In 2023, packaging foil generated the highest revenue compared to other packaging materials, at 5.62 billion euros. This was a decrease compared to 6.56 billion euros in 2022. The graph shows revenue from plastic packaging in Germany in 2022 and 2023, broken down by packaging material groups.

In 2022, the vast majority of consumers across the globe saw their purchasing behavior become at least a little more environmentally friendly compared to five years earlier. Specifically, over a third of surveyed shoppers noticed a modest change, while nearly 30 percent said they bought sustainable products significantly more often. Nearly one in 10 respondents even claimed they had turned around their way of life in order to be environmentally sustainable.

Sustainability premiums

As the fight against climate change becomes increasingly important, people around the world have become more willing to pay more for sustainability: in 2022, the average sustainability premium consumers around the world considered acceptable for consumer goods came to roughly 24 percent. In other words, shoppers worldwide were willing to pay up to an average of 24 percent more for sustainably produced consumer goods. Unsurprisingly, those with a higher income were willing to spend more than those with average or lower incomes.

Sustainability initiatives of brands

Many companies and brands are aware of the ongoing trend towards protecting the environment and are taking steps to promote sustainability. Allowing shoppers to easily recycle their products, as well as measuring and tracking their own emissions, are just some examples of initiatives a considerable share of brands had taken in the past couple of years.

The global fruit market is forecast to reach $1.5 trillion by 2025, driven by rising consumer demand for healthy and convenient foods.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Snapshot img

Augmented Shopping Market Size 2024-2028

The augmented shopping market size is forecast to increase by USD 27.19 billion at a CAGR of 54.26% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of augmented reality (AR) technology to enhance advertising effectiveness. With the widespread adoption of smartphones and tablets, consumers are increasingly engaging with augmented reality experiences, providing a new avenue for retailers to engage with customers. However, privacy and security concerns surrounding AR technology pose challenges that must be addressed to ensure consumer trust. As AR becomes more prevalent in shopping, it is essential for businesses to prioritize user privacy and implement security measures to mitigate risks. The market is expected to continue growing as technology advances and consumer acceptance increases.
Retailers that can effectively leverage AR to create engaging shopping experiences while addressing privacy and security concerns will be well-positioned to succeed in this dynamic market.

What will be the Size of the Augmented Shopping Market During the Forecast Period?

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The market is experiencing significant growth as consumer engagement and customer experience continue to be prioritized In the retail sector. Augmented reality (AR) technology is revolutionizing product sales by enabling virtual demonstrations, personalized recommendations, and touch-free experiences. AR applications are transforming home goods shopping with virtual try-on features, smart mirrors, and interactive product displays. Retailers are leveraging AR to enhance the shopping experience, providing tech-savvy consumers with a more engaging and convenient online shopping experience. It is also driving innovation in product identification, navigation, and visualization. Object recognition and recommendation systems are improving the shopping experience by realising user preferences and suggesting relevant products.
AR glasses and mobile applications are becoming increasingly popular components of the digital infrastructure, enabling augmented navigation and touch-free interaction with products. Historically, AR has been used primarily In the fashion industry, but its applications are expanding to other sectors, including home goods and e-commerce. Smartphone penetration and the increasing availability are fueling the growth of this market. The future of shopping is becoming more interactive, personalized, and convenient, with AR technology at the forefront of the trend.

How is this Augmented Shopping Industry segmented and which is the largest segment?

The augmented shopping industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Component

  Software
  Services


Application

  Automotive
  Home goods and furniture
  Beauty and cosmetics
  Apparel fittings
  Others


Geography

  North America

    Canada
    US


  APAC

    China


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.The market represents a significant segment of the retail industry's digital transformation. This sector integrates augmented reality (AR) technology into shopping experiences, enhancing consumer engagement and personalization. Key components of the augmented shopping software market include AR platforms, virtual demonstrations, product identification, and navigation. AR platforms serve as the foundation for creating engaging shopping experiences, offering features such as 3D modeling, tracking, rendering, and interaction capabilities. Virtual demonstrations enable customers to test products in a touch-free environment, while product identification and augmented navigation assist users in locating items. Home goods, beauty and cosmetics, and fashion industries have embraced this technology, driving growth in consumer traffic and brand awareness.

