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Consumer trends time series dataset up to Quarter 1 (January to March) 2025.
Official statistics are produced impartially and free from political influence.
Open Government Licence 3.0http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
License information was derived automatically
Quarterly and annual data on household expenditure in the UK, current price, seasonally adjusted.
"Grocery store / supermarket" and "Clothing / apparel / shoe store" are the top two answers among UK consumers in our survey on the subject of "Most common offline purchases by type".The survey was conducted online among 4,710 respondents in the UK, in 2025.
Open Government Licence 3.0http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
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Quarterly and annual data on household expenditure in the UK, chained volume measure, seasonally adjusted.
This statistic shows total domestic consumption expenditure in the United Kingdom (UK) from 2005 to 2023. In 2023, consumer spending in the UK increased compared to the previous year, and amounted to approximately 1.6 trillion British pounds. Household consumption expenditure looks at the overall spending on consumer goods and services of a wide variety. Some examples are government licenses and permits, such as a passport renewal or the price of train tickets to get to work. Housing may also be accounted for in these figures. This figure is measured by how much the consumer actually pays at the point of sale. All fast moving consumer goods such a beer, or cigarettes are also accounted for in this data. One part of the United Kingdom, Scotland, has seen as increase in its overall household expenditure year over year since 2009, with figures reaching over 100 billion British pounds in 2018. There was a small decrease in expenditure in 2009, which was possibly a result of the economic recession which hit all of the United Kingdom hard at this time. This drop can also be seen when looking at the whole of the United Kingdom in this statistic.
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The UK Luxury Goods Market size was valued at USD 19.25 billion in 2024 and is projected to reach USD 28.56 billion by 2032, growing at a CAGR of 5% from 2025 to 2032.
Key Market Drivers:
Rising Affluent Consumer Base: The UK's affluent consumer base, including over 700,000 high-net-worth individuals (HNWIs), is driving the luxury goods market. This demographic, expected to continue growing, is driving demand for premium products like designer fashion, high-end watches, and exclusive automobiles. The rising affluence of consumers drives both domestic and international demand for luxury goods in the UK.
Growth of E-Commerce and Online Shopping: The UK luxury goods market has seen a 15% growth in online sales in 2023, driven by the increasing popularity of e-commerce platforms. Luxury brands have adapted by offering seamless digital shopping experiences, allowing consumers to access global luxury brands at the click of a button, contributing to the overall market growth.
Spending on restaurants and cafes in the United Kingdom increased in 2024 compared to the previous year. During this period, consumer spending rose to ****** billion British pounds, denoting an increase of around **** percent from the previous year.
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UK Sports Drink Market size was valued at USD 1.75 Billion in 2024 and is projected to reach USD 2.45 Billion by 2031, growing at a CAGR of 4.1% from 2024 to 2031.
UK Sports Drink Market Drivers
Rising Health and Fitness Consciousness: The increasing focus on health and fitness among the UK population, especially among younger demographics, has led to a surge in demand for sports drinks. Growth in Sports Participation: The popularity of various sports and fitness activities, such as gym workouts, running, and cycling, has driven the consumption of sports drinks. Technological Advancements: The development of innovative sports drinks with enhanced formulations and flavors has attracted consumers.
UK Sports Drink Market Restraints
Health Concerns and Sugar Content: Concerns about the high sugar content in many sports drinks can deter consumers, especially those seeking healthier alternatives. Competition from Water and Other Beverages: Water and other beverages, such as fruit juices and coconut water, can compete with sports drinks, especially for casual consumers. Economic Factors: Economic downturns can impact consumer spending on non-essential products like sports drinks.
Consumer spending on footwear in the United Kingdom (UK) demonstrated a gradual annual increase since 2005, except for a significant decrease in 2020. In 2023, expenditure on footwear was worth over 12.2 billion British pounds, which was an increase on the previous year. Most recent data on UK households shows that majority of footwear purchases took place in outlets, including online channels of large supermarket chains. Physical stores for footwear lose out Spending on footwear goes up every year in the UK, but the number of retail stores for footwear displays the opposite trend. In the past 10 years, more than 800 enterprises selling footwear and leather goods in the UK disappeared. Considering the share of retail sales made online in this segment, the decline in the number of stores doesn’t come as a surprise. Online shopping for footwear Consumers move towards online in their footwear purchases, and for reasons other than mere convenience. A survey conducted in 2018 in the UK revealed that a wider variety of available products and cheaper prices were what gave online shopping an advantage over physical stores in the eyes of consumers.
