Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The Survey of Consumer Finances (SCF) is normally a triennial cross-sectional survey of U.S. families. The survey data include information on families' balance sheets, pensions, income, and demographic characteristics.

Public opinion poll on: Agriculture; Animals; Asia; Business; China; Communications Technology; Congress; Consumer; Defense; Disasters; Economics; Elections; Energy; Environment; Europe; Family; Finances; Foreign Policy; Future; Government; Groups and Organizations; Health; Ideology; Information; Japan; Latin America; Local; Media; Medicine; Mood; Notable People; Nuclear; Participation; Political Partisanship; Power; Presidency; Problems; Regulation; Science; Social Interactions; Social Media; Spending; States; Taxing; Technology; Television; Transportation; Viral Outbreaks/Influenza; Vote for President; Work.

According to a survey of consumers in the United States carried out between December 2022 and January 2023, approximately ** percent of respondents reported they would gain trust in a company if it was transparent about how they use their personal data. Around ** percent of respondents reported that reducing unnecessary data collection was an additional factor that would help them gain trust in a company or brand.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Ipsos I-Rep polls survey consumers on brands and brand reputations in Canada. Data collected in the series helps to measure the reputation of companies in the marketplace and their respective industries. These polls are then used to produce studies that develop a broader reputation ranking list of leading companies in Canada. I-Rep polls in particular will query respondents on how they understand corporate reputation and then ask them to apply it to brands and companies. Facets such as innovation, international success, trust, profit and customer service are queried. This poll has a total of 3213 Respondents.

A survey in 2020 during the COVID-19 pandemic found that the majority of consumers were happy to share their data with companies if it improved their experience. Meanwhile, the second largest portion at ** percent of users said they did not want to share more data than they already were. Only ***** percent did not have doubts, admitting that they would always share their data with companies.

In late 2022, just under **** of consumers surveyed across the globe stated they were concerned about the privacy of their personal data when interacting with social media companies, making it the main type of enterprise shoppers were worried about. At only ** percent, respondents to the survey were not anxious as frequently about how their personal data is used by retail companies.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Discover the booming paid survey app market! Our analysis reveals a $2 billion market in 2025, growing at a 15% CAGR. Learn about top companies, market trends, and future growth projections for this lucrative sector.

According to a January 2021 survey of adults worldwide, 66 percent of total respondents agreed on feeling that tech companies hold too much control over their personal data, while only six percent expressed disagreement with the statement. Consumers based in Spain, the United Kingdom, and the United States reported higher levels of concern over data control, with more than seven in ten people feeling that tech companies have too much control over their personal information. While surveyed consumers in Sweden, China, and Indonesia appeared to agree the least with the statement, still more than five in ten reported feeling that tech companies have too much control over their data.

Questionable ethics and security breaches put tech companies under scrutiny

Tech giants, and big tech in particular have been under focus in recent years when it comes to data privacy and consumer-related ethics. While Google has been recipient of not one, but a number of antitrust fines from the EU dating back to 2017, tech giant Yahoo fell victim to various data breaches that resulted in the exposure of 3 billion consumer records in total to date.

User skepticism is growing

No wonder public trust has faltered. The rise of ad-blockers, VPNs and privacy search engines show that consumers are more eager than ever to protect their data online. In the United States, alternative search engine DuckDuckGo saw a surge in popularity from April 2020 - around the start of the COVID-19 pandemic. Meanwhile, over half of those surveyed in the UK said that the public exposure of recent data breaches had impacted their willingness to share personal information. The global pandemic has also hit the tech industry, with companies in the tourism sector taking the biggest blow. Booking.com laid off the highest number of employees during 2020, a total of 4375 members of staff.

