In January 2025, the index for consumer confidence in China ranged at 87.5 points, up from 86.4 points in the previous month. The index dropped considerably in the first half of 2022 and performed a sideways movement during 2023 and 2024. Consumer confidence Index The consumer confidence index (CCI), also called Index of Consumer Sentiment (ICS) is a commonly used indicator to measure the degree of economic optimism among consumers. Based on information about saving and spending activities of consumers, changes in business climate and future spending behavior are being projected. The CCI plays an important role for investors, retailers, and manufacturers in their decision-making processes. However, measurement of consumer confidence varies strongly from country to country. As consumers need time to react to economic changes, the CCI tends to lag behind other indicators like the consumer price index (CPI) and the producer price index (PPI). Development in China As shown by the graph at hand, confidence among Chinese consumers picked up since mid of 2016. In October 2017, the CCI hit a record value of 127.6 index points and entered into a sideward movement. Owing to a relative stability in GDP growth, a low unemployment rate, and a steady development of disposable household income, Chinese consumers gained more confidence in the state of the national economy. Those factors also contribute to the consumers’ spending power, which was reflected by a larger share of consumption in China’s GDP. After the outbreak of the coronavirus pandemic, consumer confidence dropped quickly in the beginning of 2020, but started to recover in the second half of the year, leading to a v-shaped movement of the index in 2020.

Consumer Spending in China increased to 493247.20 CNY Hundred Million in 2023 from 450468 CNY Hundred Million in 2022. This dataset provides - China Consumer Spending - actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to a survey in 2024, around 30 percent of Chinese respondents said they prefer domestic brands over foreign brands, compared to 25 percent in 2023. International brands still dominate the Chinese consumer markets but with an increasing number of consumers choosing to support local brands.

Consumer Confidence in China increased to 87.50 points in January from 86.40 points in December of 2024. This dataset provides - China Consumer Confidence - actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to a 2021 survey on consumer preferences between brands, 78 percent of the respondents indicated that when it comes to beauty and skin care they prefer international brands. On the other hand, 57 percent of the respondents indicated that when it comes to food and beverages they prefer domestic brands.

Graph and download economic data for Consumer Opinion Surveys: Composite Consumer Confidence for China (CSCICP02CNM460S) from Jan 1990 to Dec 2024 about consumer sentiment, composite, China, and consumer.

According to a survey conducted in 2022, around 62 percent of apparel consumers in China were between 1980 and 1994. In comparison, Generation-Z consumers accounted for around 23 percent of China's total apparel buyers.

Forecast: Direct Transfer on Coal for Consumers in China 2024 - 2028 Discover more data with ReportLinker!

Forecast: Total Support on Natural Gas for Consumers in China 2024 - 2028 Discover more data with ReportLinker!

According to a survey among 2,029 Chinese consumers in 2020, around 66 percent of respondents said they preferred to buy products from local brands, an increase from 61 percent compared to the previous year. Meanwhile, approximately 28 percent of respondents said they preferred foreign brands over domestic brands, down from 30 percent in 2019.

China Consumer Confidence: Expectations Index data was reported at 75.927 Index in Jan 2023. This records an increase from the previous number of 72.545 Index for Dec 2022. China Consumer Confidence: Expectations Index data is updated monthly, averaging 69.642 Index from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 77.833 Index in Jan 2021 and a record low of 61.265 Index in Dec 2011. China Consumer Confidence: Expectations Index data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

Forecast: Direct Transfer on Natural Gas for Consumers in China 2024 - 2028 Discover more data with ReportLinker!

Forecast: Direct Transfer on All Fossil Fuels for Consumers in China 2024 - 2028 Discover more data with ReportLinker!

Forecast: Tax Expenditure on All Fossil Fuels for Consumers in China 2024 - 2028 Discover more data with ReportLinker!

China Consumer Confidence: Current Index data was reported at 73.178 Index in Jan 2023. This records an increase from the previous number of 72.959 Index for Dec 2022. China Consumer Confidence: Current Index data is updated monthly, averaging 62.801 Index from Mar 2010 (Median) to Jan 2023, with 155 observations. The data reached an all-time high of 78.438 Index in Nov 2018 and a record low of 45.646 Index in Jun 2012. China Consumer Confidence: Current Index data remains active status in CEIC and is reported by Ipsos Group S.A.. The data is categorized under Global Database’s China – Table CN.IPSOS: Consumer Confidence Survey.

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The business-to-consumer e-commerce market in china is expected to grow at a CAGR of 31% during the forecast period. Increase in internet and smartphone penetration, Free shipping and unproblematic return policies, and Easy payment options are some of the significant factors fueling business-to-consumer e-commerce market in china growth.

The business-to-consumer e-commerce market in china report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive business-to-consumer e-commerce market in china growth during the next five years
Precise estimation of the business-to-consumer e-commerce market in china size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the business-to-consumer e-commerce market in china industry across APAC and China
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of business-to-consumer e-commerce market in china vendors

According to a survey conducted in 2023, over one third of the surveyed consumers in China prioritized educational effects as the most important criterion for choosing toys. Furthermore, around 6.7 percent of consumers decided which toys to buy based on customer reviews.

According to a survey among two thousand Chinese consumers, around 61 percent of respondents said they planned to take part in Singles' Day sales for buying specific products or discounts. Meanwhile, around 26 percent of respondents stated that they would participate in Singles' Day sales this year because COVID-19 changed their shopping behaviors.

Online channels play a vital role to spark consumer interest in luxury goods in China. A 2023 Chinese survey result showed brands' digital channels like brand websites or apps and their official accounts on WeChat were essential channels in developing interest in luxury articles during the discovery phase, with an approval rate of 58 percent. Offline initiatives, such as VIP events, pop-ups, shows, and exhibitions, were the second most effective medium, with 45 percent of respondents sharing the opinion.

China Purchases of Consumer Goods per Capita: UH: Water data was reported at 43.060 Ton in 2011. This records a decrease from the previous number of 43.250 Ton for 2010. China Purchases of Consumer Goods per Capita: UH: Water data is updated yearly, averaging 34.095 Ton from Dec 1996 (Median) to 2011, with 14 observations. The data reached an all-time high of 43.250 Ton in 2010 and a record low of 29.480 Ton in 1996. China Purchases of Consumer Goods per Capita: UH: Water data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Household Survey – Table CN.HD: Purchases of Consumer Goods per Capita: Urban.