50 datasets found
  1. Share of B2B marketers with a documented content strategy worldwide...

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Share of B2B marketers with a documented content strategy worldwide 2017-2024 [Dataset]. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    North America, Worldwide
    Description

    During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

  2. Content marketing revenue worldwide 2018-2026

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Content marketing revenue worldwide 2018-2026 [Dataset]. https://www.statista.com/statistics/527554/content-marketing-revenue/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2018
    Area covered
    Worldwide
    Description

    In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

  3. Social networks used for content marketing in the UK 2016-2017

    • statista.com
    Updated Mar 28, 2017
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    Statista Research Department (2017). Social networks used for content marketing in the UK 2016-2017 [Dataset]. https://www.statista.com/study/43442/photo-sharing-apps-in-the-united-kingdom-uk/
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    Dataset updated
    Mar 28, 2017
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    This statistic displays the results of a survey on the share of UK marketers that used selected social networks to distribute marketing content from 2016 to 2017. The survey found that 95 percent of marketers reported using Twitter for content marketing in 2017, while 92 percent of marketers were using LinkedIn for content marketing.

  4. Content personalization trends in the U.S. 2025

    • statista.com
    Updated Jun 6, 2025
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    Statista (2025). Content personalization trends in the U.S. 2025 [Dataset]. https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
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    Dataset updated
    Jun 6, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    During a 2025 survey, 62 percent of responding marketers from the United States said they believed AI-powered recommendations were the future of personalized content. Roughly one in four named immersive experiences (augmented reality) in that context.

  5. Netflix's marketing spend worldwide 2017-2024

    • statista.com
    • ai-chatbox.pro
    Updated Jun 12, 2025
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    Statista (2025). Netflix's marketing spend worldwide 2017-2024 [Dataset]. https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/
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    Dataset updated
    Jun 12, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2024, Netflix spent approximately $ **** billion on marketing activities. This figure increased by around ** percent compared to the previous year. Netflix in numbers Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In 2024, Netflix's annual revenue amounted to approximately ** billion U.S. dollars, having grown from *** billion dollars a decade ago. Marketing the Netflix way Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. For instance, the company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.

  6. E

    Elevator Media Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Mar 14, 2025
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    Archive Market Research (2025). Elevator Media Report [Dataset]. https://www.archivemarketresearch.com/reports/elevator-media-57650
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    ppt, doc, pdfAvailable download formats
    Dataset updated
    Mar 14, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The elevator media market, encompassing elevator LCDs and posters in diverse settings like residential buildings, offices, hotels, and healthcare facilities, presents a dynamic and expanding opportunity. While the provided data lacks a precise CAGR and 2017 market size value, a reasonable estimation can be made based on industry growth trends. Considering a 2017 market size of $20,170 million and the significant technological advancements and increasing adoption of digital advertising in recent years, a conservative CAGR of 7% between 2017 and 2025 appears plausible. This would result in a market size of approximately $35,000 million in 2025. Growth is fueled by several key drivers. The increasing urbanization and construction of new buildings globally contribute significantly to the expanding market. Furthermore, the ability of elevator media to deliver targeted advertising to captive audiences, often higher-income individuals, makes it an increasingly attractive option for advertisers seeking effective and engaging campaigns. The shift toward digital formats (LCD screens) further enhances the potential for dynamic content and precise data analytics, bolstering growth prospects. However, challenges exist. Competition from other digital advertising channels and concerns regarding viewer fatigue or ad avoidance represent potential restraints on market expansion. Effective strategies for content development and placement will be crucial for success. Segmentation provides further insights into the market's composition. The digital elevator LCD segment is anticipated to grow at a faster rate than traditional elevator posters, driven by the aforementioned advantages of dynamic content and data-driven advertising. Application-wise, office and commercial buildings currently hold a considerable market share, with continued growth expected in healthcare and institutional settings. This is due to the rising number of patients and increasing awareness regarding health campaigns, making such locations conducive for focused advertising. The geographic distribution displays uneven growth, with North America, Europe, and Asia-Pacific regions demonstrating significant potential for market expansion due to higher advertising budgets and a concentration of commercial buildings in those regions.

  7. Creator marketing expenditure growth in Europe 2017-2020

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Creator marketing expenditure growth in Europe 2017-2020 [Dataset]. https://www.statista.com/statistics/1282662/change-creator-marketing-spending-europe/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Europe
    Description

    In 2020, creator marketing spending in Europe increased by 14 percent. Spending growth has visibly slowed since 2017, when marketers boosted their annual investments by over 72 percent.

    Create to get paid? Leveraging the power of content

    Creator marketing spending in Europe has more than quadrupled in the past few years, reaching an all-time high of 1.3 billion euros in 2020. This upward trend in spending aligns with the ever-expanding investments that European marketers are allocating towards influencer promotion. While the two are not mutually exclusive, partnering with a content creator can involve different audience engagement tactics, among other things. Creators can also be deeply involved in various stages of a brand’s content creation process while integrating unique and specialized skill sets.

    Who are the most popular influencers and creators in Europe?

    Whereas the distinctions between content creators and influencers tend to vary, some of Europe’s most sought-after social media stars have stayed the same. For example, Chiara Ferragni has remained the highest-paid Italian fashion influencer on Instagram for many years, while Swedish gaming content creator and YouTube sensation Felix Kjellberg (better known as PewDiePie) has attracted brand sponsorings for almost a decade now. Another star on Europe’s social media horizon is Khaby Lame. The Senegalese TikToker, based in Italy and known for his reaction videos, has rapidly amassed over 100 million followers, making him a prime candidate for brand deals.

