In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

As of August 2024, around one-third (or ** percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between *** and **** percent in 2025, while ** percent of respondents stated they planned to increase them by over **** percent. Approximately ** percent expected budgets to remain the same, ***** percent predicted a decrease, and **** percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing market size is forecast to increase by USD 539.3 million, at a CAGR of 13.9% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of users on social media platforms. This trend underscores the importance of content marketing as a strategy for businesses to engage with their audience and build brand awareness.

Major Market Trends & Insights

North America dominated the market and contributed 36% to the growth during the forecast period.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the End-user, the retail segment led the market and was valued at USD 130.70 million of the global revenue in 2023.
Based on the Platform, the blogging segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 160.04 Million
Future Opportunities: USD 539.3 Million
CAGR (2024-2029): 13.9%
North America: Largest market in 2023

Furthermore, the integration of Artificial Intelligence (AI) with social media management software is revolutionizing content creation, distribution, and measurement. However, this market is not without challenges. The rise of digital advertisement fraud poses a significant threat to the effectiveness and return on investment for content marketing efforts. Advertisers must navigate this obstacle by implementing robust fraud detection and prevention measures to protect their marketing budgets and maintain trust with their audience. In summary, the market is characterized by a growing user base on social media, the adoption of AI for content marketing, and the challenge of digital advertisement fraud. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay informed about these trends and adapt their strategies accordingly.

What will be the Size of the Content Marketing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The content marketing landscape continues to evolve, with dynamic market activities shaping the industry's trajectory. Entities engage in various strategies to optimize their content, ensuring its distribution, relevance, and value resonate with their audiences. Content lifecycle management, a critical aspect of this endeavor, involves automation for link building and content analytics. Content format and authority are essential elements, with user experience (UX) and search intent guiding content creation. Content quality and trust are paramount, as entities strive to provide accurate and engaging information. Content metrics, such as engagement and ROI, provide valuable insights for continuous improvement.

Social media marketing and email marketing play significant roles in content distribution, while content strategy, globalization, and localization expand reach. Content creation, freshness, and optimization are essential for SEO, with backlink analysis and on-page optimization crucial for search engine rankings. Content personalization and monetization strategies evolve, with content amplification and syndication offering new opportunities for entities to engage their audiences. Content marketing platforms, calendars, and style guides streamline processes, ensuring seamless execution of content strategies. Content governance, a vital aspect of content management, ensures adherence to brand guidelines and legal requirements. Continuous monitoring and analysis of content metrics provide valuable insights for adjusting strategies and staying competitive in this ever-evolving market.

How is this Contenting Industry segmented?

The contenting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  North America

    US
    Canada


  Europe

    Germany


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast pe

During a global survey carried out in 2022, ** percent of responding marketers said their company spent up to less than 1,000 U.S. dollars each month on content marketing efforts. According to ** percent of surveyed industry professionals, their monthly content marketing budgets for 2022 ranged between 10,000 and ****** U.S. dollars.

The Content Marketing Software market is experiencing robust growth, with a market size of 3888.4 million in 2025 and a projected CAGR of 11.1% from 2025 to 2033. Key market drivers include the rising demand for effective content creation, distribution, and measurement tools; the increasing adoption of digital marketing channels; and the need for businesses to enhance customer engagement and lead generation. North America holds the largest market share, followed by Europe and Asia Pacific. Key market segments include large enterprises and SMEs, with content creation software dominating the market. Prominent vendors include Outgrow, Uberflip, CoSchedule, and ContentStudio. Major trends shaping the market include the rise of artificial intelligence, personalization, and data-driven content marketing strategies. Despite the growth potential, restraints such as security concerns and data privacy regulations need to be addressed for sustained market expansion.

