In 2023, the average consumer unit in the United States spent about 9,985 U.S. dollars on food. Americans spent the most on housing, at 25,436 U.S. dollars, reflecting around one third of annual expenditure. The total average U.S. consumer spending amounted to 77,280 U.S. dollars.

When asked about spending intentions in August, about 40 percent of consumers in the United States said the intended to spend less on items such as furniture, jewelry, home decorations, and accessories over the course of the next three months. For most categories, a significant share of shoppers expected to spend about the same as they usually do.

Consumer spending on smart home products and services is forecast to grow to more than 170 billion U.S. dollars by 2025. At that time the number of households with smart home systems is projected to exceed 400 million globally.

Smart Home Systems

Smart home systems provide a variety of functions that can be managed remotely by a smartphone or computer. Many consumers are likely to purchase smart speakers and smart home entertainment systems. However, use of smart devices goes beyond simply entertainment, as smart home appliances such as security systems or automatic heating and lighting can help improve the safety and comfort of being at home.

Smart speaker: a versatile favorite

Smart speakers are an increasingly popular component of a smart home and will have shipped over 98 million units by the end of 2019. These devices are more than simply music players, as many have smart assistant capabilities, and can respond to verbal prompts or command other smart home devices. Of these speakers, a majority are sold by Amazon, though in recent quarters, Google and Baidu have both grown to be close competitors in terms of unit shipments.

In 2023, the average annual expenditures of consumer units in the United States totaled to 77,280 U.S. dollars. This is an increase from the previous year, when the average annual expenditures of consumer units totaled to 72,967 U.S. dollars.

This statistic shows total domestic consumption expenditure in the United Kingdom (UK) from 2005 to 2023. In 2023, consumer spending in the UK increased compared to the previous year, and amounted to approximately 1.6 trillion British pounds. Household consumption expenditure looks at the overall spending on consumer goods and services of a wide variety. Some examples are government licenses and permits, such as a passport renewal or the price of train tickets to get to work. Housing may also be accounted for in these figures. This figure is measured by how much the consumer actually pays at the point of sale. All fast moving consumer goods such a beer, or cigarettes are also accounted for in this data. One part of the United Kingdom, Scotland, has seen as increase in its overall household expenditure year over year since 2009, with figures reaching over 100 billion British pounds in 2018. There was a small decrease in expenditure in 2009, which was possibly a result of the economic recession which hit all of the United Kingdom hard at this time. This drop can also be seen when looking at the whole of the United Kingdom in this statistic.

The global total consumer spending on clothing and footwear in was forecast to continuously increase between 2024 and 2029 by in total 517.2 billion U.S. dollars (+22.47 percent). After the ninth consecutive increasing year, the fashion-related spending is estimated to reach 2.8 trillion U.S. dollars and therefore a new peak in 2029. Consumer spending, in this case footwear-related spending, refers to the domestic demand of private households and non-profit institutions serving households (NPISHs). Spending by corporations and the state is not included. The forecast has been adjusted for the expected impact of COVID-19.Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in the context of national accounts. The other components in this approach are consumption expenditure of the state, gross domestic investment as well as the net exports of goods and services. Consumer spending is broken down according to the United Nations' Classification of Individual Consumption By Purpose (COICOP). The shown data adheres broadly to group 03. As not all countries and regions report data in a harmonized way, all data shown here has been processed by Statista to allow the greatest level of comparability possible. The underlying input data are usually household budget surveys conducted by government agencies that track spending of selected households over a given period.The data is shown in nominal terms which means that monetary data is valued at prices of the respective year and has not been adjusted for inflation. For future years the price level has been projected as well. The data has been converted from local currencies to US$ using the average exchange rate of the respective year. For forecast years, the exchange rate has been projected as well. The timelines therefore incorporate currency effects.Find more key insights for the total consumer spending on clothing and footwear in countries like North America and Australia & Oceania.

Consumer spending on traditional and emerging technologies is forecast to amount to 505 billion U.S. dollars, marking a year-on-year growth of 2.8 percent. Emerging consumer technologies include AR/VR headsets, drones, on-demand devices, robotic systems, and similar.

The statistic depicts the results of a survey about the average U.S. consumer spending during Christmas season, i.e. in the last 5 weeks of the year from 2008 to 2010, by week. Even though the trend seems to indicate that people spent the most of their money in the first three weeks of December, in 2010 data differs slightly: spending has increased even more over the weeks with Christmas approaching more and more and consumers getting more eager - and maybe a little desperate - to find presents for their loved ones. While the respondents reported to have spent an average of 79 U.S. dollars in the last week of November 2010, they spent an average of 85 U.S. dollars in the 4th week of December in 2010.

Adults in the United States planned on spending an average of almost 92 U.S. dollars on Super Bowl Sunday in 2025, with food and beverage purchases being the most common among those planning on watching the game. NFL fans spend billions The fact that American football and the NFL (National Football League) are a big deal in the United States is not a surprising statement to anyone. To cement this fact, one needs only look at the annual sales generated by the Super Bowl. Total planned Super Bowl spending in the United States was estimated to be almost 19 billion U.S. dollars in 2025. Compared to just the year before, total spending was expected to increase by nearly one billion U.S. dollars. Gambling in the United States The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took over 150 million U.S. dollars in Super Bowl wagers in 2025. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

In 2023, the average annual expenditure of consumer units in the United States increased by 5.9 percent from the previous year. Since 2021, the annual consumer expenditure has continued to increase. This significant increase could be attributed to changes in consumer behavior as a result of the COVID-19 pandemic. Average annual consumer expenditure in the U.S. by type of expenditure can be found here.