AR technology companies, such as Sephora Virtual Artist, have developed innovative solutions to cater to tech-savvy consumers. The market's expansion is fueled by increasing smartphone penetration, online shopping experience preferences, and the availability of advanced tracking and rendering capabilities. Despite challenges related to adoption and fragmentation, the potential for engaging experiences and improved customer satisfaction continues to propel the industry forward. Lastly, the options of computer vision and image recognition algorithms for detection, tracking, and recognition of products, facilitating seamless integration with augmented shopping applications also give the consumer further informat

The global clay market is forecast to grow at a CAGR of around 3.5% during the period 2022-2030

US Smart Retail Market, US Smart Retail Market Size, US Smart Retail Market Trends, US Smart Retail Market Forecast, US Smart Retail Market Risks, US Smart Retail Market Report, US Smart Retail Market Share

The US ice cream market, a significant segment of the global frozen dessert industry, is experiencing robust growth driven by several key factors. Rising disposable incomes, particularly among younger demographics with a penchant for indulgent treats, fuel demand. The increasing popularity of premium and artisanal ice cream flavors, along with innovative product launches incorporating unique ingredients and health-conscious options (e.g., lower-sugar, organic), are further driving market expansion. Convenience remains a significant factor, with strong sales through online retail channels and convenience stores supplementing traditional supermarket and hypermarket distribution. The on-trade sector, encompassing restaurants and cafes, also contributes significantly, especially with the resurgence of dine-in experiences. However, the market faces challenges including rising raw material costs (dairy, sugar) and increasing competition from other frozen dessert alternatives. Furthermore, fluctuating consumer preferences and potential economic downturns could impact overall market growth. The competitive landscape is characterized by both large multinational corporations like Unilever and smaller, regional players focusing on niche markets and artisanal production, creating a dynamic and diverse market. The forecast period (2025-2033) is expected to witness continued expansion, albeit at a potentially moderated pace compared to previous years, as the market matures and consumer spending patterns evolve. Growth will likely be fueled by ongoing product innovation, strategic marketing campaigns targeting specific consumer segments, and the expansion of distribution channels into emerging markets. The projected Compound Annual Growth Rate (CAGR) for the US ice cream market, while not explicitly provided, can be reasonably estimated based on global trends and industry reports. Considering similar markets and acknowledging the aforementioned drivers and restraints, a conservative estimate of a 4-5% CAGR during the forecast period (2025-2033) appears plausible. This growth will be unevenly distributed across segments, with premium and specialized ice cream experiencing faster growth than mass-market brands. Regional variations are also expected, with higher growth potentially seen in regions with warmer climates and stronger disposable incomes. Market leaders will need to focus on innovation, strategic partnerships, and efficient supply chain management to maintain their market share in this competitive and evolving landscape. Recent developments include: October 2022: Unilever partnered with ASAP for the delivery of its ice cream products. As per the partnership, ASAP will also deliver ice cream and treats from Unilever's virtual storefront, The Ice Cream Shop.October 2022: Kemps replaced Dean Goods throughout Iowa as Dairy Farmers of America completed the USD 433 million acquisition of Dean Foods properties. The business took over the Le Mars milk factory, which can process numerous Kemps products, from cottage cheese to ice cream.October 2022: Blue Ribbon's Street range launched three new two-liter tubs, each featuring two flavors. The range includes chocolate affair, caramel hokey pokey, and velvety caramel.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

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Post Consumer Recycled Film Market Share

Snapshot img

Online Home Service Market Size 2024-2028

The online home service market size is forecast to increase by USD 8214.1 billion, at a CAGR of 75.8% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing influence of digital media and the rising number of advertising and marketing campaigns. This digital transformation is reshaping consumer behavior, with an increasing number of homeowners turning to online platforms to discover, compare, and book home services. However, this market is not without challenges. One major obstacle is the lack of effective pricing strategies for online home services. As competition intensifies, companies must find innovative ways to differentiate themselves and attract price-sensitive consumers. This requires a nuanced understanding of consumer preferences and market dynamics, as well as the ability to offer competitive pricing without sacrificing profitability.
To succeed in this dynamic market, companies must stay agile, adapt to changing consumer expectations, and leverage technology to streamline operations and enhance the customer experience. By focusing on these key drivers and challenges, companies can capitalize on the opportunities presented by the market and navigate its complexities with confidence.

