The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of digital marketing strategies across various industries, including technology, healthcare, and consumer goods, is a primary catalyst. Businesses are increasingly recognizing the importance of targeted campaigns and data-driven approaches to reach their audiences effectively, fueling demand for specialized marketing agency services. Furthermore, the rising need for creative content development, social media management, and search engine optimization (SEO) services is driving market expansion. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry, reflecting the diverse needs of businesses seeking marketing solutions. Competition is fierce, with established global players like Ogilvy, WPP, and Publicis Groupe vying for market share alongside smaller, specialized agencies. The market's growth trajectory is expected to be influenced by economic conditions, technological advancements, and evolving consumer behavior. The consistent 5.53% CAGR indicates a steady, predictable expansion over the forecast period. The forecast period (2025-2033) anticipates continued growth, driven by ongoing digital transformation and the increasing sophistication of marketing technologies. While macroeconomic factors could influence growth rates, the underlying demand for effective marketing solutions is expected to remain strong. The segment focusing on specialized capabilities is likely to see faster growth compared to full-service agencies as companies become more selective in outsourcing specific marketing functions. Geographic variations within the US market may exist, with major metropolitan areas exhibiting higher growth rates than smaller regions. The competitive landscape is expected to remain dynamic, with mergers and acquisitions, strategic partnerships, and innovation playing a significant role in shaping market dynamics. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

The largest clients of the market research agency in Poland in 2023 were companies in the FMCG industry.

The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA) and administered by YouGov. It monitors the behaviour and attitudes of adult consumers aged 16+ in England, Wales and Northern Ireland in relation to food. The survey includes core topics of food availability, food affordability, consumer concerns in relation to food, confidence in the food supply chain and in the FSA as a regulator. A report covering these core topics is published on science.food.gov.uk every three months. Questions are also included on other topics on an ad hoc basis, and the data for these questions can be found in the data tables below. For more information about these questions, please refer to the 'Background and methodological information' section of each quarterly report. Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos UK. Due to the methodological differences between these two suppliers, data collected from Ipsos and YouGov should not be directly compared.

The Experiential Marketing Agency market has evolved significantly in recent years, becoming an essential component of brand strategy for businesses aiming to foster strong connections with their audiences. By marrying creativity with customer engagement, these agencies specialize in creating memorable experiences t

The size of the Middle East Marketing And Advertising Agency market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.71% during the forecast period.The Middle East marketing and advertising agency market is an extremely dynamic industry that is used as a platform for brands and business growth across the region. Marketing and advertising agencies are professional service providers who offer a wide variety of services to help businesses achieve their marketing and communication objectives. These services can be market research, brand strategy development, creative advertising campaigns, media planning and buying, public relations, digital marketing, and social media management. Such services are used in Middle Eastern countries for different reasons, such as a complex marketing landscape, the need for specialized expertise, and efforts to achieve measurable results.Businesses will be able to tap into the brains of experts, innovative systems, and market contacts through outsourcing marketing and advertising functions to agencies. It translates into improved campaigns and enhanced brand awareness with consequent increased sales and income. The Middle East will have an expanding market of marketing and advertising agencies within the coming years. Increased economic growth, growing consumer expenditure, and an increase in the adoption of digital technologies are some of the factors driving growth. Growing business sophistication in their marketing activities is going to lead to an increase in demand for marketing and advertising agency services in the future. Recent developments include: November 2023: iCubesWire, a leading global Ad Tech audience platform with content production studio and influencer marketing capabilities, expanded its footprint into Saudi Arabia by setting up its new office in Riyadh. The company is strategically expanding its global presence across diverse markets. iCubesWire has showcased its commitment to creating a solid foothold within the MENA region’s thriving digital advertising sector and is heavily investing in local talent. The new Riyadh office will be a hub for the company’s dynamic digital strategies, shaping influential partnerships and delivering exceptional customer experiences., June 2023: Google announced new consumer insights regarding the future of artificial intelligence in the advertising and marketing sector during its advertising and commerce event in Saudi Arabia. The company showcased its latest advertising features on Google Search and a range of solutions, such as PerformanceMax, Automatically Created Assets, and Merchant Center Next, enabling advertisers in Saudi Arabia to access Google Ads inventory from a single campaign. Advertisers can leverage generative media and language learning techniques to generate professional-grade creatives across YouTube, Display, and Search with limited information.. Key drivers for this market are: Increased Advertisement Spending of Organizations Leading to Outsourcing to Advertising Agency, Increased Integration of Marketing Strategies as Part of Growth Strategies in Key Middle East Countries. Potential restraints include: Diminishing Profit Margins and Ongoing Changes in Macro-environment. Notable trends are: Small and Medium Enterprises to Witness Significant Growth.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

