The Survey of Consumer Attitudes and Behavior series (also known as the Surveys of Consumers) was undertaken to measure changes in consumer attitudes and expectations, to understand why such changes occur, and to evaluate how they relate to consumer decisions to save, borrow, or make discretionary purchases. The data regularly include the Index of Consumer Sentiment, the Index of Current Economic Conditions, and the Index of Consumer Expectations. Since the 1940s, these surveys have been produced quarterly through 1977 and monthly thereafter. The surveys conducted in 2004 focused on topics such as evaluations and expectations about personal finances, employment, price changes, and the national business situation. Opinions were collected regarding respondents' appraisals of present market conditions for purchasing houses, automobiles, computers, and other durables. Also explored in this survey, were respondents' types of savings and financial investments, loan use, family income, and retirement planning. The August 2004 survey includes a section exploring how informed respondents perceive themselves to be about certain science and policy issues as well as questions about science and research. Other topics in this series typically include ownership, lease, and use of automobiles, respondents' use of personal computers at home and in the office, and respondents' familiarity with and use of the Internet. Demographic information includes ethnic origin, sex, age, marital status, and education.

In 2022, the highest amount of spending on surveys for market research in the United States was online/mobile quantitative research, with 36 percent of respondents who stated this as their most financially committed endeavor. Social media monitoring accounted for only one percent of the total of market research spending in the United States.

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. Read More

Our on-demand survey solution allows you to gather sentimental consumer insights across consumers in the South African market. Consumer responses from at least 2500 consumers are returned in just over two weeks giving you relavant insights when you need them.

You can uncover a range of insight from consumers with almost unlimited options of questions to ask consumers. Our technology and preset panel of consumers means you can save both costs and time of establishing a panel base of consumers to survey.

The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA) and administered by YouGov. It monitors the behaviour and attitudes of adult consumers aged 16+ in England, Wales and Northern Ireland in relation to food. The survey includes core topics of food availability, food affordability, consumer concerns in relation to food, confidence in the food supply chain and in the FSA as a regulator. A report covering these core topics is published on science.food.gov.uk every three months. Questions are also included on other topics on an ad hoc basis, and the data for these questions can be found in the data tables below. For more information about these questions, please refer to the 'Background and methodological information' section of each quarterly report. Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos UK. Due to the methodological differences between these two suppliers, data collected from Ipsos and YouGov should not be directly compared.

VisitEngland publish results from its ongoing programme of market research whenever these are felt to be relevant to the wider tourism industry. Most of these surveys are published at http://www.visitengland.org/insight-statistics/market-research/ on completion of the project.

The Survey of Consumer Finances (SCF) is normally a triennial cross-sectional survey of U.S. families. The survey data include information on families balance sheets, pensions, income, and demographic characteristics. Information is also included from related surveys of pension providers and the earlier such surveys conducted by the Federal Reserve Board. No other study for the country collects comparable information. Data from the SCF are widely used, from analysis at the Federal Reserve and other branches of government to scholarly work at the major economic research centers.The survey has contained a panel element over two periods. Respondents to the 1983 survey were re-interviewed in 1986 and 1989. Respondents to the 2007 survey were re-interviewed in 2009.The study is sponsored by the Federal Reserve Board in cooperation with the Department of the Treasury. Since 1992, data have been collected by the National Opinion Research Center (NORC) at the University of Chicago.

