Underlying dataset for Consumer Report Indonesia 2024: quantitative online survey fielded in March 2024 among residents of Indonesia covering major cities and age groups.

Consumer Spending in Indonesia decreased to 1803187.42 IDR Billion in the third quarter of 2025 from 1813302.13 IDR Billion in the second quarter of 2025. This dataset provides - Indonesia Consumer Spending - actual values, historical data, forecast, chart, statistics, economic calendar and news.

Discover the booming Indonesian retail market! This in-depth analysis reveals a $193.3B market with a 4.7% CAGR, exploring key drivers, trends, segments (food & beverage, electronics, apparel), and top companies. Learn about online vs. offline sales and future growth projections until 2033.

Indonesia E-Services Market Report is Segmented by Type (Online Gambling, Online Education and More), Payment Method (Digital Wallets, Credit/Debit Cards, Bank Transfers / VA and More), Platform (Mobile Apps, Web Browser, Super-App Integration), Age Group (15-24 Years, 25-34 Years and More). The Market Forecasts are Provided in Terms of Value (USD).

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Indonesia Retail Market Size 2025-2029

The Indonesia retail market size is forecast to increase by USD 49.9 billion, at a CAGR of 4.7% between 2024 and 2029. The market is experiencing significant expansion, driven by the increasing preference for local brands among consumers.

Major Market Trends & Insights

Based on the Distribution Channel, the offline segment led the market and was valued at USD 141.30 billion of the global revenue in 2022.
Based on the Product, the Food and beverages segment accounted for the largest market revenue share in 2022.

Market Size & Forecast

Market Opportunities: USD 43.20 Billion
Future Opportunities: USD 49.9 Billion
CAGR (2024-2029): 4.7%

The trend is fueled by the growing middle class population and their desire for affordable yet quality products. However, the underdeveloped infrastructure poses a significant challenge for retailers. Limited access to reliable logistics and transportation networks, as well as inconsistent electricity supply, can hinder the smooth operation of retail businesses. To navigate these challenges, retailers must explore innovative solutions such as developing robust supply chain management systems and investing in renewable energy sources. By addressing these issues, retailers can effectively capitalize on the market's potential for growth and meet the evolving needs of Indonesian consumers.

What will be the size of the Indonesia Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic retail market of Indonesia, customer journey mapping plays a crucial role in enhancing customer retention. Online reviews management is essential for maintaining brand building and addressing customer feedback. Supply chain visibility is key to optimizing logistics and ensuring store operations run smoothly. Cart abandonment and conversion rates are closely monitored through predictive analytics and marketing automation. RFID technology and sales training are integral to inventory optimization and pricing strategy. Product assortment and merchandise planning are informed by business intelligence (BI) and prescriptive analytics. Store layout and visual merchandising are critical components of market penetration and competitive advantage. The food and beverages segment is the second largest segment of the type and was valued at USD 122.10 billion in 2022.
Logistics optimization, retail infrastructure, and drone delivery are shaping the future of the industry. Sales forecasting, demand forecasting, and e-commerce infrastructure are essential for staying ahead of the competition. Staff training and customer experience (CX) are continuously improved through blockchain technology and promotional effectiveness analysis. Market penetration and competitive advantage are enhanced through pricing optimization, merchandise planning, and inventory optimization strategies. Brand building and customer retention are interconnected, with online reviews management and customer experience (CX) playing pivotal roles. Predictive analytics and sales training are essential for anticipating trends and optimizing performance. Store operations and supply chain visibility are crucial for ensuring a seamless retail experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food and beverages
  Electrical and electronics
  Apparel and footwear
  Home improvement and household products
  Others


Ownership Structure

  Local Retailler
  International Retailer


End-User

  Urban
  Rural


Payment Type

  Cash
  Digital Payments (Mobile Apps)
  Cards
  BNPL (Buy Now Pay Later)


Consumer Segment

  Urban
  Rural


Geography

  APAC

    Indonesia

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 141.30 billion in 2022. It continued to the largest segment at a CAGR of 4.25%.

