The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA) and administered by YouGov. It monitors the behaviour and attitudes of adult consumers aged 16+ in England, Wales and Northern Ireland in relation to food. The survey includes core topics of food availability, food affordability, consumer concerns in relation to food, confidence in the food supply chain and in the FSA as a regulator. A report covering these core topics is published on science.food.gov.uk every three months. Questions are also included on other topics on an ad hoc basis, and the data for these questions can be found in the data tables below. For more information about these questions, please refer to the 'Background and methodological information' section of each quarterly report. Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos UK. Due to the methodological differences between these two suppliers, data collected from Ipsos and YouGov should not be directly compared.

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. Read More

In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.

This statistic shows the different types of stationary stores where Americans did their shopping in the past 12 months in 2024. The results were sorted by income tier. As of March 2024, 52 percent of respondents who stated their income was high said they had shopped at a pharmacy store in the last 12 months. The survey was conducted among 8,217 respondents. Access millions of exclusive survey results with Statista Consumer Insights.

The paid survey app market is experiencing robust growth, driven by increasing smartphone penetration, the desire for supplemental income, and the growing popularity of online surveys among consumers. The market's size in 2025 is estimated at $2 billion, reflecting a significant expansion from previous years. This growth is fueled by a Compound Annual Growth Rate (CAGR) of approximately 15% between 2019 and 2024, projected to remain strong in the forecast period (2025-2033). Key trends influencing this market include the development of more engaging survey platforms, improved user experiences, enhanced data security and privacy measures, and the integration of rewards programs with other loyalty initiatives. The increasing sophistication of survey methodologies and the utilization of advanced analytics to better understand consumer preferences further contribute to market growth. While the market faces constraints such as survey fatigue and concerns about data privacy among some users, these challenges are being addressed through technological innovation and improved transparency within the industry. Segmentation within the market includes apps focused on specific demographics, specialized reward systems, and those offering different payout methods (cash, gift cards, etc). Competitive dynamics are fierce, with numerous established players and new entrants vying for market share. Successful companies focus on user acquisition, reward optimization, and the efficient management of survey distribution. The continued growth trajectory of the paid survey app market is expected over the next decade. The expansion will likely be driven by advancements in technology that improve both the user experience and the accuracy of data collected. This includes personalization, increased integration with other apps and services, and the introduction of new reward structures. Moreover, strategic partnerships with brands and market research firms will be crucial in ensuring a sustainable supply of surveys and user engagement. Future challenges will include managing user expectations around rewards and maintaining user trust regarding data privacy, requiring companies to focus on transparent data handling practices and ethically sourced surveys. Geographical expansion, particularly into emerging markets with growing smartphone usage, will also be a significant factor in shaping the future of this market. The long-term success of individual companies within this competitive landscape depends heavily on their ability to innovate, adapt, and build strong, loyal user bases.

In 2017, EFSA received a mandate for a scientific opinion on the Tolerable Upper Intake Level of dietary sugars following a request by five national competent authorities (Denmark, Finland, Iceland, Norway and Sweden) on EFSA’s Advisory Forum.

Social research was required to examine the views of the general public through a consumer survey, and the perspectives of relevant professional categories through qualitative interviews. Through these methods EFSA’s intention was to collect evidence on: i) public attitudes towards dietary sugars; ii) perceptions of the related risks of the dietary intake of sugars; iii) the most trusted and frequently used information sources for learning about sugars and other nutrition-related topics; and iv) other factors that influence food choice and eating behaviour. The results were intended for use by EFSA and its national competent authority partners in the EU Member States, Norway and Iceland.

The survey was conducted among 7,469 citizens (aged between 18 and 76) across all EU27 member states plus Norway and Iceland. Data collection ran between 14^th October 2020 and 11^th November 2020. In most countries, at least 250 questionnaires were completed, except for the smaller countries Cyprus, Iceland, Malta, and Luxembourg, where the target was 150 due to scarcity of sample. This ensures a 95% confidence interval of roughly 8 percentage points. These sample sizes provide robust results and ensure that responses are representative in each of the countries to be surveyed.

The sample was nationally representative with respect to age, gender and socio-economic grouping. Other demographic information collected was level of education and employment status. Respondents were also asked if they were parents so that comparisons could be made about the knowledge and opinions of parents compared to non-parents.