In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The global Consumer Satisfaction Survey Service market, valued at $140 million in 2025, is projected to experience steady growth, driven by increasing business focus on customer experience management and the rising adoption of digital technologies for data collection and analysis. The market's Compound Annual Growth Rate (CAGR) of 2.8% from 2025 to 2033 indicates a consistent expansion, though not explosive growth. This moderate growth can be attributed to the maturity of the market and the increasing sophistication of survey methodologies. Key drivers include the need for businesses to understand customer preferences, identify areas for improvement, and enhance brand loyalty. Growing adoption of online surveys offers cost-effectiveness and scalability, further fueling market growth. However, factors such as data privacy concerns, survey fatigue among consumers, and the need for advanced analytical capabilities to extract meaningful insights from large datasets act as restraints. Segmentation analysis reveals that the retail industry and the food and beverage sector are significant adopters, while online surveys constitute the largest share of the market due to their convenience and accessibility. The competitive landscape is characterized by a mix of established players like SurveyMonkey and emerging technology providers offering innovative solutions, leading to ongoing innovation in the sector. The geographical distribution of the market reflects a strong presence in North America and Europe, with Asia Pacific showing potential for future growth as businesses in developing economies increasingly prioritize customer satisfaction. The forecast period from 2025 to 2033 promises continued expansion of the Consumer Satisfaction Survey Service market. While the CAGR of 2.8% suggests moderate growth, strategic investments in advanced analytics and specialized services, coupled with addressing concerns around data privacy, will be crucial for market players. The expanding adoption across various sectors, particularly within emerging economies, presents significant opportunities. Furthermore, the integration of Artificial Intelligence (AI) and Machine Learning (ML) for automated data analysis and insightful reporting will likely contribute to a more rapid expansion in the later years of the forecast period. Companies need to focus on providing value-added services, such as predictive analytics and customized reporting, to maintain a competitive edge. This will move the sector beyond basic satisfaction surveys to provide actionable intelligence that supports improved customer experience and long-term business success.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The share of organizations using mobiles surveys in market research worldwide fluctuated considerably between 2014 and 2020. During the 2020 survey, 64 percent of respondents mentioned they used mobile surveys as a research method.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Abstract

The Rwandan government has created a conducive environment for growth in multiple sectors, set ambitious targets to become a middle-income country by 2020, and sees the development of the financial sector as a key to meeting these targets.

In 2014-2015, a research company InterMedia conducted Financial Inclusion Insights Survey to explore the uptake and usage of financial services generally and mobile financial services in Rwanda. This study sought to understand the role digital financial services (DFS) play in money transfers, payments and savings among various consumer segments.

The study objectives were: - to track citizens' access to financial services generally and the uptake and use of mobile financial services (MFS) specifically - to evaluate service performance amongst MFS agents and customers - to identify drivers and barriers to further adoption of MFS - to make forward projections and provide insight that will generate market growth.

The survey was conducted among nationally representative sample of Rwandan adults age 15 and older. The sample size was 2,003. The survey was administered using face-to-face interviews from December 2014 to February 2015. The results provided baseline measurements. Subsequent annual surveys can measure trends and track market developments in digital financial services.

Geographic coverage

National

Analysis unit

• Individuals,
• Households

Universe

Adults age 15 and older residing in households

Kind of data

Sample survey data [ssd]

Sampling procedure

The 2012 Census file obtained from the Rwanda National Institute of Statistics (NISR) was used as the sampling frame. This file includes all the provinces (5), districts (30) and sectors (416) in Rwanda with their respective population. It also contains the proportion of rural and urban population. After selecting the sectors for the survey, the NISR provided the list of cells and villages for selected sectors from which villages were selected.

The total sample size was 2,000 interviews distributed across 200 villages with 10 interviews per village. A simple random probability sampling technique was used to distribute the Primary Sampling Units across the 416 sectors, taking into account the rural urban split of 83/17 in Rwanda.

Within the selected sectors one village was randomly selected. In total 33 urban and 167 rural villages were selected. Random walk and Kish grid methods were respectively used to select households and respondents.

Mode of data collection

Face-to-face [f2f]

Research instrument

The questionnaire was read word for word, almost always in Kinyarwanda.

In addition to the questionnaire, the following forms were filled daily: - Interviewer log sheet, - Supervisor observation forms, issue log, field log and back-check sheets.

Three consent forms were used in the study: - Parent/guardian consent form for all respondents who were between 15-17 years of age, - Informed consent form to participate in a separate follow-up study for respondents who had registered mobile money accounts, - Photography consent form for all respondents.

Cleaning operations

Data was manually captured using QPSMR (Questionnaire Processing Software Market Research) in double entry (100% verification). A total of 34 data entry clerks participated throughout project in two shifts (night and day shifts). 25% of the questionnaires were captured concurrently with field work and the rest upon field work completion.

The verified data was then exported to SPSS for consistency checks. Variable checks were created using a codebook developed by InterMedia for each column to check the consistency in base and by extension also used to pick out missing data points.

