In 2022, global content marketing industry revenue was estimated at roughly 63 billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach 107 billion in 2026.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing size is forecast to increase by USD 539.3 million at a CAGR of 13.9% between 2024 and 2029.

The content marketing analysis is experiencing significant growth, driven by the increasing number of users on social media platforms and the integration of Artificial Intelligence (AI) with social media management software. According to recent estimates, social media users worldwide are projected to reach 4.3 billion in 2021, providing a vast audience for content marketers. This trend is further amplified by the rise of AI-powered tools, enabling businesses to create personalized content, optimize campaigns, and measure performance more effectively. However, the market is not without challenges. The proliferation of digital advertisements has led to an increase in fraudulent activities, such as ad fraud and clickbait, undermining the credibility of content marketing efforts.
As a result, companies must prioritize transparency, authenticity, and ethical practices to build trust with their audiences and differentiate themselves from competitors. To capitalize on market opportunities and navigate challenges effectively, businesses should focus on creating high-quality, engaging content, leveraging AI for data-driven insights, and implementing robust fraud prevention measures.

What will be the Size of the Content Marketing Market during the forecast period?

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According to recent studies, the market is expected to reach substantial size by 2026, driven by the proliferation of technology providers offering digital content creation solutions. Consumer behavior has shifted towards preferring graphical content, such as videos and infographics, over textual content. This trend is further accentuated by the rise of digital platforms and streaming services, which have transformed traditional marketing strategies.
Certified publications and recognized authors play a crucial role in adding credibility to the content market. The adoption of cloud computing and on-premise deployment models enables enterprises to create, manage, and distribute content efficiently. Cybersecurity ventures are also increasingly focusing on content marketing analysis to enhance client involvement efforts. Overall, the content marketing analysis is a dynamic and evolving landscape, underpinned by the digital transformation in information technology.

How is this Content Marketing Industry segmented?

The content marketing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts
  Tools
  Services


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  APAC

    China
    India
    Japan


  North America

    US
    Canada


  Europe

    Germany


  South America

    Argentina
    Brazil


  Middle East and Africa

    UAE

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

Content marketing plays a pivotal role in the retail industry, leveraging various digital platforms to engage Internet users and drive business growth. Artificial Intelligence (AI) and machine learning technologies power content marketing software, enabling multi-channel publishing, content automation, and analytics tools. This strategy encompasses video platforms, social media posts, streaming, branded content solutions, and more. Retailers benefit from increased website traffic, established authority, brand awareness, and audience connection. Content marketing systems facilitate user-generated content, SEO keywords, and digital ads, enhancing consumer engagement and retention. Large enterprises prioritize content marketing for digital transformation, brand visibility, and customer experience.

Content formats range from articles and blog posts to infographics design, podcasts production, and interactive infographics. AI-powered automation streamlines content creation, email campaigns, and landing pages. Content calendars, social media analytics, and influencer collaboration platforms further bolster this marketing approach. The retail segment's growth in The market is fueled by these factors, making it a consumer-centric market for digital communications, travel and tourism, healthcare and pharmaceutical, and c

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

During a global survey carried out in 2022, 27 percent of responding marketers said their company spent up to less than one thousand U.S. dollars each month on content marketing efforts. According to ten percent of surveyed industry professionals, their monthly content marketing budgets for 2022 ranged between ten thousand and 20 thousand U.S. dollars.

Content Marketing Software Market is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Content Marketing Software Market Drivers

The market drivers for the Content Marketing Software Market can be influenced by various factors. These may include:

High Initial Costs: Setting up digital classrooms frequently necessitates a sizable investment in the necessary gear and software, including interactive whiteboards, PCs, tablets, and learning management systems, as well as broadband internet connectivity. Schools may find these high upfront expenses prohibitive, particularly in poor districts or developing areas. Technical Problems and Upkeep: Because digital classrooms rely so heavily on technology, there are instances when equipment malfunctions or needs to be maintained on a regular basis. The learning process can be hampered by technical problems, and operating expenses may increase if continuous technical help is required. Teacher Adaptation and Training: Teachers must be tech-savvy and well-versed in order to use digital tools in the classroom effectively. For educators used to traditional teaching methods, the shift to digital learning might be difficult. Programs for training and professional development are essential, but they may be costly and time-consuming. Digital Divide: Not all areas or socioeconomic classes have equal access to digital technology. There may be differences in educational prospects if students from lower-income households or those living in rural areas do not have access to the essential gadgets or dependable internet connections. Data Security and Privacy Issues: Using digital technologies in the classroom necessitates the capture and storing of large volumes of student data. It is essential to guarantee the security and privacy of sensitive data. Restrictions may come from worries about information misuse, data breaches, and GDPR compliance. Opposition to Change: Educators, parents, administrators, and other stakeholders who may have doubts about the efficacy of digital learning in comparison to more conventional approaches, may be resistant to change. The adoption of digital classroom solutions may be slowed down by this cultural opposition. Problems with Content and Curriculum: It might be difficult to create excellent digital instructional materials that adhere to standards and curricula. Although it can require a lot of resources, it is crucial to make sure that the content is interesting, useful, and available to all pupils. Compatibility and Standardization: Because there are so many digital tools and platforms out there, it can be challenging to make sure that various systems work well together and integrate seamlessly. Interoperability problems may arise from digital education tools that lack standardization. Equity and Inclusivity: It is crucial to make sure that students with special educational needs or disabilities may participate in digital classrooms and are able to access them. This can increase the complexity and expense of implementation since it calls for extra resources and specialized technologies.

Brand spending on sponsored content on social media in the United States was expected to increase by roughly 14 percent in 2025, to 9.3 billion U.S. dollars. Compared to the previous years, the general growth rate was slowing.

As of August 2024, approximately 82 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) listed understanding the audience among the leading factors contributing to content marketing's success. High-quality content and industry expertise followed, selected by 77 and 70 percent of respondents, respectively. According to the same study, B2B content marketers' leading paid content distribution channels included social media ads and search engine marketing (SEM).

The global content marketing market is experiencing robust growth, projected to reach a substantial size driven by the increasing need for brands to engage with their target audiences effectively in a digital landscape. The market's 14.75% CAGR from 2019 to 2024 suggests a strong trajectory, indicating continued investment in content creation and distribution strategies. Key drivers include the rising adoption of digital marketing channels, the demand for personalized customer experiences, and the growing importance of building brand awareness and loyalty through engaging content. The diverse range of content formats available – including blogs, videos, infographics, and case studies – caters to various audience preferences and marketing objectives. Segment-wise, software and services are key components, with software solutions automating content creation and distribution, while services cater to strategy development, content creation, and performance analysis. The retail, BFSI (Banking, Financial Services, and Insurance), and media & entertainment sectors are major end-user industries, heavily investing in content marketing to strengthen their brand presence and drive customer acquisition. Geographic distribution sees North America and Europe as leading markets, driven by high digital penetration and established marketing ecosystems; however, the Asia-Pacific region exhibits significant growth potential due to increasing internet usage and a rising middle class. While challenges such as measuring ROI and maintaining content quality exist, the overall market outlook remains positive. The competitive landscape is dynamic, with established players like Adobe and HubSpot alongside specialized content marketing agencies and software providers. The market's future growth hinges on technological advancements, such as AI-powered content creation tools and improved analytics capabilities, which will refine targeting and optimize campaign performance. Furthermore, the growing emphasis on data-driven decision-making and personalized content strategies will significantly influence the market's evolution. Sustained investment in content creation, strategic partnerships, and innovation are crucial for companies to capitalize on the market's potential and establish a strong competitive position. The ongoing evolution of consumer behavior and the expanding digital ecosystem will continue to fuel the market's growth, driving the development of innovative content marketing solutions. Recent developments include: March 2023 - IBM and Adobe partnered to help marketing and creative organizations optimize their content supply chain. For this, IBM is introducing a new way to help Adobe's clients utilize its technologies to transform their marketing organizations by optimizing their content supply chain., February 2023 - Scalenut, an AI-powered search engine optimization (SEO) and content marketing platform launched an AI model backed by content optimization for better SEO content creation workflow. The company further stated that the users of this new platform will have access to the latest information from SERP (Search Engine Results Page), including SERP statistics, which enables them to stay ahead of the curve and make informed decisions about their content.. Key drivers for this market are: Rise of Digital Channels, Growing Need for Demand Generation and Personalized Marketing Strategy. Potential restraints include: Risk of Data Security Threats. Notable trends are: Rise of Digital Channels to Drive Market Growth.