Content Marketing Software Market is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Content Marketing Software Market Drivers

The market drivers for the Content Marketing Software Market can be influenced by various factors. These may include:

High Initial Costs: Setting up digital classrooms frequently necessitates a sizable investment in the necessary gear and software, including interactive whiteboards, PCs, tablets, and learning management systems, as well as broadband internet connectivity. Schools may find these high upfront expenses prohibitive, particularly in poor districts or developing areas. Technical Problems and Upkeep: Because digital classrooms rely so heavily on technology, there are instances when equipment malfunctions or needs to be maintained on a regular basis. The learning process can be hampered by technical problems, and operating expenses may increase if continuous technical help is required. Teacher Adaptation and Training: Teachers must be tech-savvy and well-versed in order to use digital tools in the classroom effectively. For educators used to traditional teaching methods, the shift to digital learning might be difficult. Programs for training and professional development are essential, but they may be costly and time-consuming. Digital Divide: Not all areas or socioeconomic classes have equal access to digital technology. There may be differences in educational prospects if students from lower-income households or those living in rural areas do not have access to the essential gadgets or dependable internet connections. Data Security and Privacy Issues: Using digital technologies in the classroom necessitates the capture and storing of large volumes of student data. It is essential to guarantee the security and privacy of sensitive data. Restrictions may come from worries about information misuse, data breaches, and GDPR compliance. Opposition to Change: Educators, parents, administrators, and other stakeholders who may have doubts about the efficacy of digital learning in comparison to more conventional approaches, may be resistant to change. The adoption of digital classroom solutions may be slowed down by this cultural opposition. Problems with Content and Curriculum: It might be difficult to create excellent digital instructional materials that adhere to standards and curricula. Although it can require a lot of resources, it is crucial to make sure that the content is interesting, useful, and available to all pupils. Compatibility and Standardization: Because there are so many digital tools and platforms out there, it can be challenging to make sure that various systems work well together and integrate seamlessly. Interoperability problems may arise from digital education tools that lack standardization. Equity and Inclusivity: It is crucial to make sure that students with special educational needs or disabilities may participate in digital classrooms and are able to access them. This can increase the complexity and expense of implementation since it calls for extra resources and specialized technologies.

The content market has evolved dramatically over the past two decades, transitioning from a mere support function in marketing to a vital component of business strategy across industries. This evolution can be attributed to the growing importance of digital presence, where high-quality, engaging, and relevant conten

According to a global survey conducted in May 2024, 62 percent of marketers, and those in PR, sales, and customer services roles, stated that the required labels for AI-generated content would have a positive effect on their overall social media performance. Moreover, 30 percent of respondents reported constantly labeling AI-generated content on social media.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

During an early 2024 global survey among marketing and media leaders, approximately 41 percent reported that their organizations raised their budget for content marketing during the 12 months preceding the data collection. Around 45 percent said they planned to increase investments in content during the 12 months following the survey. According to the same study, three out of 10 marketers included budget constraints among the biggest content-related challenges in 2024.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Market Size statistics on the Content Marketing industry in Australia

According to a survey of content marketers in the United States, knowing where to put marketing resources was one of the leading frustrations working in search engine optimization (SEO) and content marketing, cited by **** percent of respondents. Meanwhile, **** percent reported finding good writers was another frustration in the industry.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of digital marketing strategies across various industries, including technology, healthcare, and consumer goods, is a primary catalyst. Businesses are increasingly recognizing the importance of targeted campaigns and data-driven approaches to reach their audiences effectively, fueling demand for specialized marketing agency services. Furthermore, the rising need for creative content development, social media management, and search engine optimization (SEO) services is driving market expansion. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry, reflecting the diverse needs of businesses seeking marketing solutions. Competition is fierce, with established global players like Ogilvy, WPP, and Publicis Groupe vying for market share alongside smaller, specialized agencies. The market's growth trajectory is expected to be influenced by economic conditions, technological advancements, and evolving consumer behavior. The consistent 5.53% CAGR indicates a steady, predictable expansion over the forecast period. The forecast period (2025-2033) anticipates continued growth, driven by ongoing digital transformation and the increasing sophistication of marketing technologies. While macroeconomic factors could influence growth rates, the underlying demand for effective marketing solutions is expected to remain strong. The segment focusing on specialized capabilities is likely to see faster growth compared to full-service agencies as companies become more selective in outsourcing specific marketing functions. Geographic variations within the US market may exist, with major metropolitan areas exhibiting higher growth rates than smaller regions. The competitive landscape is expected to remain dynamic, with mergers and acquisitions, strategic partnerships, and innovation playing a significant role in shaping market dynamics. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

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Snapshot img

Visual Content Market Size 2025-2029

The visual content market size is forecast to increase by USD 1.24 billion at a CAGR of 5.1% between 2024 and 2029.