What will be the Size of the Online Home Service Market during the forecast period?

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The market continues to evolve, with dynamic market activities unfolding across various sectors. Professional cleaners employ route optimization to enhance efficiency, ensuring timely service delivery. Customer satisfaction is paramount, leading to the implementation of referral programs and cleaning logs to maintain high standards. Staff training is ongoing, focusing on the use of dusting supplies and advanced cleaning equipment. Recurring cleaning contracts and growth strategies are key growth drivers, with commercial and residential sectors adopting flat rates and background checks for workforce management. Smart cleaning devices and cleaning apps facilitate online booking and scheduling, while safety protocols and licensing requirements ensure environmental compliance and sustainability practices.

Pricing models vary, with hourly rates and service area-based pricing common. Insurance coverage, marketing strategies, and customer relationship management are essential business operations components. Housekeeping services and maid services offer one-time cleaning, while cleaning solutions cater to apartment complexes and eco-friendly cleaning practices gain popularity. Industry regulations dictate cleaning standards, with cleaning products and chemicals subject to strict environmental compliance. Online advertising and social media marketing are effective marketing tools, while cleaning technology advances with smart cleaning devices and cleaning services. Customer reviews shape perceptions, with positive feedback driving business growth. Eco-friendly cleaning, vacuum cleaners, and move-in/move-out cleaning are essential services, with cleaning logs and staff training ensuring consistency and quality.

The market's continuous evolution reflects the industry's commitment to meeting evolving customer needs and expectations.

How is this Online Home Service Industry segmented?

The online home service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Service

  Health wellness and beauty
  Home care and design
  Repair and maintenance
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  Rest of World (ROW)

.

By Service Insights

The health wellness and beauty segment is estimated to witness significant growth during the forecast period.

The market in the US is experiencing notable growth, particularly in the home care and design segment. This segment encompasses various services such as interior designing, pest control, deep home cleaning, sofa cleaning, laundry services, glasswork, woodwork, waterproofing, masonry, and carpentry. The fragmented market comprises numerous small and large players offering these services online. Professional cleaners prioritize customer satisfaction through workforce management, cleaning checklists, and safety protocols. Green cleaning practices are increasingly popular, with eco-friendly cleaning products and sustainability practices gaining traction. Commercial and residential cleaning services, including office cleaning and apartment cleaning, are in high demand.

Flat rates and background checks ensure transparency and trust for customers

In the first quarter of 2023, retention after one day from install of apps in the gaming and fintech categories experienced **********. In comparison, food and drink apps experienced *********** in retention during the first quarter of 2023, with a retention rate of around ** percent in the last examined quarter.

The global flavors market size was significantly robust in 2021 and is expected to register rapid revenue CAGR over the forecast period.

The US e-commerce market, a significant segment of the global landscape, exhibits robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% suggests a substantial expansion, with a projected market value significantly exceeding its 2025 valuation within the forecast period (2025-2033). Key drivers include the rise of mobile commerce, the expansion of logistics and delivery infrastructure, and the increasing adoption of digital payment methods. Furthermore, the diversification of e-commerce offerings across various segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage fuels this growth. The presence of major players like Amazon, Walmart, and Target underscores the market's competitiveness and maturity. However, challenges such as cybersecurity concerns, rising logistics costs, and the need for effective customer service strategies remain. The market segmentation reveals significant opportunities within specific categories; for instance, the beauty & personal care sector is expected to witness strong growth due to increasing demand for convenient online purchasing and personalized experiences. The US e-commerce market is geographically concentrated, with North America holding a substantial market share. However, regional variations exist, influenced by factors like consumer spending habits, digital infrastructure, and regulatory frameworks. Growth in regions beyond the core North American market will likely contribute significantly to the overall CAGR. The B2B e-commerce segment is also experiencing substantial growth, driven by businesses seeking streamlined procurement processes and improved supply chain efficiency. While precise figures for specific segments and regions are unavailable from the given information, it's evident that the overall market trajectory is positive, with promising prospects for both established and emerging players across diverse product categories. The future success within this dynamic landscape will depend on factors such as adapting to evolving consumer expectations, leveraging innovative technologies, and effectively navigating the complexities of the digital marketplace. Comprehensive Coverage USA Ecommerce Market Report (2019-2033) This in-depth report provides a comprehensive analysis of the USA ecommerce market, covering the period from 2019 to 2033. With a focus on the B2C ecommerce market size (GMV) and B2B ecommerce market size, this study delves into key market segments like Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). We analyze market trends, growth drivers, challenges, and emerging opportunities, providing valuable insights for businesses operating in or planning to enter this dynamic market. The report uses 2025 as the base year and forecasts the market's trajectory until 2033, incorporating data from the historical period (2019-2024). Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

