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Consumer Packaged Goods Market Size 2025-2029

The consumer packaged goods market size is forecast to increase by USD 1,476.3 billion at a CAGR of 4.9% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing sales of CPG products through e-commerce channels. With the convenience and accessibility offered by online shopping, consumers are increasingly turning to e-commerce platforms to purchase their favorite CPG products. Personalized fragrances and skincare products are emerging trends, catering to the growing demand for customized offerings.
Additionally, another trend shaping the market is the rise of direct-to-consumer (D2C) brands. These brands are disrupting traditional retail models by selling their products directly to consumers, often through their own websites or social media channels. Additionally, global inflation and supply chain disruptions continue to pose challenges for CPG companies, requiring them to adapt and innovate to meet consumer demand. Overall, these trends and challenges present both opportunities and risks for players in the CPG market.

What will be the Size of the Consumer Packaged Goods Market During the Forecast Period?

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The market in emerging nations is experiencing significant growth due to rising disposable income and increasing urbanization. With per capita income on the rise, consumers in these regions are developing a preference for clothes and various CPG products. However, challenges persist in the form of pollution and incorrect labeling, which can negatively impact consumer trust. The future prospects for the CPG industry are promising, with competition intensifying as more players enter the market. Volatile commodity prices and regulatory challenges pose significant risks, necessitating strategic planning and adaptability.
Moreover, private label brands are gaining popularity due to their affordability and perceived quality, putting pressure on established players. E-commerce and online shopping have revolutionized the way consumers purchase CPG products, enabling greater convenience and accessibility. Despite these challenges, the CPG industry in emerging nations presents numerous opportunities for growth. Companies must navigate regulatory landscapes, ensure product quality, and adapt to evolving consumer preferences to succeed in this dynamic market.

How is the Consumer Packaged Goods Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food and beverages
  Personal care and cosmetics
  Household supplies
  Pharmaceuticals
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In today's fast-paced world, consumers prioritize convenience and sustainability in their purchasing decisions, particularly in the market. With the rise of dual-income households and busy lifestyles, the demand for ready-to-eat food with longer shelf lives has increased. Packaged foods and beverages cater to this need, allowing consumers to minimize food preparation time and reduce food waste. The longer shelf lives of these products contribute to sustainability goals by decreasing the likelihood of spoilage at both the consumer and retail levels. Moreover, the economic benefits of purchasing in bulk and having a stock of food items with extended shelf lives appeal to budget-conscious consumers. As consumers become more environmentally aware, the CPG industry's focus on sustainability will continue to grow, ensuring the market's long-term success.

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The food and beverages segment was valued at USD 1,625.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is witnessing expansion due to various factors. Primary drivers include the rise in disposable income and evolving lifestyles in nations like the US and Canada, leading to increased consumer expenditure on c

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Retail Sales of Consumer Goods: Year to Date: Zhejiang data was reported at 3,070.000 RMB bn in Nov 2024. This records an increase from the previous number of 2,750.000 RMB bn for Oct 2024. Retail Sales of Consumer Goods: Year to Date: Zhejiang data is updated monthly, averaging 657.264 RMB bn from Jan 2003 (Median) to Nov 2024, with 230 observations. The data reached an all-time high of 3,255.019 RMB bn in Dec 2023 and a record low of 26.993 RMB bn in Jan 2003. Retail Sales of Consumer Goods: Year to Date: Zhejiang data remains active status in CEIC and is reported by Zhejiang Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: Provincial and Municipal Statistical Bureau.