The emergence of new media and the shift away from traditional media toward digital services has particularly prompted a change in media buying strategies. Since almost all companies are undergoing a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Data-driven insights and programmatic advertising have propelled the industry forward. With rising consumer spending and corporate profit, businesses increasingly pour more resources into advertising to capture larger market shares. Media buying agencies have been riding this wave, capitalizing on the surging demand. Media Buying Agencies revenue has increased at a CAGR of 3.3% to a total of $13.8 billion in 2025, including an estimated 1.9% in the current year, while profit reaches 6.5%. The industry has witnessed rapid transformation driven by digital innovation and shifting consumer behaviors. Advertisers have gravitated toward digital platforms, spurred by the drastic transition from traditional media. This shift resulted in digital spending overtaking traditional media investments, with giants like Facebook, Google, and Amazon capturing significant market shares. The emergence of programmatic ad buying and data analytics has revolutionized how agencies target audiences, allowing for more precise and efficient campaigns. Amid this evolution, consolidation among major players like Omnicom and WPP has heightened competition, pushing smaller firms toward niche markets or out of the industry altogether. These dynamics have underscored the importance of adapting to technological advancements and economic changes to remain competitive. Over the next five years, businesses are poised to increase their advertising budgets to capitalize on rising consumer activity, providing significant opportunities for media buying agencies. The phase-out of third-party cookies and increasing emphasis on first-party data will drive agencies to focus on privacy-compliant strategies, while AI-driven programmatic advertising will continue to transform the industry. Agencies will expand services, offering integrated, multi-channel strategies and leveraging influencer marketing to tap into niche markets. The expansion of digital platforms has given access to niche markets that were harder to reach in the past. Companies increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth. Nonetheless, the proliferation of digital ad space, declining prices and waning demand for traditional advertising will limit industry growth. Overall, industry revenue is poised to hike at a CAGR of 1.8% to $15.1 billion in 2030.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

The Asia-Pacific Marketing Agencies Market report segments the industry into By Service Type (Digital Marketing Services, Traditional Marketing Services, Full-Service Agencies), By Mode (Online, Offline), By Application (Large Enterprises, Small and Mid-sized Enterprises (SMEs)), and By End-User (BFSI, IT & Telecom, Retail & Consumer Goods, Public Services, Manufacturing & Logistics).

Get key insights from Market Research Intellect's Modeling Agency Market Report, valued at USD 4.5 billion in 2024, and forecast to grow to USD 6.8 billion by 2033, with a CAGR of 5.8% (2026-2033).

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will jump by an estimated 1.6% and profit will inch forward to 8.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to benefits from the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 2.6% through the end of 2029 to total $88.9 billion.

The US Marketing Agencies Market report segments the industry into By Organization Size (Small Sized Enterprises, Medium Sized Enterprises, Large Enterprises), By Coverage (Full-service, Specialized Capabilities), By End-user Industry (Technology and Telecom, Healthcare, Consumer Goods, Financial Services, Education, Retail and E-commerce). Get five years of historical data alongside five-year market forecasts.

The statistic displays the results of a survey of the largest market research agencies in the Netherlands in 2018, by number of FTEs. The survey results show that GfK was by far the largest market research agency in the Netherlands in 2018, in terms of FTE numbers. GfK Netherlands BV had over 318 full time employees. Kantar, which was the second largest market research agency in the Netherlands that year, had over 240 FTEs in the same year.

Over the five years through 2024-25, revenue is expected to climb at a compound annual rate of 6.4% to £40.9 billion. Advertising agencies have benefitted from expanding advertising budgets. Resilient consumer spending and surging online advertising work as internet and device access reach new heights have lifted revenue. Major sporting events have also underpinned demand for TV advertising. However, the cost-of-living crisis has forced businesses to become more cautious when considering marketing budgets, weighing on demand. Business and consumer confidence has plunged in reaction to economic woes, with the GFK hitting its lowest point in 2022-23, slashing ad spending as companies attempted to cut to save money. Revenue recovery has proved successful, driven by formidable growth in emerging markets and the urge to return to business as usual with the confidence rebooting. In 2024-25, revenue is expected to swell by 3.9% off the back of strong online advertising sales, with the 2024 Paris Olympic Games, Euros and general election providing a marked jump. Revenue is forecast to hike at an annual rate of 3.1% over the five years through 2029-30 to £47.6 billion. Inflation will continue stabilising and falling interest rates will encourage investment, requiring advertisers to promote new projects. This will continue to improve household finances and business confidence. Companies' efforts to enhance research and development in advanced digital and AI products are likely to boost demand, as businesses typically promote new products and services through ads. This increased focus on innovation could lead to new offerings that need visibility, driving higher advertising expenditure to capture consumer attention. However, while demand for online advertising services is projected to boom, the benefits may be limited, resulting from more companies dealing directly with online providers, increased competition and market saturation. The rapid emergence of AI technology has led to mass investment from big companies, like WPP, meaning smaller companies may want to find niche markets to cater to as they could be unable to match the AI arsenal of the heavy hitters.