In 2023, gross consumer mobile app spending amounted to 171 billion U.S. dollars, up from the 170 billion U.S. dollars in 2022. Consumer app store spending was strongly impacted by the COVID-19 pandemic in 2020 and 2021, but spending trends are slowly normalizing after after a two-years boost in app usage and engagement. Additionally, a possible recession in several key global markets could impact users' spending behavior further.

The year-on-year change in consumer spending on durable goods in the United States fluctuated between 2017 and 2023. Forecast figures suggest that the rate of year-on-year change will begin to stabilize in 2024.

As of the third quarter 2023, the total consumer spending in Singapore amounted to 48.24 billion Singapore dollars. After a two-year low in the second quarter 2020, consumer spending in Singapore has started to rebound. The decrease in consumer spend in that period was likely due to the lockdown implemented in the country to slow down the spread of COVID-19.

In 2022, total private consumer spending per German household was around 2,850 euros. This sum was made up of various types of costs, of which the largest share was taken up by housing, energy, and home maintenance. Other large spending groups included food and transport. To spend or not to spend On average, the graph at hand is a representation of the life of German consumers, and the financial decisions which must be made in terms of spending. Individual consumer goods recorded varying levels of expenditure over the years. For example, German consumers spent more on clothing and shoes after the COVID-19 pandemic than before. Food spending has also increased annually in recent years. While shoppers may not necessarily be buying more food than usual, higher food prices since the beginning of the Russia-Ukraine war in 2022 are a contributing factor. Many are taking a second look at their spending plans and budgets. Money worries Living costs have taken the hit among the German population, some of whom have already faced previous financial challenges due to the coronavirus pandemic. Not only more expensive grocery runs, but also climbing energy prices had the potential to stretch German household spending to a critical point. However, monthly inflation figures have been decreasing again since the end of 2022 and have come back to a normal level of around two percent.

Financial aspects were major factors influencing the spending decisions of Japanese households. As revealed in a survey conducted in December 2024, over 69 percent of respondents stated that future development in prices were factors that their households would consider when making spending decisions in the following year. Changes in household members’ income followed as the second commonly named reason, with 48 percent of respondents. Saving and spending in Japanese households Since the burst of the economic bubble and the economic downturn in the 1990s, saving for uncertain future conditions has been impacting spending behavior in Japan. While the stable economy and the broadening of financial services encouraged consumption, the coronavirus pandemic curbed the spending mood as the household saving ratio reached a decade-high in 2020. Reflecting this trend, final household expenditure declined as consumers held back expenses on durable goods and services, before recovering again in 2022. Price developments in Japan Due to the reliance of Japanese industries on imported fuels and feed, commodity prices of consumer goods are tied to global market developments and the performance of the Japanese currency. Particularly, non-durables like agricultural produce and daily necessities are heavily impacted by fluctuating energy and animal feed costs. While the Bank of Japan tries to keep prices low and businesses are hesitant to increase prices at the cost of customer loyalty, consumers were in agreement that prices will continue to rise in the future.

In 2023, TikTok generated 3.8 billion U.S. dollars in consumer spending. This number adds to a previous total of more than six billion U.S. dollars, collected cumulatively since 2016. Overall, 2021 was the first time TikTok generated more than one billion U.S. dollars of consumer spending in a single year, and that number has continued to grow, almost doubling in 2022 and nearly reaching four billion in 2023.

According to a survey carried out in Brazil in April 2020, 47 percent of respondents said they increased their food spending during the coronavirus (COVID-19) pandemic. Moreover, 45 percent of the Brazilians surveyed also spent more on cleaning products, while another 25 percent bought more health products. On the other hand, 38 percent of respondents spent less on sport items. Consumers also reported having decreased their expenditure on other non-essential categories such as office and stationary and beauty and cosmetics.

In the third quarter of 2024, China's FMCG market grew by approximately 2.5 percent compared to the year before. The beverage sector experienced the fastest growth compared to all other sectors year-on-year.

Global consumer spending on media increased by 11 percent in 2021. According to the forecast scenarios, the expenditure would decline by eight or 19 percent in 2023.

Scenario A: According to this first scenario, the recession would only have a short-term impact on consumers' media spending. At the height of the recession in 2023, consumers are expected to spend less on entertainment to offset rising energy and consumer product prices. The economy should begin to recover from the recession by 2024 and should be fully mended by 2027, while spending on media will be back to pre-pandemic levels.

Scenario B: The second scenario predicts a long-term impact of the recession on media consumption behavior. Ad-supported options will replace subscription-based offers, whereas on-and-off subscribing will increase, driven by special offers and consumers unsubscribing after those offers expire. The inflation will hit harder in 2023 than according to the first scenario and behavior changes will stick even after 2027 when the economy has fully recovered.

In 2022, residents in Shanghai municipality in China annually spent on average 1,717 yuan per capita on clothing. That year, total annual consumer spending per capita in Shanghai amounted to around 46,045 yuan.