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The UK Chocolate Market size was valued at USD 11240 Million in 2023 and is projected to reach USD 17990 Million by 2032, exhibiting a CAGR of 6.20">> 6.20 % during the forecast periods. It is dynamic, as consumer demand in the UK for a myriad of innovative chocolate products is very high. The market is accompanied by upscale and better chocolate products and is infused with a dimension of artisanal products, ethical sourcing, multiple flavors, and textures. Chocolate products can be used in a range of confectionery applications, snacks, desserts, and more. Important types include milk, dark, white, and specialty chocolates. Further, technologies used are conching, tempering, and microencapsulation that are inculcated to improve the quality of the product. The market bears a positive effect on economy and follows the trends towards a healthier and ethically sourced consumption style. Strengths are a wide product category and continuous innovation in line with customer preferences for premium and ethically sourced products. Recent developments include: March 2023: Whitakers Chocolates unveiled its investment in enhancing its printing process and flow wrapping capabilities as it expands its chocolate production focused on private label ranges. The company’s launch product is a 90-gram flow wrap square pack of dark chocolate Fondant Creams.October 2022: Barry Callebaut introduced the second generation of chocolate. By design, the second generation of chocolate puts ‘cocoa first, sugar last.’ Dark chocolate is only made from cocoa and sugar; milk chocolate contains dairy as well.February 2022: Nestlé unveiled new chocolates and sweets, including KitKat Biscoff Giant Egg and Aero Melts. Nestlé unveiled an array of new goodies for chocolate and sweet lovers that will land on UK shelves.. Key drivers for this market are: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Potential restraints include: Increasing vegan culture in the market. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
When asked about their sustainable lifestyle behavior, nearly three-quarters of consumers in the United Kingdom (UK) said they recycled or composted household waste, making it the most common sustainable habit among UK individuals in 2022, 2023, and 2024. ‘Sustainable consumerism’ has become somewhat of a buzzword in recent years, through an increased awareness of the importance of protecting and preserving our environment. Accordingly, many more UK shoppers are trying to shop in a more environmentally friendly way. Sustainable fashion While the environment is typically one of the first things that come to mind when thinking about the production of food, sustainability is also an increasingly vital topic in the world of fashion. As such, increasing numbers of consumers are keeping this in mind when buying clothes. In 2023, over one in five British consumers said they had reduced their apparel purchases due to sustainability reasons. About the same percentage of Brits increased their second-hand clothing purchases.
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United Kingdom Tofu Market size was valued at USD 350 Million in 2024 and is projected to reach USD 500 Million by 2032, growing at a CAGR of 4.5% from 2025 to 2032.
Key Market Drivers: Rising Popularity of Plant-Based Diets: The UK tofu market is thriving due to the increasing adoption of plant-based diets. A 2023 survey by the Vegan Society revealed that 14% of UK adults identify as vegan or vegetarian, and 41% are reducing meat consumption. Tofu's versatility, nutritional benefits, and potential to replace animal proteins make it a popular choice for sustainable, healthy alternatives. Health-Conscious Consumer Trends: The UK's tofu market is growing due to increased awareness of the health benefits of plant-based diets. The low-fat, high-protein, and cholesterol-free nature of tofu, rich in essential nutrients like iron and calcium, is gaining popularity among health-conscious consumers seeking a balanced diet without compromising on taste. This trend is supported by a 2024 report by the UK's Department of Health and Social Care.
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Consumer Confidence in the United Kingdom increased to -18 points in June from -20 points in May of 2025. This dataset provides the latest reported value for - United Kingdom Consumer Confidence - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.
This statistic shows the total annual expenditure on furniture and furnishings in the United Kingdom (UK) from 2005 to 2024, based on volume. In 2024, UK households purchased approximately 20.6 billion British pounds worth of furniture and furnishings, down from 22.5 billion registered a year earlier. Furniture e-commerce in the UK Furniture was one of the most popular categories for online purchases in the UK in 2024, according to a study by Statista Consumer Insights. When it came to the wider furniture e-commerce market, the United Kingdom was a global leader in terms of revenue that year, as well. A lucrative global market The revenue of the global furniture market is expected to exceed 925 billion U.S. dollars by the end of the decade, and the United Kingdom is a large part of this market. To stay relevant, British companies must compete with popular online stores, such as JD.com (China), Amazon.com (the United States), and IKEA (Sweden). Fortunately, purchase trends in the UK seem relatively stable, despite small fluctuations.
