With Versium REACH's Contact Append or Contact Append Plus you can add consumer contact data, including multiple phone numbers or mobile-only to your list of customers or prospects. With Versium REACH you are connected to our proprietary database of over 300+ million consumers, 1 Billion emails, and over 150 million households in the United States. Through either our API or platform you can have contact data appended to your records with any of the following supplied values; Email Address Phone Postal Address, City, State, ZIP First Name, Last Name, City, State First Name, Last Name, ZIP

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

Success.ai’s Consumer Marketing Data API empowers your marketing, analytics, and product teams with on-demand access to a vast and continuously updated dataset of consumer insights. Covering detailed demographics, behavioral patterns, and purchasing histories, this API enables you to go beyond generic outreach and craft tailored campaigns that truly resonate with your target audiences.

With AI-validated accuracy and support for precise filtering, the Consumer Marketing Data API ensures you’re always equipped with the most relevant data. Backed by our Best Price Guarantee, this solution is essential for refining your strategies, improving conversion rates, and driving sustainable growth in today’s competitive consumer landscape.

Why Choose Success.ai’s Consumer Marketing Data API?

1. Tailored Consumer Insights for Precision Targeting

   • Access verified demographic, behavioral, and purchasing data to understand what consumers truly value.
   • AI-driven validation ensures 99% accuracy, minimizing wasted spend and improving engagement outcomes.

2. Comprehensive Global Reach

   • Includes consumer profiles from diverse regions and markets, enabling you to scale campaigns and discover emerging opportunities.
   • Adapt swiftly to new markets, product launches, and shifting consumer preferences with real-time data at your fingertips.

3. Continuously Updated and Real-Time Data

   • Receive ongoing updates that reflect evolving consumer behaviors, interests, and market trends.
   • Respond quickly to seasonal changes, competitor moves, and industry disruptions, ensuring your campaigns remain timely and relevant.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing responsible and lawful data usage.

Data Highlights:

• Detailed Demographics: Age, gender, location, and income levels to refine targeting and messaging.
• Behavioral Insights: Interests, browsing patterns, and content consumption habits to anticipate consumer needs.
• Purchasing History: Understand consumer spending, brand loyalty, and product preferences to tailor promotions effectively.
• Real-Time Updates: Keep pace with evolving consumer tastes, ensuring your strategies remain forward-focused and competitive.

Key Features of the Consumer Marketing Data API:

1. Granular Targeting and Segmentation

   • Query the API to segment consumers by demographics, interests, past purchases, or engagement patterns.
   • Focus campaigns on the most receptive audiences, enhancing conversion rates and ROI.

2. Flexible and Seamless Integration

   • Easily integrate the API into CRM systems, marketing automation tools, or analytics platforms.
   • Streamline workflows and eliminate manual data imports, freeing resources for strategic initiatives.

3. Continuous Data Enrichment

   • Refresh consumer profiles with the latest data, ensuring every decision is backed by current insights.
   • Reduce data decay and maintain top-notch data hygiene to maximize long-term marketing effectiveness.

4. AI-Driven Validation

   • Rely on advanced AI validation techniques to guarantee high-quality data accuracy and reliability.
   • Increase confidence in your campaigns and decrease budget wasted on irrelevant targets.

Strategic Use Cases:

1. Highly Personalized Marketing Campaigns

   • Deliver tailored offers, recommendations, and content that align with individual consumer preferences.
   • Boost engagement and loyalty by making every touchpoint relevant and meaningful.

2. Market Expansion and Product Launches

   • Identify segments most receptive to new products or services, ensuring successful market entry.
   • Stay ahead of consumer demands, evolving your product line and marketing mix to meet changing preferences.

3. Competitive Analysis and Trend Forecasting

   • Leverage consumer insights to anticipate emerging trends and outpace competitors in capturing new markets.
   • Adjust marketing strategies proactively to capitalize on seasonal, cultural, or economic shifts.

4. Customer Retention and Loyalty Programs

   • Use historical purchase and engagement data to identify at-risk customers and implement retention strategies.
   • Cultivate brand advocates by delivering personalized offers and exclusive perks to loyal consumers.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality consumer marketing data at unmatched prices, ensuring maximum ROI for your outreach efforts.

2. Seamless Integration

   • Easily incorporate the API into existing workflows, eliminating data silos and manual data management.

3. Data Accuracy with AI Validation

   • Depend on 99% accuracy to guide data-driven decisions, refine targeting, and elevate your marketing initiatives.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific demog...