In Indonesia's dynamic retail market, convenience stores cater to everyday consumer needs with a focus on accessibility. These small retail outlets offer essentials such as groceries, personal care products, and snacks, often co-located with gas stations for added convenience. Digital payments are increasingly popular, streamlining transactions and enhancing customer experience. Department stores, a staple in urban areas, provide a broad range of consumer goods. They have significantly influenced shopping habits and luxury services in cities. Digital marketing and big data play crucial roles in

The Indonesian retail industry, exhibiting a Compound Annual Growth Rate (CAGR) of 5.00%, presents a dynamic and expansive market. Driven by a burgeoning middle class, rising disposable incomes, and increasing urbanization, the sector shows strong potential for continued growth through 2033. The market's segmentation reveals a diverse landscape, with significant contributions from food and beverages, personal and household care, and apparel segments. Growth is further fueled by the expansion of e-commerce, offering convenient access to a wider range of products for consumers across the archipelago. Major players like PT Matahari Putra Prima Tbk and Alfamart are leading the charge, leveraging both brick-and-mortar and online channels to capture market share. However, challenges remain, including robust competition, infrastructure limitations in certain regions, and the need to adapt to evolving consumer preferences. The industry's resilience is evident in its ability to navigate these challenges, with continued investment in logistics, technology, and omnichannel strategies anticipated to drive future expansion. Despite the positive outlook, the Indonesian retail sector faces several constraints. These include managing supply chain complexities, maintaining competitive pricing in a market with diverse players, and adapting to evolving consumer behavior influenced by global trends. The ongoing development of robust e-commerce infrastructure is crucial, especially in reaching consumers in more remote areas. Successfully navigating these challenges will be key for retailers to achieve sustainable growth. The competitive landscape is further intensified by the entry of international brands and the rise of local online marketplaces, creating a dynamic environment that demands innovation and strategic adaptation. Successfully balancing both online and offline strategies will prove critical for long-term success in this burgeoning market. The overall outlook remains positive, driven by the country's robust economic growth and evolving consumer demographics. Recent developments include: In February 2021, Apparel retailer Giordano unveiled a large-scale store in the newly opened Bumi Raya City Mall in Pontianak, Indonesia.. Notable trends are: Online Retailing is Gaining More Traction, Yet Physical Retailing is Dominating the Market.

This dataset simulates customer transactions for various iPhone models in Indonesia, capturing key aspects of consumer behavior, product preferences, and sales dynamics in the local market. The dataset includes four primary tables:

1. Products Data:

Detailed information about 12 iPhone models, including: - Product names - Product categories - Pricing - Stock levels - Product descriptions - Sales factors that vary by product release year - Available storage configurations - Color options

2. Customers Data:

Contains demographic and contact details for 50,000 simulated customers. The attributes include: - Customer ID - Name - Email - Address - Phone number - Age - City of residence (with a skewed distribution towards major cities like Jakarta, Bandung, and Yogyakarta)

3. Transactions Data:

Simulates 100,000 transactions made by customers, including: - Transaction IDs - Transaction dates - Total amounts - Payment methods - Shipping details - Information about customer cities - Product preferences

4. Transaction Details Data:

Contains granular data for individual transaction items, such as: - Product IDs - Quantities - Unit prices - Discounts applied - Total values for each product in every transaction

This data is essential for in-depth analysis and reporting on customer purchasing behavior.

Key Features:

• Products: Detailed information about iPhone models sold in Indonesia, including release year, pricing, and discount percentages.
• Customers: Simulated customer details such as age, city, and email.
• Transactions: A record of customer purchases, including payment methods and shipping options.
• Transaction Details: A detailed breakdown of each item in a transaction, including quantity, price, and discounts applied.