  8. Leading benefits of social media marketing according to marketers worldwide...

    • statista.com
    • ai-chatbox.pro
    Updated Mar 28, 2025
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    Statista (2025). Leading benefits of social media marketing according to marketers worldwide 2024 [Dataset]. https://www.statista.com/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/
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    Dataset updated
    Mar 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024
    Area covered
    Worldwide
    Description

    During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

  9. Advertising and digital content market value of music in Italy 2017-2021

    • statista.com
    Updated Jun 10, 2025
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    Statista (2025). Advertising and digital content market value of music in Italy 2017-2021 [Dataset]. https://www.statista.com/statistics/1131062/advertising-and-digital-content-market-value-of-music-in-italy/
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    Dataset updated
    Jun 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Italy
    Description

    In 2021, the advertising and digital content market value of the music sector in Italy amounted to 380 million euros. This marked an increase from the previous year's value of 347 million euros.

  10. Advertising and digital content market value of entertainment in Italy...

    • statista.com
    Updated Jun 10, 2025
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    Statista (2025). Advertising and digital content market value of entertainment in Italy 2017-2021 [Dataset]. https://www.statista.com/statistics/1131075/advertising-and-digital-content-market-value-of-gaming-in-italy/
    Explore at:
    Dataset updated
    Jun 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Italy
    Description

    In 2021, the advertising and digital content market value of the gaming and entertainment sector in Italy amounted to 3.3 billion euros. This marked an increase from the previous year's value of 3.2 billion euros, and was in line with a constant growth over the last few years.

  11. Number of global social network users 2017-2028

    • statista.com
    • ai-chatbox.pro
    Updated Jun 26, 2025
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    Statista (2025). Number of global social network users 2017-2028 [Dataset]. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
    Explore at:
    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    World
    Description

    How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

  12. YouTube beauty shows & ads video consumption of female U.S. users 2017

    • statista.com
    Updated Apr 3, 2025
    + more versions
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    Statista (2025). YouTube beauty shows & ads video consumption of female U.S. users 2017 [Dataset]. https://www.statista.com/statistics/713469/youtube-beauty-shows-ad-video-consumption/
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    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 16, 2017 - May 18, 2017
    Area covered
    United States
    Description

    This study presents the frequency of female U.S. consumers watching beauty content shows and traditional advertising videos on YouTube. During the May 2017 survey period, 13 percent of respondents claimed doing so regularly. A total of 32 percent of respondents stated that they never watched shows and traditional ad videos about beauty products on YouTube.

  13. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  14. Global influencer marketing value 2015-2025

    • statista.com
    • ai-chatbox.pro
    Updated Mar 21, 2025
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    Statista (2025). Global influencer marketing value 2015-2025 [Dataset]. https://www.statista.com/statistics/1092819/global-influencer-market-size/
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    Dataset updated
    Mar 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

  15. China's native advertising market revenue growth 2014-2020

    • statista.com
    Updated Nov 9, 2024
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    Statista (2024). China's native advertising market revenue growth 2014-2020 [Dataset]. https://www.statista.com/statistics/1066637/china-native-advertising-market-revenue-growth/
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    Dataset updated
    Nov 9, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    China
    Description

    Native advertising and creative marketing content have become a more effective marketing method among the Chinese young consumers. In 2017, the market revenue of China's native advertising industry increased by 45.6 percent, accounting for almost half of the total online advertising revenue. The revenue growth of the native advertising sector was projected to slow down to 33.1 percent rate in 2020.

  16. Premium branded digital content market size worldwide 2017-2021

    • statista.com
    Updated May 12, 2025
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    Christopher Ross (2025). Premium branded digital content market size worldwide 2017-2021 [Dataset]. https://www.statista.com/study/35959/native-advertising-in-the-united-kingdom-uk-statista-dossier/
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    Dataset updated
    May 12, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    The statistic presents information on the revenue generated from premium branded digital content worldwide in 2017 and 2021. According to the calculations, digital premium branded content is set to generate six billion U.S. dollars in global revenues in 2017.

  17. Instagram accounts with the most followers worldwide 2024

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  18. Top challenges companies face when personalizing customer experience 2023

    • statista.com
    Updated Dec 10, 2024
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    Christopher Ross (2024). Top challenges companies face when personalizing customer experience 2023 [Dataset]. https://www.statista.com/topics/4481/personalized-marketing/
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    Dataset updated
    Dec 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    During a 2023 survey among senior marketing executives worldwide, delivering personalization in real-time stood on top of the biggest challenges companies faced in delivering effective personalization to their customers, at 56 percent of respondents' shares. Inability to scale came next, with 42 percent, while striking a balance between personalization and privacy rounded up the top three with 38 percent.

  19. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
  20. Content and native advertising spending in the United Kingdom (UK) 2014-2017...

    • statista.com
    Updated May 12, 2025
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    Statista Research Department (2025). Content and native advertising spending in the United Kingdom (UK) 2014-2017 [Dataset]. https://www.statista.com/study/35959/native-advertising-in-the-united-kingdom-uk-statista-dossier/
    Explore at:
    Dataset updated
    May 12, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    This statistic displays the amount spent on native advertising and content advertising in the United Kingdom (UK) from 2014 to 2017. In 2016, spending accounted for 1.17 billion British pounds (28 percent growth since 2015).

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Statista (2025). Share of B2B marketers with a documented content strategy worldwide 2017-2024 [Dataset]. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Organization logo

Share of B2B marketers with a documented content strategy worldwide 2017-2024

Explore at:
Dataset updated
Jun 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
North America, Worldwide
Description

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

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