The global cosmetic and personal care stores market totaled $75.3 billion in 2017 and is estimated to reach $100.7 billion by 2022, growing at a compound annual growth rate of 6.0% for the period of 2017-2022.

US Smartwatch Market, US Smartwatch Market Size, US Smartwatch Market Trends, US Smartwatch Market Forecast, US Smartwatch Market Risks, US Smartwatch Market Report, US Smartwatch Market Share

Snapshot img

Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion, at a CAGR of 6.03% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers, both male and female, prioritizing self-care and opting for an expansive range of personal care products. This trend is further fueled by the influence of social media and blogging, which has created a culture of sharing beauty tips and product recommendations. However, this market faces challenges, primarily the high cost of natural and organic personal care products. Manufacturers must navigate this obstacle by offering affordable alternatives or partnering with suppliers to source cost-effective, eco-friendly ingredients. Notably, the skincare segment continues to dominate the market, driven by the rising awareness of the importance of skin health and the availability of advanced technologies.
In the realm of hair care, the demand for organic and natural shampoos and conditioners is on the rise, as consumers become more conscious of the potential health risks associated with synthetic ingredients. Lastly, the makeup industry remains a key player, with a growing emphasis on clean beauty and sustainable practices. Companies that can effectively address the challenges of affordability and sustainability while catering to evolving consumer preferences will be well-positioned for success in the market.

What will be the Size of the Personal Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, shaped by dynamic consumer behavior and technological advancements. Cruelty-free products have gained significant traction, with an increasing number of consumers prioritizing ethical sourcing and production methods. In the realm of men's grooming, traditional shaving cream is being challenged by innovative alternatives, such as electric razors and shaving subscriptions. Virtual reality technology is revolutionizing hair styling, allowing customers to experiment with different looks before committing. Influencer marketing and social media platforms are transforming the way brands connect with consumers. Body care trends focus on natural and organic products, catering to various skin concerns and types.

Competitor analysis is crucial in this competitive landscape, with companies continually striving to differentiate through product efficacy, customer experience, and pricing strategies. Augmented reality is playing a role in enhancing the shopping experience, enabling consumers to virtually test products before purchase. Product safety and allergy testing are essential considerations, ensuring consumer trust and satisfaction. Oral care, sun care, and personalized skincare are other sectors experiencing growth, driven by consumer demand for comprehensive self-care solutions. Brand loyalty is fostered through content marketing and data analytics, allowing companies to tailor their offerings and engage with their audience effectively. Machine learning and AI are being integrated into various aspects of the industry, from product development to customer service.

The market is a vibrant and ever-changing landscape, with ongoing innovation and adaptation to consumer preferences and technological advancements. From body wash and bath & shower products to hair color and dental floss, the sector continues to evolve, offering a wealth of opportunities for businesses and consumers alike.

How is this Personal Care Industry segmented?