Dataset Use Cases:

• Market Research: Analyzing sales trends, customer preferences, and the impact of discounts.
• Product Preference Analysis: Understanding which iPhone models are preferred by customers based on their age and city of residence.
• Customer Segmentation: Identifying customer segments based on purchasing behavior, age, and location.
• Sales Forecasting: Predicting future sales based on historical transaction data, product release years, and sales factors.

Indonesia Functional Beverage Market has witnessed growth over the decade, driven by increasing consumer awareness of health and wellness.

The Indonesia Plant-Based Food and Beverage Market is Segmented by Product Type (Meat Substitutes, Dairy Alternative Beverages, Non-Dairy Ice Cream, and More), Ingredient Source (Soy, Almond, and More), Form (Chilled/Shelf-Stable, and Frozen), Distribution Channel (On-Trade and Off-Trade), and Region (Western Indonesia and More). The Market Forecasts are Provided in Terms of Value (USD).

donesia Encapsulated Flavors Market is driven by several key factors, including the growth of convenience foods, increased demand for extended shelf life in food products, and rising consumer preference for enhanced sensory experiences.

The Indonesian pouch packaging market, valued at approximately $1.07 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5.22% from 2025 to 2033. This expansion is fueled by several key factors. The burgeoning food and beverage sector in Indonesia, particularly the increasing demand for convenient and shelf-stable products, is a significant driver. The rising popularity of ready-to-eat meals, snacks, and beverages, coupled with a growing middle class with increased disposable income, fuels the need for flexible and cost-effective packaging solutions like pouches. Furthermore, advancements in pouch packaging technology, including the introduction of sustainable and eco-friendly materials like biodegradable plastics and improved barrier properties, are contributing to market growth. The shift towards e-commerce and online grocery shopping further boosts demand for pouches due to their lightweight and easy-to-ship nature. While potential restraints exist, such as fluctuating raw material prices and the need for enhanced recycling infrastructure, the overall market outlook remains positive, driven by the aforementioned factors and the continued expansion of the Indonesian consumer market. The market segmentation reveals a diverse landscape. Plastic remains the dominant material, with polyethylene, polypropylene, PET, and other resins comprising a significant share. Stand-up pouches are gaining traction due to their enhanced shelf appeal and consumer convenience. The food industry represents the largest end-user segment, followed by beverages and other sectors like personal care and pharmaceuticals. Key players such as PT Supernova Flexible Packaging, Amcor Group GmbH, and PT Primajaya Eratama are shaping the competitive dynamics through innovation and strategic partnerships. Regional variations within Indonesia likely exist, with more developed areas exhibiting higher adoption rates. Future growth hinges on continued economic expansion, consumer preference shifts, and the successful integration of sustainable packaging solutions within the Indonesian pouch packaging industry. Further research into specific regional markets and consumer preferences within Indonesia would yield a more precise market analysis. Recent developments include: June 2024: Lami Packaging Co. Ltd, a packaging company based in Indonesia, began its commercial operations in April 2024. The Indonesian factory manufactures paper-based laminated aseptic packaging, boasting cutting-edge machinery that meets industry benchmarks.January 2024: Toppan Packaging Service Co. Ltd, a Japanese company with operations in Indonesia, unveiled its sustainable packaging solutions at ProPak Philippines 2024, hosted at the World Trade Center Metro Manila. The focus was on catering to the diverse needs of the Asian market's end-use industries.. Key drivers for this market are: Growing Demand of Pouch Packaging in Food Industry, Product Innovation by Manufacturers to Drive the Market Growth. Potential restraints include: Growing Demand of Pouch Packaging in Food Industry, Product Innovation by Manufacturers to Drive the Market Growth. Notable trends are: The Standard Pouch Segment is Expected to Register the Highest Growth.

