf,excel,csv,ppt
    Updated Apr 15, 2025
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    Verified Market Research (2025). Malaysian Retail Market By Products (Food and Beverages, Personal and Household Care, Apparel, Footwear and Accessories, Furniture), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Department Stores), & Region for 2026-2032 [Dataset]. https://www.verifiedmarketresearch.com/product/malaysian-retail-market/
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Area covered
    Malaysia
    Description

    Malaysian Retail Market size was valued at USD 89.66 Billion in 2024 and is projected to reach USD 146.75 Billion by 2032, growing at a CAGR of 5.94% from 2026 to 2032.

    Malaysian Retail Market Drivers

    Rising Disposable Income and Expanding Middle Class: As the Malaysian economy grows, an increasing number of households have higher disposable incomes, leading to greater consumer spending on retail goods and services. The expanding middle class further fuels this demand for a wider variety of products. Urbanization: The continuous migration of people from rural to urban areas concentrates purchasing power in cities, leading to the growth of modern retail formats like shopping malls, hypermarkets, and convenience stores. Urban dwellers also tend to have different consumption patterns and a higher demand for convenience. E-commerce Growth and Digitalization: The increasing internet penetration and smartphone usage have led to a significant rise in online shopping. This provides retailers with new channels to reach consumers, expand their market, and offer greater convenience, driving overall retail market growth. Mobile payments and digital wallets further facilitate online transactions. Government Initiatives and Support: The Malaysian government supports the retail sector through various initiatives aimed at boosting domestic consumption, attracting tourism, and promoting digitalization among SMEs in the retail space. Cultural and Festive Spending: Malaysia's diverse cultural landscape and numerous festivals throughout the year result in significant spending on retail goods, particularly food, apparel, and gifts, during these periods. Events like Chinese New Year and Ramadan significantly boost retail sales.

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Statista (2025). Major FMCG sales channels Malaysia 2024, by market share [Dataset]. https://www.statista.com/statistics/1208325/malaysia-leading-fmcg-channels-by-market-share/
Organization logo

Major FMCG sales channels Malaysia 2024, by market share

Explore at:
Dataset updated
Jun 27, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Malaysia
Description

As of the second quarter of 2024, supermarkets held the highest market share in the fast-moving consumer goods (FMCG) retail channel in Malaysia, with ** percent. Offline channels are still a key part of the retail landscape in Malaysia. However, the number of online sales channels is likely to grow in the near future. General trade operators in rural and urban areas in Malaysia The FMCG sales channels in Malaysia range from supermarkets, hypermarkets, minimarkets, and traditional stores to specialty retailers such as drug stores and pharmacies. More than ** percent of Malaysia's total population live in urban areas, and larger stores such as supermarkets, hypermarkets, and department stores are mostly located in these areas. In comparison, the general trade operators are found in all cities and rural areas in Malaysia. Most general trade operators are small, family-run businesses that are an essential part of the local economy. They usually rely on consumers who need a smaller number of grocery items and other daily essentials. To protect these small operators, the government has prohibited new foreign hypermarkets in towns with less than 250,000 inhabitants. Due to this regulation, traditional stores such as wet markets are more commonly found in more rural areas than in urban areas. Moving towards online purchase channels Although e-commerce only takes up a small percentage compared to other FMCG sales channels, the number of online sales channels is expected to rise accordingly with the increasing e-commerce market value in Malaysia. The e-commerce share of total retail sales is forecasted to increase fivefold in ten years. Due to the COVID-19 pandemic, Malaysian consumers have decreased their out-of-home spending. Many consumers started to purchase less in physical stores and more online. While most larger stores with higher capital can adapt faster to meet the demand for e-commerce, affordable technology and better infrastructure in smaller towns need to be developed further to enable the general trade operators to compete equally online.

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