The market, encompassing digital stock images and software-generated graphics, continues to experience significant growth In the US. Key drivers include the increasing demand for digital content in various sectors such as real estate, education, and digital marketing. A catalyst for this growth is the rising preference for visuals like 360-degree images and videos. However, the market faces challenges, including limited online video consumption due to slow internet speeds. As digital marketing becomes more prevalent, the need for high-quality, visually engaging content is increasingly important. This trend is expected to continue, with advancements in technology further enhancing the potential of visual content to captivate audiences and drive engagement.

What will be the Size of the Visual Content Market During the Forecast Period?

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The market continues to expand as businesses recognize the power of engaging, shareable content to capture audience attention and drive performance. The human brain processes visual information 60,000 times faster than text, making infographics, videos, photos, and interactive visuals effective tools for conveying complex information and boosting brand awareness. For example, a brand may include a CTA in an infographic, inviting users to sign up for a newsletter or download an e-book. Visual content drives ROI through increased traffic, backlinks, and calls to action. 



Platforms and others provide businesses with a range of image-based and interactive content solutions. As the market evolves, expect to see a continued focus on creating high-quality, shareable visuals that resonate with audiences and deliver measurable results. Visual capitalists are leveraging a variety of formats, including pictures, diagrams, charts, online videos, slide decks, native video, and ultimate guides, to present complex data and insights in an engaging and accessible way.

How is this Visual Content Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Stock images
  Stock video


Application

  Editorial
  Commercial


License Model

  RF
  RM


End-user

  Media and entertainment
  Advertising
  Corporate
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Product Insights

The stock images segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with stock images leading the segment. The proliferation of digital photography, driven by the easy accessibility and affordability of digital single-lens reflex (DSLR) cameras, has contributed to market expansion. Notably, there has been an increasing trend of collaborations among companies, enabling them to broaden their offerings, reach larger audiences, and enhance customer value. The market exhibits minimal price differentiation based on picture resolution due to the transition to mobile and online platforms. The demand for responsive web design has fueled the need for high-quality, small images, leading to advancements in image resolution technology. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and social media, among others.

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The stock images segment was valued at USD 3.38 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market holds the largest share In the global visual content industry. The US is the primary contributor to this market's growth due to the increasing demand for video content among commercial consumers. Factors such as enhanced broadband penetration and faster internet speeds facilitate smoother video consumption. Furthermore, the proliferation of social media platforms like Facebook and Instagram In the US fuels market expansion. Visual content encompasses various formats, including infographics, videos, YouTube, Hubspot, and interactive visuals. These elements pla

The content marketing tools market is experiencing robust growth, driven by the increasing need for businesses of all sizes to establish a strong online presence and engage with their target audiences effectively. The market, currently valued at approximately $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $45 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of digital marketing strategies by both SMEs and large enterprises is a major catalyst. SMEs are leveraging these tools to compete effectively with larger corporations, while larger enterprises are utilizing them to enhance their marketing ROI and streamline their content creation and distribution processes. Secondly, the ongoing evolution of content marketing strategies, including a greater emphasis on personalization, video marketing, and data-driven decision-making, is driving demand for sophisticated tools capable of handling these complexities. Finally, the increasing availability of cloud-based solutions offers scalability, accessibility, and cost-effectiveness, further boosting market penetration. The market segmentation reveals significant opportunities within the cloud-based segment, which is expected to dominate due to its flexibility and ease of integration with other marketing technologies. The geographical distribution shows strong growth across North America and Europe, reflecting the high level of digital adoption in these regions, but significant untapped potential exists in rapidly developing markets across Asia-Pacific and other emerging economies. While the market is thriving, some challenges remain. One key restraint is the high cost associated with some premium content marketing tools, particularly for smaller businesses with limited budgets. Another challenge is the complexity of some platforms, requiring significant training and expertise to utilize effectively. Competition within the market is fierce, with established players like SEMrush, Ahrefs, and Hootsuite facing competition from newer, innovative solutions. The industry is likely to see ongoing consolidation and innovation in response to these pressures, with the focus likely to shift towards artificial intelligence (AI)-powered tools that automate content creation, optimization, and analysis processes. Successfully navigating these challenges will be crucial for players seeking sustainable growth within this dynamic market.