The size of the Indonesia Digital Media market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.92% during the forecast period. Recent developments include: November 2023: Iskra, a Web 3 game platform, partnered with Agate, the video game studio in Indonesia, to bring forth 'Atma: Battle of Souls,' a supernatural techno-thriller RPG, immersing players in a world. The collaboration taps into Indonesia's thriving video game market. The Indonesia Applied Digital Economy and Regulatory Network emphasized that the government is actively engaged in understanding the implications of blockchain technology across sectors., July 2023: TikTok launched a new subscription-only music streaming service called "TikTok Music" in Indonesia. It enables users to sync the service to their TikTok accounts and listen, download, and share songs. It also allows users to play full versions of TikTok songs, discover personalized music recommendations, access lyrics, create collaborative playlists with friends, import music library, and find songs via lyrics search. The service also includes social features, enabling users to express themselves through comments and connect with other music lovers.. Key drivers for this market are: Increase in Internet Pentration, Rise of Video-on-demand Propelling Growth. Potential restraints include: Privacy and Cybersecurity Issues Affecting Growth. Notable trends are: Digital Video Games to Witness Significant Growth.

Retain in Indonesia Market size was valued at USD 48.56 Billion in 2024 and is projected to reach USD 70.67 Billion by 2031, growing at a CAGR of 4.8% from 2024 to 2031.

Retain in Indonesia Market: Definition/ Overview

In Indonesia, Retain is widely utilized in sectors such as construction, automotive, packaging, and consumer goods manufacturing. Its adhesive strength and versatility make it essential in creating products like paints, coatings, and durable packaging materials that can withstand the country’s humid climate. Retain is also valued for its eco-friendly properties, as it can be formulated for sustainable applications, aligning with Indonesia’s growing focus on green initiatives and environmental responsibility.

The demand for Retain in Indonesia is expected to increase as industrialization and infrastructure projects continue to expand, particularly in urban areas. With the rise of the e-commerce and packaging sectors, Retain’s role in durable, high-quality packaging solutions is anticipated to become even more critical. As Indonesia pushes toward greater sustainability, the development of bio-based or recyclable Retain formulations could open up new applications and further increase its market scope. As industries innovate, Retain’s versatility and eco-compatibility position it as a promising material for meeting future demands across multiple sectors.

Indonesia Polypropylene Market size was valued at USD 5.1 Billion in 2024 and is projected to reach USD 8.2 Billion by 2032, growing at a CAGR of 6.8% from 2026 to 2032.

Indonesia Polypropylene Market Drivers

Growing Packaging Industry: The packaging sector, particularly for food and consumer goods, is a major consumer of PP. Indonesia's expanding consumer base and rising demand for packaged goods drive this segment. Expansion of the Automotive Sector: PP is used in various automotive applications, including interior and exterior components. The growth of the Indonesian automotive industry contributes to PP demand. Infrastructure Development: PP is used in construction materials and infrastructure projects, such as pipes and geotextiles. Ongoing infrastructure development in Indonesia drives demand. Rising Demand for Consumer Goods: Increased disposable incomes and changing lifestyles are driving demand for various consumer goods, many of which use PP. Growth of the Agriculture Sector: PP is used in agricultural applications, such as packaging for fertilizers and pesticides, and also in agricultural films. Increasing Domestic Manufacturing: The indonesian goverment pushes to increase domestic manufacturing, which increases the use of PP.

The size of the Indonesia Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.45% during the forecast period. Recent developments include: January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.January 2023: Restaurants Brand Asia launched Popeyes in Indonesia. Popeyes opened four restaurants in Margo City Mall, Supermal Karawaci, and Skyli.October 2022: Indonesia's local burger chain, Flip Burger, partnered with Kenangan Brands in Indonesia.. Key drivers for this market are: Health Benefits Promoting Apple Cider Vinegar Demand, Unfiltered Apple Cider Vinegar Being Popular. Potential restraints include: Rising Demand for Other Vinegar Types. Notable trends are: The popularity of Chinese, Japanese, and India cuisine drives the growth of the market.

Explore the Indonesia Retail Market size, share, and analysis by [2025-2030]. Forecasted to reach USD 278.29 billion by 2030, growing at 3.98% CAGR.