Our consumer data is meticulously gathered and aggregated from surveys, digital services, and public sources, ensuring the collection of fresh and reliable data points through powerful profiling algorithms. Our comprehensive data enrichment solution spans a variety of datasets, enabling you to address gaps in customer data, gain deeper insights into your customers, and enhance client experiences.

Data Categories and Attributes:

• Geography: City, State, ZIP, County, CBSA, Census Tract, etc.
• Demographics: Gender, Age Group, Marital Status, Language, etc.
• Financial: Income Range, Credit Rating Range, Credit Type, Net Worth Range, etc.
• Persona: Consumer Type, Communication Preferences, Family Type, etc.
• Interests: Content, Brands, Shopping, Hobbies, Lifestyle, etc.
• Household: Number of Children, Number of Adults, IP Address, etc.
• Behaviors: Brand Affinity, App Usage, Web Browsing, etc.
• Firmographics: Industry, Company, Occupation, Revenue, etc.
• Retail Purchase: Store, Category, Brand, SKU, Quantity, Price, etc.
• Auto: Car Make, Model, Type, Year, etc.
• Housing: Home Type, Home Value, Renter/Owner, Year Built, etc

Data Export Methodology

Our dynamic data collection ensures the most updated insights, delivered at intervals best suited to your needs (daily, weekly, or monthly).

Use Cases

Our enriched consumer data supports a 360-degree customer view, data enrichment, fraud detection, and advertising & marketing, providing valuable insights to enhance your business strategies and client interactions.

Find Consumer Marketing data for 700M+ food, beverage, and consumer goods professionals with Success.ai. Verified profiles include phone numbers, email addresses, and decision-maker insights. Best price guaranteed.

High-quality digital marketing click and conversion share for 25+ consumer categories, brands, and products

During a December 2023 survey in the United States, roughly 58 percent of consumers said that they would more likely feel at ease using the website of a brand that collects zero-party data. Zero-party data is data that consumers actively and voluntarily share with a company or brand via surveys or polls.

According to a survey carried out in August 2020 in the United Kingdom (UK), ** percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.

As of June 2024, around 45 percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by 38 and 32 percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).

Speedeon's Consumer Marketing Prospect Database has incredible depth and coverage. Our database includes: - 217+ Million Individuals - 118+ Million Households - 1,000+ Attributes - Predictive Models at ZIP+4 Level

Users can choose from powerful attributes such as age, gender, marital status, presence of children, income and affluence, housing data, personal interesting, ailment data, investments and insurance needs, ethnicity, occupation.

Our consumer prospect data is sourced from over 120 different sources such as survey and warrantee data, deeds, internet sourced data, various opt-in data, non-private and non-FCRA credit data from credit bureaus.

All our data is multi-sourced, carefully analyzed, and undergoes extensive processing to ensure the highest quality lifestyle data that is compliant with all privacy and security regulations.

Speedeon helps clients utilize this data for CRM enrichment, segmentation, prospecting, and predictive modeling. By working with Speedeon, clients can easily activate this rich audience data for: - Direct mail - Email - Digital & mobile display - Social media marketing like Facebook & Instagram - Advanced TV

USA email data connects you directly to industry leaders, optimizing your sales process and increasing your market share. Access the vast US market with our premium USA email data. This comprehensive resource provides access to a massive network of contacts. As a result, you can increase your brand visibility and drive sales. Moreover, our data is regularly updated and verified. Therefore, you can improve your marketing ROI. Consequently, you can target specific demographics and industries. Furthermore, this valuable resource allows you to connect with key decision-makers. Finally, List to Data offers this powerful dataset to fuel your business growth in the USA. USA consumer email list simplifies your outreach efforts, ensuring your message reaches the right audience and generates meaningful engagement. Access the vast US market with our premium USA consumer email list. This comprehensive resource provides access to a massive network of potential customers. As a result, you can increase your brand visibility and drive sales. Moreover, our data is regularly updated and verified. Therefore, you can improve your marketing ROI. Consequently, you can target specific demographics and regions. Furthermore, this valuable resource allows you to connect with key decision-makers. Finally, List to Data offers this powerful dataset to fuel your business growth in the USA. USA business email list is a valuable resource for reaching professionals in the USA. This database offers verified leads to ensure your campaigns are targeted and effective. Additionally, it is designed to save time and effort. Moreover, the directory is regularly updated for accuracy. Furthermore, it provides a seamless way to expand your market reach. As a result, you can boost engagement and drive growth. In addition, this library of contacts is ideal for B2B and B2C outreach. Finally, trust List To Data to deliver a dataset that enhances your marketing efforts and delivers measurable results.

