According to a survey by Infocus Mekong conducted in January 2024, ** percent of southern and ** percent of northern respondents in Vietnam said that they postponed purchasing big ticket items in 2023. Meanwhile, around ** percent of respondents from each region reported using cheaper retail outlets to shop in that year.

According to a survey by Infocus Mekong conducted in January 2024, ** percent of urban respondents and ** percent of rural respondents in Vietnam agreed that they were using cheaper retail outlets to shop during 2023. Meanwhile, around ** percent of urban respondents and ** percent of rural respondents reported less frequent shopping in that year.

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Vietnam Retail Market Size 2025-2029

The Vietnam retail market size is forecast to increase by USD 278.7 billion, at a CAGR of 14.7% between 2024 and 2029. The Vietnam Retail Market is segmented by distribution channel (Offline, Online), type (Grocery, Electronics and Appliances, Home and Garden, Health and Beauty, Others), channel (Cash, Digital Payment, Buy Now Pay Later (BNPL)), store type (Supermarkets, Convenience Stores, Online, Specialty Stores), consumer segment (Urban Middle Class, Rural Consumers, Young Shoppers), and geography (APAC: Vietnam). This segmentation reflects the market's diversity, driven by strong demand for Grocery and Health and Beauty products among Urban Middle Class and Young Shoppers, growing Online channels with Digital Payment and BNPL options, and the dominance of Supermarkets and Convenience Stores for Offline purchases catering to both Rural Consumers and urban preferences across Vietnam in the APAC region.

Major Market Trends & Insights

Based on the Distribution Channel, the offline segment led the market and was valued at USD 212.20 billion of the global revenue in 2023.
Based on the Type, the Grocery segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 299.79 Billion
Future Opportunities: USD 278.7 Billion
CAGR (2024-2029): 14.7%

The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is closely linked to the emergence of urban lifestyles, as more consumers in Vietnam's cities seek out quick and easy meal solutions. However, this growth comes with challenges. Logistical and supply chain issues persist, posing significant obstacles for retailers looking to meet the surging demand for convenience foods. Efficiently managing the distribution and delivery of these products is essential for companies aiming to capitalize on this market opportunity and maintain a competitive edge. Navigating these challenges requires strategic planning and innovative solutions to ensure the timely and cost-effective delivery of convenience food products to consumers in Vietnam's urban areas. Companies that can effectively address these logistical hurdles will be well-positioned to thrive in this dynamic and expanding market.

What will be the size of the Vietnam Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In Vietnam's dynamic retail market, pricing optimization plays a crucial role in staying competitive. Consumer spending habits continue to shape the industry, with franchise models adapting to local preferences. Sustainability initiatives and compliance standards are increasingly important, driving retailers to prioritize environmental impact and social responsibility. Merchandising strategies and sales forecasting help businesses optimize profit margins and performance metrics, while product recall procedures and food safety regulations ensure customer satisfaction and protect against product liability. E-commerce fraud and intellectual property rights pose challenges, necessitating robust risk management and business intelligence. Sales data analysis and employee training are essential for addressing inventory shrinkage and supply chain disruptions. The grocery segment is the second largest segment of the type and was valued at USD 101.20 billion in 2023.
Competitor mapping and store security systems are crucial for market penetration and maintaining regulatory compliance. Consumer confidence is influenced by economic indicators, with private label brands gaining popularity. Retailers must navigate complex import/export regulations and adhere to consumer protection laws. Adopting a proactive approach to corporate governance and regulations compliance is vital for long-term success. Market trends include a focus on food safety, sustainability, and digital transformation. Retailers must balance these priorities with managing their workforce, implementing merchandising strategies, and addressing product liability concerns. Effective risk management and supply chain resilience are essential for mitigating the impact of potential crises.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Grocery
  Electronics and appliances
  Home and garden
  Health and beauty
  Others


Channel

  Cash
  Digital payment
  Buy now pay later (BNPL)


Store Type

  Supermarkets
  Convenience Stores
  Online
  Specialty Stores


Consumer Segment

  Urban Middle C

The Vietnam Retail market size was valued at USD 220.22 Billion in 2022 and is likely to reach USD 610.69 Billion by 2031, expanding at a CAGR of 12% during 2023 – 2031. The growth of the market is attributed to the rising tourism activities, increasing disposable income, changing consumer taste and preferences, changing demographic profile, healthy economic growth, and rapid urbanization.

