According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

A global survey conducted in March 2020 revealed that the coronavirus has had a direct impact on in-home media consumption around the world, with ** percent of total respondents professing to have read more books or listened to more audiobooks at home and ** percent having listened to more radio due to the COVID-19 pandemic, whilst more than ** percent of consumers spent longer on messaging services and social media. Interestingly, although at least ** percent of respondents in most countries said that they were watching more news coverage, figures for Australia and the United States were lower, amounting to just ** and ** percent respectively. Australians were also the least likely to be reading more newspapers; just **** percent of consumers said that they were doing so compared to the global total of ** percent. Whilst ** percent of Italians were spending longer on messaging services, in Japan the same was true for only ***** percent of respondents, and survey participants from China and the Philippines were by far the most likely to be spending more time on music streaming services.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

In early 2025, 56 percent of consumers in the United States were watching TV for at least three hours per day, down from 61 percent who said the same in the corresponding period of 2024. At the same time, radio consumption also decreased, with 31 percent of consumers listening to radio in 2025.

The Spoken Word Content Platforms market has emerged as a dynamic segment within the broader digital content industry, fueled by the rising popularity of audio-based media consumption. As consumers continue to seek engaging and accessible ways to absorb information, spoken word platforms, which include podcasts, aud

During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

Introduction

Digital Content Creation Statistics: Digital content creation encompasses the production of diverse media content for online consumption, spanning written articles, videos, podcasts, graphics, and interactive experiences.

With the proliferation of digital platforms and increased internet penetration, demand for engaging content is surging.

Video content remains dominant, with platforms like YouTube and TikTok driving engagement. While emerging formats like live streams and AR offer new engagement opportunities.

Content creators, platforms, agencies, and technology providers constitute the market landscape. Navigating challenges such as content saturation and algorithmic changes while capitalizing on opportunities in monetization models and emerging technologies like Generative AI and VR.

Understanding these dynamics is crucial for businesses and creators aiming to thrive in the competitive digital content space.

This statistic shows the average daily time spent with media per capita in Western Europe from 2011 to 2018, and a forecast up to 2021. According to Zenith Optimedia the average daily time spent consuming media was ***** minutes in 2018.

Biennial-Media-Consumption-Dataset

During the third quarter of 2024, internet users in the United States spent over six hours daily using the internet, with over 4.5 hours spent viewing video content on TV (both broadcast and streamed) as well as more than 2 hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to 8 hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable 21 percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of 53.8 minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

Data on the most popular topics for paid online editorial news content in the United States as of the final quarter of 2019 showed that the most popular topic was international news, with ** percent of respondents stating that they paid for such content, compared to just ** percent who paid to access financial news. The share of U.S. respondents who paid for international news increased by ** percent between 2017 and 2019, suggesting an increased interest in keeping up to date with news and current affairs from outside the United States.

This data collection offers a representative survey of the Ukrainian population in December 2021 related to media consumption and assessments of the Ukrainian media system. The nationwide survey was commissioned by the NGO Detector Media and carried out by the Ilko Kucheriv Democratic Initiatives Foundation in cooperation with the Razumkov Center's sociological service from 17 to 22 December 2021.

This data collection contains the original survey data. The SPSS file (.sav) is the original file provided by the Ilko Kucheriv Democratic Initiatives Foundation. It has been exported into an Excel file. The content of the respective xlsx-file should be identical with the original sav-file.

The file "Documentation-Data-Collection" describes the survey design and lists all questions and answer options in an English translation. The original data file is in Ukrainian. The data collection also contains the file "Summary-Results" which documents major results of the survey in the form of an analytical summary and descriptive statistics in English.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As a result of the coronavirus (COVID-19) pandemic, media consumption increased among 62 percent of the respondents in Finland according to a survey from April 2020. Almost half of them estimated that their media consumption somewhat increased, while 16 percent spent considerably more time on media. However, around one third of respondents said that their media consumption did not change due to the coronavirus outbreak.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Pre-test analysis X1 variable (doomscrolling) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

This statistic shows data on the share of consumers who have increased their media consumption worldwide over the past two years as of October 2017, broken down by age group. During the survey, ** percent of Millennials stated that they increased their consumption of content from subscription streaming video services.

This statistic shows data on the share of consumers who have changed their media consumption worldwide over the past two years as of October 2017. During the survey, ** percent of respondents stated that they increased their consumption of content from subscription streaming video services.

This statistic shows data on the share of consumers who have increased their content consumption from selected sources in Canada as of October 2017. During the survey, ** percent of respondents stated that they had increased their consumption of social media content over the past two years.