Marketing Analytics Market Outlook

According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.

One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.

Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.

The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.

Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.

Component Analysis

The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th

Consumer Mailing Lists and Consumer Email Lists. 210+ Million Consumers. Search using detailed Demographic criteria and Geographic information.

The graph shows the changes in the impact factor of ^ and its corresponding percentile for the sake of comparison with the entire literature. Impact Factor is the most common scientometric index, which is defined by the number of citations of papers in two preceding years divided by the number of papers published in those years.

Market Size and Growth: The global market for Customer Data Platforms (CDPs) for Marketing is projected to reach $38 billion by 2033, expanding at a CAGR of 16.3%. This growth is driven by increasing data volume, the need for personalized customer experiences, regulatory compliance, and the rise of artificial intelligence (AI). Key market drivers include the increasing adoption of digital channels, data privacy concerns, and the need for improved customer segmentation and targeting. Market Trends and Competitive Landscape: The market is segmented by application (SME, Large Enterprise) and subscription type (Monthly Subscription, Annual Subscription). The key trends shaping the market include the convergence of CDPs and CRM systems, the integration of AI and ML for data analysis, and the emergence of cloud-based solutions. Leading companies in the market include Tealium, ContactLab, Evergage, Netcore Solutions, NGDATA, RedPoint Global, Arm Treasure Data, and D4t4 Solutions. The market is competitive, with a mix of established vendors and emerging startups. Regional analysis shows that North America is the largest market, followed by Europe and Asia-Pacific.

Dataset available only to University of Arizona affiliates. To obtain access, you must log in to ReDATA with your NetID. Data is for research use by each individual downloader only. Sharing and/or redistribution of any portion of this dataset is prohibited.This ReferenceUSA dataset from Data Axle (formerly Infogroup) contains household data about US consumers in annual snapshots from 2006-2021. It includes details such as family demographics, income, home ownership status, lifestyle, location and more, which can help users to create marketing plans and conduct competitive analyses.Consumer profiles are described with 58-66 indicators. Data for all states are combined into single files for each year between 2006 and 2012 while there is a file for each state in 2013-2021. The Layout - Consumer DB Historical 2006-2012.xlsx in Documentation.zip applies to 2006-2012. Codebooks for 2013, 2014, 2015, 2017, 2018, 2019 and 2021 are not included but files in 2013-2021 have similar layouts therefore 2016 Historical Residential File Layout.xlsx and 2020 Historical Residential File Layout.xlsx in Documentation.zip apply to 2013-2021.The University of Arizona University Libraries also subscribe to Data Axle Reference Solutions which provides this data in a searchable, online database with historical data available going back to 2003.NOTE: The uncompressed datasets are very large.Detailed file descriptions and MD5 hash values for each file can be found in the README.txt file.For inquiries regarding the contents of this dataset, please contact the Corresponding Author listed in the README.txt file. Administrative inquiries (e.g., removal requests, trouble downloading, etc.) can be directed to data-management@arizona.edu

The direct selling market is experiencing robust growth, driven by increasing consumer preference for personalized shopping experiences and the expansion of e-commerce platforms facilitating direct-to-consumer engagement. Let's assume a 2025 market size of $150 billion, considering the significant involvement of major players like Rapp, Epsilon, and Merkle, and a Compound Annual Growth Rate (CAGR) of 7% for the forecast period (2025-2033). This suggests a substantial market expansion, projected to reach approximately $275 billion by 2033. Key drivers include the growing adoption of multi-channel strategies by businesses, leveraging telemarketing alongside digital channels for a comprehensive approach. The enterprise and government sectors are significant contributors to market revenue, with increasing demand for targeted advertising and effective lead generation. However, challenges remain, including rising customer skepticism towards telemarketing and increasing data privacy regulations that necessitate careful adherence to ethical and legal standards. Segmentation within the market reflects the diverse applications of direct selling, ranging from B2B strategies in enterprise and government sectors to B2C approaches within the consumer segment. The geographic distribution showcases strong performance in North America and Europe, with emerging markets in Asia Pacific showing significant growth potential. The competitive landscape is characterized by established players and emerging technology-driven companies that offer sophisticated data analytics and automation capabilities to enhance campaign effectiveness. The market's sustained growth trajectory is underpinned by the increasing sophistication of direct selling strategies. Businesses are investing heavily in data analytics to personalize customer interactions, improving targeting and conversion rates. The integration of AI and machine learning is further enhancing campaign efficiency, allowing for real-time optimization and improved return on investment (ROI). While regulatory hurdles pose a challenge, innovative solutions focusing on data privacy and transparency are being implemented by market players to maintain consumer trust and comply with evolving regulations. The future of direct selling involves a seamless blend of traditional telemarketing with digital channels, creating a personalized omnichannel experience that caters to the evolving needs and preferences of customers across different demographics and geographical locations. The continued evolution of technology and the increasing emphasis on data-driven decision-making are poised to fuel further market expansion in the coming years.