Retail market is the market for the sale of goods and services to various consumers rather than intermediaries and producers through various channels of distribution to earn the profits. Retail shops are available in various ranges from strip shopping centers in the residential markets to large and indoor shopping malls and complexes. Wholesalers are the independent organizations in the distribution channel, which buy the goods in bulk and then sell it to the resellers rather than consumers.

The retail market includes sale of goods to the ultimate users which gives the services of making goods available in different locations and large quantities. It involves the buying of goods from wholesalers and then displaying the goods for selling it to the customers physically or online. Wholesalers and retailers take the ownership of the goods to bear the risk of carrying inventory.

Vietnam Retail Market Trends, Drivers, Restraints, and Opportunities

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  Rapid growth in the retail data is major factor propelling the market growth during the forecast period.

  
  


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  Increasing digitization to enhance customer experience and retail operations is projected to push the market expansion in the coming years.

  
  


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  Lack of technology adoption by various unorganized retail sector acts as key challenges that can impede the market growth.

  
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Unlock data-backed intelligence on Vietnam Consumer Goods Market, size at USD 54 billion in 2023, showcasing industry trends and challenges driven by key players.

Vietnam’s ride-hailing market is one of the fastest-growing in Southeast Asia, driven by rapid urbanization, increasing smartphone penetration, and evolving consumer behavior. Competition among platforms is fierce, with local and international players fighting for market share. TGM Ride-hailing Insights Vietnam 2024 report delivers exclusive, data-driven insights into the motivations, preferences, and behaviors of Vietnamese ride-hailing users. This in-depth analysis reveals the factors shaping consumer choices and competitive positioning, helping you make informed strategic decisions.

Consumer Spending in Vietnam increased to 5579533 VND Billion in 2023 from 5231354 VND Billion in 2022. This dataset provides - Vietnam Consumer Spending - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The Vietnam E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Unlock expert insights on the Vietnam Consumer Packaged Goods (CPG) Market, size at USD 52 billion in 2023, featuring market dynamics, growth trends, and key players driving innovation.

The Vietnam retail market, valued at $252.90 billion in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 13.64% from 2025 to 2033. This rapid expansion is fueled by several key drivers. Rising disposable incomes among Vietnam's burgeoning middle class are significantly boosting consumer spending across various retail segments, including grocery, electronics and appliances, home and garden, and health and beauty products. The increasing adoption of e-commerce platforms and digital payment methods is further accelerating market growth, particularly in urban areas. Government initiatives promoting infrastructure development and foreign direct investment are also creating a favorable environment for retail expansion. However, the market faces challenges such as intense competition among both domestic and international players, logistical hurdles in reaching remote areas, and the evolving needs of a digitally-savvy consumer base. The market segmentation reveals a strong presence of both offline and online distribution channels, with a diverse range of product categories contributing to the overall market value. Key players like 7-Eleven, AEON, and Berli Jucker are strategically positioning themselves to capitalize on the growth opportunities, leveraging both omnichannel strategies and strong brand recognition to maintain market share. The competitive landscape is dynamic, with companies employing various strategies to gain market dominance. These include aggressive expansion of store networks, strategic partnerships, and investments in technology to enhance customer experience and supply chain efficiency. Understanding the nuances of different consumer segments, particularly the preferences of younger demographics, is crucial for success. The ongoing development of modern retail infrastructure and the government's focus on improving logistics will play a significant role in shaping the future of the Vietnamese retail sector. Risks include economic volatility, fluctuating consumer confidence, and the potential for disruptions to global supply chains. Despite these challenges, the long-term outlook for the Vietnam retail market remains positive, driven by continued economic growth, rising consumer spending, and the ongoing digital transformation of the retail sector.

Vietnam E-commerce Market size was valued at USD 36.3 Billion in 2024 and is expected to reach USD 144.9 Billion by 2032, growing at a CAGR of 18.9% from 2025 to 2032.Vietnam E-commerce Market: Definition/OverviewVietnam's E-commerce refers to the online purchase and sale of goods and services within the country, which uses digital platforms to facilitate transactions. This digital commerce ecosystem encompasses a variety of activities, including retail sales, trip bookings, online meal delivery, and digital content subscriptions. Vietnam's E-commerce landscape is supported by a strong digital infrastructure, including a high prevalence of smartphones, internet access, and the growing usage of online payment systems.