According to Statista's Consumer Insights Survey conducted between April 2024 and March 2025, 35 percent of consumers in the United States used a points-based reward program. Roughly one-third of respondents signed up for cashback programs. Some 16 percent did not use any type of loyalty programs.

Our on-demand survey solution allows you to gather sentimental consumer insights across consumers in the South African market. Consumer responses from at least 2500 consumers are returned in just over two weeks giving you relavant insights when you need them.

You can uncover a range of insight from consumers with almost unlimited options of questions to ask consumers. Our technology and preset panel of consumers means you can save both costs and time of establishing a panel base of consumers to survey.

The paid online survey market, encompassing platforms like Pawns.app, Freecash, and Swagbucks, is experiencing robust growth. While precise market size figures for 2025 are unavailable, a reasonable estimate, considering the presence of numerous established players and ongoing technological advancements, suggests a market value exceeding $1.5 billion. The Compound Annual Growth Rate (CAGR) is likely in the range of 8-10%, indicating a steadily expanding market driven by increased demand for market research data and consumer insights from businesses. Key drivers include the rising popularity of online surveys as a supplementary income stream for consumers, coupled with the growing sophistication of market research methodologies that leverage the reach and diversity of online panels. Trends show a shift towards mobile-first survey platforms, gamified reward systems, and an increasing focus on data privacy and security. Constraints include survey fatigue among participants, challenges in maintaining data quality, and the prevalence of fraudulent activities. Segmentation within the market is evident, with variations in pricing models, reward structures (cash, gift cards, points), and target demographics. The forecast period from 2025 to 2033 points towards sustained growth, driven by increasing internet penetration globally and enhanced technological capabilities allowing for more targeted and efficient data collection. The competitive landscape is characterized by a blend of large established companies and smaller niche players. While the listed companies represent a significant portion of the market, the presence of numerous smaller, regional operators adds complexity. Future growth will depend on companies' ability to adapt to evolving consumer preferences, enhance data security measures, and navigate the regulatory landscape surrounding data privacy. Expansion into emerging markets, particularly in regions with rapidly growing internet penetration, presents significant opportunities. The market's success hinges on continuous innovation in survey design, participant engagement, and data analytics to ensure the accuracy, reliability, and relevance of the data collected, thus maintaining value for both businesses and individual participants.

At MFour, our Behavioral Data stands out for its uniqueness and depth of insights. What makes our data genuinely exceptional is the combination of several key factors:

• First-Party Opt-In Data: Our data is sourced directly from our opt-in panel of consumers who willingly participate in research and provide observed behaviors. This ensures the highest data quality and eliminates privacy concerns. CCPA compliant.

• Unparalleled Data Coverage: With access to 3B+ billion events, we have an extensive pool of participants who allow us to observe their brick + mortar location visitation, app + web smartphone usage, or both. This large-scale coverage provides robust and reliable insights.

• Our data is generally sourced through our Surveys On The Go (SOTG) mobile research app, where consumers are incentivized with cash rewards to participate in surveys and share their observed behaviors. This incentivized approach ensures a willing and engaged panel, leading to the highest-quality data.

The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include:

• Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives.

• Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences.

• Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization.

• App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention.

• Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies.

• Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments.

The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions.

MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

This statistic illustrates the share of consumers of cider. As of September 2024, 11 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 8 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The displayed data on attitudes towards sustainability shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some ** percent of respondents answered the question "Which of the following statements do you agree with?" with "I can contribute to tackling environmental problems through my daily behavior".

The Market Research Survey Software market has become an essential tool for businesses seeking to capture consumer insights and preferences effectively. This software enables organizations to create, distribute, and analyze surveys, thus providing data that drive strategic decision-making. Industries ranging from re

Abstract

The Rwandan government has created a conducive environment for growth in multiple sectors, set ambitious targets to become a middle-income country by 2020, and sees the development of the financial sector as a key to meeting these targets.

In 2014-2015, a research company InterMedia conducted Financial Inclusion Insights Survey to explore the uptake and usage of financial services generally and mobile financial services in Rwanda. This study sought to understand the role digital financial services (DFS) play in money transfers, payments and savings among various consumer segments.

