In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly 32 billion U.S. dollars in 2020.

Envestnet®| Yodlee®'s Consumer Transaction Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal EUR includes consumer transaction data on 6.7M+ credit cards, debit cards, direct debit accounts, and direct transfer accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 5K+ merchants, 3K+ brands mapped to 600 global parent companies (500 publicly traded), and deep geographic breakouts with demographic breakouts coming soon for UK. Brick & mortar , and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 5 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Public and private investors can leverage insights from CE’s synthetic data to assess consensus estimates and investment opportunities, while consumer marketing and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and consumer insights.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Use Case: Private Equity, Growth and Venture

Problem A $35B Private Equity company focused on growth & venture, credit, and public equity investing in later-stage companies was looking for a data solution to enable them to source and vet the health of potential investments vs. their peers and their industry. With limited visibility, they were seeking a data solution that would seamlessly and easily provide concrete data and analytics for their assessments.

Solution The firm leveraged Consumer Edge's Vision Pro platform and alternative dataset to monitor and report weekly on: • Sourcing: With the support of Consumer Edge’s Insight team, the firm set up dashboard views to find and track the struggling firms that are open to capital needs. • Diligence: The firm vetted the health of a potential investment target vs. their peers and their industry by monitoring key metrics such as YoY growth, spend amount % growth, transactions, and of transactions % growth. Impact The diligence team was able to: • Identify three target acquisition companies based on historic performance • Set benchmarks vs. competition and monitor growth trends • Develop growth plans for post-acquisition strategy

Data Broker Service Market Outlook

The global data broker service market size is projected to grow from USD 250 billion in 2023 to an estimated USD 450 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.7%. This substantial growth can be attributed to increasing digitalization, the exponential rise of data-driven decision-making across industries, and the growing realization of the value derived from data analytics. As businesses continue to recognize the potential of leveraging consumer, business, financial, and health data, the demand for data brokerage services is poised to expand significantly.

One of the primary growth factors for the data broker service market is the increasing importance of data in driving business strategies and operations. Companies are increasingly relying on consumer and market data to gain insights into market trends, consumer behavior, and competitive landscapes. This surge in data utilization across sectors such as retail, healthcare, and finance is propelling the demand for data brokerage services that can provide accurate and comprehensive data sets. The proliferation of digital platforms and the Internet of Things (IoT) has further amplified the volume of data generated, thus boosting the need for efficient data brokerage services.

Moreover, advancements in artificial intelligence (AI) and machine learning (ML) technologies are significantly contributing to the market's growth. These technologies enable enhanced data analysis, predictive analytics, and real-time decision-making, making data brokerage services more valuable. Businesses are increasingly investing in AI and ML to analyze large datasets more efficiently and extract actionable insights. Data brokers, in turn, are leveraging these technologies to offer more sophisticated and tailored data solutions, thus attracting a broader customer base.

Privacy regulations and data protection laws are also playing a crucial role in shaping the data broker service market. While these regulations pose challenges, they also create opportunities for compliant data brokers to differentiate themselves in the market. Companies are more inclined to partner with data brokers that demonstrate robust data governance practices and adhere to regulatory requirements. This trend is driving the market towards more ethical and transparent data brokerage practices, increasing the trust and credibility of data brokers among businesses and consumers alike.

The regional outlook for the data broker service market highlights North America as a dominant player, primarily due to the high adoption of data-driven strategies among businesses and the presence of major data brokerage firms. Europe follows closely, driven by stringent data protection regulations like GDPR, which necessitate secure and compliant data handling. The Asia Pacific region is expected to witness the fastest growth, fueled by the rapid digital transformation in countries like China and India and the increasing use of data analytics in various industries. Latin America and the Middle East & Africa regions are also showing promising growth, supported by the rising awareness of data's strategic value and increasing investments in data analytics infrastructure.

Data Type Analysis

The data broker service market by data type comprises consumer data, business data, financial data, health data, and other categories. Consumer data is one of the most significant segments within this market. This type of data includes information on consumer behavior, preferences, purchasing patterns, and demographics. Businesses leverage consumer data to tailor their marketing strategies, enhance customer experiences, and drive sales growth. The increasing use of digital platforms for shopping, social interaction, and information consumption is continually generating vast amounts of consumer data, thereby fueling the demand for consumer data brokerage services.

Business data, encompassing company profiles, industry trends, and competitive intelligence, is another vital segment. Organizations require business data to strategize market entry, expansion, and competitive positioning. Data brokers play a crucial role in aggregating and providing actionable business insights that help companies navigate complex market dynamics. The rise of global trade, the need for cross-border business intelligence, and the growing importance of data-driven decision-making in corporate strategies are driving the demand for business data brokerage services.