The content marketing market, valued at $588.12 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2033. This expansion is driven by several key factors. Businesses increasingly recognize the power of engaging content to build brand awareness, generate leads, and establish thought leadership. The rise of digital platforms, including blogging, video marketing, and interactive infographics, provides diverse channels for content distribution, fueling market growth. Furthermore, the increasing sophistication of content marketing analytics allows for data-driven optimization, improving return on investment (ROI) and encouraging further adoption. The retail, automotive, and financial services sectors are leading adopters, leveraging content to engage target audiences and drive sales. However, challenges remain. Competition for audience attention is fierce, requiring continuous innovation in content formats and strategies. Measuring the effectiveness of content marketing across diverse platforms can be complex, hindering accurate ROI assessment for some businesses. Additionally, maintaining consistent high-quality content creation can be resource-intensive, posing a barrier for smaller companies. Despite these challenges, the overall market outlook is positive, fueled by ongoing technological advancements and the expanding use of content marketing across various industries. The diversification of content platforms and objectives—from lead generation to establishing thought leadership—suggests a robust and adaptable market poised for significant future growth. The increasing adoption of advanced analytics tools and AI-driven content optimization will continue to shape the market trajectory, making data-driven strategies essential for success.

The size of the Content Marketing market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.75% during the forecast period.Content marketing is a strategic marketing approach focused around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and ultimately, drive profitable customer action. Rather than pitching their products or services, a strategic content-driven approach provides relevant and useful content to prospects and customers that helps them solve issues. Content marketing attracts and engages a target audience, builds the brand and creates credibility, generates leads, increases sales, and much more for businesses. It is used in almost all industries to make blog posts, articles, videos, infographics, podcasts, and all other forms of content to educate, entertain, and inspire audiences. Recent developments include: March 2023 - IBM and Adobe partnered to help marketing and creative organizations optimize their content supply chain. For this, IBM is introducing a new way to help Adobe's clients utilize its technologies to transform their marketing organizations by optimizing their content supply chain., February 2023 - Scalenut, an AI-powered search engine optimization (SEO) and content marketing platform launched an AI model backed by content optimization for better SEO content creation workflow. The company further stated that the users of this new platform will have access to the latest information from SERP (Search Engine Results Page), including SERP statistics, which enables them to stay ahead of the curve and make informed decisions about their content.. Key drivers for this market are: Rise of Digital Channels, Growing Need for Demand Generation and Personalized Marketing Strategy. Potential restraints include: Risk of Data Security Threats. Notable trends are: Rise of Digital Channels to Drive Market Growth.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

During a survey carried out in 2021 among marketers from across the globe, improving the quality of the content was named the most effective content marketing tactic. Around 55 percent of respondents said it helped them the most to make their 2021 content strategy more successful. Collaborating more with industry influencers was mentioned by 14 percent of interviewed marketers.

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Market Size statistics on the Content Marketing industry in Australia

Snapshot img

Digital Content Market Size 2025-2029

The digital content market size is forecast to increase by USD 1157.5 billion at a CAGR of 16.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the widespread digital transformation across various sectors and the increased utilization of social media as a primary channel for content consumption. This shift towards digital content has led to an insatiable demand for high-quality, engaging, and diverse content. However, the market is not without challenges. One of the most pressing issues is the limitation in content availability, particularly in certain regions and niches. This presents both an opportunity and a challenge for content creators and distributors. Companies that can effectively address this issue by producing and delivering high-quality content in a timely and cost-effective manner will be well-positioned to capitalize on the market's growth. Additionally, those that can leverage emerging technologies such as artificial intelligence and virtual reality to create immersive and personalized content experiences will gain a competitive edge. Overall, the market offers significant opportunities for growth, particularly for those players that can adapt to the evolving market dynamics and consumer preferences.

What will be the Size of the Digital Content Market during the forecast period?

Request Free SampleIn the dynamic world of business, staying informed about content marketing trends and research is essential. Market intelligence firms, such as Grand View Research, MarketsandMarkets, Future Market Insights, and Future Business Insight, provide valuable insights into content marketing's market dynamics and trends. These reports highlight the growing significance of content marketing, with an increasing focus on content repurposing tools, certifications, workflow, quality assessment, automation, and return on investment (ROI). Content audit, performance metrics, and analytics dashboards enable businesses to evaluate and optimize their content strategies. Content marketing communities and consultants offer valuable insights and best practices, while content automation platforms streamline processes. Content marketing conferences and training programs provide opportunities for learning and networking. Digital publishing platforms and content strategy frameworks offer a harmonious blend of creativity and data-driven insights. Content intelligence and syndication networks help businesses reach wider audiences. Content marketing agencies and