The free online survey software and tools market is experiencing robust growth, driven by increasing demand for efficient data collection across various sectors. The market's expansion is fueled by the rising adoption of digital technologies, the need for cost-effective research methods, and the ease of use offered by these platforms. Academic institutions leverage these tools for research projects, market research firms utilize them for gathering consumer insights, and businesses employ them for internal management and employee feedback. The versatility of these tools, encompassing diverse survey types like mobile and web-based options, further enhances their appeal. While the exact market size in 2025 is unavailable, considering a plausible CAGR of 15% (a reasonable estimate given the market's dynamism) and a speculated 2024 market size of $2 billion, the 2025 market size can be estimated at approximately $2.3 billion. This growth is further propelled by the increasing availability of free plans with varying feature limitations, catering to a broader user base. However, the market also faces challenges. Competition is fierce, with numerous established players and emerging startups vying for market share. Furthermore, concerns about data privacy and security could potentially restrain market growth, necessitating robust security measures and transparent data handling practices by vendors. Despite these challenges, the long-term forecast remains positive. Continued technological advancements, the development of more sophisticated analytics capabilities within free tools (often with paid upgrades offering premium features), and the growing preference for digital data collection point to sustained market expansion. Segmentation within the market reveals a significant presence of users in Academic Research and Market Research, followed by internal management within enterprises. The geographical distribution shows a strong concentration in North America and Europe, but significant growth potential exists in Asia-Pacific regions like China and India, which are rapidly adopting online technologies. The next decade will likely witness increased integration of free survey tools with other business intelligence platforms, further enhancing their value proposition and driving broader adoption.

Survey Software Market Outlook

The global survey software market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach around USD 6.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.2% during the forecast period. This growth can be attributed to the increasing emphasis on data-driven decision-making processes and the necessity for organizations to understand consumer behavior and preferences extensively. Survey software has become an indispensable tool in gathering qualitative and quantitative data, facilitating businesses in gaining insights, optimizing strategies, and enhancing customer satisfaction, which are key drivers fueling the market expansion.

One of the prominent growth factors in the survey software market is the burgeoning demand for real-time analytics and feedback, which empowers businesses to make timely and informed decisions. The ability to access instant insights using advanced survey platforms offers organizations the flexibility to adapt to ever-changing market dynamics swiftly. Additionally, the integration of artificial intelligence and machine learning algorithms in survey software has elevated its capabilities to analyze vast amounts of data efficiently and provide predictive analytics. This technological advancement is significantly augmenting the adoption of survey software across various industries, thereby propelling market growth.

Furthermore, the increasing penetration of internet services globally has expanded the reach of survey software, making it feasible for organizations to conduct surveys across diverse geographical regions. The rise in smartphone usage and digitalization has enabled consumers to participate in surveys conveniently, boosting response rates and accuracy. This ease of accessibility has made surveys a preferred method for market research, customer feedback, and employee satisfaction assessments, stimulating the demand for robust survey platforms. In addition, the growing focus on enhancing customer experience and employee engagement is catalyzing the marketÂ’s growth as organizations strive to derive actionable insights.

In terms of regional outlook, North America holds a significant share in the survey software market, driven by the early adoption of advanced technologies and the presence of key market players. The region's robust technological infrastructure and the increasing trend of utilizing data analytics for business intelligence are crucial in supporting market growth. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the rapid digital transformation across countries like China and India, coupled with the increasing demand for customer insights in emerging markets. The growth in these regions highlights the expansive potential of the survey software market on a global scale.

Component Analysis

The survey software market is segmented into software and services components, with each playing a vital role in the overall market structure. Software components include platforms and tools that facilitate the creation, distribution, and analysis of surveys. The increasing demand for user-friendly and feature-rich survey platforms is driving growth in this segment. These platforms are continuously evolving, incorporating features such as drag-and-drop functionality, customizable templates, and integration capabilities with other software applications, thereby enhancing their usability and appeal among users across various industries.

The emergence of Poll App solutions is revolutionizing how organizations gather and analyze feedback. These applications provide a dynamic and interactive platform for conducting surveys, enabling real-time engagement with respondents. By leveraging Poll App technology, businesses can capture instantaneous feedback from their audience, which is crucial for making agile and informed decisions. This immediacy not only enhances the quality of data collected but also improves response rates by offering a more engaging experience for participants. The integration of Poll App features into traditional survey software is becoming increasingly popular, as it allows organizations to diversify their data collection methods and cater to a broader audience. As the demand for innovative survey solutions grows, Poll App technology is poised to play a significant role in shaping the future of the survey software market.