The Vietnam Foodservice Market report segments the industry into Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), Outlet (Chained Outlets, Independent Outlets), and Location (Leisure, Lodging, Retail, Standalone, Travel). Get five years of historical data alongside five-year market forecasts.

The Vietnamese retail market, valued at $276.37 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 12.05% from 2025 to 2033. This expansion is driven by several key factors. Firstly, Vietnam's burgeoning middle class fuels increasing consumer spending across diverse product categories, including food and beverage, personal care, apparel, electronics, and furniture. Secondly, the rapid rise of e-commerce is transforming the retail landscape, offering consumers greater convenience and access to a wider selection of goods. Major players like Saigon Co op, Central Group, and VinGroup are aggressively investing in both online and offline channels to capture market share. The increasing urbanization and improved infrastructure further contribute to the market's dynamism. However, challenges remain, including competition from international brands and the need to adapt to evolving consumer preferences. Maintaining supply chain efficiency and navigating potential economic fluctuations will be crucial for sustained growth. Segmentation analysis reveals significant opportunities across various product types and distribution channels. While food and beverage, personal care, and apparel remain dominant segments, the electronics and household appliances sector shows particularly strong growth potential given rising incomes and increasing adoption of technology. The expansion of e-commerce platforms is reshaping the distribution landscape, compelling traditional brick-and-mortar retailers to innovate and integrate online channels effectively. The competitive landscape is characterized by a mix of domestic and international players, with local retailers leveraging their understanding of local preferences while international chains capitalize on established brand recognition and global supply chains. Future success hinges on the ability to effectively target specific consumer demographics, leverage technology, and adapt to the evolving dynamics of the market. Recent developments include: In October 2022, in order to connect all user interactions, whether they take place offline, online, in augmented reality, or even in the metaverse, the Central group launched the Next-Gen Omnichannel platform, which will encompass the Central Retail network in Thailand, Vietnam, and Italy., In February 2022, the fourth wave of the COVID-19 pandemic in HCM City caused several fluctuations in the supply chain of commodities, and modern retail businesses had to adapt by changing their distribution systems rather than continuing to play the traditional function of delivering items to customers on-site.. Notable trends are: Rapid Growth in Consumer Spending is a Driving Factor.

In Vietnam Consumer Healthcare Market, Demand is rising for products tailored to individual needs based on age, lifestyle, and health conditions, including personalized vitamins and DNA-based supplement plans.

Vietnam Retail Market size was valued at USD 297.5 Billion in 2024 and is expected to reach USD 952.6 Billion by 2032, growing at a CAGR of 15.6% from 2026 to 2032.

Vietnam Retail Market: Definition/ Overview

In Vietnam, retail is the direct sale of products and services to consumers through a variety of channels such as supermarkets, shopping malls, convenience shops, and e-commerce platforms.

Vietnam Consumer Durable Loan Market By Size, Share, Trends, Growth, Forecast 2028, Segmented By Type, By Tenure, By Region, Competition Forecast and Opportunities

A recent survey conducted in Vietnam in January 2023 revealed that more than ** percent of the participants frequently shopped online several times a week. In contrast, only *** percent of the respondents reported shopping online once every six months.

Vietnamese Coffee Ice Cream Market Outlook

According to our latest research, the Vietnamese Coffee Ice Cream market size reached USD 1.32 billion globally in 2024, with a robust year-over-year expansion driven by rising consumer interest in Asian-inspired desserts and premium ice cream innovations. The market is projected to achieve a CAGR of 8.1% from 2025 to 2033, reaching a forecasted value of USD 2.53 billion by 2033. This impressive growth trajectory is underpinned by increasing globalization of food trends, heightened demand for unique flavor profiles, and a surge in plant-based and health-conscious product launches.