How is this Digital Content Industry segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Content TypeDigital video contentDigital game contentDigital text contentDigital audio contentApplicationSmartphonesComputersSmart TVOthersDeploymentOn-PremiseCloudOn-PremiseCloudGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth Korea

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.The market experiences significant growth, particularly in the digital video segment. Leading companies like Netflix, Amazon, and Hulu are driving innovation with upgraded content and new business models. Subscription options and premium content have fueled the demand for over-the-top (OTT) video services. The market's expansion is linked to the advancement of high-speed broadband and telecom network infrastructures, including the adoption of 4G and 5G technologies in developing economies. In developed regions, the popularity of subscription-based models further boosts the segment's growth. Content governance, user-generated content, and artificial intelligence are essential components of the digital content landscape, enhancing customer experience (CX) through content personalization and engagement. Content creation, optimization, and distribution are facilitated by cloud computing, big data analytics, and content management systems. Email marketing, data-driven content, and social media marketing are crucial channels for content monetization and syndication. Digital publishing and digital transformation continue to reshape the content industry, with machine learning and interactive content shaping the future.

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The Digital video content segment was valued at USD 295.00 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Contenting Market Outlook

The global contenting market size was valued at USD 5 billion in 2023 and is projected to reach USD 13.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.3% during the forecast period. The primary growth factor for this market is the increased demand for personalized and data-driven content strategies among enterprises to enhance customer engagement and operational efficiency.

One of the key growth factors driving the contenting market is the exponential rise in digital content consumption. With the proliferation of smartphones, social media, and internet penetration, there is an unprecedented surge in the creation and consumption of digital content. Businesses across various sectors are investing heavily in content strategies to capture the attention of their target audience. Furthermore, the advent of advanced technologies such as artificial intelligence (AI) and machine learning (ML) has revolutionized content creation and management processes, making them more efficient and targeted. These technologies enable businesses to analyze vast amounts of data to gain insights into consumer behavior, preferences, and trends, thereby facilitating the development of relevant and engaging content.

Another driving factor is the growing importance of content marketing in driving brand awareness and customer acquisition. Content marketing has emerged as a crucial component of modern marketing strategies, as it allows businesses to connect with their audience on a deeper level. By providing valuable and informative content, businesses can establish themselves as thought leaders in their respective industries, build trust with their customers, and foster long-term relationships. Moreover, the integration of contenting platforms with customer relationship management (CRM) systems and marketing automation tools has further enhanced the effectiveness of content marketing efforts, enabling businesses to deliver personalized content at the right time and through the right channels.

The increasing emphasis on customer experience and engagement is also contributing to the growth of the contenting market. In today's highly competitive business landscape, delivering exceptional customer experiences has become a top priority for organizations. Content plays a pivotal role in shaping these experiences, as it serves as a means of communication, education, and entertainment for customers. By leveraging contenting solutions, businesses can create and distribute high-quality, relevant, and consistent content across various touchpoints, thereby enhancing customer satisfaction and loyalty. Additionally, the rise of omnichannel marketing strategies has necessitated the need for seamless content delivery across multiple platforms and devices, further driving the demand for contenting solutions.

The role of Enterprise Content in the evolving digital landscape cannot be overstated. As organizations strive to maintain a competitive edge, the ability to manage and utilize content effectively becomes paramount. Enterprise Content solutions provide businesses with the tools needed to organize, store, and retrieve vast amounts of information seamlessly. These solutions are particularly beneficial in ensuring that content is not only accessible but also relevant and up-to-date, which is crucial for maintaining customer engagement and satisfaction. By integrating Enterprise Content strategies, companies can streamline their operations, improve collaboration across departments, and enhance decision-making processes. This integration also supports compliance with regulatory requirements by ensuring that content is managed in a secure and organized manner.

From a regional perspective, North America holds the largest share of the contenting market, owing to the presence of a large number of technology-driven enterprises and the early adoption of advanced contenting solutions. The region is expected to maintain its dominance throughout the forecast period, driven by the continuous advancements in AI and ML technologies and the increasing focus on digital transformation. Europe is also a significant market, with countries such as the UK, Germany, and France witnessing substantial investments in content marketing and management solutions. The Asia Pacific region is poised to experience the highest growth rate, attributed to the rapid digitalization, increasing internet penetration, and the growing adoption of contenting solutions by small and medium-sized enterprises (SMEs) in emerging economies such as China and India.</p&g