The Indonesia Foodservice Market is Segmented by Foodservice Type (Cafes and Bars, Cloud Kitchen, Full-Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, and Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), and Service Type (Dine-In, Takeaway, Delivery). The Market Forecasts are Provided in Terms of Value (USD).

In Indonesia Food Delivery Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

The Indonesia flexible packaging market, valued at $4.37 billion in 2025, is projected to experience robust growth, driven by a burgeoning food and beverage sector, rising e-commerce adoption, and increasing consumer demand for convenient and attractive packaging. The market's Compound Annual Growth Rate (CAGR) of 4.75% from 2025 to 2033 signifies a significant expansion, with the market expected to surpass $6 billion by 2033. Key growth drivers include the increasing preference for flexible packaging due to its cost-effectiveness, lightweight nature, and versatility in design and functionality. Furthermore, the expanding middle class in Indonesia fuels demand for packaged goods, further propelling market growth. However, challenges such as fluctuations in raw material prices and environmental concerns related to plastic waste present potential restraints. The market is segmented into production analysis, consumption analysis, import/export market analysis (value and volume), and price trend analysis, providing a holistic view of the market dynamics. Leading players like PrimaJaya Eratama, PT ePac Flexibles Indonesia, and Mondi Group are actively shaping the market landscape through innovation and expansion strategies. Regional analysis focuses primarily on Indonesia, reflecting the report's targeted scope. The Indonesian flexible packaging market's future growth is intertwined with the nation's economic development and evolving consumer preferences. Continued growth in sectors such as food processing, pharmaceuticals, and personal care will stimulate demand for diverse flexible packaging solutions. Innovation in sustainable packaging materials, such as biodegradable and compostable options, will be crucial for addressing environmental concerns and meeting evolving regulatory requirements. Competitive intensity is expected to remain high, with both domestic and international players vying for market share through strategic partnerships, acquisitions, and product diversification. Successful players will need to adapt to changing consumer preferences, optimize their supply chains, and prioritize sustainability initiatives to maintain a competitive edge in this dynamic market. Recent developments include: September 2022 - Toyobo, a Japanese textile and fiber manufacturer, announced plans to build a polyester packaging film factory in Indonesia. To address the rising demand for environmentally friendly film products, the factory will be situated at Pt Trias Toyobo Astria (TTA), a joint venture (JV) established by Toyobo and Indonesian (plastic) filmmaker PT Trias Sentosa (Trias). The project will receive an investment from Toyobo of about JPY 10 billion (USD 71 million), and work is expected to start in early 2024. According to the firm, the investment will increase TTA's production capacity and is anticipated to be operational by late 2025., May 2022 - Lamipak, one of the industry leaders in providing high-quality products and solutions in aseptic packaging, invested GBP 160 million (USD 193.04 million) to construct a new Indonesian packaging factory, which is the second factory in Indonesia. The factory will not only be the company's first factory expansion overseas but also be the first of its kind to be producing aseptic packaging in the country.. Key drivers for this market are: Shift Toward Light Weight and Smaller Pack Types to aid the Demand for Flexible Packaging, Packaging Films are Expected to Register Strong Growth in the Food and Pharmaceutical Sector. Potential restraints include: Shift Toward Light Weight and Smaller Pack Types to aid the Demand for Flexible Packaging, Packaging Films are Expected to Register Strong Growth in the Food and Pharmaceutical Sector. Notable trends are: Packaging Films to Witness Significant Growth.

Indonesia consumer packaging industry is estimated to be valued at USD 10.6 billion in 2024 and is forecast to reach USD 18.2 billion by 2034. Sales revenue of consumer packaging in Indonesia is projected to expand at a CAGR of 5.5% between 2024 and 2034. The revenue generated by consumer packaging in 2023 was USD 10 billion and is anticipated to exhibit Y-o-Y growth of 5.3% in 2024.

Category-wise Insights