Success.ai’s Consumer Marketing Data for Food, Beverage & Consumer Goods Professionals Globally provides a comprehensive dataset tailored for businesses seeking to connect with decision-makers and marketing professionals in these dynamic industries. Covering roles such as brand managers, marketing strategists, and product developers, this dataset offers verified contact details, decision-maker insights, and actionable business data.

With access to over 700 million verified global profiles, Success.ai ensures your marketing, sales, and research efforts are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is essential for businesses aiming to lead in the food, beverage, and consumer goods sectors.

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Why Choose Success.ai?

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3. Data Acc...

The report offers Advertising Agency Billing Software Market Dynamics, Comprises Industry development drivers, challenges, opportunities, threats and limitations. A report also incorporates Cost Trend of products, Mergers & Acquisitions, Expansion, Crucial Suppliers of products, Concentration Rate of Steel Coupling Economy. Global Advertising Agency Billing Software Market Research Report covers Market Effect Factors investigation chiefly included Technology Progress, Consumer Requires Trend, External Environmental Change.

The Global Marketing Agencies Market report segments the industry into By Service Type (Digital Marketing Services, Traditional Marketing Services, Full-Service Agencies), By Application (Large Enterprises, Small and Mid-Sized Enterprises (SMEs)), End User (BFSI, IT and Telecom, Retail and Consumer Goods, Public Services, Manufacturing and Logistics), and By Geography (Europe, North America, Asia-Pacific, and more.)

In 2023, the number of research agency employees in Poland, including researchers and analysts, decreased. According to the source, the number of employees is expected to increase in 2024.

Get key insights from Market Research Intellect's Branding Agency Services Market Report, valued at USD 15.5 billion in 2024, and forecast to grow to USD 24.2 billion by 2033, with a CAGR of 6.5% (2026-2033).

Advertising agencies have fared well globally as the proliferation of digital media has expanded ads' access to their target audiences. In developed markets, burgeoning economic activity and rising consumer spending have enabled ad spending from downstream industries to increase, even as emerging markets have lagged. At the same time, agencies have responded to the digital shift by overhauling practices, adopting data-driven and programmatic strategies as legacy media has declined in relevance. Consequently, industry revenue is forecast to grow at a CAGR of 3.8% to reach $444.7 billion in 2025.Although emerging markets in Asia, Latin America and Africa have expanded, they remain relatively small compared to major developed markets in the United States, Canada and Western Europe. Thus, economic activity in these developed economies affects ad agencies more profoundly than in developing regions, encouraging companies to invest in advertising campaigns in high-income, highly profitable markets. Recent years have seen digital marketing completely reshape global advertising, especially in advanced economies, where traditional media formats have continued to lose ground. And while emerging market growth has been slower to recover in the years since the pandemic, advertising spending in these regions has also rapidly shifted online. Agencies have raced to expand their digital expertise, investing in analytics and tech alliances while overhauling strategies to reach audiences. In Latin America and Europe especially, ad agencies have leveraged social and influencer marketing to reach younger, mobile-first consumers, deploying short videos, stories and local influencer content.While North America will remain the bedrock of developed market spending, major global advertising agencies will seek greater exposure in emerging markets in the coming years, leveraging their scale to make strategic acquisitions. Globally, agencies will invest in digital transformation, hiring workers in AI tech, data science and creative engineering to reach consumers. Agencies will focus on shoppable experiences as e-commerce integration grows, although the proliferation of data privacy concerns will necessitate that agencies rethink approaches to transparency, consent and ad targeting. Consequently, industry revenue is expected to climb at a CAGR of 3.5% to $529.0 billion through 2030. But ongoing opportunities will keep attracting new entrants into an industry with low entry barriers, rising price pressures that will limit profitability.