The personal care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Consumer Type

  Men's Grooming
  Women's Care
  Baby Care
  Senior Care


Ingredient Focus

  Natural/Organic Products
  Vegan Products
  Sustainable Packaging
  Cruelty-Free Products


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is characterized by various trends and dynamics, with consumer behavior playing a significant role in shaping market patterns. Predictive modeling helps businesses anticipate consumer preferences, enabling them to ta

Snapshot img

Spices And Seasonings Market Size 2024-2028

The spices and seasonings market size is forecast to increase by USD 6.63 billion at a CAGR of 5.52% between 2023 and 2028. The market growth depends on several factors, including a shifting consumer inclination towards healthier and more natural products.

Major Market Trends & Insights

APAC dominated the market and accounted for a 34% share in 2022.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the end-user, the retail segment led the market and was valued at USD 9.51 billion of the global revenue in 2022.
Based on the Product, the salt and salt substitutes segment accounted for the largest market revenue share in 2022.

Market Size & Forecast

2024 Market Size: USD 22.63 Billion
Future Opportunities: USD 6.63 Billion
CAGR (2023-2028): 5.52%
APAC: Largest market in 2022

The Detiorates and qualities of the market have been a topic of interest for food manufacturers and consumers alike. Digestion of foods is facilitated by the use of these essential components, such as rates, rates, and digestion. The essential oils in spices and seasonings, like systems, dishes, and manufacturers, contribute to the unique flavors and aromas that enhance culinary creations. Foods and foots, essential for a balanced diet, are often enriched with seasonings and spices. Ratios of various spices and seasonings, like essential oils and capsulators, are crucial in creating distinct flavors and aromas. The use of funds, like essential oils and manufacturers, adds depth and complexity to dishes.

What will be the Size of the Spices And Seasonings Market During the Forecast Period?

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The market for these essential components is vast and diverse, with ground and whole forms available in various quantities. The importance of these components in our daily lives cannot be overstated, making them an integral part of our diets and lifestyles. The food service segment is the second largest segment of the end-user and was valued at USD 7.36 billion in 2022.
Consumers are increasingly seeking natural and clean-label flavors and ingredients, along with sustainable packaging, due to rising awareness of their health benefits. The use of these components is not limited to the food industry, as they are also used in pharmaceuticals and cosmetics. Additionally, factors such as the rising popularity of ethnic cuisine and the growing demand for ready-to-use spice mixes contribute to the market's expansion. These insights underscore the evolving preferences of consumers and the market's response to meet their demands.

How is this Spices And Seasonings Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Retail
  Food service
  Industrial


Product

  Salt and salt substitutes
  Pepper
  Dried herbs
  Individual spices


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  South America



  Middle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 9.51 billion in 2022. It continued to the largest segment at a CAGR of 7.48%.

The market encompasses packaged aromatic blends of acid reflux and acute gastritis alleviating spices, sold through various retail channels. Retail sector growth, including supermarkets, hypermarkets, and convenience stores, fuels market demand. Retail expansion in local and regional markets increases offline sales. Spices, such as cardamom, cinnamon, and cloves, offer aroma, flavor enhancement, and coloring effects for various cuisines, including bakery, confectionery, and condiments. Clean-label products, essential oils, and dried spices cater to consumers seeking balanced nutrition and flavor options. Spices also play a crucial role in cooking, especially in exotic cuisines, and can deteriorate the quality of dishes if not used properly. Food encapsulation technology ensures spice freshness and flavor retention in convenience foods.

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The Retail segment was valued at USD 7.36 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American m

The global liquid lipstick market size was USD 2,520.0 Million in 2021 and is expected to register a revenue CAGR of 6.9% during the forecast period.

APAC Hair Color Market size was valued at USD 8.2 Billion in 2023 and is projected to reach USD 14.7 Billion by 2031 growing at a CAGR of 7.4% from 2024 to 2031.

Key Market Drivers:

Growing Beauty and Personal Care Consciousness: According to the Asia-Pacific Economic Cooperation (APEC) economic forecast, the region's beauty and personal care markets are expanding rapidly. According to the McKinsey Report on Asian Consumer Trends 2022, the APAC region's beauty market is predicted to grow to $222 billion by 2025, with hair color products playing a prominent role. In South Korea and Japan, the beauty sector is seen a 12-15% year-on-year increase in hair color product use, owing to rising social media impact and celebrity culture that encourages personal grooming and self-expression.