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United Kingdom Cosmetics Market size was valued at USD 312.43 Billion in 2024 and is projected to reach USD 451.63 Billion by 2031, growing at a CAGR of 5.20% from 2024 to 2031.
The United Kingdom Cosmetics Market is driven by several factors, including the increasing consumer awareness of personal care and beauty, the growing trend of self-care, and the rising disposable incomes of consumers. The increasing popularity of natural and organic cosmetics, coupled with the growing demand for sustainable and ethical beauty products, is further fueling market growth. Additionally, the influence of social media and beauty influencers is driving consumer trends and shaping product preferences. Furthermore, the increasing focus on men's grooming and the growing demand for age-defying products are contributing to the expansion of the UK cosmetics market.
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The Gluten-Free Food Products Market UK is Segmented by Type (Beverages, Bakery and Confectionery, Condiments, Seasonings and Spreads, Dairy/Dairy Substitutes, Meat/Meat Substitutes, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD million) for the above segments.
Between 2024 and 2028, the entertainment and media market in the United Kingdom is expected to grow at a **** percent compound annual growth rate (CAGR) and reach *** billion British pounds. Shifting consumer habits shape the industry’s future The entertainment and media sector is a dynamic and fast-paced ecosystem that is constantly adapting to the ever-evolving needs and demands of consumers. As such, the industry contains some of the sectors most heavily affected by the coronavirus (COVID-19) pandemic, alongside others that were among its primary beneficiaries. For example, SVOD revenue in the UK jumped by approximately ** percent amid national lockdowns during the first year of the pandemic, while UK box office revenues simultaneously plummeted by ** percent. And even though some traditional media formats are already experiencing an uplift in demand and revenues, recovery is not equally as swift across the UK’s entire media and entertainment landscape. Media and entertainment is on a global upward path The continuous growth of the UK market is in line with overarching global industry trends. In 2023, the global entertainment and media market was valued at *** trillion U.S. dollars, and according to the latest projections, this figure will reach *** trillion by 2028. A more in-depth look at the future of the E&M industry reveals that virtual reality, cinema, and data consumption were expected to see the highest growth rates among all media and entertainment segments in the next few years, whereas traditional media such as newspapers are set to experience negative growth.
The Consumer Confidence Index (CCI) of the United Kingdom was 98.9 in May 2025, compared with 98.7 in the previous month. Consumer confidence in the UK fell sharply from Summer 2021 onwards but recovered somewhat in late 2022.
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The United Kingdom Public Relations Services Market is poised to reach a market size of 5.87 million by 2033, expanding at a CAGR of 6.67% during the forecast period. The market growth is primarily driven by the increasing demand for PR services from various industries, including corporate, government and public sector, healthcare, BFSI, and consumer goods and retail. Additionally, the rising prominence of digital media and the growing need for reputation management have further fueled the market's expansion. Key trends shaping the market include the adoption of digital PR strategies, the use of data analytics for personalized campaigns, the rise of influencer marketing, and the increasing adoption of AI-powered solutions. However, factors such as the cyclical nature of the industry and the intense competition among PR firms pose challenges to the market's growth. Leading companies in the market include Edelman, Weber Shandwick, Ogilvy, Teneo, FTI Consulting, Hill+Knowlton Strategies, BCW, Ogilvy, MSL Group, and Freuds. These companies offer a comprehensive range of PR services tailored to meet the diverse needs of their clients. Recent developments include: April 2024: Ogilvy introduced 'Health Influence,' a suite of global influencer marketing services. This initiative merges Ogilvy PR's influencer team with Ogilvy Health experts, connecting medical insights with public understanding and granting pharmaceutical, healthcare, and wellness brands specialized access to the influencer landscape, as per the agency's statement.January 2023: Teneo bolstered its communication prowess by acquiring Tulchan, a London and Singapore-based specialist in public relations. This acquisition, valued at over GBP 65 million (USD 80.85 million), expanded Teneo's public relations team to 200 professionals, contributing to a global workforce of 1,600 employees across 50+ offices.. Key drivers for this market are: Technological Advancements Transforming PR Strategies in the United Kingdom, Personalized PR Pitches: A Key Strategy for Competitive PR Landscape. Potential restraints include: Technological Advancements Transforming PR Strategies in the United Kingdom, Personalized PR Pitches: A Key Strategy for Competitive PR Landscape. Notable trends are: Technological Advancements Transforming PR Strategies in the United Kingdom.
Open Government Licence 3.0http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
License information was derived automatically
Consumer trends time series dataset up to Quarter 1 (January to March) 2025.