Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

This statistic depicts the results of a nationally-representative telephone survey conducted by the National Research Center from ******** to ********, 2014. U.S. adult consumers were polled about their opinion concerning the conditions necessary to sell genetically engineered food on the market. Some ** percent of respondents stated that it should be labeled accordingly.

Graph and download economic data for Consumer Opinion Surveys: Confidence Indicators: Composite Indicators: OECD Indicator for OECD and Major Six NME (CSCICP03O9M665S) from Jan 1980 to Oct 2023 about OECD and Non-OECD, consumer sentiment, composite, and consumer.

Graph and download economic data for Consumer Opinion Surveys: Economic Situation: Future Tendency for Spain (CSESFT02ESM460S) from Jun 1986 to Sep 2024 about consumer sentiment, Spain, and consumer.

Graph and download economic data for Consumer Opinion Surveys: Composite Consumer Confidence for United States (USACSCICP02STSAM) from Jan 1960 to Oct 2025 about , and composite.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

This statistic shows the opinion of residents of the United States and Germany in 2016 on whether the product standards of both countries should become equivalent. In 2016, 36 percent of German residents and 57 percent of U.S. residents thought the product standards of the U.S. and the EU should become equivalent.

The consumer opinion survey indicators cover a restricted set of indicators on consumer confidence, expected economic situation and price expectations.

Consumer opinion surveys provide qualitative information that has proved useful for monitoring the current economic situation. Typically they are based on a sample of households and respondents are asked about their assessments of the current situation and expectations for the immediate future. In the case of consumer surveys their intentions concerning major purposes, economic situation now compared with the recent past and expectations for the immediate future. Many survey series provide advance warning of turning points in aggregate economic activity as measured by GDP or industrial production. Such series are known as leading indicators in cyclical analysis. These types of survey series are widely used as component series in composite leading indicators. The main characteristic of these types of surveys is that instead of asking for exact figures, they usually ask for the direction of change e.g. a question on tendency by reference to a “normal” state, e.g. of production level. Possible answers are generally of the five point scale type e.g. increase sharply/increase slightly/remain the same/fall slightly/fall sharply for consumer surveys. In presenting the results as a time series, only the balance is shown. That is “same” or “normal” answers are ignored and the balance is obtained by taking the difference between percentages of respondents giving favourable and unfavourable answers.Virtually all consumer opinion survey data are presented as time series of balances in this dataset, either in raw or seasonally adjusted form. Very few series are presented as indices, and where these exist they have generally been converted from underlying balances by countries before submitting the data to the OECD.

OECD statistics contact

Statistics and Data Directorate

Ipsos Global @dvisor wave 21 was conducted on May 9 and May 20, 2011. It included the following question sections: A: Demographic Profile, B: Consumer Confidence, R: Reuters Battery, BE: Threat Index, CM: Global Attitudes Toward Opinion Polling, CP: Osama bin Laden.

Graph and download economic data for Consumer Opinion Surveys: Consumer Prices: Future Tendency for United States (CSINFT02USM460S) from Jan 1978 to Oct 2025 about consumer sentiment, consumer prices, consumer, inflation, and USA.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Public opinion poll on: Agriculture; Animals; Asia; Business; China; Communications Technology; Congress; Consumer; Defense; Disasters; Economics; Elections; Energy; Environment; Europe; Family; Finances; Foreign Policy; Future; Government; Groups and Organizations; Health; Ideology; Information; Japan; Latin America; Local; Media; Medicine; Mood; Notable People; Nuclear; Participation; Political Partisanship; Power; Presidency; Problems; Regulation; Science; Social Interactions; Social Media; Spending; States; Taxing; Technology; Television; Transportation; Viral Outbreaks/Influenza; Vote for President; Work.

Consumer Opinion Surveys: Consumer Prices: Future Tendency of Inflation: European Commission and National Indicators for the United States was 8.16667 Net % in July of 2025, according to the United States Federal Reserve. Historically, Consumer Opinion Surveys: Consumer Prices: Future Tendency of Inflation: European Commission and National Indicators for the United States reached a record high of 12.56667 in January of 1980 and a record low of 1.50000 in October of 2001. Trading Economics provides the current actual value, an historical data chart and related indicators for Consumer Opinion Surveys: Consumer Prices: Future Tendency of Inflation: European Commission and National Indicators for the United States - last updated from the United States Federal Reserve on December of 2025.

Consumer opinion surveys: Confidence indicators: Composite indicators: National indicator for the United States was 59.28% in September of 2025, according to the United States Federal Reserve. Historically, Consumer opinion surveys: Confidence indicators: Composite indicators: National indicator for the United States reached a record high of 120.51 in January of 2000 and a record low of 53.80 in June of 2022. Trading Economics provides the current actual value, an historical data chart and related indicators for Consumer opinion surveys: Confidence indicators: Composite indicators: National indicator for the United States - last updated from the United States Federal Reserve on November of 2025.

Consumer opinion surveys: Economic Situation: Future tendency: National indicator for the United States was -45.00% in October of 2025, according to the United States Federal Reserve. Historically, Consumer opinion surveys: Economic Situation: Future tendency: National indicator for the United States reached a record high of 49.00 in May of 1983 and a record low of -47.00 in September of 2025. Trading Economics provides the current actual value, an historical data chart and related indicators for Consumer opinion surveys: Economic Situation: Future tendency: National indicator for the United States - last updated from the United States Federal Reserve on November of 2025.

This Gallup poll seeks the opinions of Canadians on topics of interest to the country and government. Most of the questions are related to current events concerning the Canadians, and some are political. Some of the subjects include Canada's centennial, faith healing, and the development of the country. The respondents were also asked questions so that they could be grouped according to geographic and social variables. Topics of interest include: whether Canada will soon experience a large period of development; the creation of a government Consumer Affairs Department; whether farm or city people are better off financially; federal elections; the federal government's performance; funerals becoming too elaborate; interest in Canada's centennial; laws regulating faith healers; the likelihood of another world war; major worries of Canadians; new Conservative Party leadership; problems facing Canada; success of family life; union membership; United Nations' performance; and voting behaviour. Basic demographics variables are also included.

This opinion poll has been carried out at the request of the Health and Consumer Protection General Directorate, managed and organised by the Press and Communication Service, "Public Opinion Analysis" Unit. It was carried out between 1st September and 7th October 2002, in all European Union countries, on behalf of the European Opinion Research Group (EORG: a consortium of market research and public opinion agencies, made up of INRA in Belgium – I.C.O. and GfK orldwide). This summary report speaks of percentages of "satisfaction" and "dissatisfaction". These are the result of a harmonised presentation of the responses: see below for the way in which the replies to questions 3, 4, 5, 6 and 8 of the EB 58 questionnaire have been harmonised into two types of reply ("satisfied" or "not satisfied"): Q. 3.(a) In general, would you say that the price you pay for the ***** services you use Q. 4.(a) In general, what do you think of the quality of the ***** services you use? Q. 5.(a) In general, would you say that the information (bills, contracts, advertising, tickets, leaflets, etc.) you get from your ***** provider is Q. 6.(a) In general, would you say that the terms and conditions of he contract with your ***** provider are Q. 8.(a) In general, would you say that the customer service provided by your *****service provider is #####The results by volumes are distributed as follows: * Volume A: Countries * Volume AA: Groups of countries * Volume A' (AP): Trends * Volume AA' (AAP): Trends of groups of countries * Volume B: EU/socio-demographics * Volume C: Country/socio-demographics ---- Researchers may also contact GESIS - Leibniz Institute for the Social Sciences: http://www.gesis.org/en/home/