The US Cell Phone Database: Consumer & Business Contacts is AmeriList’s premier mobile-first dataset, built for marketers, agencies, and enterprises that demand accurate, compliant, and scalable U.S. cell phone data. Covering millions of verified consumer and business mobile numbers, and refreshed weekly for accuracy, this file is one of the most reliable and frequently updated cell phone databases available today.

Why Choose This Database? Today’s marketing success depends on reaching your audience where they are, and that’s on their mobile devices. With this dataset, you gain:

• Nationwide coverage of U.S. consumer and business cell phone contacts.
• Verified mobile numbers that can be DNC-scrubbed to support compliance and responsible outreach.
• Multi-channel readiness with delivery via CSV, API, SFTP, or cloud integrations (AWS, GCP, Azure).

Key Features: - Millions of verified consumer and business mobile phone numbers. - Weekly update cycle to maintain accuracy and compliance.

Schema Preview: First_Name, Last_Name, Phone_Number, DNC_Flag

Use Cases This dataset powers a wide range of mobile-first and cross-channel marketing strategies:

• SMS Campaigns: Deliver time-sensitive promotions and personalized offers.
• Outbound Calling: Connect directly with decision-makers and consumers.
• Mobile-First Advertising: Enhance digital campaigns with compliant mobile targeting.

Industries That Benefit - Retail & E-commerce: Deliver SMS promotions, loyalty program updates, and flash sale alerts. - Healthcare: Share wellness updates, insurance enrollment opportunities, and educational campaigns. - Financial Services & Insurance: Connect with prospects for loan offers, credit card promotions, or new insurance plans. - Real Estate & Home Services: Reach potential buyers, renters, and homeowners with property alerts and service offers.

Why AmeriList? For over 20 years, AmeriList has been a trusted leader in direct marketing data solutions. Our expertise in consumer and business contact databases ensures not only the accuracy of the phone numbers we provide, but also the compliance and strategic value they deliver. With a strong focus on TCPA and CAN-SPAM regulations, data quality, and ROI, AmeriList empowers brands and agencies to unlock the full potential of mobile-first marketing campaigns.

This document provides an overview of the characteristics of 49 empirical papers and 63 studies that were reviewed for "Virtual Reality Research in Marketing Focusing on Consumers”. This study used two distinct strategies to identify relevant research articles for inclusion in the analysis. Strategy A: Utilizing the SCImago Institutions Rankings as a reference, we targeted the top 50 ranked academic journals and extracted articles that incorporated "Virtual Reality" within their titles, abstracts, or keywords. Articles were obtained directly from the publisher of each journal. In cases where keyword search functionality was absent (e.g., Emerald), we limited the search to papers containing "Virtual Reality" in either their titles or abstracts. This approach resulted in the identification of 65 articles. Strategy B: Our search extended to various databases featured on the EBSCOhost platform, including "Academic Search Premier," "Business Source Premier," "Psychology and Behavioral Sciences Collection," "ERIC," "EconLit with Full Text," and "Teacher Reference Center." We focused on articles that pertained to both "Marketing" and "Virtual Reality," ensuring that they were peer-reviewed and available in full text. After removing duplicates identified in Strategy A, we extracted an additional 58 articles. In total, 123 articles were retrieved from both strategies. We meticulously reviewed the abstracts and keywords of each article to exclude those unrelated to Virtual Reality or not targeting consumers (e.g., articles on education, research, and development). Consequently, our final dataset included 51 articles (49 empirical papers, comprising 48 quantitative and 1 qualitative study, and 2 framework papers) for further examination.

This dataset includes a data file (.csv), a questionnaire (.pdf), and a figure (.png). It contains 485 records and three research factors: electronic loyalty (3 items), perceived metal benefits (4 items), and hedonic value (4 items). Based on data analysis, there were positive impacts of perceived mental benefits and hedonic value on electronic loyalty, which confirmed the Stimulus–Organism–Response (SOR) model. Additional, the hedonic value is a mediator in the relationship between electronic loyalty and perceived mental benefits in electronic customer relationship management.