Financial data is crucial for sectors like banking, fina

The neuromarketing market, valued at $1.57 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.89% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for brands to understand consumer behavior beyond traditional survey methods fuels demand for neuromarketing techniques. These techniques offer a deeper understanding of subconscious consumer responses to marketing stimuli, enabling more effective and targeted campaigns. Secondly, technological advancements in neuroimaging and data analytics are making neuromarketing more accessible and cost-effective, lowering the barrier to entry for businesses of all sizes. The BFSI sector, leveraging neuromarketing to optimize product design and customer experiences, represents a significant market segment. Retail and consumer brands also heavily utilize these techniques for product development, advertising, and branding. While data privacy concerns and the relatively high cost compared to traditional market research methods represent challenges, the overall market trend indicates substantial growth potential. The market segmentation reveals a diverse landscape of end-users, with Banking, Financial Services, and Insurance (BFSI) leading the way, followed by retail and consumer brands. Market research firms and scientific institutions are also active adopters, demonstrating a broad appeal across industries. The geographic distribution mirrors global business trends, with North America and Europe currently holding significant market share, but rapid growth is anticipated in the Asia-Pacific region driven by increasing consumer spending and technological adoption. Key players such as Neural Sense, Mindspeller, and Nielsen Consumer Neuroscience are driving innovation and market expansion through the development of advanced technologies and services. The competitive landscape is dynamic, with both established companies and emerging startups contributing to the market's evolution. This growth is further fueled by the continuous refinement of methodologies and the integration of artificial intelligence and machine learning to enhance data analysis and interpretation. Recent developments include: Apr 2023: Cadwell Industries Inc. announced the US launch of Voyager for remote wireless access to in-home EEG monitoring with video. Now that Arc Apollo+ has EEG data collection with automatic data backfill, doctors and technologists can remotely access real-time EEG data and video from patients operating in-home. This feature is designed to enable thorough real-time analysis with a complete data set for daily reporting., Jul 2022: Tobii was selected by Sony Interactive Entertainment to be the eye-tracking technology provider for PlayStation VR2. The partnership with Sony Interactive Entertainment (SIE) is further evidence of Tobii's ability to provide cutting-edge solutions at a mass market scale using its world-leading technology. PlayStation VR2 sets a new standard for immersive virtual reality (VR) entertainment and will allow millions of users to experience the power of eye tracking globally.. Key drivers for this market are: Increasing Need for Advanced Marketing Tools, Increasing Penetration of Smartphones and High-speed Internet. Potential restraints include: Design complexity and distractions caused by earbuds. Notable trends are: BFSI End-User Vertical to Grow at a Significant Rate.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The global Sensory Analysis and Consumer Research Services market is experiencing robust growth, driven by increasing consumer demand for personalized products and experiences. The market, valued at approximately $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $8.5 billion by 2033. This growth is fueled by several key factors, including the rising adoption of advanced analytical techniques, the growing importance of product innovation and differentiation, and the increasing focus on understanding consumer preferences across diverse product categories. The Food and Beverage sector remains a major application area, but significant growth is also anticipated in Cosmetics, and Medical Care, driven by the need for rigorous testing and consumer feedback to ensure product safety and efficacy. The rise of e-commerce and online consumer reviews further necessitates comprehensive sensory analysis and consumer research to understand purchasing behavior and product perception online. Competitive pressures are intensifying, leading to increased investment in sophisticated research methodologies and data analytics capabilities. Leading players like SGS, Eurofins, and Intertek are investing heavily in expanding their service portfolios and global reach to cater to this growing demand. The market segmentation reveals significant opportunities across diverse applications. While established players dominate the landscape, smaller specialized firms are emerging, focusing on niche areas like flavors and fragrances or specific consumer demographics. Geographical growth patterns indicate strong performance in North America and Europe, driven by established research infrastructures and high consumer awareness. However, Asia Pacific is expected to witness significant growth in the forecast period, fueled by rapidly expanding economies and increasing consumer spending. Challenges to market expansion include high research costs, regulatory complexities, and the need for standardized methodologies across regions. Despite these challenges, the overall outlook for Sensory Analysis and Consumer Research Services remains positive, driven by continuous innovation in research techniques and the increasing importance of consumer-centric product development strategies.

The Asia-Pacific Marketing Agencies Market report segments the industry into By Service Type (Digital Marketing Services, Traditional Marketing Services, Full-Service Agencies), By Mode (Online, Offline), By Application (Large Enterprises, Small and Mid-sized Enterprises (SMEs)), and By End-User (BFSI, IT & Telecom, Retail & Consumer Goods, Public Services, Manufacturing & Logistics).

LinkedIn companies use datasets to access public company data for machine learning, ecosystem mapping, and strategic decisions. Popular use cases include competitive analysis, CRM enrichment, and lead generation.

Use our LinkedIn Companies Information dataset to access comprehensive data on companies worldwide, including business size, industry, employee profiles, and corporate activity. This dataset provides key company insights, organizational structure, and competitive landscape, tailored for market researchers, HR professionals, business analysts, and recruiters.

Leverage the LinkedIn Companies dataset to track company growth, analyze industry trends, and refine your recruitment strategies. By understanding company dynamics and employee movements, you can optimize sourcing efforts, enhance business development opportunities, and gain a strategic edge in your market. Stay informed and make data-backed decisions with this essential resource for understanding global company ecosystems.