North America: The US is the dominant market in this region, with significant contributions from key FMCG players. Canada and Mexico are also important markets, benefiting from proximity to the US and growing consumer spending.Europe: Western Europe is the largest FMCG market in this region, driven by developed economies such as Germany, UK, and France. Eastern Europe is experiencing growth, but challenges remain due to variations in purchasing power and distribution channels.Asia-Pacific: China and India are the major markets in this region, with increasing urbanization and rising consumer spending. Japan, South Korea, and Southeast Asian countries are also contributing to the growth.Latin America: Brazil and Mexico are the leading FMCG markets in this region. Economic growth and increasing urbanization are driving market expansion.Middle East & Africa: This region is characterized by a growing population, increasing disposable income, and modernizing retail infrastructure. Saudi Arabia, UAE, and Egypt are key markets in this region. Recent developments include: March 2021: Nestle Sa has launched its two new syrup categories which ultimately taste like freshly-baked cookies. The launch of this product further enhances the sectoral growth of the business.., July 2021: PepsiCo announced its new products with reduced sugar content by 25% in sodas and iced tea in the European region. Through this technology the company aims to catch the attention of health-conscious consumers., June 2023: Nestle SA has launched its two new plant-based dairy alternative products, under its Barista brand name. The development has taken place in the Chinese market wherein it will focus on the oat and pea-based food products in the market., May 21, 2024: PepsiCo Beverages North America (PBNA) announced today that it is growing its fleet of electric vehicles throughout the state of California. Within the next few months, the Fresno, California-based company will be operating fifty Class 8 Tesla Semi trucks out of its manufacturing and distribution facilities, and 75 Ford E-Transit electric vans will revolutionize the electrification of its equipment services fleet throughout the state. The firm will get closer to its audacious pep+ (PepsiCo Positive) target of reaching net zero emissions by 2040 with the support of the electric car rollout.. Key drivers for this market are: RISING HEALTH AWARENESS AMONG THE CONSUMERS 39, INCREASING INCLINATION TOWARDS DIGITAL TECHNOLOGY TO AID MARKET GROWTH 39; DRIVER IMPACT ANALYSIS 40. Potential restraints include: HIGH COST OF THE PRODUCT TO HAMPER MARKET GROWTH 40, RESTRAINT IMPACT ANALYSIS 41. Notable trends are: Growth Of the Organized Retail Sector in the Asia-Pacific Region.

The market size of the Fast Moving Consumer Goods FMCG And Consumer Packaged Goods CPG Market is categorized based on Type (by Product Type, Processed Foods, Prepared Meals, Beverages, Baked Goods, Fresh, Frozen Goods & Dry Goods, Medicine, Cleaning Products, Cosmetics & Toiletries, Office Supplies, by Sales Channel, Supermarkets & Hypermarkets, Grocery Stores, Specialty Stores, E-commerce, Others) and Application (Household Use, Catering Industry (Restaurant, Hotel, Bar, etc.), Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

Food & Beverage: Staple goods, processed foods, and beverages form the foundation of the market. Cosmetics & Personal Care: Products like skincare, haircare, and cosmetics are influenced by fashion and beauty trends. Pharmaceuticals: This segment includes prescription drugs, over-the-counter medications, and vitamins, addressing health and well-being. Nutraceuticals: These products bridge the gap between food and pharmaceuticals, offering health benefits beyond basic nutrition. Other Segments: Home care, pet care, and office supplies also contribute significantly to market diversification. Recent developments include: In July 2022, Procter & Gamble (P&G)- one of the big giants of consumer goods launched updated versions for virtual shopping in the Southeast Asian market., In October 2022, Tata Consumer Products, and Marico announced the launch of new products under the brand name Saffola., April 19, 2024, Procter & Gamble Company announced net revenues of $20.2 billion for the third quarter of its fiscal year 2024, up 1% from the same period last year. Excluding the effects of foreign exchange and acquisitions and divestitures, organic revenues rose by three percent. There was an 11% rise in diluted net earnings per share to $1.52 from the previous year., For the quarter, net earnings were $3.8 billion and operating cash flow was $4.1 billion. Calculated as operational cash flow less capital expenditures as a proportion of net earnings, adjusted free cash flow productivity was 87%. Through share repurchases of $1 billion and dividend payments of about $2.3 billion, the Company gave $3.3 billion in cash back to its shareholders. This month's dividend increase represents the 68th straight., In 2024, IBM announced a collaboration with SAP to develop solutions to help clients in the consumer packaged goods and retail industries improve their supply chain, finance operations, sales, and services using generative AI. IBM is collaborating with SAP to develop new generative and traditional AI solutions to address the complexities of the direct store delivery business process and product portfolio management, building on a shared legacy of technology expertise and the successful integration of IBM Watsonx, an enterprise-ready AI and data platform, and AI assistants, into SAP solutions. IBM Consulting and SAP are already working with global CPG clients to gather precise requirements for safe and scalable AI solutions that can be connected with the SAP Direct Distribution® solution.. Notable trends are: The ongoing demand for convenience products among the population is skyrocketing the demand..

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This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

United States Imports: Customs: sa: Goods: Consumer Goods data was reported at 78.285 USD bn in Jan 2025. This records an increase from the previous number of 72.262 USD bn for Dec 2024. United States Imports: Customs: sa: Goods: Consumer Goods data is updated monthly, averaging 33.903 USD bn from Jan 1986 (Median) to Jan 2025, with 469 observations. The data reached an all-time high of 80.175 USD bn in Mar 2022 and a record low of 6.133 USD bn in Feb 1986. United States Imports: Customs: sa: Goods: Consumer Goods data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.JA006: Trade Balance: Census Basis: Seasonally Adjusted. [COVID-19-IMPACT]

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