On the other hand, the services segm

The market for Sensory Analysis and Consumer Research Services has experienced steady growth, driven by the increasing emphasis on product innovation, consumer satisfaction, and regulatory compliance. The global market size for these services is projected to reach several billion dollars by 2033, expanding at a CAGR of over 5%. Key drivers include the need for accurate product testing and consumer insights to optimize product development, the rising demand for personalized products, and the growing awareness of health and wellness. The market for Sensory Analysis and Consumer Research Services is segmented by application and type. Applications include food and beverage, cosmetics, healthcare, and consumer electronics. Types include sensory testing, consumer surveys, and focus groups. Key market players include SAM Research, Eurofins, Intertek, and Mérieux NutriSciences. The market is concentrated in North America and Europe, but is rapidly expanding in Asia-Pacific and other emerging regions.

Customer satisfaction survey questions can help you find out exactly what your customers think about your products and how they believe your company can do a better job of serving their most pressing needs. Armed with that information, you can frame your solutions to those needs in ways that make more sense to your prospects […]

Customer Survey Software Market Outlook

The global customer survey software market size was valued at USD 2.1 billion in 2023 and is projected to grow to USD 4.8 billion by 2032, with a compound annual growth rate (CAGR) of 9.5% during the forecast period. This robust growth can be attributed to increasing demand for data-driven decision-making processes among enterprises and the rising importance of customer feedback in business strategies. Companies are increasingly leveraging customer survey software to gain insights into customer preferences, enhance customer satisfaction, and improve service delivery, which is driving the market growth.

One of the primary growth factors for the customer survey software market is the growing recognition of the value of customer feedback in shaping business strategies. With the rise of the digital economy, businesses are more connected to their customers than ever before, and the ability to gather and analyze customer feedback has become crucial. This feedback provides valuable insights into customer needs, preferences, and pain points, enabling companies to tailor their products and services accordingly. As a result, organizations are increasingly investing in customer survey software to systematically collect and analyze feedback, leading to market expansion.

Another significant factor driving market growth is technological advancements in survey software platforms. Modern customer survey software solutions come equipped with sophisticated features such as AI-driven analytics, real-time feedback collection, and multichannel survey distribution. These advancements have made it easier for organizations to deploy and manage surveys, analyze responses, and derive actionable insights from the data collected. The integration of AI and machine learning technologies also allows for predictive analytics, which can help businesses anticipate customer needs and improve their offerings proactively.

The increasing adoption of cloud-based solutions is also contributing to the growth of the customer survey software market. Cloud-based survey software offers several advantages, including scalability, cost-effectiveness, and ease of access. Organizations can deploy cloud-based solutions without the need for significant upfront investments in IT infrastructure. Moreover, cloud-based survey software allows businesses to access customer feedback data from anywhere at any time, facilitating real-time decision-making. This flexibility and convenience have led to a surge in demand for cloud-based customer survey software, further driving market growth.

In the evolving landscape of customer survey software, the role of an Online Survey Tool has become increasingly significant. These tools provide businesses with the ability to design, distribute, and analyze surveys efficiently, offering a streamlined approach to collecting customer feedback. As organizations strive to understand and meet the needs of their customers, online survey tools offer a versatile solution that can be tailored to various industries and use cases. With features like real-time analytics, customizable templates, and integration capabilities, these tools empower businesses to derive actionable insights and enhance their decision-making processes. The convenience and accessibility of online survey tools make them an indispensable asset for companies aiming to stay competitive in a data-driven market.

From a regional perspective, North America holds a significant market share in the customer survey software market, owing to the high adoption of advanced technologies and the presence of numerous key market players in the region. Europe and the Asia Pacific are also witnessing substantial growth, driven by increasing digital transformation initiatives and the growing importance of customer-centric business approaches. Emerging economies in Latin America and the Middle East & Africa are gradually adopting customer survey software, supported by improving internet penetration and the rising awareness of the benefits of customer feedback.

Component Analysis

The customer survey software market is segmented by component into software and services. The software segment includes various types of survey software platforms that organizations use to create, distribute, and analyze surveys. The services segment encompasses consulting, implementa

The Paid Survey Site market has emerged as a significant segment of the online research industry, tapping into the desire of consumers to share their opinions while providing businesses with invaluable consumer insights. As companies increasingly seek to understand consumer preferences and behaviors, paid survey sit