Dataset Features

• timestamp: Represents the date and time when the company data was collected.
• id: Unique identifier for each company in the dataset.
• company_id: Identifier linking the company to an external database or internal system.
• url: Website or URL for more information about the company.
• name: The name of the company.
• about: Brief description of the company.
• description: More detailed information about the company's operations and offerings.
• organization_type: Type of the organization (e.g., private, public).
• industries: List of industries the company operates in.
• followers: Number of followers on the company's platform.
• headquarters: Location of the company's headquarters.
• country_code: Code for the country where the company is located.
• country_codes_array: List of country codes associated with the company (may represent various locations or markets).
• locations: Locations where the company operates.
• get_directions_url: URL to get directions to the company's location(s).
• formatted_locations: Human-readable format of the company's locations.
• website: The official website of the company.
• website_simplified: A simplified version of the company's website URL.
• company_size: Number of employees or company size.
• employees_in_linkedin: Number of employees listed on LinkedIn.
• employees: URL of employees.
• specialties: List of the company’s specializations or services.
• updates: Recent updates or news related to the company.
• crunchbase_url: Link to the company’s profile on Crunchbase.
• founded: Year when the company was founded.
• funding: Information on funding rounds or financial data.
• investors: Investors who have funded the company.
• alumni: Notable alumni from the company.
• alumni_information: Details about the alumni, their roles, or achievements.
• stock_info: Stock market information for publicly traded companies.
• affiliated: Companies or organizations affiliated with the company.
• image: Image representing the company.
• logo: URL of the official logo of the company.
• slogan: Company’s slogan or tagline.
• similar: URL of companies similar to this one.

Distribution

• Data Volume: 56.51M rows and 35 columns.
• Structure: Tabular format (CSV, Excel).

Usage

This dataset is ideal for:
- Market Research: Identifying key trends and patterns across different industries and geographies.
- Business Development: Analyzing potential partners, competitors, or customers.
- Investment Analysis: Assessing investment potential based on company size, funding, and industries.
- Recruitment & Talent Analytics: Understanding the workforce size and specialties of various companies.

Coverage

• Geographic Coverage: Global, with company locations and headquarters spanning multiple countries.
• Time Range: Data likely covers both current and historical information about companies.
• Demographics: Focuses on company attributes rather than demographics, but may contain information about the company's workforce.

License

CUSTOM

Please review the respective licenses below:

1. Data Provider's License
   • Bright Data Master Service Agreement

Who Can Use It

• Data Scientists: For building models, conducting research, or enhancing machine learning algorithms with business data.
• Researchers: For academic analysis in fields like economics, business, or technology.
• Businesses: For analysis, competitive benchmarking, and strategic development.
• Investors: For identifying and evaluating potential investment opportunities.

Dataset Name Ideas

• Global Company Profile Database
• **Business Intellige

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

Mobile App Analytics: This solution analyzes user behavior, app usage, and performance on mobile devices.Web App Analytics: This type of analytics tracks web app usage, visitor behavior, and conversion rates.Cross-Platform App Analytics: This solution provides insights across multiple platforms (mobile, web, desktop) for a comprehensive view of app performance.Business Intelligence for Apps: Business intelligence tools integrate app analytics data with other business metrics to provide a holistic view of app impact on revenue and customer behavior.User Segmentation and Cohort Analysis: These techniques enable the identification and analysis of user segments for targeted marketing and app optimization. Recent developments include: The MDM Analytics team is pleased to declare the April 2024 release of Market Prospector 4.0, a robust market profiling software service that has been utilized for over three decades by leading North American distributors and manufacturers of electrical, industrial, construction, and facilities maintenance supplies. Using its proprietary market profiling models, Market Prospector has assisted hundreds of electrical, industrial, construction, and facility maintenance product marketers in sizing, segmenting, and forecasting product markets, expanding market share, and targeting high-potential prospect accounts. In addition to serving manufacturers and distributors as our primary clientele, MDM Analytics also provides services to international consulting firms, financial experts, and M&A specialists. The majority of market research firms offer national-level market size estimates for product categories. MDM Analytics provides clients with the "DNA" of estimated market and account potential across distinct product category, territory, and customer segmentation dimensions by employing a more precise top-down and bottom-up modeling methodology., In November 2023, Salesforce introduced Service Intelligence, an analytics application designed to improve customer satisfaction and agent efficiency. Data Cloud, the real-time hyperscale data engine developed by Salesforce, provides Service Intelligence with the capability to provide users with direct access to their business data within Service Cloud. This eliminates the superfluous nature of navigating between displays in search of information. Businesses can bridge the gap between data and action with AI-powered Service Intelligence, which transforms raw data into valuable consumer insights. This provides service personnel with the necessary information to effectively carry out their primary objective, which is to provide outstanding customer experiences. Service Intelligence provides a view of critical metrics, including average time to close, customer satisfaction, and individual and team obligations, via pre-built, customizable dashboards. This facilitates comprehension and visibility for agents and managers, bolstered by the insights generated by AI.. Potential restraints include: Lack of Skilled Expertise, High Deployment Cost.

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes aggregated consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

A 2022 survey of UK consumers found that in order to learn more about a company's data privacy reputation, 67 percent of the respondents read customer reviews. Around four in ten respondents said they carefully reviewed company policies, while 35 percent checked if the company had experienced a data breach.