A primary growth factor for the Vietnamese Coffee Ice Cream market is the rising consumer fascination with specialty and ethnic flavors, particularly those that evoke authentic culinary experiences from different regions of the world. Vietnamese coffee, known for its robust flavor and distinctive preparation methods, has captivated global audiences, particularly millennials and Gen Z consumers seeking novel taste experiences. This trend is further amplified by social media platforms, where visually appealing coffee-based desserts gain viral traction, thus fueling demand for Vietnamese coffee ice cream in both retail and foodservice channels. Additionally, the increasing presence of Asian cuisine in Western markets has paved the way for Vietnamese-inspired desserts to enter mainstream consumption, supporting market expansion.

Another significant contributor to market growth is the ongoing innovation in product formulations and packaging. Brands are introducing both dairy-based and non-dairy/vegan variants to cater to a broader consumer base, including lactose-intolerant and vegan populations. The use of high-quality, sustainably sourced Vietnamese coffee beans and natural sweeteners, such as condensed milk or coconut milk, aligns with the growing consumer preference for clean-label products. Furthermore, manufacturers are investing in attractive and convenient packaging formats, such as single-serve cups, cones, and bars, which enhance product accessibility and appeal to on-the-go consumers. These innovations not only differentiate products on crowded shelves but also foster brand loyalty among discerning buyers.

The Vietnamese Coffee Ice Cream market is also benefitting from the expansion of modern retail infrastructure and e-commerce platforms worldwide. The proliferation of supermarkets, hypermarkets, specialty stores, and online retail channels has made it easier for consumers to access premium and niche ice cream offerings. In particular, online retail has emerged as a critical distribution channel, providing consumers with the convenience of home delivery and access to a wider variety of brands and flavors. This omnichannel approach has enabled manufacturers to reach new customer segments and penetrate untapped markets, further accelerating the global adoption of Vietnamese coffee ice cream.

From a regional perspective, Asia Pacific continues to dominate the Vietnamese Coffee Ice Cream market, accounting for the largest share in 2024, due to the deep-rooted coffee culture in Vietnam and neighboring countries. However, North America and Europe are rapidly emerging as high-growth markets, driven by increasing multicultural influences and the rising popularity of Asian desserts in urban centers. The Middle East & Africa and Latin America, though smaller in market size, are witnessing steady growth as premium ice cream products gain traction among affluent consumers. This geographical diversification underscores the universal appeal of Vietnamese coffee ice cream and highlights the potential for further market expansion across continents.

Product Type Analysis

The Product Type segment of the Vietnamese Coffee Ice Cream market is bifurcated into dairy-based and non-dairy/vegan categories, each catering to distinct consumer preferences. Dairy-based Vietnamese coffee ice cream remains the dominant segment, leveragin

In Vietnam Wearable Technology Market, Apple Inc. launched new health-focused features in its latest smartwatch series, including non-invasive blood glucose tracking and mental wellness alerts.

The Vietnam coffee market size was around USD 436.15 Million in 2022 and is projected to reach USD 898.37 Million by 2031, expanding at a CAGR of around 8.36% during the forecast period, 2023-2031. The growth of market is attributed to increasing demand by consumers and food & beverage industry from local and international players.

Vietnam was a colony of France and coffee was first introduced by Frenchmen in year 1857, however the output since 1975 is quite small the industry took the pace after the end of Vietnam War in 1975 especially when East Germany signed a contact with Vietnam for the procurement of their coffee yield.

Since 1975 to 2010 the coffee plantation area of Vietnam has increased from 132,000 hectares to 510,000 hectares, approximately around 30 folds. For so many years Germany remains the hub of Vietnam for their export.



Southern Vietnam is known for its hot and humid climatic condition suitable for cultivating Robusta coffee whereas Northern part for Arabica. The total cultivation land occupied in Vietnam for coffee production is estimated to be around 653,000 hectare and provide 500,000 job opportunities for the farmers by producing commercial coffee.



According to one of the survey, Vietnamese coffee is acknowledged worldwide. The export volume and value present is growing hand in hand. From year 1991 to 1995 the total export volume of Vietnamese coffee is considered around 142.000 tons with and annual value of USD 200 million.

Vietnam Coffee Market Trends, Drivers, Restraints, and Opportunities

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  Increasing working hours and busy lifestyle is expected to boost the market during the projected period.

  
  


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  Rising popu