The study objectives were: - to track citizens' access to financial services generally and the uptake and use of mobile financial services (MFS) specifically - to evaluate service performance amongst MFS agents and customers - to identify drivers and barriers to further adoption of MFS - to make forward projections and provide insight that will generate market growth.

The survey was conducted among nationally representative sample of Rwandan adults age 15 and older. The sample size was 2,003. The survey was administered using face-to-face interviews from December 2014 to February 2015. The results provided baseline measurements. Subsequent annual surveys can measure trends and track market developments in digital financial services.

Geographic coverage

National

Analysis unit

• Individuals,
• Households

Universe

Adults age 15 and older residing in households

Kind of data

Sample survey data [ssd]

Sampling procedure

The 2012 Census file obtained from the Rwanda National Institute of Statistics (NISR) was used as the sampling frame. This file includes all the provinces (5), districts (30) and sectors (416) in Rwanda with their respective population. It also contains the proportion of rural and urban population. After selecting the sectors for the survey, the NISR provided the list of cells and villages for selected sectors from which villages were selected.

The total sample size was 2,000 interviews distributed across 200 villages with 10 interviews per village. A simple random probability sampling technique was used to distribute the Primary Sampling Units across the 416 sectors, taking into account the rural urban split of 83/17 in Rwanda.

Within the selected sectors one village was randomly selected. In total 33 urban and 167 rural villages were selected. Random walk and Kish grid methods were respectively used to select households and respondents.

Mode of data collection

Face-to-face [f2f]

Research instrument

The questionnaire was read word for word, almost always in Kinyarwanda.

In addition to the questionnaire, the following forms were filled daily: - Interviewer log sheet, - Supervisor observation forms, issue log, field log and back-check sheets.

Three consent forms were used in the study: - Parent/guardian consent form for all respondents who were between 15-17 years of age, - Informed consent form to participate in a separate follow-up study for respondents who had registered mobile money accounts, - Photography consent form for all respondents.

Cleaning operations

Data was manually captured using QPSMR (Questionnaire Processing Software Market Research) in double entry (100% verification). A total of 34 data entry clerks participated throughout project in two shifts (night and day shifts). 25% of the questionnaires were captured concurrently with field work and the rest upon field work completion.

The verified data was then exported to SPSS for consistency checks. Variable checks were created using a codebook developed by InterMedia for each column to check the consistency in base and by extension also used to pick out missing data points.

The Paid Survey Site market has emerged as a significant segment of the online research industry, tapping into the desire of consumers to share their opinions while providing businesses with invaluable consumer insights. As companies increasingly seek to understand consumer preferences and behaviors, paid survey sit

When asked about "Most common mobile data plans", 22 percent of Japanese respondents answer "2-3 GB". This online survey was conducted in 2022, among 988 consumers.As an element of Statista Consumer Insights, our Consumer Insights Global survey offers you up-to-date market research data from over 50 countries and territories worldwide.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Omnibus survey from the area of consumer research and judgement on the situation of Berlin.

Topics: Perceived and expected price increase of different product groups; shopping habits and distance from store; preferred type of store; impulse purchas

The Consumer Satisfaction Survey Service market has emerged as a vital sector in understanding and enhancing customer experiences across various industries. This service provides businesses with valuable insights into consumer perceptions, preferences, and expectations, allowing them to tailor their offerings and im

Sweden Consumer Survey: KI: Major Purchase: Next 12 Months: Same Amount data was reported at 49.930 % in Jul 2018. This records a decrease from the previous number of 51.270 % for Jun 2018. Sweden Consumer Survey: KI: Major Purchase: Next 12 Months: Same Amount data is updated monthly, averaging 49.120 % from Jan 1996 (Median) to Jul 2018, with 271 observations. The data reached an all-time high of 63.530 % in Nov 2014 and a record low of 38.980 % in Jan 2005. Sweden Consumer Survey: KI: Major Purchase: Next 12 Months: Same Amount data remains active status in CEIC and is reported by National Institute of Economic Research. The data is categorized under Global Database’s Sweden – Table SE.H009: Consumer Survey: National Institute of Economic Research.