Social Content Management System Market Outlook

The Social Content Management System market size is witnessing significant growth, with a global valuation expected to rise from approximately USD 7.2 billion in 2023 to an impressive USD 14.8 billion by 2032, reflecting a robust Compound Annual Growth Rate (CAGR) of 8.3% over the forecast period. This growth is driven by several key factors, including the accelerating shift towards digitization, the increasing demand for efficient content management across various media platforms, and the rising importance of social media analytics in understanding consumer behavior and preferences. The need for effective content management systems is further amplified by the rapid expansion of online platforms and the growing volume of digital content, necessitating advanced solutions to manage, distribute, and analyze content effectively.

The primary growth factor for the Social Content Management System market is the increasing reliance on digital platforms for marketing and customer engagement. Businesses across industries are recognizing the importance of maintaining a robust online presence, which includes managing vast amounts of content efficiently. This has led to a surge in demand for sophisticated content management systems that can streamline content creation, distribution, and management processes. Additionally, the integration of artificial intelligence and machine learning technologies into content management systems is enhancing their capabilities, enabling businesses to gain deeper insights into user behavior and tailor content strategies accordingly. This technological evolution is expected to drive market growth as companies strive to optimize their content management practices.

Another significant factor contributing to market growth is the rise of social media platforms as key marketing channels. As more businesses leverage social media to connect with their target audience, the need for comprehensive content management solutions becomes paramount. Social content management systems help organizations manage their social media presence effectively, ensuring consistent messaging and engagement across multiple channels. The ability to analyze social media interactions and derive actionable insights is also becoming increasingly important, prompting organizations to invest in advanced content management solutions that offer robust analytics capabilities. This trend is likely to continue as businesses recognize the value of social media in driving brand awareness and customer loyalty.

The growing emphasis on data-driven decision-making is also propelling the demand for social content management systems. In today's competitive business environment, organizations are increasingly relying on data to inform their content strategies and marketing decisions. Social content management systems equipped with advanced analytics tools enable businesses to monitor content performance, track user engagement, and gain valuable insights into consumer preferences and trends. This data-driven approach helps organizations optimize their content strategies, improve customer engagement, and enhance overall business performance. As businesses continue to prioritize data-driven decision-making, the demand for sophisticated content management solutions is expected to rise, further fueling market growth.

Regionally, North America currently dominates the Social Content Management System market, driven by a high concentration of technology-savvy companies and the widespread adoption of digital marketing strategies. Europe and Asia Pacific are also significant markets, with increasing investments in digital infrastructure and growing awareness of the benefits of content management systems. The Asia Pacific region, in particular, is expected to witness the highest growth rate, attributed to the rapid digitalization of economies, the proliferation of social media platforms, and the rising importance of digital marketing in emerging markets. The expanding e-commerce industry in this region further underscores the need for efficient content management systems, contributing to the market's growth trajectory.

Component Analysis

The Social Content Management System market can be segmented by component into Software and Services. Software solutions represent a substantial portion of the market due to the increasing demand for efficient tools that can manage content creation, storage, distribution, and analytics. These software solutions are crucial for automating content workflows, reducing manual intervention, and enhancing productivity. As businesses seek to streamline their conte