The online survey site market is experiencing robust growth, driven by increasing digitalization, the rising need for market research data, and the growing preference for convenient, at-home income generation opportunities. The market's expansion is fueled by a surge in demand for consumer insights from businesses across various sectors, including technology, consumer goods, and healthcare. Furthermore, the ease of participation and relatively low barrier to entry for both survey takers and survey creators contributes significantly to market growth. While the precise market size in 2025 is unavailable, a reasonable estimation considering a plausible CAGR of 10% (a conservative estimate given market dynamics) from a hypothetical 2019 base of $2 billion would put the 2025 market size at approximately $3.2 billion. This growth is anticipated to continue throughout the forecast period (2025-2033), albeit potentially at a slightly reduced rate as the market matures. Segmentation within the industry is evident, with variations in survey types (paid, incentivized, etc.), target demographics, and the level of sophistication of the survey platforms. The competitive landscape is characterized by a mix of established players and emerging startups. Established companies like Swagbucks, Survey Junkie, and Ipsos iSay benefit from brand recognition and extensive user bases. However, new entrants are constantly innovating, introducing features that enhance user experience and data quality. Constraints on market growth include concerns regarding data privacy and security, potential for survey fatigue among participants, and the challenges of ensuring high-quality data collection and analysis. Addressing these concerns through robust data protection measures and innovative methodologies will be crucial for sustained growth within the online survey site sector. The geographical distribution of the market is likely skewed towards developed economies with high internet penetration and strong digital literacy rates, with North America and Europe commanding a significant share. However, increasing internet access in developing regions presents considerable opportunities for future expansion.

Survey Software Market Outlook

The global survey software market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach around USD 6.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.2% during the forecast period. This growth can be attributed to the increasing emphasis on data-driven decision-making processes and the necessity for organizations to understand consumer behavior and preferences extensively. Survey software has become an indispensable tool in gathering qualitative and quantitative data, facilitating businesses in gaining insights, optimizing strategies, and enhancing customer satisfaction, which are key drivers fueling the market expansion.

One of the prominent growth factors in the survey software market is the burgeoning demand for real-time analytics and feedback, which empowers businesses to make timely and informed decisions. The ability to access instant insights using advanced survey platforms offers organizations the flexibility to adapt to ever-changing market dynamics swiftly. Additionally, the integration of artificial intelligence and machine learning algorithms in survey software has elevated its capabilities to analyze vast amounts of data efficiently and provide predictive analytics. This technological advancement is significantly augmenting the adoption of survey software across various industries, thereby propelling market growth.

Furthermore, the increasing penetration of internet services globally has expanded the reach of survey software, making it feasible for organizations to conduct surveys across diverse geographical regions. The rise in smartphone usage and digitalization has enabled consumers to participate in surveys conveniently, boosting response rates and accuracy. This ease of accessibility has made surveys a preferred method for market research, customer feedback, and employee satisfaction assessments, stimulating the demand for robust survey platforms. In addition, the growing focus on enhancing customer experience and employee engagement is catalyzing the marketÂ’s growth as organizations strive to derive actionable insights.

In terms of regional outlook, North America holds a significant share in the survey software market, driven by the early adoption of advanced technologies and the presence of key market players. The region's robust technological infrastructure and the increasing trend of utilizing data analytics for business intelligence are crucial in supporting market growth. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the rapid digital transformation across countries like China and India, coupled with the increasing demand for customer insights in emerging markets. The growth in these regions highlights the expansive potential of the survey software market on a global scale.

Component Analysis

The survey software market is segmented into software and services components, with each playing a vital role in the overall market structure. Software components include platforms and tools that facilitate the creation, distribution, and analysis of surveys. The increasing demand for user-friendly and feature-rich survey platforms is driving growth in this segment. These platforms are continuously evolving, incorporating features such as drag-and-drop functionality, customizable templates, and integration capabilities with other software applications, thereby enhancing their usability and appeal among users across various industries.

The emergence of Poll App solutions is revolutionizing how organizations gather and analyze feedback. These applications provide a dynamic and interactive platform for conducting surveys, enabling real-time engagement with respondents. By leveraging Poll App technology, businesses can capture instantaneous feedback from their audience, which is crucial for making agile and informed decisions. This immediacy not only enhances the quality of data collected but also improves response rates by offering a more engaging experience for participants. The integration of Poll App features into traditional survey software is becoming increasingly popular, as it allows organizations to diversify their data collection methods and cater to a broader audience. As the demand for innovative survey solutions grows, Poll App technology is poised to play a significant role in shaping the future of the survey software market.

On the other hand, the services segm